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    Getting Reviews Marketing Your Book - Reaching Bloggers Podcasts Radio TV and More!: Author's Essentials Series
    Getting Reviews Marketing Your Book - Reaching Bloggers Podcasts Radio TV and More!: Author's Essentials Series
    Getting Reviews Marketing Your Book - Reaching Bloggers Podcasts Radio TV and More!: Author's Essentials Series
    Ebook116 pages52 minutes

    Getting Reviews Marketing Your Book - Reaching Bloggers Podcasts Radio TV and More!: Author's Essentials Series

    By Lisa Shea

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    About this ebook

    107 pages - Updated for 2020! Freshly revised!

     

    You have a book finished. You're all ready to start marketing it. But if your book has zero reviews, or just a handful of reviews, your marketing efforts will be climbing up a steep hill.

     

    Readers just DO NOT TRUST a book with only a few reviews. Readers assume that the first 10 or 15 reviews are probably made by family and friends of the author. It's only when a book gains a critical mass of reviews, somewhere around 30 or more, that it begins to seem "legitimate" to random strangers. It's at that point that strangers decide the book could be worth spending money on.

     

    But how in the world do you get the reviews? How do you get people to review your books if you're not supposed to be using family and friends? How do you convince strangers not only to read your book but to invest the time in typing in a review for it?

     

    This book provides the solutions! 

     

    I have a number of books with 100 or more reviews. Once I got the books to that level, they sell themselves. I don't have to market them any more. The reviews on their own keep the book being ranked high in the book selling systems and getting buyers and more reviewers. It self-sustains at that point.

     

    Learn how to launch your own book high!

     

    * * * 

     

    I support battered women's shelters.

     

    Getting Reviews Marketing Your Book is book 14 in my Author Essentials series which takes you step by step through everything you need to know about writing, publishing, and marketing a book in today's modern world.
     

    LanguageEnglish
    PublisherLisa Shea
    Release dateMar 5, 2020
    ISBN9781393083115
    Getting Reviews Marketing Your Book - Reaching Bloggers Podcasts Radio TV and More!: Author's Essentials Series
    Author

    Lisa Shea

    I love writing in a variety of genres. I currently have over 300 books published in all lengths from full 500+ page novels down to short stories. I love writing series. Some are with unconnected characters, like the 14 full-length medieval novels with a sword being passed from heroine to heroine. Some have connected characters, like the 31 mini-mysteries featuring a detective in Salem, Massachusetts. All of my books are written "clean" with no explicit intimacy, no harsh language, and no explicit violence. All are suitable for teens and up.For a full listing of my books please visit:http://www.lisashea.com/lisabase/writing/gettingyourbookpublished/lisalibrary.html

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      Book preview

      Getting Reviews Marketing Your Book - Reaching Bloggers Podcasts Radio TV and More! - Lisa Shea

      Introduction

      You have a book finished. You’re all ready to start marketing it. But if your book has zero reviews, or just a handful of reviews, your marketing efforts will be climbing up a steep hill.

      Readers just DO NOT TRUST a book with only a few reviews. Readers assume that the first 10 or 15 reviews are probably made by family and friends of the author. It’s only when a book gains a critical mass of reviews, somewhere around 30 or more, that it begins to seem legitimate to random strangers. It’s at that point that strangers decide the book could be worth spending money on.

      But how in the world do you get the reviews? How do you get people to review your books if you’re not supposed to be using family and friends? How do you convince strangers not only to read your book but to invest the time in typing in a review for it?

      This book provides the solutions!

      I have a number of books with 100 or more reviews. Once I got the books to that level, they sell themselves. I don’t have to market them any more. The reviews on their own keep the book being ranked high in Amazon’s systems and getting buyers and more reviewers. It self-sustains at that point.

      Learn how to launch your own book high!

      I support battered women’s shelters.

      This book is part of my 14-book Author’s Essentials series. Because so many readers ask about how to build their review count, I am offering this specific book for FREE. It should be FREE on all platforms.

      It’s important to note that if your book has a bunch of typos in the first few pages, or the cover isn’t engaging, or the promo blurb feels like a book summary rather than an exciting movie pitch, it will be an uphill slog to get ANYONE to review your book. You absolutely need to make sure you’ve optimized your cover design, your book’s editing, and every other aspect of the book before you start pleading with reviewers to read it. If you have any questions about those other areas, contact me or check out my other books. They should all be free in KU.

      Optimizing the Book’s Presentation

      Before you start spreading the news to the masses about your book, though, the first thing you want to do is to do a thorough review sweep of the way the book is going to be presented.

      Every aspect of this effort needs to shine in order for sales and reviews to happen.

      Marketing is an ongoing polishing process. Even if you’ve done this type of top-to-bottom review recently, it can be helpful to go through it again.

      People Judge Books by their Cover

      I’ve said this over and over again. Time for one more round. People absolutely do judge books by their covers. In many cases, when people are browsing on a phone or tablet, the ONLY thing they see is the cover and the first few words of the title. That’s it. They don’t see the description. They don’t see anything else. Either the cover grabs them or they keep on scrolling.

      I’ve got an entire book on designing ideal covers for one’s genre. This is never a finished project. Genre expectations change. An ideal cover for three years ago could be completely wrong for now. A book with an older cover will look out of date and won’t be clicked on as much.

      I’ve talked at length about how even tiny changes on covers can make enormous lifts in sales. Adding texture to a title. Adding a cross to the breast of the heroine. Those small changes speak volumes to a reader.

      Examine your cover. Then examine the covers in the marketplace today for top selling books in your genre. Is there a tweak you could make to bring your cover even more fully into the light? To ensure that a scrolling reader in your target audience will stop at your cover rather than continuing to scroll?

      Don’t figure your cover is good enough. Don’t give it a pass because it looks lovely at full size on a paperback. If the book cover doesn’t get people to stop and click, when they’re scrolling on a small screen through a long list of other covers, it’s not doing its job.

      Invest the time and energy. All the marketing in the world

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