dcweek12.eventbrite.com digitalcapitalweek.

org

OVERVIEW

DCWEEK is a week long festival in the US capital focused on bringing together designers, developers, entrepreneurs, and social innovators of all kinds. Its a series of 100s of distributed events powered by the community and complemented by core conferences, parties, and projects created by the festival organizers iStrategyLabs and Tech Cocktail. DCWEEK 2011 included over 10,000 attendees from around the world and was presented by Ford. Visit digitalcapitalweek.org and join the twitter conversation #DCWEEK.

OVERVIEW

DCWEEK is a time to: Learn from others through sessions, keynotes, workshops and panels Meet new friends, clients, partners, investors and collaborators Come together to support innovative businesses, people and ideas Work on projects that benet the DC, America and the world Experiment with whats possible Have fun at some great parties

metrics for 2011

attendee origins

DCWEEK Opening Party: 11.2.12

The DCWEEK Opening Party rocks the town each year. 2011 showcased 8 emerging local bands, selected by 22,000 fans who voted over 45,000 times, culminating in a sellout 1,500 person show at DCs Fabled 9:30 Club.

DCWEEK Hackathon: 11.3 - 11.4

Each year over 300 developers turn out for the DCWEEK Hackathon. $25,000+ in prizes were available this past year. During the event, dozens of apps are developed, and several companies are created.

DCWEEK Keynote: 11.7.12

The DCWEEK keynotes provide an inspirational evening for over 2000 attendees to enjoy. Our speakers have included luminaries from Intel, AT&T, MySpace, Ford and more.

DCWEEK Conference: 11.8.12

Our most active DCWEEK event is the conference day. With hundreds of sessions and nearly 2000 attendees this is where the best speakers from around the world come to inspire the DCWEEK community with talks and workshops on Design, Social Media, Technology, Ventures and Innovation.

dcweek tech cocktail: 11.8.12 (8pm-11pm)

DCWEEK Tech Cocktail: 11.8.12

From SXSW to NYC to DC Tech Cocktail has b e e n m i x i nFrom SXSWh e New Yorkp r e n e u r i a l g u p t to e n t r e to DC - Tech Cocktail has community in mass for years. The DCWEEK been mixing up the edition of this tech demo and networking entrepreneurial event sees 1000s of attendees and is a key community in mass for years. The DCWEEK part of connecting people during the edition of this tech demo festival. and networking event sees 1000s of attendees and is a key part of connecting people during the festival.

DCWEEK Closing Party: 11.9.12

Our closing party is one of the biggest tech events in the country with over 2,000 in attendance last year and over 3,000 expected this year. Come experience technology infused art, music and performances of all kinds.

dcweek projects
As if parties, keynotes, conferences and sessions all across the region werent enough to keep you engaged during DCWEEK, the DCWEEK Projects platform features numerous things attendees can do during the festival. Whether it be building a web app, teaching a class, or providing pro-bono consulting to a non-prot, theres something for everyone. Sponsor a project and see what the community can create!

dcweek community events

In 2011, over 150 events were created and hosted by DCWEEK attendees. All you need is a conference room/venue and something interesting to convene about and well add it to the festival calendar. As a sponsor, if you see something youd like to support, well work with you and the organizer to put together the right activation.

2011 metrics: buzz buzz buzz

17,000+ Tweets 8,800,000+ Total Reach 100s of blog posts

2011 metrics: buzz buzz buzz

13,000 Tweets we tracked in real-time, visualized by ford.getgrandstand.com

lots of tv and print coverage

lots of tv and print coverage

lots of tv and print coverage

Hackathon specifics
Teams will compete to build new mobile and web apps over the course of a weekend. Participants can register as teams; if a designer/developer needs to join a team they will be matched prior to the hackathon. The event is limited to 300 attendees. Last year there were 200 RSVPs. The draft agenda is as follows and includes lightning talks about specic APIs and Data of interest and a full 36 hours of hacking, culminating in a live demo/live judging wrap up at the end of the day. We expect $10,000+ in prizes to be up for grabs across Music, Mobile, Civic and Other App categories.

Hackathon specific sponsorshipS

DCWEEK is run by seasoned marketers, entrepreneurs and product developers, accustomed to building digital and experiential campaigns/products for the worlds biggest (and smallest) brands. Collectively, weve run over two dozen hackathons, with hundreds of applications developed - and combined prize pools of over $250,000. Please see the following slide for Hackathon details and if you have any questions please email goto@digitalcapitalweek.org and well get back to you immediately.

Hackathon specific sponsorshipS

Hackathon
Individual Event Presenting Cost Event Naming Rights Dedicated Email to All Party RSVPs Custom Question Addition to Registration Sponsored Talk (3-5 Minutes) Environmental Branding (Banners, Clings, Stages, Gobos etc.) Sponsor Shout-outs (Facebook, Twitter) Use of your API by Attendees Activation Area Hackathon RSVP branding Event Passes Marketing Materials Distribution (Flyers, Slickers, Shirts etc.) $25,000 - SOLD X X 2 X X X X 20 x 20 X 20 X X X X X 10x10 X 10 X X X X 5x5 X 4 X Dedicated Table X 2 X Gold $10,000 Silver $5,000 Bronze $2,500

Each sponsorship includes Festival Wide recognition as well as well (see next slide).

sponsorships: festival wide

DCWEEK Sponsorship Levels
Festival Presenting Sponsor Cost SOLD Individual Event Presenting SOLD Gold Silver Bronze

$10,000

$5,000

$2,500

Festival Wide Elements Included

Custom Package Across DCWEEK Dedicated Email to 20,000+ Attendees Past & Present Custom Question Addition to Registration Environmental Branding (Banners, Clings, Stages, Gobos etc.) Inclusion in Special Thank You Email to 20K+ Logo inclusion on DCWEEK Badge Sponsor Shout-outs (Facebook, Twitter) Logo + Paragraph + Link in DCWEEK Guide Main RSVP branding DCWEEK Website Branding VIP and Speakers Lounge Access Conference Badges (VIP) X X 2 X X X X X X X X 20 1 X X X X X X X X 10 X X X X X X X 5 X X X X X 3 X X X 2

With a Presenting, Gold, Silver or Bronze sponsorship of the hackathon, you also get Festival wide exposure according to the following matrix below.

sponsorships: prize pool/in-kind

Prize Pool Details There will be 4 categories of prizes for apps built during the hackathon: Music, Mobile, Civic and Other. There will be a panel of judges selected by DCWEEK; representing Investors, Entrepreneurs, Tech Companies and Sponsors who will judge the apps built during the hackathon. All prizes will be awarded the nal night of the hackathon. If you have in-kind products/services to contribute to the prize pool were happy to add you as an in-kind sponsor. Products/services of interest include: -Hosting services and software tools for designers/developers -Hardware (mobile phones, laptops, tablets etc.) -Oce space (in the DC Region Only) -Food!

Hackathon Location
This event will take place at Microsofts Chevy Chase HQ

connect!
Register for DCWEEK: http://dcweek12.eventbrite.com Join the Facebook Group to meet others: http://bit.ly/dcweekfb11 Follow us on Twitter: http://www.twitter.com/dcweek Visit us on the web: http://www.digitalcapitalweek.org For sponsorship or other info email: goto@digitalcapitalweek.org