Amazing Decisions: The Illustrated Guide to Improving Business Deals and Family Meals
3.5/5
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About this ebook
Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the author’s groundbreaking research in behavioral economics, neuroscience, and psychology.
The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now, in Amazing Decisions, his unique perspective—informed by behavioral economics, neuroscience, and psychology—comes alive in the graphic form. The illustrator Matt R. Trower’s playful and expressive artwork captures the lessons of Ariely’s groundbreaking research as they explore the essential question: How can we make better decisions?
Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlapping—and often contradictory—sets of norms: social norms and market norms. These norms inform our thinking in ways we often don’t notice, just as Adam is shadowed by the “market fairy” and the “social fairy,” each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.
Matt R. Trower
Matt R. Trower is a comic artist and illustrator who graduated with honors from the Rhode Island School of Design with a BFA in Illustration and a concentration in Gender, Sexuality, and Race. They work at the Center for Advanced Hindsight at Duke University.
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Reviews for Amazing Decisions
8 ratings1 review
- Rating: 2 out of 5 stars2/5This is just a bad, unfunny episode of Adam Ruins Everything complete with a really dumb person to whom the book's host has to explain really basic things, such as don't try to tip grandma with cash for cooking Thanksgiving dinner. I was a little confused as to who the intended audience may be, younger readers or aliterate adults perhaps?This book also has the misfortune of being the one I read immediately after a graphic novel adaptation of Animal Farm, so all the bits about managers manipulating their employees' productivity through the use of social norms came off as dark, cynical and oppressive.Mostly this book reminds me I should finally get around to reading Freakonomics.