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  • Marketing

    Verification simplified

    Jul 02, 2018 5 minutes

    Vendors seeking to offer third-party verification to transparency-hungry agencies and clients, has given rise to a number of platform solutions in the field. In recent months, Seedooh has announced partnerships with oOH!media, APN Outdoor and most recently JCDecaux. Marketing speaks with Seedooh CEO and founder Tom Richter and partnerships director Joe Copley about the difficult business of making things simple.

    Marketing: Please give us some background on Seedooh.

    I was in market, probably about five years ago, with a single media owner solution. It was basically the ability for a media owner to report delivery of an installation on a pretty widely dispersed network of assets. I met Joe who was running the Australia business for Posterscope, and we got talking about the broader application of that solution within the media OOH

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