In-House Training for Google Ads - The Core Essentials of Top-Producing Campaigns in 2021
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About this ebook
In-House Training for Google Ads is an up-to-date and indispensable procedure guide for creating and optimizing Google Ads search campaigns.
For many readers, it will solve why their campaigns are not achieving the results they want and need.
We'll create an entire campaign, including its landing page, to demonstrate the strategic, creative, and technical elements required for top-producing campaigns.
More than the campaign creation, it contains many hard-earned pointers for keeping campaigns reliable and profitable.
Whether you're launching new campaigns or optimizing existing ones, you'll find many takeaways you can apply right now.
I've been using Google Ads for 13 years. This book would have saved me a fortune with Ads budgets over the years if it had been available when I first started out.
This edition includes important updates to Ad Manager made by Google as of September 1, 2021.
Enjoy!
Christopher Warren
Christopher has a passion for assisting everyone to dramatically increase the performance of their Google Ads and Digital Marketing campaigns. He first started using Google Ads in 2008 and has been deeply involved with Sales and Marketing for 16 years. His experience includes creating and managing national and local Google Ads campaigns in the US, Canada, and Australia. Christopher consults for and manages Google Ads accounts while also assisting with messaging, content, landing page design, and user experience for all types of Digital Marketing campaigns.
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