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    Strategic Roadmap: An Intentional, Memorable Approach to Achieving Success
    Strategic Roadmap: An Intentional, Memorable Approach to Achieving Success
    Strategic Roadmap: An Intentional, Memorable Approach to Achieving Success
    Ebook120 pages1 hour

    Strategic Roadmap: An Intentional, Memorable Approach to Achieving Success

    By Andrew L. Shafer

    ()

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    About this ebook

    Strategic ROADMAP© is an approach to strategy that is simple, comprehensive, and clear. Used successfully by start-ups and large global organizations, Strategic ROADMAP is a framework for planning that allows to business owners, executives and leaders utilize proven tools and approaches to define and achieve success in a way that results in a clear plan that is easily communicated to and recalled by everyone in their business.

     

    Strategies developed using the Strategic ROADMAP are intentional, definitive and clear, memorable, and integrated for impact. If you've every completed a Business Model Canvas and wondered "what's next," this is what you need.

     

    Each letter in the word ROADMAP represents a critical element of a successful and effective strategy. Simultaneously, the two words that make up ROADMAP—ROAD and MAP—represent two critical activities required for success – planning and execution.

     

    The book starts with helping define the strategic ROAD: The Results, Opportunities, Advantage and Design the business intends to take, clearly answering the questions of: What's success? How to get there? How to win? And where to invest?

     

    It then continues on to help determine how to execute, focusing on the Milestones, Action plans, and Partners that are needed to get to success; measuring progress, getting it done and identifying and engaging partners who can help.

     

    Use this book to provoke and inspire you and your team, as a framework for planning and communicating your journey with your organization, and as reference to help keep you on course on your way to success.

     

    ISBN 13: 978-1-7351872-0-4 (paperback)

    ISBN 13: 978-1-7351872-1-1 (ebook)

    LanguageEnglish
    PublisherSIBBS
    Release dateJul 2, 2020
    ISBN9781735187211
    Strategic Roadmap: An Intentional, Memorable Approach to Achieving Success

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      Book preview

      Strategic Roadmap - Andrew L. Shafer

      Strategic ROADMAP

      An intentional, memorable approach to achieving success

      Andrew L. Shafer

      Copyright © 2020 Andy Shafer, Shafer's Innovation and Business Building Services (SIBBS)

      Strategic ROADMAP© 2018 by Andy Shafer, Shafer’s Innvoation and Business Building Services (SIBBS)

      All rights reserved. This book or any portion of it may not be reproduced or used in any manner whatsoever without the express written permission of the author except for brief quotations in a book, review, or scholarly journal with appropriate attribution to the author.

      While every precaution has been taken in the preparation of this book, the author and the publisher assume no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein

      Published by SIBBS

      4314 Lawn Ave, Western Springs, IL 60558

      First edition. July 2020.

      Written by Andrew L. Shafer

      Edited by Edward E. Green and Monique Keeley

      www.andyshafer.biz

      www.strategicROADMAP.biz

      ISBN 13: 978-1-7351872-0-4 (paperback)

      ISBN 13: 978-1-7351872-1-1 (ebook)

      Dedication

      This book is dedicated to those who had the most to do with putting me on the right path and have made the adventure of life so rewarding:

      Carol and Gary, Mary Lynne

      and

      Lauren, Rachel, Sean, and Kevin

      Acknowledgements

      Every book is a journey and every journey needs the right people to guide the trip to make it successful and help it arrive at the right destination.

      This was especially true for the Strategic ROADMAP.

      The journey started long before the ROADMAP framework emerged from my passion to help organizations successfully build and grow their business.

      The strategies and experiences that shaped the insights that led to the ROADMAP were developed by working closely with executives and colleagues at Dow, NatureWorks, Cargill, Elevance, and SIBBS.

      Especially significant in those experiences were Julie Fasone-Holder, Jim Stoppert, K’Lynne Johnson, Mel Luetkens, LaRae Lafrenz, John Salladay, John Stevens, and Pam Henderson. Their help and willingness to include me on their journeys made mine so much richer.

      Tess Fennelly, Gayle Novak, and Ron Klingensmith helped polish the talk that resulted from the positive client response to the ROADMAP and has now been given in many different venues: company meetings, industry conferences, networking meetings.

      Rob Spurling eventually (and probably unknowingly) provided the inspiration for the book in a conversation that pointed out how many organizations, especially non-profits he had worked with, could benefit from a simple, straightforward approach like ROADMAP. Honestly, the talk was an attempt to avoid the increasing requests for a book to document the approach that clients and audiences kept making. I didn’t want to write a book, but Rob’s suggestions convinced me that the talk wasn’t enough.

      The initial draft flowed easily from the script of the talk, but a talk and a book are quite different destinations. It took the unfortunate change in conditions created by a pandemic to create the opportunity to revise, build upon and finish the draft.

      Rob, John Salladay, David Hatfield, and Michael Huston all reviewed early drafts, providing helpful feedback. Finally, Eddie redline Greene and Monique Keeley significantly improved the final manuscript with their many suggestions and edits.

      Each of you has my utmost gratitude for all you have done to shape the opportunities I have been afforded, the insights you have shared, and this book that emerged from them.

      Thank you all.

      Andy

      May 2020

      Table of Contents

      Table of Contents

      Foreword

      Getting Started

      Why strategy matters

      What is strategy?

      ROADMAP’s Strategy Definition

      The two parts: ROAD and MAP

      Part 1: Selecting the ROAD

      Chapter One: (R)esults

      Define Success: Where do you want to go?

      Define where you are now

      What challenges do you need to overcome?

      Why should we go with you?

      Questions to answer about your RESULTS

      Tools to help define your RESULTS

      Chapter Two: (O)pportunities

      There are many paths

      The importance of landscape – and change

      What's needed to navigate the landscape?

      Finding OPPORTUNITY around the S-Curves

      Limits and Discontinuities

      Focus is critical

      The power of 1

      Explore and assess OPPORTUNITIES rigorously

      Questions to answer about your OPPORTUNITIES

      Tools to help define your OPPORTUNITIES

      Chapter Three: (A)dvantage

      Making ADVANTAGE Intentional

      What type of customers do you serve?

      What's your plan to win?

      Questions to answer about your ADVANTAGE

      Tools to help define your ADVANTAGE

      Chapter Four: (D)esign

      Everyone has limited resources

      Integrating DESIGN choices builds ADVANTAGE

      Internal Business Configuration

      Offerings

      Customer Interface

      Leveraging Resources

      Questions

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