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    Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science
    Unavailable
    Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science
    Unavailable
    Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science
    Ebook267 pages2 hours

    Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science

    By Adam W. Morgan

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

  • Finally presents proof that emotional ideas work better than boring, logical messages

  • Teaches readers how the brain is designed to process creative ideas
  • Gives both creatives and marketers the ammo to prove the value of creativity to stakeholders
  • Includes real-world examples to better integrate creativity into business processes
  • Makes creative ideas less mysterious and helps business leaders understand how they work
  • Reveals how data-driven marketing and creative ideas can work together
  • Settles the 20+ year debate in marketing… if creative ideas work better
  • Inspires a greater understanding of how people think and how to make deeper customer connections
    • LanguageEnglish
    PublisherMorgan James Publishing
    Release dateNov 27, 2018
    ISBN9781642790726
    Unavailable
    Sorry Spock, Emotions Drive Business: Proving the Value of Creative Ideas With Science

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