Market Size 2006 624.3 2007 780.6 2008 967.2 2009 1,182.

80

Company Shares India Soup Unilever Group Nestl SA Capital Foods Ltd Orkla Group Campbell Soup Co Bambino Agro Industries Ltd Good Food Group A/S Advani Agencies Midland Fruit & Vegetable Products India Pvt Ltd Marico Ltd MTR Foods Ltd Marico Industries Ltd Others Total

2006 56.9 30.6 0.9 0.6 0.5 0.8 0.2 2.3 2.4 4.9 100

2007 58.6 31.5 0.8 1.9 0.6 0.5 0.6 0.2 1.9 3.5 100

2008 57.1 28 8.6 1.2 0.7 0.3 0.5 0.4 0.1

3.1 100

Brand Shares India Soup Knorr Maggi Ching's Secret MTR Campbell's Bambino Sil Green Diamond Midland Sil MTR Sil Others Total Distribution Channels India Soup

2006 Unilever Group 56.9 Nestl SA 30.6 Capital Foods Ltd 0.9 Orkla Group Campbell Soup Co 0.6 Bambino Agro Industries Ltd 0.5 Good Food Group A/S Advani Agencies 0.8 Midland Fruit & Vegetable Products India Pvt Ltd 0.2 Marico Ltd 2.3 MTR Foods Ltd 2.4 Marico Industries Ltd Others 4.9 Total 100

2007 58.6 31.5 0.8 1.9 0.6 0.5 0.6 0.2 1.9

3.5 100

2006

2007

2008

Store-Based Retailing Grocery Retailers Supermarkets/Hypermarkets Discounters Small Grocery Retailers Convenience Stores Independent Small Grocers Forecourt Retailers Other Grocery Retailers Non-Grocery Retailers Health and Beauty Retailers Other Non-Grocery Retailers Non-Store Retailing Vending Homeshopping Internet Retailing Direct Selling Total Price Points India Kind of soup Canned/Preserved Soup Brand

100 100 24.4 75.6 0.2 75.4 0 100

100 100 25.4 74.6 0.2 74.4 0 100

100 100 26.4 73.6 0.2 73.4

100

Company Name Type of outlet Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Convenience store Other non-grocery retailers Supermarket/hyper market Independent small grocers Supermarket/hyper market Independent small grocers

Baxters Favourites Potato & Baxters Food Leek Soup Group Blue Dragon Wanton Soup Blue Dragon Sankalp Retail Campbell's Condensed Soup Value Stores Pvt Vegetable Garden Tomato Ltd Campbell's Vegetable Campbell Soup Garden Tomato Soup Co Ching's Secret Sweet Corn Cream Style Soup Capital Foods Ltd FieldFresh Foods Del Monte Sweet Corn Soup Pvt Ltd Druk Sweet Corn Cream Style Tai Industries Ltd Scandic Food Sil Soupa Doupa India Pvt Ltd Sil Soupa Doupa Sweet Corn Scandic Food Soup India Pvt Ltd Smith & Jones Sweet Corn Cream Soup Capital Foods Ltd Dehydrated Soup

Bambino Mix Veg Soup Bambino Mixed Vegetable Bambino Rasamati Sweet Corn Vegetable Soup Powder Bambino Sweet Corn Vegetable

Bambino Agro Industries Ltd Bambino Agro Industries Ltd

Supermarket/hyper market Convenience store

Bambino Agro Industries Ltd Bambino Agro Industries Ltd Bambino Agro Bambino Sweetcorn Soup Industries Ltd Bambino Agro Bambino Tomato Soup Industries Ltd Weikfield Batchelor's Cup-A-Soup Products Co Mediterranean Tomato (India) Pvt Ltd Weikfield Batchelor's Slim A Soup Products Co Chicken Noodle & Vegetable (India) Pvt Ltd Ching's Secret Beijing Hot Soup Capital Foods Ltd Ching's Secret Chinese Tonight Beijing Hot Soup Powder Capital Foods Ltd Ching's Secret Chinese Tonight Lemon Coriander Capital Foods Ltd Ching's Secret Chinese Tonight Manchow Soup Powder Capital Foods Ltd Ching's Secret Chinese Tonight Sweet Corn Chicken Ching's Secret Chinese Tonight Sweet Corn Chicken Soup Ching's Secret Chinese Tonight Sweet Corn Veg Ching's Secret Hot & Sour Vegetable Soup Ching's Secret Manchow Soup Ching's Secret Mixed Vegetable Soup Ching's Secret Oriental Tomato Soup Ching's Secret Sweet Corn Chicken Soup

Convenience store Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market

Supermarket/hyper Capital Foods Ltd market Supermarket/hyper Capital Foods Ltd market Supermarket/hyper Capital Foods Ltd market Supermarket/hyper Capital Foods Ltd market Supermarket/hyper Capital Foods Ltd market Supermarket/hyper Capital Foods Ltd market Supermarket/hyper Capital Foods Ltd market Supermarket/hyper Capital Foods Ltd market

Ching's Secret Sweet Corn Vegetable Soup Continental Cream Of Chicken Simmer Soup

Supermarket/hyper Capital Foods Ltd market Supermarket/hyper Unilever Group market

Fabindia Other non-grocery Fabindia Spinach Overseas Pvt Ltd retailers Firma Italia Minestrone Supermarket/hyper Vegetable Soup Firma Italia SpA market Amaigam Speciality Food Supermarket/hyper Keya Chicken India Pvt Ltd market Amaigam Speciality Food Supermarket/hyper Keya Sea Food India Pvt Ltd market Amaigam Speciality Food Supermarket/hyper Keya Spinach India Pvt Ltd market Amaigam Speciality Food Supermarket/hyper Keya Sweet Corn India Pvt Ltd market Amaigam Speciality Food Supermarket/hyper Keya Tomato India Pvt Ltd market Amaigam Speciality Food Supermarket/hyper Keya Vegetable India Pvt Ltd market Hindustan Supermarket/hyper Knorr Chicken Delite Unilever Ltd market Hindustan Supermarket/hyper Knorr Chicken Noodle Soup Unilever Ltd market Knorr Chinese Chicken & Hindustan Supermarket/hyper Mushroom Unilever Ltd market Hindustan Supermarket/hyper Knorr Chinese Chilli Soup Unilever Ltd market Knorr Chinese Hot & Sour Hindustan Chicken Soup Unilever Ltd Convenience store Knorr Chinese Hot & Sour Hindustan Supermarket/hyper Veg Soup Unilever Ltd market Hindustan Supermarket/hyper Knorr Chinese Manchurian Unilever Ltd market Knorr Chinese Manchurian Hindustan Supermarket/hyper Soup Unilever Ltd market Hindustan Supermarket/hyper Knorr Chinese Schwann Soup Unilever Ltd market Knorr Chinese Sweet & Sour Hindustan Supermarket/hyper Soup Unilever Ltd market

Knorr Chinese Sweet Corn Veg Soup Knorr Classic Chicken Delite Knorr Classic Mixed Vegetable Knorr Classic Thick Mushroom Knorr Classic Thick Tomato Knorr Classic Thick Tomato Soup Knorr Creamy Chicken Knorr Creamy Mushroom Knorr Creamy Tingy Tomato Knorr Hot & Sour Vegetable Knorr Indian Soup Vegetable Hara Bhara Knorr Indian Soups Chikken Malai Tikka Knorr Indian Soups Corn Mast Masala Knorr Indian Soups Tomatao Makhani Knorr Indian Tomato Makhani Knorr Mast Masala Corn Knorr Mixed Veg Soup Knorr Oriental Hot & Sour Vegetable Soup Knorr Oriental Sweet Corn Vegetable Soup Knorr Snacky Sweet & Sour Knorr Sweet Corn Chicken Knorr Sweet Corn Veg Soup Knorr Sweet Corn Vegetable

Hindustan Unilever Ltd Hindustan Unilever Ltd Hindustan Unilever Ltd Hindustan Unilever Ltd Hindustan Unilever Ltd Hindustan Unilever Ltd Hindustan Unilever Ltd Hindustan Unilever Ltd Hindustan Unilever Ltd Hindustan Unilever Ltd Hindustan Unilever Ltd Hindustan Unilever Ltd Hindustan Unilever Ltd Hindustan Unilever Ltd Hindustan Unilever Ltd Hindustan Unilever Ltd Hindustan Unilever Ltd Hindustan Unilever Ltd Hindustan Unilever Ltd Hindustan Unilever Ltd Hindustan Unilever Ltd Hindustan Unilever Ltd Hindustan Unilever Ltd

Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Independent small grocers Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Independent small grocers Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Other non-grocery retailers Supermarket/hyper market

Knorr Tomato Chatpata MTR Baby Corn & Spring Onion MTR Hot n Sour

Hindustan Unilever Ltd MTR Foods Ltd MTR Foods Ltd

MTR Mixed Vegetable MTR Foods Ltd MTR Mixed Vegetable Italian Style MTR Foods Ltd MTR Mulligatawny MTR Spinach & Carrot MTR Tasty Delights Simply Tomato MTR Tasty Delights Spicy Tomato Maggi Healthy Soup Chef Style Palak Corn (Spinach) Maggi Healthy Soup Chinese Style Oriental Thai Noodle Maggi Healthy Soup Home Style Rich Tomato Maggi Healthy Soups Chef Style Palak Corn Maggi Healthy Soups Chef Style Tangy Tomato Vegetable Maggi Healthy Soups Home Style Rich Tomato Maggi Healthy Soups Mixed Vegetable Maggi Healthy Soups Oriental Thai Noodles Maggi Healthy Soups Palak Corn Maggi Healthy Soups Rich Tomato Maggi Healthy Soups Tangy Tomato Maggi Hot & Sour Chicken MTR Foods Ltd MTR Foods Ltd MTR Foods Ltd MTR Foods Ltd

Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Convenience store Supermarket/hyper market Independent small grocers Supermarket/hyper market Independent small grocers Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Independent small grocers

Nestl India Ltd

Nestl India Ltd Nestl India Ltd Nestl India Ltd

Nestl India Ltd Nestl India Ltd Nestl India Ltd Nestl India Ltd Nestl India Ltd Nestl India Ltd Nestl India Ltd Nestl India Ltd

Maggi Hot & Sour Vegetable Nestl India Ltd

Maggi Mixed Vegetable Soup Nestl India Ltd Maggi Rich Chicken Maggi Rich Mushroom Maggi Rich Tomato Maggi Sweet Corn Maggi Sweet Corn Chicken Nestl India Ltd Nestl India Ltd Nestl India Ltd Nestl India Ltd Nestl India Ltd

Maggi Sweet Corn Vegetable Nestl India Ltd Maggi Tangy Tomato Vegetable Nestl India Ltd Maggi Thick Tomato Tasty Treat Hot & Sour Vegetable Tasty Treat Mix Veggie Delight Tasty Treat Rich Tomato Soup Tasty Treat Sweet Corn Vegetable Tasty Treat Veg Manchow Soup Tasty Wonders Fabulous Foods Sweet Corn Chicken Soup Instant Soup Batchelor's Cup-A-Soup Cream Of Vegetable With Croutons Batchelor's Cup-A-Soup With Noodles Chicken Noodle Batchelor's Slim-A-Soup Chicken & Mushroom Batchelors Cup a Soup To Go Minestrone Soup with Croutons Batchelors Cup a Soup with Croutons Chicken & Vegetable Campbell Soup Co Campbell Soup Co Campbell Soup Co Batchelor Campbell Soup Batchelor Campbell Soup Nestl India Ltd Pantaloon Retail India Ltd Pantaloon Retail India Ltd Pantaloon Retail India Ltd Pantaloon Retail India Ltd Pantaloon Retail India Ltd Spencer's Retail Ltd

Independent small grocers Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Independent small grocers Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market

Supermarket/hyper market

Convenience store Convenience store Supermarket/hyper market Supermarket/hyper market

Batchelors Cup a Soup with Croutons Tomato & Vegetable Continental Cup A Soup Chicken & Vegetable Continental Cup A Soup Cream Of Chicken Keya Simply Fantastic Instant Tom Yum Vegetable Cup-ASoup Maggi Hot Cup Dal Tomato Soup

Batchelor Campbell Soup Hindustan Unilever Ltd Hindustan Unilever Ltd Amalgam Speciality Foods Pvt Ltd Nestl India Ltd

Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market

Maggi Hot Cup Spinach Soup Nestl India Ltd Maggi Hot Tomato Amla Soup Nestl India Ltd Maggi Instant Healthy Soup Sanjeevni Dal Tomato

Convenience store Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market Supermarket/hyper market

Nestl India Ltd

Maggi Instant Healthy Soup Sanjeevni Spinach Vegetable Nestl India Ltd Maggi Instant Healthy Soup Sanjeevni Tomato Amla Flavour Hierarchy 2006 Tomato Sweet Corn Vegetable Chicken Mushroom Hot & Sour Chicken Noodles 1 2 3 4 5 7 6 2007 1 2 4 3 5 7 6

Nestl India Ltd

Convenience store

2008 1 2 3 4 5 6 7

2010 1,473.20

2011 1,856.20

2009 59.6 26.4 9.4 1.2 0.4 0.3 0.3 0.3 0.1 1.9 100 -

2010 62 24.6 9.8 1 0.3 0.3 0.2 0.2 0.1

1.5 100

2008 57.1 28 8.6 1.2 0.7 0.3 0.5 0.4 0.1 3.1 100 -

2009 59.6 26.4 9.4 1.2 0.4 0.3 0.3 0.3 0.1 1.9 100

2010 62 24.6 9.8 1 0.3 0.3 0.2 0.2 0.1

1.5 100

2009

2010

2011

100 100 26.9 73.1 0.2 72.9 0 100 -

100 100 27.5 72.5 0.2 72.3 0 100

100 100 28 72 0.3 71.8

100

Size

Price in INR

415 g 410 g

165 175

310 g 310 g 460 g 425 g 400 g 425 g 460 g 460 g

90 90 56 55 49 135 60 55

75 g 50 g

32 32

50 g 50 g 60 g 75 g

32 32 32 32

126 g

120

102 g 55 g

120 30

50 g 50 g

30 30

50 g

30

50 g

30

38 g 50 g 55 g 50 g 37 g 64 g 55 g

30 30 30 30 30 30 30

55 g 40 g

30 160

40 g 90 g

45 115

15 g

25

14 g

25

17 g

25

17 g

25

20 g

25

13 g 43 g 50 g 55 g 52 g 50 g 43 g 53 g 55 g 50 g 44 g

25 32 36 35 36 32 32 35 36 36 34

42 g 51 g 53 g 52 g 52 g 51 g 53 g 44 g 53 g 39 g 41 g 38 g 40 g 52 g 54 g 40 g 53 g 39 g 43 g 59 g 44 g 36 g 43 g

32 30 32 32 32 32 32 32 32 32 32 32 32 32 32 32 32 32 32 33 32 32 32

55 g 250 g 250 g 250 g 250 g 250 g 250 g 250 g 250 g

32 28 32 32 32 32 32 35 35

53 g

34

53 g 53 g 44 g

34 32 32

51 g 51 g 52 g 52 g 48 g 70 g 53 g 58 g 58 g

32 32 32 32 32 32 32 32 32

52 g 51 g 51 g 70 g 36 g 36 g 36 g 52 g 70 g 39 g 39 g 39 g 39 g 39 g

32 32 32 32 32 32 32 32 32 30 30 30 30 30

43 g

31

115 g

120

98 g 58 g

120 120

23 g

105

115 g

120

109 g 55 g 75 g

130 160 175

13 g 14 g 12 g 12 g

25 12 12 12

14 g

12

14 g

12

14 g

12

2009 1 2 3 4 5 6 7

2010 1 2 3 4 5 6 7

2011 1 2 3 4 5 6 7