Mailbag

Exhibitions: The Management View

I read with interest Trevor Hodges’ In the Loop column, The Exhibition Experience in AMRM Issue 340 (February 2020). I appreciate Trevor’s comment regarding the apparent sameness of layouts on the exhibition circuit, however I must point out that these layouts take time to create, with the standard of exhibits now so high it takes considerable time to produce a layout to meet these requirements. Having said that, some exhibitors do produce new layouts on a regular basis; some small ones are often seen for a couple of exhibitions and then are changed. However many exhibitors do take their layouts to as many exhibitions as possible to try to recoup some part of their initial expenses.

On the other hand, having managed and planned 18 exhibitions, between 1992 and