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  • Structure of Industry

    Enviado por

    Amit Pirankar
    6 visualizações9 páginas
    The document discusses the structure of industries and identifies five key components: the threat of new entrants, the bargaining power of suppliers and customers, the threat of substitute products, and competitive rivalry. Understanding these industry structure factors is important for assessing the level of competition in an industry and informing strategic decisions around expansion, integration, and investment returns. The five components influence an industry's overall attractiveness and profitability potential.

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    The document discusses the structure of industries and identifies five key components: the threat of new entrants, the bargaining power of suppliers and customers, the threat of substitute products, and competitive rivalry. Understanding these industry structure factors is important for assessing the level of competition in an industry and informing strategic decisions around expansion, integration, and investment returns. The five components influence an industry's overall attractiveness and profitability potential.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPT, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    6 visualizações9 páginas

    Structure of Industry

    Enviado por

    Amit Pirankar
    The document discusses the structure of industries and identifies five key components: the threat of new entrants, the bargaining power of suppliers and customers, the threat of substitute products, and competitive rivalry. Understanding these industry structure factors is important for assessing the level of competition in an industry and informing strategic decisions around expansion, integration, and investment returns. The five components influence an industry's overall attractiveness and profitability potential.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPT, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 9

    THE STRUCTURE OF INDUSTRY

    ADVANTAGES OF UNDERSTANDING STRUCTURE OF INDUSTRY


    Level of Competition in the industry Backward and forward integration Scope of expansion and growth Entry and exist barriers to industry Return on investment

    FIVE COMPONETS OF INDUSTRY STRUCTURE


    Threat of entry Bargaining power of Supplier Bargaining power of customer Threat of Substitute Products or services Framing Competitive Strategy

    THREAT OF NEW ENTRANTS


    Government Policy Capital requirement Brand Establishment

    BUYERS / SUPPLIERS BARGAINING POWER


    Customization of goods Volume Level of Competition in Suppliers / customers industry

    Substitute Products

    Substitute limit the potential returns of an industry by placing a ceiling on the prices firms in the industry can profitably charge.

    FRAMING COMPETATIVE STRATEGY

    Vertical integration

    Channel selection
    Technological leadership

    SOURCE
    COMPETITIVE STRATEGY Written by MICHAEL PORTER

    THANK YOU

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