Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    Pillars of Practice: Online Marketing Tactics They Never Taught Us in Medical School
    Unavailable
    Pillars of Practice: Online Marketing Tactics They Never Taught Us in Medical School
    Unavailable
    Pillars of Practice: Online Marketing Tactics They Never Taught Us in Medical School
    Ebook125 pages1 hour

    Pillars of Practice: Online Marketing Tactics They Never Taught Us in Medical School

    By Shruti Tannan, MD, Karen Horton, MD and Vinay Tannan, PhD

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    Becoming a pro at online marketing is hard — in some ways, even harder than medical school.  Trust us, we would know! Physicians, dentists, therapists and other health professionals who start their own practices rarely learn the fundamentals of marketing their business in an increasingly online world. Whether you've recently left an employed position to go out on your own, or you've been in business for years but need a fresh perspective, this book can help you take your online game to the next level.

    In this how-to book, plastic surgeon Dr. Shruti Tannan shares the online marketing lessons that transformed her practice into a thriving enterprise. Co-author and thought leader in medicine and social media marketing, Dr. Karen Horton, adds key insights from her successful business in the Bay Area. In this book, you will learn the fundamentals of:

    • developing a professional website for your business

    • implementing Google Analytics for tracking performance

    • creating effective online advertisements

    • driving customers through content marketing

    • earning social credibility from online reviews

    • engaging your community on social media.

    Each chapter breaks down specific tasks, from the basic building blocks for getting started, to more advanced steps when growing your business. Best of all, this was written in a relatable tone that speaks to medical and health professionals. Whether you are launching a new business or you've been operating for more than 10 years, Pillars of Practice is your trusted guide for online marketing.

    LanguageEnglish
    PublisherShruti Tannan, MD
    Release dateMay 6, 2019
    ISBN9781393980018
    Unavailable
    Pillars of Practice: Online Marketing Tactics They Never Taught Us in Medical School
    Author

    Shruti Tannan, MD

    Dr. Shruti Tannan is Board Certified in Plastic Surgery with additional Subspecialty Certification in Hand Surgery by the American Board of Plastic Surgery. Dr. Tannan has a unique perspective on the business of medicine with experience both in the academic and private sectors. She began her career as faculty at a major academic medical center, followed by the successful launch of her private practice, Tannan Plastic Surgery, in Raleigh, North Carolina. Years of advising colleagues in medicine, dentistry, and allied health sciences inspired Dr. Tannan to share her evidence-based approach in Pillars of Practice. Learn more about Dr. Tannan and her practice at www.tannanmd.com.

    Related to Pillars of Practice

    Related ebooks

    Medical For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Natural Remedies For Reflux

      Jul 21, 2019

      Q I’ve been diagnosed with gastroesophageal reflux disease and have been prescribed omeprazole, a proton pump inhibitor. I’ve read lots about all the side-effects of these drugs, so I’d like to find a natural solution instead. Can you suggest any rem

      3 min read

    • Article

      8 Wedding Planning Mistakes—and How To Deal

      May 22, 2017

      We know you’re so excited to be engaged and plan an amazing wedding. You can’t wait to choose your save-the-dates, book your venue, select your flowers and taste cake flavors. But hold on—one of the most important factors that goes into wedding plann

      5 min read

    • Article

      How To Build Mental Muscle

      Jan 28, 2022

      How To Build Mental Muscle
      3 min read

    • Article

      Championing The Practice Of Professional Marketing

      Sep 16, 2018

      A big thanks to all the judges who give up their time and brainpower, and our new convener of judges, Michael Friedberg. On the theme of showcasing, we speak to a group of innovative MA member marketers about what matters most. Data, technology and c

      13 min read

    • Article

      7 Home Businesses You Can Launch in 2021

      Mar 25, 2021

      If you're considering starting your own business in 2021, you're in good company. Many people are looking to pivot and try something new in light of the recent economic climate. Self-employment can be a great way to design your working style and deve

      6 min read

    • Article

      LIVE THE LIFE You WANT!

      Sep 10, 2023

      LIVE THE LIFE You WANT!
      6 min read

    • Article

      LIVE THE LIFE You WANT!

      Sep 10, 2023

      LIVE THE LIFE You WANT!
      6 min read

    • Article

      On Course

      Jul 11, 2019

      On Course
      6 min read

    • Article

      The First 90 Days

      Feb 1, 2018

      The First 90 Days
      14 min read

    • Article

      9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020

      Nov 30, 2020

      Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020 Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s

      14 min read

    • Article

      Tutoring Business Startup Guide

      Mar 31, 2020

      Tutoring Business Startup Guide
      4 min read

    • Article

      You, The Advisor.

      Jun 16, 2017

      You, The Advisor.
      1 min read

    • Article

      Paying It Forward

      Jan 20, 2020

      Paying It Forward
      2 min read

    • Article

      Check, Please

      Apr 4, 2023

      Check, Please
      7 min read

    • Article

      Getting The Most From A Mentor

      Jan 16, 2020

      Getting The Most From A Mentor
      3 min read

    • Article

      Grow Your Remote Business

      Jun 30, 2020

      Grow Your Remote Business
      4 min read

    • Article

      What Have You Learned From Business Mistakes?

      Oct 4, 2021

      Asif Ahmed Managing Director of Acclivity and author of The Finance Playbook for Entrepreneurs www.acclivity.co “When I first started out in business, I hadn’t fully appreciated the importance of having contracts in place to support every legal relat

      7 min read

    • Article

      Q &A

      Jan 1, 2017

      QUESTIONS FOR Ann Kaplan (Rotman MBA ‘05), CEO, iFinance Canada What prompted you to launch Medicard Finance (now iFinance Canada) 20 years ago, and how has your business model evolved over the years? In 1996, the indications were that Canada would b

      5 min read

    Reviews for Pillars of Practice

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words