EP091 - Boxed Wholesale Head of Reengagement Nitasha Mehta An interview with Nitasha Mehta, Head of Reengagement and Boxed Wholesale. Boxed is bringing the wholesale club experience to e-commerce, is based out of Edison, NJ and has raised $132m in capital. In this episode we discuss Amazon's Whole Foods acquisition, disruption of CPG, private label, mobile, customer acquisition tactics, and customer retention tactics.  Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 91 of the Jason & Scot show was recorded on Wednesday June 29, 2017. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.   New beta feature - Google Automated Transcription of the show: Transcript Jason:  [0:25] Welcome to the Jason and Scott show this is episode 91 being recorded on Wednesday June 28th 2017 I'm your host Jason retailgeek Goldberg and as usual I'm here with your Coho Scot Wingo. Scot And Nitasha:  [0:40] See Jason and welcome back Jason Scott show listeners in this week show we have a very timely guest, nitasha Mehta is head of reengagement at boxed she previously held positions at Samsung in Amazon box is bringing the Wholesale Club experienced e-commerce based out of Edison New Jersey and is raised over $139 in Venture Capital welcome nitasha. Thank you. Jason:  [1:06] Soonest Natasha we always like to kick out these interviews by having our guest share a little bit about their background and and how they came into their current roles can you talk to us a little bit about how you got here. Scot And Nitasha:  [1:20] Sure, so I leave here and marketing at Fox I've been off for 2 years now which is been an amazing ride it's been really great to see Nvidia, be part of that tremendous growth that we've seen over the past two years. [1:45] Where in New Jersey part of, companies on Amazon on in Seattle on the content marketing team for Mobile Electronics, both been in the e-commerce and retail space for quite some time it seemed like a natural extension to. I joined by a couple years ago and really excited to be part of the team. Jason:  [2:14] Pretty cool and you have sort of the unique title how did you arrive at that title. Scot And Nitasha:  [2:21] Sure thought of Engagement really has a few different facets, my main focus is really customer retention and so hyper focus on customer really trying to understand how to find the light messages and promotion, for a customer at the right time until about one hundred percent of my focus, an email and push notifications are some of the channels that I meant along with programmatic direct mail and polka Matic display. I'm so if a pre-owned Compass Bohemian title for the customer experience. Jason:  [3:04] Very cool and I always is it I was like it when you invent your own titles so then you can be the the the absolute industry Guru of that title. Scot And Nitasha:  [3:16] Absolutely tell us a little bit more about what you did Amazon, sure so I managed a couple of our Mobile Electronics, Sanders and campaigns and so worked really closely with apple and Nike on MP3 players and GPS watches as well as Garmin and TomTom not going, population in 2010 Pacific or GPS devices, and though many of our on-site popcorn campaigns on the pop form as well as email probably manage over 100, weekly campaigns across multiple different brands and inventors Regal how. What do you think about Nike selling on Amazon since you can work for them on the device side maybe you have a point of view on on shoes. Yes but we home yet actually I'm actually not sure if if not user icon shoes yet but we were the first category with an Amazon to bring them on Direct, we had a relationship with with, GPS devices and so when they launched their campaign with To