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    Social Media Marketing: A Beginner’s Guide to Dominating the Market with Social Media Marketing
    Social Media Marketing: A Beginner’s Guide to Dominating the Market with Social Media Marketing
    Social Media Marketing: A Beginner’s Guide to Dominating the Market with Social Media Marketing
    Ebook78 pages36 minutes

    Social Media Marketing: A Beginner’s Guide to Dominating the Market with Social Media Marketing

    By Eric J Scott

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    About this ebook

    The whole world is caught up in a social media frenzy!



    Do you find yourself hooked to your phone and looking at your feed multiple times a day?  You are not the only one hooked.  Billions of people are doing it daily.  Do you wish there was some way you could capitalise on this?



    Understanding exactly why people do what they do is the key.



    This will not only help you market your brand exceptionally well and cheaply, but it will also allow you to gain quick exposure that was never possible in the past.



    Social media marketing is all about constantly growing your audience with insightful and compelling content. Your content helps you build your brand, foster customer loyalty, and lay the foundations for future sales.  You need to create things that excite your customers and make them think, "Wow, I really want to buy from them," and, "I really trust them."



    Knowing how to start and which direction to take is always the hardest thing.



    Remember, you have only a few seconds to attract a customer before they move on.  Keep your audience entertained and excited, and they will always come back for more.  This is when you make the sales.



    In this book, I will start you on the path to understanding the big picture around your goal, and which social network to use to achieve that goal. You don't need to use all social media networks, only the one which your brand is suited to.



    As a bonus, I have provided case studies to enlighten you on how best to position your brand to attract a larger audience for paid and non-paid advertising.



    This book includes actionable pointers and practical ideas to allow you to take action from the start.



    Read this book and find out exactly what your potential is, and how you can achieve and even surpass it!



    Scroll to the top and click the Buy Button.

    LanguageEnglish
    PublisherEric J Scott
    Release dateJun 15, 2018
    Social Media Marketing: A Beginner’s Guide to Dominating the Market with Social Media Marketing

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      Book preview

      Social Media Marketing - Eric J Scott

      Scott

      Copyright 2016 by Eric J Scott - All rights reserved.

      This document is geared toward providing exact and reliable information in regard to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.

      - From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.

      In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.

      The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.

      Respective authors own all copyrights not held by the publisher.

      The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guarantee assurance.

      The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are owned by the owners themselves, not affiliated with this document.

      Chapter 1

      Introduction to Social Media Marketing

      The whole world seems to be caught in a compulsive social media frenzy. Everyone is talking about using social media platforms for engaging their audience, increasing credibility, and building solid brands. There’s a marked shift from selling to building relationships, which the social media sites do remarkably well. By definition, social media marketing is nothing but a method of gaining traffic or audience attention for your business through the use of social media. The strategy usually involves concentrating marketing efforts on creating highly engaging content that attracts the attention of your target audience, and encourages them to share it throughout their virtual networks.

      Unlike traditional marketing channels, social media marketing doesn’t focus on hard selling (though there can be exceptions based on the nature of your business). It is about leveraging the power of audience relationships and forging strong connections through engagement. Social media marketing is about constantly growing your audience base by creating insightful and compelling content. It helps marketers build dramatic brands, fosters customer loyalty, and lays the foundation for selling.

      Think of your social media marketing as glamorous toppings on the pizza of your marketing mix. They add more punch and panache to your marketing efforts. Social media marketing makes your marketing techniques more interesting, creative, and appealing to your target audience. It adds a more personal character to your robotic marketing efforts.

      Let’s take a real life example to establish how social media marketing works. You walk into a department store to buy lipstick or perfume. The salesperson at the counter quickly tries to understand what you want and launches into a tiresome and monotonous script about how XYZ is the bestselling fragrance or lipstick currently. You get frustrated with the whole thing because they are showing you everything that you don’t want. The salesperson is not actually helping you buy, but rather trying to sell what they think you should buy. They haven’t listened to you or tried to tune in to your requirements. Finally, you move to another store.

      At the next store, the salesperson sees you and gives you a warm smile. They chat with you cheerily about your day and the weather. You feel the warmth and friendliness of a real person after talking to them. They take sufficient time to understand exactly what you want by asking you questions related to your lifestyle, preferences and habits. So, do you work very long hours and want a lip color or fragrance that lasts long? Is your style bold, or subtle? Do you enjoy attention, or are you content with toiling diligently in the background?

      They talk to you, size you up to understand your needs, and make you feel comfortable. They also offer brilliant tips about how you can make your lipstick last even longer or how certain fragrances can enhance memory and brain functions by stimulating the olfactory glands. In the end,

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