SUMMARY: Matchmakers: The New Economics Of Multisided Platforms By David S. Evans And Richard Schmalensee
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About this ebook
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.
As you read this summary, you will learn how multi-faceted platforms create value by overturning the traditional economy.
You will also learn that :
multi-faceted platforms work, even though they run counter to the recommendations of economists;
their value lies in effectively solving everyday problems;
these platforms must attract different types of users to be sustainable;
the main problem with platforms is not so much competition as how to find the functionality that will attract users;
balanced prices are fundamental to their sustainability;
these platforms are transforming traditional commerce.
In recent years, economists have been questioning a new phenomenon, multifaceted platforms. BlaBlaCar, Skype, Airbnb and Uber are omnipresent and even represent a colossal weight in today's economy. However, their operation seems to run counter to the laws of the traditional economy: free of charge for some users, little or no concrete production... With this summary, the authors dissect this new type of economic model, which has become essential today.
*Buy now the summary of this book for the modest price of a cup of coffee!
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