NZ Marketing

RUFUS CHUTER AND KRIS HADLEY

In October 2018, former FCB managing director Rufus Chuter and former OMD chief digital officer Kris Hadley announced they were launching a new strategy, technology and media management agency, Together. In the time since they’ve focussed on establishing their agency while operating on a simple philosophy: creating a great work environment, to attract great people, to produce great work. Chuter and Hadley fill us in on how they’re running their agency with the future in mind.

On launching Together

CHUTER: We were lucky that when we started we had some great foundation clients and the first few months have really been about delivering as best we can for those guys. We’re not in a massive hurry to grow for the sake of growth. We’re really enjoying the change and getting to work much closer with clients. We’re getting to do the kind of work that motivates us.

We had that latent desire to go out on our own and it’s been really satisfying to see some of those initiatives and ideas turn into the real

You’re reading a preview, subscribe to read more.

More from NZ Marketing

NZ Marketing7 min read
Bridge Over Troubled Water
The breaking news on an otherwise uneventful Wednesday morning was that Three’s parent company Warner Bros Discovery was breaking the news. Staff had been drafted to an 11am meeting, where they were given the unholy word that Newshub’s newsroom would
NZ Marketing1 min read
Our Contributors
Head of Marketing at Live Nation Entertainment on the power of brand activations at a favourite festival. Lead Business Partner at DDB on helping McDonald’s take a bite out of summer. Chief Experience & Delivery Officer at Merkle on crucial CX impera
NZ Marketing10 min read
The Last Of The Mass Media
There’s an element of ‘back to the future’ in the growth of New Zealand’s Out of Home (OOH) market in 2024. In a world of pop-up ads, AIgenerated content and a vast array of social media platforms, the old-fashioned stick-an-ad-where-people-willsee-i

Related Books & Audiobooks