MODERN TIMES

The digital space has long been seen as a great opportunity for agencies. Historically, marketers have lacked understanding and cowboys roamed the electronic plains. That’s changing and good clients are now increasingly digitally literate and understand the importance of this area if they are to be successful. But there are still so many choices available – and so much snake oil still being sold. So where is a marketer to turn if they hope to keep up with – or, ideally, stay ahead