Growing sales through slipstreams
IN THE PAST few months we’ve looked at the ‘8 levers of sales growth’ – the different tactical moves you can pull to change the performance of your business. In some we saw a clear ‘either/or’ scenario; however the following lever stands on its own.
This month we consider the eighth and final lever – the development of slipstreams.
A slipstream, in this sense, is essentially a targeted channel where
