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Boost Your Powers of Persuasion
Learn to appreciate empathy, effective communication, and active listening.
Published on November 29, 2021
Influence, New and Expanded: The Psychology of Persuasion
Robert B. CialdiniLearn the six principles of persuasion that influence everything from our grocery purchases to our political practices. Whether you’re building a personal brand or selling a product, become an influencer in your space with Cialdini’s classic guidelines, including fascinating case studies that put each principle into practice.
How To Win Friends And Influence People
Dale CarnegieThis work continues to dominate self-help bestseller lists decades after its initial publication. Want to convince, inspire, motivate, or persuade? Carnegie holds the keys to success in almost any social interaction — perfect for both personal and professional success.
The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over
The Like Switch: An Ex-FBI Agent's Guide to Influencing, Attracting, and Winning People Over
Jack SchaferIn “The Like Switch,” former FBI agent and behavioral analyst Schafer teaches the art of interpreting verbal cues and body language. Master your first impression with this manual for human interaction, featuring techniques tried and tested by someone with real-world experience.
Never Split the Difference: Negotiating As If Your Life Depended On It
Chris VossSeldom are we engaged in hostage negotiations, but Voss’ insight into the world of high-stakes negotiations offers tools we can harness in other areas of life. Fight for a higher salary, lead your employees to success, and change your clients’ minds with his advice on tactical empathy.
Verbal Judo, Second Edition: The Gentle Art of Persuasion
George J. Thompson, PhDLearn the art of responding, rather than reacting, for effective communication in any situation. Collaborate with colleagues, converse with your teen, and problem-solve with your spouse without succumbing to anger and frustration. Thompson's rational guide boosts your confidence and arms you with the skills to command and convert without conflict.
Influencer: The New Science of Leading Change, Second Edition
Joseph GrennyYou don’t have to have a million followers to be an influencer. The authors of “Crucial Conversations” offer key strategies on how to influence others, backed by scientific research plus advice from successful executives and global change-makers. No matter who you are, “Influencer” offers actionable guidance on how to make your mark on the world.
Win Your Case: How to Present, Persuade, and Prevail--Every Place, Every Time
Gerry SpenceWho better to teach us how to persuade than a lawyer with a winning record? In “Win Your Case,” Spence reveals the proven methods that have led him to win every criminal case in his career. Whether you’re a lawyer, middle manager, brand ambassador, social justice warrior, or anyone in between, Spence’s strategies (including empathy) may be your greatest tools for influence.
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Dr. Dan ArielyWe like to think our decisions are rational, but the opposite is usually true. Where do we go wrong? Professor and author Ariely explains the internal and external factors that make our decisions both illogical and highly predictable. Understand what guides your decision-making to make more informed choices — and help others do the same.
The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (Intl Ed)
The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism (Intl Ed)
Olivia CabaneHave you ever met someone who lit up the room with indescribable magnetism? According to Cabane, the science behind that attribute we call charisma is clear — and anyone can put it into practice. Learn the “what,” “why,” and “how” of charisma in this blend of scientific research, practical advice, and storytelling — and get ready to influence others with your irresistible charm.
You're Not Listening: What You're Missing and Why It Matters
Kate MurphyPeople are far more likely to follow your lead when they feel seen, heard, and understood. When most are more eager to talk, stand out by listening. As a journalist, Murphy perfected the art of listening; now you can, too. Open the doors of real communication to forge intimacy, build trust, and lay the groundwork for persuasion.
The Catalyst: How to Change Anyone's Mind
Jonah BergerStop piling on pressure and pushing others to follow your lead — it simply doesn’t work. Instead, address the barriers that prevent change in the first place. Berger discusses the most common barriers, including uncertainty and lack of evidence, and offers techniques on how to overcome them. In “The Catalyst,” practical guidance and persuasive case studies teach you how to be a true catalyst for change.