YouTube Authority
By GOLDEN WINGS
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About this ebook
"Discover How to Build Your YouTube Authority with this Comprehensive Guide on Starting and Growing a Successful YouTube Channel."
Finally! A Comprehensive Guide on How to Start and Grow a Successful YouTube Channel for your Business or Brand
If your company isn't already leveraging the power of YouTube here are some of the massive benefits that you're missing out on.
Capture more attention and gain more exposure to your target audience.
Increase the traffic volume to your business website.
You'll rank high in Google searches and other search engines.
You can repurpose your website content to gain even more awareness of your brand.
You can grow your audience worldwide.
You can build your email list with the help of YouTube.
If you aren't taking advantage of YouTube for your business you are missing out on marketing your company and growing your business.
If you're like many business owners, you may be unsure of how to get started on YouTube.
Luckily, I've created a comprehensive guide that will show you exactly how to start and grow a successful YouTube channel for your business or brand.
This comprehensive guide covers everything you need to know to get started on YouTube.
Here's what you'll discover in this guide:
- Learn what it takes to get started on YouTube, including the equipment and software you'll need to produce your own videos.
- You'll learn how to choose your niche and determine what kinds of videos you're going to produce.
- Discover how to properly optimize your YouTube channel so that you can be successful on the platform.
- Find out what you need to do to develop your content strategy and get started producing the videos your audience wants to see.
- Learn some different strategies for building your audience on YouTube and gaining more views and subscribers.
- Discover the strategies for increasing your customer engagement with your videos and YouTube channel.
- Learn some of the different ways that you can monetize your YouTube channel and start making passive income.
- Learn the mistakes to avoid making on your YouTube channel if you want to be successful.
Sound good?
Here are even more benefits:
- You'll gain a clear understanding of why you are starting a YouTube channel.
- You'll determine your target audience.
- You'll figure out which YouTube category your videos belong in.
- You'll figure out how to properly optimize your YouTube channel to rank higher in searches.
- You'll learn why it's important to integrate your other social media networks to your YouTube channel to broaden your reach and gain more subscribers.
- You'll learn about the different types of videos that are proven to be successful in driving new subscriptions.
- You'll learn how to build your audience through social media, participating in forums, and collaborating with others.
- You'll discover how you can increase engagement by creating simple and beautiful thumbnails, adding annotations to your videos, and including basic marketing SEO best practices to your channel.
- You'll learn the different avenues for monetizing your YouTube channel so you can make more money.
- You'll learn about the different mistakes that you can make on your YouTube channel and how to avoid making them.
And so much more!
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Book preview
YouTube Authority - GOLDEN WINGS
YOUTUBE AUTHORITY
Disclaimer
This e-book has been written for information purposes only. Every
effort has been made to make this ebook as complete and
accurate as possible. However, there may be mistakes in
typography or content. Also, this e-book provides information only
up to the publishing date. Therefore, this ebook should be used
as a guide - not as the ultimate source.
The purpose of this ebook is to educate. The author and the
publisher do not warrant that the information contained in this e-
book is fully complete and shall not be responsible for any errors
or omissions. The author and publisher shall have neither liability
nor responsibility to any person or entity with respect to any loss
or damage caused or alleged to be caused directly or indirectly by
this ebook.
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Table of Contents
Introduction...... ..........................................................................................7
CHAPTER 1 – GETTING Started ....................................................................10
Knowing the Reason Why You’re Starting Your YouTube Channel .......11 Determining Your Target Audience.........................................................12 Know Your Direct Competition................................................................13 Scheduling Your Uploads........................................................................14 Equipment and Software You’ll Need .....................................................15 Allocating the Time to Create Your Videos.............................................17
Chapter 2 – Choosing Your Niche..........................................................19
Determining What You’re Good At..........................................................20 Selecting a Category...............................................................................21 Researching Topics ................................................................................22 Consider a Desperate Niche
.................................................................23
Chapter 3 – How to Optimize Your YouTube Channel for Success....25
Choose a Memorable Channel Name.....................................................27 Use an Attractive Channel Icon...............................................................28 Create a Channel Trailer.........................................................................29 Integrate Social Media Links...................................................................30 Include Channel Art.................................................................................31 The About Section...................................................................................32
Chapter 4 – Developing Your Content Strategy....................................33
Why Consistency is Important.................................................................34
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YOUTUBE AUTHORITY
Types of Videos You Can Create............................................................34 Vlogs...................................................................................................35
Company Culture Videos....................................................................36
Interviews............................................................................................38
Webinars.............................................................................................39
Events.................................................................................................39
Presentations......................................................................................40
Tutorials..............................................................................................40
Product Reviews.................................................................................41
CHAPTER 5 – STRATEGIES for Building an Audience .................................43
Comment on Similar Videos....................................................................44 Use Social Media....................................................................................45 Participate in Forums..............................................................................46 Collaborate with Others...........................................................................46
Chapter 6 – Strategies for Increasing Your Customer Engagement...48
Create Simple and Beautiful Thumbnails................................................49 Add Annotations to Drive User Actions...................................................50 Keep Your Videos Short..........................................................................51 Basic SEO Principles and Marketing Strategies Apply to YouTube........51
Chapter 7 – How to Monetize Your YouTube Channel.........................53
YouTube Partner Program......................................................................54 Affiliate Products.....................................................................................54 Work with Outside YouTube Partners.....................................................55
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YOUTUBE AUTHORITY
Sell Your Own Merchandise....................................................................55 Drive Traffic to Your Website..................................................................56
CHAPTER 8 – MISTAKES to Avoid on Your YouTube Channel..................57
Purchasing Fake Reviews.......................................................................58 Doing a Video Dump...............................................................................58 Ignoring Your Social Media Presence.....................................................59 Inconsistent Video Uploads.....................................................................59 Not Engaging With Your Audience..........................................................59 Failing to Have a Plan.............................................................................60 Trolling Other Channels and Begging for Views.....................................60 Not Linking Your Channel to Your Social Media Accounts.....................61
Conclusion ...............................................................................................62
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Introduction
YouTube is currently the world’s most popular video sharing website and has become the second most used search engine after Google. Every month, there are more than a billion users who take advantage of the multimedia giant to watch