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  • Ad Agency Checklist

    Enviado por

    akhil063
    3 visualizações1 página
    Visit an Advertising Agency located in Trivandrum. Make a profile of the agency using following parameters: 1 When the agency was started 2 Type of Management and name of Chief Executive 3 Membership of INS, ASCI etc 4 General advertising industry profile (in TVM) 5 Organization structure of agency 6 Functions / functional areas of the agency 7 Major clients or customer types 8 Employees and their duties.

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    Visit an Advertising Agency located in Trivandrum. Make a profile of the agency using following parameters: 1 When the agency was started 2 Type of Management and name of Chief Executive 3 Membership of INS, ASCI etc 4 General advertising industry profile (in TVM) 5 Organization structure of agency 6 Functions / functional areas of the agency 7 Major clients or customer types 8 Employees and their duties.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato DOCX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    3 visualizações1 página

    Ad Agency Checklist

    Enviado por

    akhil063
    Visit an Advertising Agency located in Trivandrum. Make a profile of the agency using following parameters: 1 When the agency was started 2 Type of Management and name of Chief Executive 3 Membership of INS, ASCI etc 4 General advertising industry profile (in TVM) 5 Organization structure of agency 6 Functions / functional areas of the agency 7 Major clients or customer types 8 Employees and their duties.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato DOCX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 1

    ADVERTISING AGENCY CHECKLIST

    Visit an Advertising Agency located in Trivandrum. Make a Profile of the agency using following parameters: 1 When the agency was started 2 Type of Management & name of Chief Executive 3 Membership of INS, ASCI etc 4 General advertising industry profile (in TVM) 5 Organization structure of agency 6 Functions/ functional areas of the agency 7 Major clients or customer types 8 Employees and their duties & responsibilities (brief) 9 Agency compensation/ source of revenue 10 SWOT 11 Media used print/TV/radio/outdoor/ others Details on any one campaign undertaken by the agency 12 Usage of IMC and IMC tools 13 Marketing / getting new clients for the agency 14 Competitor analysis 15 Next five years changes expected in business

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