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    Launch like Steve Jobs: 13 Ways to Build Buzz for Your Next Product Launch
    Launch like Steve Jobs: 13 Ways to Build Buzz for Your Next Product Launch
    Launch like Steve Jobs: 13 Ways to Build Buzz for Your Next Product Launch
    Ebook52 pages29 minutes

    Launch like Steve Jobs: 13 Ways to Build Buzz for Your Next Product Launch

    By Sobia Publication

    ()

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    About this ebook

    Apple product launches have become the stuff of legend.

    The iPad sold 300,000+ WiFi-only units on launch day. Within three days, the iPhone 4 sold 1.7 million units. The iPhone 3G sold over a million units on its launch weekend.

    Clearly, Steve Jobs knows how to launch a product for maximum sales. You might even wonder if you can capture a bit of his magic to kickstart your own promotions.

    And I believe you can. While Apple’s reputation and sometimes-rabid fanbase obviously plays a large part in the success of their launches, there are also a number of strategies virtually any company can employ to make their own product launch a huge success:

    Launching a new product can be a daunting task, but with the Launch like Steve Jobs: 13 Ways to Build Buzz for Your Next Product Launch as your guide, you'll go from 0 to a fully fleshed-out product launch designed to generate new leads and sales. This book is packed full of resources to help you nail down your overarching story, plan your launch sequence, and create all your launch deliverables.

    What You'll Learn:
    * Take advantage of narrative frameworks to help you craft a story that resonates with your customers.
    * Plan out your product launch timeline and customer journey so you know exactly how your customers will navigate through your launch sequence.
    * Create all the deliverables you need to orchestrate a successful product launch.

    LanguageEnglish
    PublisherSobia Publication
    Release dateApr 3, 2020
    ISBN9780463869253
    Launch like Steve Jobs: 13 Ways to Build Buzz for Your Next Product Launch

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      Book preview

      Launch like Steve Jobs - Sobia Publication

      Launch like Steve Jobs: 13 Ways to Build Buzz for Your Next Product Launch

      By

      Khan Abdul Rauf

      Version 1.0 – April 2020

      Published by Khan Abdul Rauf at Smashwords

      Copyright 2020 by Khan Abdul Rauf

      Smashwords Edition License Notes

      This eBook is licensed for your personal enjoyment only. This eBook may not be sold or given away to other people. If you would like to share this book with another person please purchase an additional copy for each person. If you are reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.

      Table of Contents

      Book Overview

      What You'll Learn

      Chapter 1.0 Understand the Purpose of a Product Launch

      1.1 What is a Product Launch, Really?

      1.2 Know This Before You Launch Your Product

      Chapter 2.0 Plan Your Launch

      2.1 Get Organized

      2.2 Nail down Your Story

      2.3 Decide Which Channels you’ll Leverage

      2.4 Determine

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