For the average photographer, many aspects of the technical side of virtual reality imaging are confusing, and when you add 360° and 3D to the equation, we can really be in over our heads. Fortunately, on this episode of the B&H Photography Podcast, we have a guest with more than his fair share of experience in these matters, who will make the going easy as we discuss virtual reality, 3D, and 360° imaging technologies. Jim Malcolm is the North American General Manager of Humaneyes, and an expert in VR and computer vision. As President and CMO of Ricoh, Malcolm helped bring the Theta spherical cameras to the market and has now joined the pioneering 3D company Humaneyes to launch the Vuze 4K 3D 360 Spherical VR Camera. He joins us to discuss the evolution of VR technology and gear and the current tools available for professionals and consumers. He also touches on aspects of the hardware and storytelling that still need to be developed to improve the experience. We consider how certain disciplines, such as medical imaging, are already effectively utilizing these tools and how “social VR” may be the breakthrough platform for this technology. Malcolm also explains the features of the Vuze cameras and how they are bringing 360° 3D imaging to a whole new set of users with a sturdy and compact build, easy to use controls, apps, and software. Join us for this very educational episode. Guest: Jim Malcolm https://vuze.camera/ https://www.bhphotovideo.com/explora/podcast https://www.facebook.com/reflection360/videos/1633223273423640/