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    Social Media Marketing Live: Discover How Live Video Streaming on YouTube, Instagram and Twitch Can Help Supercharge Your Business Growth in 2020: Social Media Marketing Masterclass
    Social Media Marketing Live: Discover How Live Video Streaming on YouTube, Instagram and Twitch Can Help Supercharge Your Business Growth in 2020: Social Media Marketing Masterclass
    Social Media Marketing Live: Discover How Live Video Streaming on YouTube, Instagram and Twitch Can Help Supercharge Your Business Growth in 2020: Social Media Marketing Masterclass
    Ebook125 pages1 hour

    Social Media Marketing Live: Discover How Live Video Streaming on YouTube, Instagram and Twitch Can Help Supercharge Your Business Growth in 2020: Social Media Marketing Masterclass

    By Rory Ames-Hyatt

    ()

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    About this ebook

    Get Ready To Find Out How Your Business Can Easily Tap Into This Booming Multi-Billion Dollar Industry!

    The ever-changing world of social media marketing means that you need to constantly find new tactics to stay ahead of your competition.

    And when it comes to building brand awareness - whether for a bricks and mortar business, an eCommerce store, or your personal brand - video marketing dominates as the premium way to get your message out to your potential customers.

    Now, over the past few years a new and revolutionary piece of social tech has risen up to become the most effective way to reach your target audience… and that technology is called Live Streaming Video.

    You see, the live streaming video industry is so much more than just online gaming. In fact, this market is projected to grow to over seventy billion dollars by 2021, making it one of the most cutting edge ways for entrepreneurs and influencers to reach out to clients in real time.

    And with Social Media Marketing Live you will have everything you need to begin taking advantage of live streaming video - which can help you bring in extra sales, generate more leads, and really push your brand to WIN BIG online!

    What You Will Learn Inside Social Media Marketing Live:

    + Find out how even absolute beginners can use this pioneering marketing innovation.

    + Master the art of driving traffic to your website or store through a live streaming broadcast. 

    + Learn the key differences between the most popular live streaming platforms - and discover which platform offers the best fit for your brand.

    + Get all of the very best tips on running a smooth live streaming show (without a single hitch!).

    + Plus so much more!

    So what are you waiting for? Simply go ahead and add Social Media Marketing Live to your shopping basket right now, and you too could be at the forefront of what is going to become the future of social media marketing.

    LanguageEnglish
    PublisherRory Ames-Hyatt
    Release dateNov 7, 2019
    ISBN9781393053989
    Social Media Marketing Live: Discover How Live Video Streaming on YouTube, Instagram and Twitch Can Help Supercharge Your Business Growth in 2020: Social Media Marketing Masterclass

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      Book preview

      Social Media Marketing Live - Rory Ames-Hyatt

      © Copyright 2019 - All rights reserved.

      The content contained within this book may not be reproduced, duplicated or transmitted without direct written permission from the author or the publisher.

      Under no circumstances will any blame or legal responsibility be held against the publisher, or author, for any damages, reparation, or monetary loss due to the information contained within this book. Either directly or indirectly.

      Legal Notice:

      This book is copyright protected. This book is only for personal use. You cannot amend, distribute, sell, use, quote or paraphrase any part, or the content within this book, without the consent of the author or publisher.

      Disclaimer Notice:

      Please note the information contained within this document is for educational and entertainment purposes only. All effort has been executed to present accurate, up to date, and reliable, complete information. No warranties of any kind are declared or implied. Readers acknowledge that the author is not engaging in the rendering of legal, financial, medical or professional advice. The content within this book has been derived from various sources. Please consult a licensed professional before attempting any techniques outlined in this book.

      By reading this document, the reader agrees that under no circumstances is the author responsible for any losses, direct or indirect, which are incurred as a result of the use of information contained within this document, including, but not limited to, — errors, omissions, or inaccuracies.

      Introduction

      Chapter 1: Social Media Marketing Explained (And Why Should You Care About This Digital Marketing Revolution?)

      What Is Social Media Marketing, Really?

      A Quick Social Media Marketing History Lesson

      Why Is Live Streaming About to Take Over the Social Media World?

      A Quick Guide to Social Media Marketing - Best Practices and Tips

      A Quick Guide to Live Streaming for Absolute Beginners - Best Practices and Tips

      Different Live Streaming Content Ideas You Can Use for Your Business

      Live Streaming Stumbling Blocks: Examples of When Live Streaming Goes Wrong

      Social Media Strategizing: Key Things to Consider When Creating Your Own Social Media Marketing Strategy

      Social Media Management Explained

      Chapter 2: Why Is Social Media Marketing So Powerful at Grabbing Our Attention?

      Why You Need to Start Live Streaming: Understanding the Marketing Power Behind Live Streaming

      The Process of Live Streaming, Simplified

      Live Streaming and Social Media Advertising: Can You Run Paid Advertising on Your Live Streams?

      Estimating the Price of Live Streaming: The Three Main Factors That Will Decide the Cost of Running Live Streams

      Live Streaming Equipment: What You Will Need

      Importance of Live Stream Marketing for Your Brand

      Laying Down the Law: Legality Considerations of Live Streaming

      Chapter 3: What Is Facebook and Why Do You Need to Use It to Grow Your Business or Profile?

      Chapter 4: How to Use Facebook Live

      Chapter 5: What Is YouTube and Why Do You Need to Use It to Grow Your Business or Profile?

      A Quick Primer on the History of YouTube Live

      Differences Between YouTube’s Three Streaming Platforms

      Chapter 6: How to Use YouTube Live

      Tips for Success in YouTube Live Stream Marketing

      Chapter 7: What Is Instagram and Why Do You Need to Use It to Grow Your Business or Profile?

      Instagram Stories

      Live Videos

      Chapter 8: How to Use Instagram Live

      Live Stream As a Marketing Strategy on Instagram

      Chapter 9: What Is Twitch and Why Do You Need to Use It to Grow Your Business or Profile?

      Twitch Live Streaming Marketing

      Setting Up a Twitch Account

      Making Money Through Twitch Streaming

      Chapter 10: How to Use Twitch Live

      Examples of Brands That Are Already Making It Big Through Twitch Live

      Conclusion

      References

      Introduction

      Have you had a good look at social media lately? Not a single Facebook video can be watched without at least one ad. Sometimes, there are even more. There are few to no YouTubers without sponsors, and Instagram has become a book of advertisements. The fact is, none of these platforms can survive without sponsors or ads. Streaming, on whatever platform, is a guaranteed view if done in the right way. The suggestions pop up, the ads redirect. The truth is, without social media, a lot of companies would topple to the ground.

      Social media live streaming has taken brand marketing to the next level. Platforms, such as Facebook, Twitch, YouTube, and Instagram, are rushing to include live streaming to their sites. Brands, on the other hand, are slowly dropping the traditional ways of pre-recording their content for future use.

      Social media marketers have not been left behind. Social media marketing has seen significant changes that will take this platform to the next level. Due to its proven track record, more people are likely to embrace this marketing strategy. Research done by Brainshark, a research company that deals with matters of social media, indicates that 93 percent of all marketers across the world have used social media to promote their brand. Another interesting statistic indicates that 74 percent of all internet traffic is in the form of video content.

      Social media is an affordable, yet powerful, tool for marketing. If you are looking to take your business to the next level, social media is one factor you should not overlook. In context with live streaming, companies can utilize social media as a customer care tool or marketing tool. In this book, however, I am going to be focusing on how your business or brand can effectively market your services or  products using live videos.

      Let’s face it. People prefer viewing video content over written content. This is because of its affordability and accessibility. One of the easiest ways to increase awareness for your brand is by engaging your audience through live streaming. In some media channels, your viewers can engage with your live videos and offer real-time, instant feedback. Take a moment to open your Facebook account and look at the composition of your newsfeed. You will find that out of ten posts, six or more are in the form of video.

      So what does live streaming offer marketers? It removes the imagination customers often have about some brands.

      And how has live streaming changed the way stories are conveyed?  It offers a human-to-human discussion about a product. By asking questions in real time, your viewers will connect with your brand more.

      At the end of your live stream session, what are you looking to achieve? Here are some things you will need to consider before choosing the most suitable live stream platform for your brand:

      -  Do you have the right filming tips, hosting styles, and various video ideas for this platform?

      -  Do you know what kind of target audience you are trying to reach?

      -  Do you know how much it is going to cost to run a live stream video?

      -  Do you know which platforms offer live streaming content? For example, in this book, we will be focusing on the following four live streaming website platforms:

      About Facebook

      Facebook is a popular live streaming platform. Even though this platform provides both written and video content, its popularity makes it a good choice for video-focused social media marketers. The number of Facebook users across the world had reached over two billion at the end of 2018.

      About Instagram

      Instagram is another popular social media platform which specializes in sending video and photograph content. This platform is most suitable for businesses such as fashion and food. It is not restricted to these two industries; it can work for various other industries. All you need is creativity. It is pretty simple to use this platform. As soon as you create your account, you are free to begin uploading videos. Your followers will start seeing your updates where they will then be able to like or make comments.

      About YouTube

      YouTube live is another popular live streaming platform. Even though this platform has been around for quite some time, its popularity has grown immensely since 2016. Research done by Market and Markets predicts that YouTube will be worth around $70 billion by the end of 2021. YouTube expanded its reach to select mobile phone users, explaining the increase in YouTube viewers since 2016.

      There is no better time than now for marketers to promote their products on YouTube Live. In this book, I am going to take you through the various ways and the best practices for using YouTube. To fully capitalize on the returns of this platform, it is essential to learn the simple tricks and tips to making YouTube Live really work for your brand.

      About Twitch

      Twitch is another live stream platform

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