RFC

DRF
BAR
TPW
TOTAL

VENDAS
BO
100,000
19,727
175,000
51,844
140,000
79,791
207,000
91,862
622,000
243,224

PRODUTO - POLPA - 1 TRIMESTRE

PMV
INTERNET PANFLETO REVISTA P&D
2.9
1500
300
700
1000
2.66
8500
1000
1000
5000
2.58
4000
1000
2000
5000
2.47
2000
2000
1000
15000
2.6525
16000
4300
4700
26000

% VENDAS
16%
28%
23%
33%
100%

VENDAS BO
105,533
164,415
158,929
159,040
587,917

PMV
0
0
0
0
0

2.65
2.52
2.36
2.5
2.5075

PRODUTO - POLPA - 2 TRIMESTRE

PM
INTERNET PANFLETO REVISTA P&D
2.62
4000
4000
2000
10000
2.45
20000
7500
7500
15000
2.33
4000
3000
4000
35000
2.47
2000
2000
1000
15000
2.4675
30000
16500
14500
75000

% VENDAS
18%
28%
27%
27%
100%

% VENDAS 1 TRI
RFC

DRF

BAR

% VENDA

TPW

16%
27%

33%

28%
23%

27%

% VENDAS 2 TRI
RFC

DRF

BAR

TPW

18%
27%

28%
27%

Elasticidade
da
demanda
1 tri

2.9

2.8

2.7

2.7
2.65
2.6
2.55
2.5
2.45

2.6
Series1
y=

2.5

25.919x-0.191

Power (Series1)

2.4
2.35

2.4
0

50,000

100,000

150,000

200,000

250,000

2.3
0

Elasticidade
da
demanda
2 tri
y = 18.982x-0.17
Series1
Power (Series1)

50,000

100,000

150,000

200,000