NZ Marketing

23 JOHN MCRAE

Previously part of Duco events, McRae has been making waves in the burgeoning competitive video gaming market. McRae is the managing director of Let’s Play Live, New Zealand’s largest eSports entertainment and broadcasting company, and sees eSports as the next big thing in broadcasting and wants to educate brands about the opportunities. McRae has also helped to implement a governing body for eSports named the eSports Federation, which has been established to represent and develop what is considered the fastest growing entertainment sector globally.

While it still sounds strange to many non-gamers, eSports is starting to boom as a viewing and event experience and

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