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    The Holographic Innovation
    The Holographic Innovation
    The Holographic Innovation
    Ebook87 pages1 hour

    The Holographic Innovation

    By Charles Bezerra

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    About this ebook

    It is already clear that the creative principles we are using to guide our abstractions and to conceive the reality around us are obsolete and in urgent need of revision. Inspired by the holographic paradigm, as well as by some other concepts from quantum physics, this book suggests an alternative and contra-intuitive path, to help us reach the best results with the least effort in everything we do. But, it all comes at a price: the change in our way of thinking. This is a book for those who have already gone through the stages of heroes, methods, techniques and tools, but who are searching for more fundamental descriptions to think and create the future.
    LanguageEnglish
    PublisherDVS Editora
    Release dateOct 10, 2017
    ISBN9788582891612
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      Book preview

      The Holographic Innovation - Charles Bezerra

      Abstractions

      Preface

      In a broader sense, all our innovations are collective. We are all part of a vast creation system. Able of creating art, science, culture, language, technology, artifacts, companies, schools, societies, countries, economies, religions and governments, among several other things. Our innovations may get to us through the minds or the hands of one individual or another, but they are the result of a single system – a single program. A complex network of abstractions that is self-inspired and self-influenced. For example, we may say that Michael Faraday’s discoveries in the field of electromagnetism, or Bertrand Russel’s findings in symbolic logic, are part of our modern digital innovations, even though they happened hundreds of years ago. That is, each one of our innovations represents the evolutive combination of our abstractions and our knowledge up to that particular moment in time in which it is conceived. Our innovations fundamentally represent the enclosing of our abstractions.

      We are used to perceive and to credit the act of conception to one or to a few individuals and, in many of the cases, to even worship them. All attempts to explain and to further our capacity to innovate are individualistic ones. However, if we really want to make progress, we must reinterpret the relationship between the individual and the collective inside this system.

      Our creations are the result of what we think, of our perspectives, our worldviews and our paradigms. The way in which our species innovates is strongly impacted by the paradigm of its time. There are even cases of simultaneous innovations, in which different people in different locations get, at the same time, to the same creative conclusions, as if they had accessed the same concepts that are hovering on a kind of collective cloud to which we are all a part of.

      There are countless ways to understand the concept of innovation, and they are all valid. Here, we do not perceive innovation as a thing, but rather as a process, a way of thinking. As a movement of our minds, an answer from our memories and a function of what we think. It is a cognitive and cultural process we develop to transform our reality. We are active creators of our realities. After all, the current reality was shaped by yesterday’s design, and tomorrow’s reality will be shaped by today’s design.

      However, after thousands of years exercising this powerful capacity to create, it seems we have lost control. The result of our innovations is no longer following our expectations, as the amount and severity of the problems we are experiencing in our reality makes it clear that the design paradigms and principles we have used so far need a profound revision. We created everything thinking that the planet’s resources were infinite, we created technologies to free us; however, we ended up getting distracted or even enslaved by them. We created processes and structures to gain scale, and instead of having more time to think, we have become increasingly busier and dependent. We are addicted in consuming our creations and we are always under stress, creating something new that will feed our insatiable appetite for more creations. Perhaps the most important reason to review the way we are creating things is the poor distribution of the benefits that come from our creations, after all, we are also the creators of inequalities. What some have in excess, other lack. We have created a reality that coexists with the obese and the starving, as a result of the benefits of the innovations the own reality creates. This seems to be the source of all our conflicts and even when we disagree as to whether – or not – we are evolving collectively, we all agree that we could be much better off, living a life with less suffering and more purpose.

      The concept of Holographic Innovation I share in this book represents not only an attempt to face these important challenges, but the necessary exploration of a broad and fundamental view of innovation. An attempt to find new conceptual principles, able to rearrange our abstractions and help us to reach our infinite potential. The term Holographic originates from two Greek words: ὅλος, "holo, which means the whole or totality; and γραφή, graphe, which means to write or to draw". That is, it represents the idea of a photograph or a registration of totality. Therefore, the concept of Holographic Innovation suggests a new way of thinking and conducting design activities, a way of innovating, which takes into consideration all the complexity and interdependence among the agents, where everything is interconnected, moving, and where things that appear insignificant may make all the difference.

      Fundamentally, this is a book on collective innovation, on how to create something together, with the purpose to develop the conceptual skills of the readers. We are tired of cases and methods that promise to solve all of our problems, but never touch the fundamental questions. Therefore, this book intends to go further; it is intended for those who have already extrapolated the stages of methods, techniques, processes and tools and who now look for getting inspired by new and fundamental views of the world. In no way does this book intend to create another trendy term in the world of innovation or business – something we are also tired of witnessing. It only offers a conceptual provocation, a mere invitation for reflection.

      This book is also a reflection on my intellectual journey of the profound influence of the quantum physicist and philosopher David Bohm's ideas, who talked about the need for an awareness state that was different than analyzing, different than thinking and reasoning. A state of perception that may go beyond our senses. A high-level sensitivity that is able to perceive subtleties, feelings and nuances from everyone and from everything. Something that can only happen through a state of calm and the mere willingness to see the whole.

      The book is structured into five chapters, as a series of stories, examples and illustrations for readers to build in their minds. On chapter one, we begin with the major challenge of explaining some details about the holographic model, its origin and fundaments. In fact, it is an attempt (perhaps an impossible one) to explain the main concepts of David Bohm’s hidden variable theory, which will work as a conceptual basis for the subsequent explorations of the book.

      On chapter two, we explore in more details the evidences that indicate that our way of thinking needs a revision. We contemplate the changes occurred in our way of thinking over time and we also consider some of the possible causes for most of the

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