Anlise do Mercad

Segmento

Vol.Total

Tx.Crescimento

Hatch/Flex- 1.0 / 1.4

Sedan 1.4/ 1.6
Camionetes 1.6/ 2.0

1,020,302
346,956
270,406

-10.1%
9.0%
30.7%

Taxa d

VolksWagen
Hatch/Flex - 1.0 / 1.4
Gol
Fox
Golf
Polo
total

63,692
148,060
298,315
13,057
523,124

VolksWagen
Sedan Flex- 1.4 / 1.6
Parati
Polo
Voyage
total

6,951
16,692
85,444
109,087

VolksWagen
Camionete Flex - 1.4 / 1.6
Saveiro
Kombi
Total

63,578
22,756
86,334

Taxa d
VolksWagen
Hatch/Flex - 1.0 / 1.4
Gol
Fox
Golf
Polo
total

307,698
129,653
20,328
14,393
472,072

VolksWagen
Sedan Flex - 1.4 / 1.6
Parati
Polo
Voyage
total

7,981
17,013
87,157
112,151

VolksWagen
Camionete Flex - 1.4 / 1.6
Saveiro
Kombi
Total

32,144
24,409
56,553

Anlise do Mercado de Carros ``Nacionais`` 2010 - 2009

Volume
523,124
109,087
86,334

Volkswagen
Participao
51.27%
31.44%
31.93%

Concorrente
Participao Relativa
1.93
0.72
0.61

Volume *
271,134
152,345
141,811

Taxa do Mercado - Ano 2010

Fiat
Hatch Flex 1.0 / 1.4
Idea
Uno
Stilo
Palio
total

GM
Hatch Flex 1.0 / 1.4
25497
109,116
5,882
130,639
271,134

Astra
Corsa
Celta
Vectra
total

Fiat
Sedan Flex - 1.4 / 1.6
Linea
Siena
Palio Weekend
total

GM
Sedan Flex- 1.4 / 1.6
11,406
43,344
30,774
85,524

Astra
Classic
Corsa
total

Fiat
Camionete Flex - 1.4 / 1.6
Strada
Fiorino
Total

GM
Camionete Flex - 1.4 / 1.6
123,589
18,222
141,811

Montana
Pick-up Corsa
Total

Taxa do Mercado - Ano 2009

Fiat
Hatch Flex 1.0 / 1.4
Idea
Uno
Stilo
Palio
total

GM
Hatch Flex 1.0 / 1.4
29,051
172,730
10,139
209,653
421,573

Astra
Corsa
Celta
Vectra
total

Fiat
Sedan Flex- 1.4 / 1.6
Linea
Siena
Palio Weekend
total

GM
Sedan Flex - 1.4 / 1.6
14,953
59,257
42,158
116,368

Fiat
Camionete Flex - 1.4 / 1.6
Strada
Fiorino
Total

Astra
Classic
Corsa
total

GM
Camionete Flex - 1.4 / 1.6
90,812
16,137
106,949

Montana
Pick-up Corsa
Total

009
Concorrente
Participao
26.6%
43.9%
52.4%

GM
Hatch Flex 1.0 / 1.4

Total
Hatch 1.0 / 1.4
28,483
54,956
131,905
10,700
226,044

Volkswagen
Fiat
GM
total

GM
Sedan Flex- 1.4 / 1.6

523,124
271,134
226,044
1,020,302

Total
Sedan 1.4 / 1.6
4,264
147,890
191
152,345

Volkswagen
Fiat
GM
total

GM
Camionete Flex - 1.4 / 1.6

109,087
85,524
152,345
346,956

Total
Camionete 1.4 / 1.6
37,072
5,189
42,261

Volkswagen
Fiat
GM
total

GM
Hatch Flex 1.0 / 1.4

86,334
141,811
42,261
270,406

Total
Hatch 1.0 / 1.4
28,828
58,927
142,618
11,419
241,792

Volkswagen
Fiat
GM
total

472,072
421,573
241,792
1,135,437

GM
Sedan Flex - 1.4 / 1.6

Total
Sedan Flex 1.4 / 1.6
3,809
82,488
3,506
89,803

GM
Camionete Flex - 1.4 / 1.6

Volkswagen
Fiat
GM
total

112,151
116,368
89,803
318,322

Total
Camionete Flex 1.4 / 1.6
37,408
6,024
43,432

Volkswagen
Fiat
GM
total

56,553
106,949
43,432
206,934

Grafico - BCG
Segmento

Tx.Crescimento

Participao

Volume

Hatch/Flex- 1.0 / 1.4

Sedan 1.4/ 1.6
Camionetes 1.6/ 2.0
Tx. Crescimento Mercado

-10.14
9.00
30.67
9.84

0.51
0.31
0.32

523,124
109,087
86,334