The Balanced Pet Sitter- What You Wish You Knew Before Starting Your Pet Care Business
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About this ebook
Everything you need to run a successful pet-sitting business without losing your mind.
In The Balanced Pet Sitter, Portland’s beloved pet sitter lets the cat out of the bag: You too can create a prosperous and fulfilling life with the people and animals you love. Pet care provides some of the most fulfilling jobs and Renée Stilson’s step-by-step guide will teach you how to start your own dog-walking business and expand your side hustle into a full-time pet-sitting career.
This compact, comprehensive handbook provides a complete set of practical tools that take you from startup to success with your peace of mind intact.
Table of Contents:
PART 1 HOW TO PLAN YOUR BUSINESS MINDFULLY
Chapter 1 So you want to be a pet sitter. But why?
Chapter 2 How to launch your new pet-sitting service
Chapter 3 Defining your boundaries
Chapter 4 Beginners’ branding
Chapter 5 Mindful networking
Chapter 6 Client materials
Chapter 7 Organizational tools for your business
Chapter 8 Your first client!
PART 2: RUNNING YOUR BUSINESS WITH INTENTION
Chapter 9 Mindful scheduling
Chapter 10 Working with people
Chapter 11 Other people’s energy
Chapter 12 Dealing with difficult clients
Chapter 13 Staying sane during crazy times
PART 3: CARING FOR OUR ANIMAL FRIENDS
Chapter 14 How to keep pets happy while their humans are away
Chapter 15 Dogs, dogs, dogs!
Chapter 16 Crate training
Chapter 17 The emotions of dogs
Chapter 18 Walking the dog
Chapter 19 Dog health
Chapter 20 The fantastic feline
Chapter 21 The emotions of cats
Chapter 22 Communing with cats
Chapter 23 Cat health
Chapter 24 Chicken care
Chapter 25 Bunny care—It’s not just about carrots
Chapter 26 The scope of our care doesn’t end there
PART 4: GETTING THE HELP YOU NEED
Chapter 27 Collaborating with colleagues
Chapter 28 How do you know when to hire staff?
PART 5: SAFETY FIRST
Chapter 29 Staying safe out there
Chapter 30 Taking others with you on visits
Chapter 31 Emergencies
Chapter 32 Runaway pets
Chapter 33 Disaster preparedness
PART 6: CARING THROUGH COMFORT
Chapter 34 Helping those sweet seniors
Chapter 35 End of life with our animal friends
Chapter 36 Emotional hazards for caregivers
Chapter 37 Self-care and time off
RECOMMENDED READING
Renée’s practical advice goes hand in hand with mindfulness skills that
are paired with helpful tips for finding work-life balance.
Even experienced pet sitters will learn that peace of mind in self-employment is not for the birds. It’s for you!
Renée Stilson
Renée Stilson launched Home Sweet Home Pet Care in 1999 in Portland, Oregon, as a sole proprietor. She restructured her agency as an LLC in 2002 and leads a team of professional pet sitters in the industry’s best practices. She has mentored countless colleagues in start-up methods and is a valuable resource for cutting-edge, compassionate approaches to pet care in her community.
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The Balanced Pet Sitter- What You Wish You Knew Before Starting Your Pet Care Business - Renée Stilson
SMASHWORDS EDITION
Copyright © 2019 by Renée Stilson
All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means whatsoever, including graphic, electronic, or mechanical, including photocopying, recording, taping, or by any information storage or retrieval system, without permission from the publisher.
Disclaimer/Limit of Liability: While the publisher and the author have used their best efforts in preparing this book, they make no representations of warranties, express or implied, with respect to the accuracy and completeness of the contents of this book or otherwise, and specifically disclaim any implied warranties, including any warranties of merchantability or fitness for a particular purpose. There are no warranties that extend beyond what is contained in this paragraph. The information provided herein and the opinions stated herein are not guaranteed or warranted to produce any particular result, and the advice and strategies contained herein are not suitable for every individual and may not be suitable for your situation. You should consult with a professional wherever appropriate. By providing information or links to other companies or websites, the publisher and the author do not guarantee the information or products available at any linked websites, or from mentioned companies or persons. This publication is designed to provide information with regard to the subject matter covered. It is sold or provided with the understanding that neither the publisher nor the author is engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional should be sought. Neither the publisher nor the author shall be liable for any loss or loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. Any application of the material set forth in the following pages is at the reader’s discretion and his or her sole responsibility.
Library of Congress Control Number: 2019916276
1st edition, November 2019
ISBN 978-1-7340741-0-9 print
ISBN 978-1-7340741-1-6 ebook
To my beloved animal friends
Contents
Acknowledgments
Permissions
Author’s note
Introduction
What is a balanced business owner?
Mindfulness
How to use this book
PART 1: HOW TO PLAN YOUR BUSINESS MINDFULLY
Chapter 1: So you want to be a pet sitter. But why?
Exercise: What are your core values?
Values
Finding your purpose as a pet sitter
What kind of experience do you need?
Exercise: Narrow your niche
What kind of training do you need?
Pet first aid and CPR
Online Certificate from PSI
Advanced training
Your most important equipment: Reliable transportation
Chapter 2: How to launch your new pet-sitting service
Start by researching your market
Define your services
Possible startup services
Choose a business name
Decide on a legal structure
Register with your state
Secure a business license
Register your web domain
Buy liability insurance
Protect your identity
Rent a PO box
Secure a separate phone number
Where to find help with your new business
Legal services
Small business assistance
Professional organizations
Chapter 3: Defining your boundaries
Imaginative exploration
Where will you provide your services?
How much will you charge?
Should you discount your rates?
Exercise: Set your financial goals
Exercise: Invite prosperity
Chapter 4: Beginners’ branding
Develop a tagline and logo
Design and order business cards
Build a website
Chapter 5: Mindful networking
Connect with local pet sitters
Sign up for online registries
Optimize your online presence
Introduce yourself to veterinarians
Use social media wisely
Participate in community events
Offer referral bonuses
Chapter 6: Client materials
Folders
Service contract
Policies and procedures
User manual for Home Sweet Home Pet Care, LLC
Pet Sitting
Dog Walking
Chapter 7: Organizational tools for your business
Pet-sitting software
Taking payments
Bookkeeping software
Mileage and expense tracking
Keys or no keys?
Chapter 8: Your first client!
Respond as quickly as possible
Set up an initial consultation in real life
Let the client talk
Complete the service agreement in full
Contact information
Short Tail: Missing a safety net
Time frame for care
Care instructions
Preferred veterinarian
Details of the home
Supplies
Calculate fees
Review the agreement together
Give the client their completed packet
Make sure to update your files ASAP!
PART 2: RUNNING YOUR BUSINESS WITH INTENTION
This or something better!
Chapter 9: Mindful scheduling
Paper, electronic, or both?
Backups are mandatory!
Chapter 10: Working with people
How to find clients you’ll love
Exercise: Visualize your ideal client
Chapter 11: Other people’s energy
How to navigate in someone else’s space
Short Tail: Caught in the vortex at Fiona and Max’s house
Helping clients leave their pets
Short Tail: Protecting Sparky from projected feelings
Chapter 12: Dealing with difficult clients
Letting clients go
Exercise: Love vs Fear
Short Tail: Fire a client, love yourself
Chapter 13: Staying sane during crazy times
The daily rush
Summertime
Independence Day
Winter holidays
March madness
Plan for next year
Exercise: Deep breathing for stress relief
PART 3: CARING FOR OUR ANIMAL FRIENDS
Chapter 14: How to keep pets happy while their humans are away
Climate control
Playtime
Chapter 15: Dogs, dogs, dogs!
Scheduling dog care
A typical dog visit
Essential dog supplies
Adaptil Dog Appeasing Pheromone Spray
Biodegradable poop bags
Grain-free training treats
Rescue Remedy
Slip lead
Waist belt and bungee leash
Harnesses and collars
Short Tail: Walking does wonders
Chapter 16: Crate training
Puppies
Adult and rescue dogs
Why continue after they are trained?
Limitations and cautions
Transporting dogs
Chapter 17: The emotions of dogs
Dog body language
Calming signals
Shy and timid dogs
Short Tail: Leashless and lost
Nervous and protective dogs
Short Tail: Baby steps with Jackson
Separation anxiety
Chapter 18: Walking the dog
Short Tail: Learning to trust
Reactive dogs
At the dog park
Hazards on the walk
Off-leash dogs
Dog fights
Don’ts
Do’s
Fertilizers and other chemicals
Ice melt
Seeds, grasses, and foxtails
Short Tail: The dastardly foxtail
Chapter 19: Dog health
Common health concerns for dogs
Dental and mouth problems
Short Tail: Stick in the mud
Ear issues
Fleas, ticks, and parasites
Hot spots
Overgrown nails
Paw problems
Medications and treatments
Pills
Injections
Short Tail: My insulin nightmare
Healthy diets for dogs
Supplements
Chapter 20: The fantastic feline
Exercise: Grounding yourself for the cats
Scheduling cat care
Short Tail: Lonely Cleo
Essential cat supplies
Litter boxes and litter
Chapter 21: The emotions of cats
Cat body language
Shy and timid cats
Short Tail: The toy hog
Fractious cats
Cat bites
Chapter 22: Communing with cats
Cat enrichment
The Cat Catcher
Laser lights or laser pointers
Guidelines for laser-pointer playtime
Happy homecomings
Chapter 23: Cat health
Common health concerns for cats
Ear issues
Feline acne
Fleas and ticks
Illnesses
Litterbox issues
Overgrown nails
Cat health and household dynamics
How to get a cat into a carrier
Medications and treatments
Injections
Pills
Liquid medications
Ear gel
Healthy diets for cats
Supplements
Chapter 24: Chicken care
Short Tail: The pecking pullets
Chapter 25: Bunny care—It’s not just about carrots
Short Tail: The grumpy bunny
Veggies for bunnies
Chapter 26: The scope of our care doesn’t end there
Feathers, fins, scales, and more
Home care
Plant care
Know your locks
Short Tail: The Rapunzel story
PART 4: GETTING THE HELP
YOU NEED
Chapter 27: Collaborating with colleagues
Chapter 28: How do you know when to hire staff?
Finding the right people
Home Sweet Home Pet Care Standards of Practice
PART 5: SAFETY FIRST
Chapter 29: Staying safe out there
Short Tail: The cat burglar
After dark
Inclement weather
Client privacy
Chapter 30: Taking others with you on visits
Short Tail: Starting young
Chapter 31: Emergencies
Veterinary emergencies
Short Tail: Short-nosed and stung
When to keep watch
Chocolate poisoning
Skunk attack
Hazards in the home
Chapter 32: Runaway pets
Loose dogs
Short Tail: A tragic ending
Lost cats
Chapter 33: Disaster preparedness
Power outages
Boil-water alert
Broken climate controls
Natural disasters
PART 6: CARING THROUGH COMFORT
Chapter 34: Helping those sweet seniors
Chapter 35: End of life with our animal friends
Chapter 36: Emotional hazards for caregivers
Burnout
Compassion fatigue
Chapter 37: Self-care and time off
Recommended Reading
Acknowledgments
I would like to thank all of my wonderful clients and their animals, who have placed so much trust in me over the years. Without you, none of this would be possible.
To Donna Internicola, CPC, who coached me through getting started and kept me motivated to write, and spent many hours with the manuscript to help me get it to the next level.
To my staff, especially Katie Hartley, who diligently picked up the slack so I could focus on finishing this book during the busy summer season.
To my editor, Meghan Pinson, who provided countless hours of support and encouragement as well as expertise that helped bring this book to fruition.
To my friends, family, and colleagues who encouraged me, reviewed and proofed the manuscript, and provided valuable feedback throughout the process. I feel supported and loved.
To my husband, Mack, who was the original inspiration for this book, and who selflessly put up with the disruption in his life for me to write it.
Permissions
Grateful acknowledgment is made for permission to reprint from the following:
Ballner, MaryJean. Cat Sitting Secrets…Winning the Affections of a Scaredy Cat.
www.catmassage.com.
Luppertz, Ute. Stages of Dying from the Tibetan Five Element Perspective.
www.pets-point-of-view.com.
Author’s note
Never in my wildest dreams did I imagine that I would ever have a career that I love so much, yet here I am in middle age, quite happily running the business I started in 1999. I am very proud to be a professional pet sitter and dog walker.
All my life, I’ve had a passion for animals. I grew up with cats and dogs and was thrilled when I found my very first pet-sitting job at age twelve. Our next-door neighbors had recently adopted Dundee, the cutest little Sheltie puppy, and I got to take care of him. I looked forward to getting out of school every day so I could let him out to potty and then play with him. I was excited and happy to help raise that pup and keep him company, and I loved every minute of it.
I dabbled in pet sitting over the years that followed, helping friends and neighbors, even filling in for a pet-sitter friend so she could take a break. I always enjoyed my time with the animals, but I never considered making a career of it. After college I found a job in healthcare, and for twelve years I cared for people who were ill. Eventually, though, I was ready for a change.
My husband and I had a sitter for our pets when we traveled, and when she moved out of the area I had trouble finding someone as good as she had been. I realized that there was a great market in our area for a top-notch pet sitter, so I decided to hang out my shingle.
With my healthcare background, my knowledge of animals, and my people skills, I knew I had a good shot at making it work. I was still working full time at that point, so I only pet sat; I didn’t do any daily dog walking yet. I let our veterinarian know that I was available, and within six months I had as much work as I could handle.
As my pet-sitting clientele grew, I was able to cut my day job down to part time. After a year and a half, I needed to make a decision: Was I going to quit my job and go full time with pet care, or would I stay where I was? I was drawn to spending all of my work hours with my animal friends.
I took a leap of faith that it would all work out, and I quit my job in healthcare to begin an amazing journey into living my purpose and feeling wholly fulfilled with my work.
Before long, a steady flow of work from a great client base led to a comfortable living.
Throughout the years I have mentored many people through starting their own pet-sitting businesses, and watching them succeed is incredibly gratifying and fulfilling. Now it feels like it’s time to broaden the reach of my experience.
In this book, I will address the pet-sitting/dog-walking business from start to finish. I’d like to share my unique perspective with those of you who are interested in this profession. My hope is that you can find success and avoid some of the pitfalls you’re likely to encounter over the years.
The fact that you are reading this book is a clue that you’d like to be your own boss, work with animals in a fulfilling way, and make a difference.
When I first began my business, I started out as a sole proprietor with an LLC; I now have a great team of spirited pet sitters. Our life is good, and yours can be, too.
Introduction
What is a balanced business owner?
The methods that I teach in this book will help you become a successful entrepreneur without sacrificing your own well-being. You’ll learn mindfulness techniques that help keep you on track so you can determine your best path to success from the beginning.
It is so much easier to learn healthy habits from the start instead of backtracking later, when you are in survival mode. Business ownership is not for everyone, but if you choose to follow your dream, there are ways to do it without letting the business own you.
Mindfulness is not about religion. It doesn’t matter what your spiritual orientation is; people of all walks of life can learn to become self-aware. If you have not had an opportunity to practice mindfulness, I’m confident that you’ll find it invaluable in many areas of your life.
So many entrepreneurs follow their passion, then find themselves consumed by the details of running the business—and lose their passion in the process. Owning a business doesn’t have to be that way. The goal of mindfulness is to create your own experience so you don’t lose track of what’s important.
There is a way to lead a balanced life, be your own boss, and look forward to going to work every day.
How about we dip our toes in and see how it feels?
Mindfulness
mind·ful
\ˈmīn(d)-fəl\ adjective
1 : bearing in mind : AWARE 2 : inclined to be aware — mind·fully \fə-lē\ adverb — mind·ful·ness noun
Mindfulness is a state of active, open attention on the present. When you are mindful, you carefully observe your thoughts and feelings without judging them as good or bad. Mindfulness makes it possible for you to live in the moment and awaken to your current experience, rather than dwelling on the past or anticipating the future and letting your life pass you by.
By approaching pet sitting and dog walking from a mindfulness perspective, you can set yourself up for success by being very conscious of how you are feeling, thinking, and sensing each situation you find yourself in. This will serve you well. Let’s start at the very beginning and pay attention to how you feel about becoming a professional pet-care provider.
How to use this book
This book contains exercises for exploration and reflection; I recommend that you dedicate a notebook or journal to this process. You can also make plans for your business as you go along.
I’ve also included stories of many real-life situations that will help you learn the ropes; I call these Short Tails, and I hope they’re helpful to you.
I list many resources within the body of this book. You will see this link, ☞reneestilson.com/resources, in each of these cases. The link will take you to my website where each resource is listed. Use them as you are going along, at the end of each chapter, or whenever you need more information.
PART 1
HOW TO PLAN YOUR BUSINESS MINDFULLY
Chapter 1
So you want to be a pet sitter. But why?
Many times, folks who want to become professional pet sitters are in other professions and are ready for a change, or want to become their own boss. They want the freedom to make their own schedules and call their own shots. Some people think, I love animals. How cool would it be to take care of them and get paid for it?
Professional pet sitting is one of the most rewarding careers out there. It does, however, take more than simply loving animals.
In order to be a successful pet sitter, you must either have or gain the knowledge on how to handle situations that come up with animals regarding their health, behavior, safety, and well-being. You must be dependable, honest, have reliable transportation, and be able to make people feel comfortable leaving their pets and homes in your care.
As well as knowing how to meet the animals’ basic needs, you must be a trained observer who is able to provide loving care for the animals to ensure their safety and happiness while their people are away from them. We provide peace of mind for our clients, which is worth more than its weight in gold. Our clients put the ultimate trust in us and we need to be worthy of that trust.
Do you have what it takes? Basic animal knowledge is crucial, and you can learn much more along the way. The one thing that you can’t really learn, though, is how to be with animals and help them feel comfortable. That is a gift. If you have it, you are steps ahead of everyone else. Do you understand animals? Are you able to be quiet with them and hear what they need?
The biggest compliment that we pet sitters can get is when our clients come home and tell us that their animals were most nonchalant when they returned. That means that we were able to meet the needs of the animals and reduce their stress when they were apart from their people.
In addition to knowing how to relate to animals, you’ll also need to be able to go with the ebb and flow of business. There are feast and famine times in the first few years, and you’ll need to have a do what it takes
mentality