HBSs Classics

List of Case Studies

Contents
Accounting ................................................................................................................................................... 2 Business and Government Relations ...................................................................................................... 4 Economics ................................................................................................................................................... 5 International Business ............................................................................................................................... 5 Entrepreneurship ........................................................................................................................................ 6 Finance ........................................................................................................................................................ 8 General Management .............................................................................................................................. 12 Human Resource Management ............................................................................................................. 14 Information Technology ........................................................................................................................... 15 Marketing ................................................................................................................................................... 16 Negotiation ................................................................................................................................................ 19 Operations Management......................................................................................................................... 20 Organizational Behavior .......................................................................................................................... 22 Service Management ............................................................................................................................... 24 Social Enterprise ...................................................................................................................................... 25 Strategy...................................................................................................................................................... 27

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Accounting
A Letter from Prison by Eugene Soltes Automation Consulting Services by Robert L. Simons Birch Paper Co. by Neil E. Harlan Boston Beer Co., Inc. by Amy P. Hutton Bridgeton Industries: Automotive Component & Fabrication Plant by Robin Cooper Bridging the GAAPs by Gwen Yu Chemalite, Inc. by David A. Wilson Citibank: Performance Evaluation by Robert L. Simons Classic Pen Co.: Developing an ABC Model by Robert S. Kaplan Codman & Shurtleff, Inc.: Planning and Control System by Robert L. Simons Dakota Office Products by Robert S. Kaplan Depreciation at Delta Air Lines and Singapore Airlines (A) by William J. Bruns Destin Brass Products Co. by William J. Bruns Enterprise Risk Management at Hydro One, Paper Case by Anette Mikes Esser & Ackermann at Mannesmann by Henry B. Reiling Financial Reporting Problems at Molex, Inc. (A) by Paul M. Healy Kanthal (A) by Robert S. Kaplan

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Microsoft's Financial Reporting Strategy by Dawn Matsumoto Owens & Minor, Inc. (A) by V.G. Narayanan Performance Pay at Safelite Auto Glass (A) by Brian J. Hall Precision Worldwide, Inc. by William J. Bruns Prestige Telephone Co. by William J. Bruns Salem Telephone Co. by William J. Bruns Sears, Roebuck and Co. vs. Wal-Mart Stores, Inc. by Gregory S. Miller, Christopher F. Noe Seligram, Inc.: Electronic Testing Operations by Robin Cooper Statements of Cash Flows: Three Examples by William J. Bruns Store24 by V.G. Narayanan, Susan Kulp, Dennis Campbell Super Project by Richard F. Vancil Superior Manufacturing Co. by David F. Hawkins, James W Culliton The IASB at a Crossroads: The Future of International Financial Reporting Standards by Karthik Ramanna Urban Water Partners (A) by Karthik Ramanna, George Serafeim Vyaderm Pharmaceuticals by Robert L. Simons Wilkerson Co. by Robert S. Kaplan

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Business and Government Relations

Acid Rain: The Southern Co. (A) by Forest L. Reinhardt Barack Obama and the Bush Tax Cuts (A) by Matthew C. Weinzierl, Eric Werker Botswana: A Diamond in the Rough by Laura Alfaro, Debora L. Spar Brazil Under Lula: Off the Yellow BRIC Road by Aldo Musacchio Caselets: Bribery and Extortion in International Business (Abridged) by Louis T. Wells Jr. China: To Float or Not to Float? (A) by Laura Alfaro, Rafael Di Tella Chiquita Brands International (A) by Debora L. Spar Colombia: Organizing for Competitiveness by Michael E. Porter Denmark: Globalization and the Welfare State by Arthur A. Daemmrich Dharavi: Developing Asia's Largest Slum (A) by Lakshmi Iyer, John D. Macomber European Union: The Road to Lisbon by Gunnar Trumbull Filling the Empty Quarter: Saudi Aramco and the World Oil Market by Noel Maurer Forever: De Beers and U.S. Antitrust Law by Debora L. Spar Hitting the Wall: Nike and International Labor Practices by Debora L. Spar India on the Move by Richard H.K. Vietor James Burke: A Career in American Business (A) by Richard S. Tedlow Journey to Sakhalin: Royal Dutch,Shell in Russia (A) by Rawi Abdelal

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Life, Death, and Property Rights: The Pharmaceutical Industry Faces AIDS in Africa by Debora L. Spar Singapore Inc. by Richard H.K. Vietor Toys "R" Us Japan by Debora L. Spar U.S. Current Account Deficit by Laura Alfaro, Rafael Di Tella White Nights and Polar Lights: Investing in the Russian Oil Industry by Debora L. Spar Xerox and Fuji Xerox by Benjamin Gomes-Casseres

Economics
Harmon Foods, Inc. by William B. Whiston Freemark Abbey Winery by William S. Krasker Merton Truck Co. by Anirudh Dhebar Cambridge Software Corp by Anirudh Dhebar

International Business
The Euro in Crisis: Decision Time at the European Central Bank by Gunnar Trumbull, Dante Roscini

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Entrepreneurship
Avid Radiopharmaceuticals and Lighthouse Capital Partners by Matthew Rhodes-Kropf Bill Gates and Steve Jobs by Anthony J. Mayo Challenges of Launching a Start-Up in China: Dorm99.com by William C. Kirby, F. Warren McFarlan Clocky: The Runaway Alarm Clock by Elie Ofek Design Thinking and Innovation at Apple by Stefan Thomke Heather Evans by Howard H. Stevenson How Venture Capitalists Evaluate Potential Venture Opportunities by Michael J. Roberts Howard Schultz and Starbucks Coffee Company by Nancy F. Koehn Icedelights by Michael J. Roberts Ingvar Kamprad and IKEA by Christopher A. Bartlett iZumi by Robert F. Higgins Johnsonville Sausage Co. (A) by Michael J. Roberts Leadership in Crisis: Ernest Shackleton and the Epic Voyage of the Endurance by Nancy F. Koehn NanoGene Technologies, Inc. by Linda A. Cyr, Michael J. Roberts Nantucket Nectars by Joseph B. Lassiter, William A. Sahlman Negotiating Equity Splits at UpDown by Noam Wasserman, Deepak Malhotra Ockham Technologies: Living on the Razor's Edge by Noam Wasserman

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Proteus Biomedical: Making Pigs Fly by Richard G. Hamermesh R&R by Howard H. Stevenson New! Video Short Available Saffronart.com: Bidding for Success by Mukti Khaire, R. Daniel Wadhwani Sirtris Pharmaceuticals: Living Healthier, Longer by Toby Stuart TA Energy (Turkey): A Bundle of International Partnerships by William Kerr, Daniel J. Isenberg Term Sheet Negotiations for Trendsetter, Inc. by Walter Kuemmerle The Wright Brothers and Their Flying Machines by Tom Nicholas Vermeer Technologies (A): A Company Is Born by Ashish Nanda Walnut Venture Associates (A): RBS Group Investment Memorandum by Michael J. Roberts Zipcar: Refining the Business Model by Myra M. Hart, Michael J. Roberts

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Finance
Acquisition of Consolidated Rail Corp. (A) by Benjamin C. Esty Acquisition of Consolidated Rail Corp. (B) by Benjamin C. Esty Airbus A3XX: Developing the World's Largest Commercial Jet (A) by Benjamin C. Esty Allston: Brand vs. Architecture by Arthur I Segel, Andre F. Perold American Chemical Corp. by William E. Fruhan, John P. Goldsberry American Home Products Corp. by David W. Mullins Arundel Partners: The Sequel Project by Timothy A. Luehrman AXA MONY by Andre F. Perold, Lucy White Bankruptcy and Restructuring at Marvel Entertainment Group by Benjamin C. Esty Belco Global Foods by C. Fritz Foley Beta Management Co. by Michael E. Edleson Butler Lumber Co. by Thomas R. Piper Cartwright Lumber Co. by Thomas R. Piper Citigroup 2007: Financial Reporting and Regulatory Capital by Edward J. Riedl, Suraj Srinivasan Clarkson Lumber Co. by Thomas R. Piper Cooper Industries, Inc. by Thomas R. Piper Cost of Capital at Ameritrade by Erik Stafford, Mark L. Mitchell Debt Policy at UST, Inc.

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by Mark L. Mitchell Dell's Working Capital by Richard S. Ruback Diageo plc by George Chacko, Peter Tufano Dimensional Fund Advisers--2002 by Lauren H. Cohen Dividend Policy at FPL Group, Inc. (A) by Benjamin C. Esty Dividend Policy at Linear Technology by Malcolm P. Baker, Alison Berkley Wagonfeld E.I. du Pont de Nemours & Co.: Titanium Dioxide by W. Carl Kester, Robert R. Glauber, David W. Mullins Equity International: The Second Act by Nicolas P. Retsinas, Ben Creo Framedia (A) by Li Jin Globalizing the Cost of Capital and Capital Budgeting at AES by Mihir A. Desai Google and Earnings Guidance by Francois Brochet Gulf Oil Corp.--Takeover by Kevin F. Rock Hedging Currency Risks at AIFS by Mihir A. Desai Intel Corp.--1992 by Kenneth A. Froot Interco by Scott P. Mason Investment Analysis and Lockheed Tri Star by Michael E. Edleson Kohler Co. (A) by Belen Villalonga Marriott Corp.: The Cost of Capital by Richard S. Ruback Marriott Corp.: The Cost of Capital (Abridged)

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by Richard S. Ruback Martingale Asset Management LP in 2008, 130,30 Funds, and a Low-Volatility Strategy by Luis M. Viceira Massey-Ferguson Ltd.--1980 by Carliss Y. Baldwin, Scott P. Mason MCI Communications Corp.--1983 by Bruce C. Greenwald, Wilda L. White Merck & Co.: Evaluating a Drug Licensing Opportunity by Richard S. Ruback MW Petroleum Corp. (A) by Timothy A. Luehrman, Peter Tufano Netscape's Initial Public Offering by W. Carl Kester Ocean Carriers by Erik Stafford Opportunity Partners by Robin Greenwood Petrolera Zuata, Petrozuata C.A. by Benjamin C. Esty Pinkerton (A) by Scott P. Mason PlanetTran by Lauren H. Cohen, Christopher Malloy Play Time Toy Co. by Thomas R. Piper Radio One, Inc. by Richard S. Ruback RJR Nabisco by Richard S. Ruback Roche's Acquisition of Genentech by Carliss Y. Baldwin, Bo Becker Rosetree Mortgage Opportunity Fund by Victoria Ivashina, Andre F. Perold Sampa Video, Inc. by Gregor Andrade Seagate Technology Buyout

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by Gregor Andrade, Todd Pulvino, Stuart C. Gilson Sealed Air Corp.'s Leveraged Recapitalization (A) by Karen H. Wruck Shenzhen Development Bank by Li Jin, Yuhai Xuan SKS Microfinance by Shawn Cole Subprime Meltdown: American Housing and Global Financial Turmoil by Julio J. Rotemberg The Tip of the Iceberg: JP Morgan and Bear Stearns (A) by Daniel B. Bergstresser, Clayton Rose Tottenham Hotspur plc by Joshua D Coval, Lauren H. Cohen, Christopher Malloy Toy World, Inc. by W. Carl Kester Vereinigung Hamburger Schiffsmakler und Schiffsagenten e.V. (VHSS): Valuing Ships by Benjamin C. Esty, Albert Sheen Vodafone AirTouch's Bid for Mannesmann by Simi Kedia Walt Disney Co.'s Yen Financing by W. Carl Kester Warburg Pincus and emgs: The IPO Decision (A) by G. Felda Hardymon Yale University Investments Office: August 2006 by Josh Lerner

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General Management
Newly added to the collection. 1366 Technologies by Joseph B. Lassiter, Ramana Nanda 3M Optical Systems: Managing Corporate Entrepreneurship by Christopher A. Bartlett BAE Automated Systems (A): Denver International Airport Baggage-Handling System by Lynda M. Applegate Banco Compartamos: Life after the IPO by Michael Chu Bank of America Acquires Merrill Lynch (A) by Robert C. Pozen Body Shop International by Christopher A. Bartlett BRL Hardy: Globalizing an Australian Wine Company by Christopher A. Bartlett Children's Hospital and Clinics (A) by Amy C. Edmondson, Michael Roberto New! Video Short Available EMI and the CT Scanner (A) by Christopher A. Bartlett EMI and the CT Scanner (B) by Christopher A. Bartlett GE's Talent Machine: The Making of a CEO by Christopher A. Bartlett Global Wine War 2009: New World versus Old by Christopher A. Bartlett Honda (A) by Evelyn T. Christiansen INSEAD by Srikant M. Datar, David A. Garvin Johnson & Johnson (A) by Francis J. Aguilar Jollibee Foods Corp. (A): International Expansion by Christopher A. Bartlett Leaders Who Make a Difference: Sam Palmisano's Smarter IBM: Day 1

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by Joseph L. Bower Lincoln Electric Co. by Norman A. Berg New! Video Short Available Lincoln Electric: Venturing Abroad by Christopher A. Bartlett McKinsey & Co.: Managing Knowledge and Learning by Christopher A. Bartlett New! Video Short Available Microsoft: Competing on Talent (A) by Christopher A. Bartlett P&G Japan: The SK-II Globalization Project by Christopher A. Bartlett Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center (A) by David A. Garvin, Michael Roberto Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center (Multimedia Case) by David A. Garvin, Michael Roberto Publicis Groupe 2009: Toward a Digital Transformation by Rosabeth Moss Kanter Say on Pay by Jay W. Lorsch, V.G. Narayanan Silvio Napoli at Schindler India (A) by Michael Y. Yoshino, Christopher A. Bartlett Spain: Can the House Resist the Storm? by Diego Comin TD Canada Trust (A): The Green and the Red by Dennis Campbell Volkswagen of America: Managing IT Priorities by Robert D. Austin Wanxiang Group: A Chinese Company's Global Strategy by F. Warren McFarlan, Regina Abrami, William C. Kirby What Happened at Citigroup? (A) by Clayton Rose Youth Villages by Allen Grossman

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Human Resource Management

Newly added to the collection. Appex Corp. by Nitin Nohria Arck Systems by Ian I. Larkin Black Caucus Groups at Xerox Corp. (A) by Raymond A. Friedman Cirque du Soleil by Thomas J. DeLong John Smithers at Sigtek by Todd D. Jick Merck & Co., Inc. (A) by Kevin J. Murphy Merck & Co., Inc. (B) by Kevin J. Murphy Nordstrom: Dissension in the Ranks? (A) by Robert L. Simons Otis Elevator: Accelerating Business Transformation with IT by F. Warren McFarlan People Express (A) by Leonard A. Schlesinger People Express Airlines: Rise and Decline by Michael Beer New! Video Short Available Portman Hotel Co. by Charles C. Heckscher Recruitment of a Star by Boris Groysberg SG Cowen: New Recruits by Thomas J. DeLong United Parcel Service (A) by Jeffrey A. Sonnenfeld Visionary Design Systems: Are Incentives Enough? by George P. Baker Webster Industries (A) by R. Roosevelt Thomas Jr.

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Information Technology
Adobe Systems, Inc. by Mary Tripsas AtekPC Project Management Office by F. Warren McFarlan CareGroup F. Warren McFarlan, Robert D. Austin Cathay Pacific: Doing More with Less by F. Warren McFarlan Charles Schwab Corp. (A) by F. Warren McFarlan, Nicole Tempest Cisco Systems Architecture: ERP and Web-enabled IT by Richard L. Nolan, Kelley Porter, Christina Akers Cisco Systems, Inc.: Implementing ERP by Robert D. Austin, Richard L. Nolan, Mark Cotteleer GE's Two-Decade Transformation: Jack Welch's Leadership by Christopher A. Bartlett Harley-Davidson Motor Co.: Enterprise Software Selection by Robert D. Austin iPremier (A): Denial of Service Attack (Graphic Novel Version) by Robert D. Austin Li & Fung: Internet Issues (A) by F. Warren McFarlan Mrs. Fields Cookies by James I. Cash Jr. Prediction Markets at Google by Peter A. Coles, Karim R. Lakhani, Andrew McAfee Providian Trust: Tradition and Technology (A) by F. Warren McFarlan Royal Caribbean Cruises Ltd. by F. Warren McFarlan Tale of Two Airlines in the Network Age: Or Why the Spirit of King George III Is Alive and Well by F. Warren McFarlan Wyndham International: Fostering High-Touch with High-Tech by Lynda M. Applegate

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Marketing
Newly added to the collection. Aqualisa Quartz: Simply a Better Shower by Youngme Moon New! Video Short Available Aravind Eye Hospital, Madurai, India: In Service for Sight by V. Kasturi Rangan Bank of America: Mobile Banking by Sunil Gupta Barco Projection Systems (A): Worldwide Niche Marketing by Rowland T. Moriarty Biopure Corp. by John T. Gourville Birth of the Swatch by Youngme Moon Black & Decker Corp. (A): Power Tools Division by Robert J. Dolan BMWFilms by Youngme Moon Brita Products Co. by John A. Deighton Callaway Golf Co. by Rajiv Lal Calyx & Corolla by Walter J. Salmon Charles Schwab & Co., Inc.: The "Talk to Chuck" Advertising Campaign by John A. Quelch Citibank: Launching the Credit Card in Asia Pacific (A) by V. Kasturi Rangan Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not? by Charles King, Das Narayandas Colgate-Palmolive Co.: The Precision Toothbrush by John A. Quelch Communispace by Anat Keinan Cumberland Metal Industries: Engineered Products Division--1980

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by Benson P. Shapiro Dominion Motors & Controls Ltd. by E. Raymond Corey Dove: Evolution of a Brand by John A. Deighton New! Video Short Available Eastman Kodak Co.: Funtime Film by Robert J. Dolan elBulli: The Taste of Innovation by Michael I. Norton Emotiv Systems, Inc.: It's the Thoughts that Count by Elie Ofek, Jason Riis Gillette Indonesia by John A. Quelch Goodyear: The Aquatred Launch by John A. Quelch Harrah's Entertainment, Inc. by Rajiv Lal New! Video Short Available Heineken N.V.: Global Branding and Advertising by John A. Quelch Hilton HHonors Worldwide: Loyalty Wars by John A. Deighton HubSpot: Inbound Marketing and Web 2.0 by Thomas J. Steenburgh IKEA Invades America by Youngme Moon Inside Intel Inside by Youngme Moon Kingsford Charcoal by Das Narayandas KONE: The MonoSpace Launch in Germany by Das Narayandas Marketing at The Vanguard Group by John A. Quelch, Carin-Isabel Knoop New! Video Short Available Marvel Enterprises, Inc.

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by Anita Elberse Medicines Co. by John T. Gourville Nestle Refrigerated Foods: Contadina Pasta & Pizza (A) by V. Kasturi Rangan Optical Distortion, Inc. (A) by Darral G. Clarke Polyphonic HMI: Mixing Music and Math by Anita Elberse Real Madrid Club de Futbol by John A. Quelch, Carin-Isabel Knoop Rohm and Haas (A): New Product Marketing Strategy by V. Kasturi Rangan Samsung Electronics Co.: Global Marketing Operations by John A. Quelch Sealed Air Corp. by Robert J. Dolan Snapple by John A. Deighton New! Video Short Available Starbucks: Delivering Customer Service by John A. Quelch, Youngme Moon New! Video Short Available Steinway & Sons: Buying a Legend (A) by John T. Gourville, Joseph B. Lassiter Terror at the Taj Bombay: Customer-Centric Leadership, Multimedia Case by Rohit Deshpande TiVo by Luc Wathieu Tweeter etc. by John T. Gourville, George Wu UnME Jeans: Branding in Web 2.0 by Thomas J. Steenburgh XM Satellite Radio (A) by David B. Godes, Elie Ofek

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Negotiation
Newly added to the collection. American Airlines, Inc.: Revenue Management by Adam M. Brandenburger, Anirudh S. Dhebar Beauregard Textile Co. by Francis J. Aguilar C.K. Coolidge, Inc. (A) by John S. Hammond Catawba Industrial Co. by Francis J. Aguilar Charles River Jazz Festival by George Wu Colonial Broadcasting Co. by George Wu Confederated Pulp & Paper by David E. Bell Dave Armstrong (A) by George Wu Deworming Kenya: Translating Research into Action (A) by Nava Ashraf Frasier (A) by Guhan Subramanian L.L. Bean, Inc.: Item Forecasting and Inventory Management by Arthur Schleifer Luna Pen (A) by Michael A. Wheeler, Kathleen L. McGinn Luna Pen (B) by Michael A. Wheeler, Kathleen L. McGinn Marsh & McLennan (A) by Paul A. Vatter, Howard W. Pifer Sunk Costs: The Plan to Dump the Brent Spar (A) by Michael D. Watkins

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Operations Management
Newly added to the collection. American Connector Co. (A) by Gary P. Pisano Barilla SpA (A) by Janice H. Hammond Business Intelligence Software at SYSCO by Andrew McAfee Commercializing an MRI Breakthrough by Lee Fleming Cradle-to-Cradle Design at Herman Miller: Moving Toward Environmental Sustainability by Deishin Lee Deutsche Allgemeinversicherung by David M. Upton Donner Co. by Roy D. Shapiro Enterprise IT at Cisco (2004) by Andrew McAfee,F. Warren McFarlan Flextronics International, Ltd. by Robert S. Huckman, Gary P. Pisano Ford Motor Co.: Supply Chain Strategy by Robert D. Austin Genzyme Center (A) by Michael W. Toffel Hank Kolb, Director, Quality Assurance by Frank S. Leonard Hewlett-Packard: The Flight of the Kittyhawk (A) by Clayton M. Christensen Innovation at 3M Corp. (A) by Stefan Thomke IPremier Co. (A): Denial of Service Attack by Robert D. Austin ITC eChoupal Initiative by David M. Upton Kristen's Cookie Co. (A) by Roger E. Bohn

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Le Petit Chef by Alan MacCormack, Sandra J. Sucher Managing Innovation at Nypro, Inc. (A) by Clayton M. Christensen Manzana Insurance: Fruitvale Branch (Abridged) by Steven C. Wheelwright National Cranberry Cooperative by Jeffrey G. Miller, R. Paul Olsen National Cranberry Cooperative, 1996 by Roy D. Shapiro Pharmacy Service Improvement at CVS (A) by Andrew McAfee RFID at the METRO Group by Zeynep Ton Southwest Airlines in Baltimore by Rogelio Oliva, Jody Hoffer Gittell Sport Obermeyer Ltd. by Janice H. Hammond, Ananth Raman Store24 (A): Managing Employee Retention by Frances X. Frei Toyota Motor Manufacturing, U.S.A., Inc. by Kazuhiro Mishina Virginia Mason Medical Center by Richard Bohmer We've Got Rhythm! Medtronic Corp.'s Cardiac Pacemaker Business by Clayton M. Christensen Zara: IT for Fast Fashion by Andrew McAfee

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Organizational Behavior
Newly added to the collection. Army Crew Team by Scott A. Snook, Jeffrey T. Polzer Charlotte Beers at Ogilvy & Mather Worldwide (A) by Herminia M. Ibarra China Environment Fund: Doing Well by Doing Good by Christopher Marquis Coach K: A Matter of the Heart by Scott A. Snook, Leslie A. Perlow Coach Knight: The Will to Win by Scott A. Snook, Leslie A. Perlow Columbia's Final Mission (Multimedia Case) by Michael Roberto, Amy C. Edmondson, Richard Bohmer Congressional Candidate Dan Silver and KNP Communications by Amy J.C. Cuddy Corporate Solutions at Jones Lang LaSalle (2001) by Ranjay Gulati Donna Dubinsky and Apple Computer, Inc. (A) by Todd D. Jick Eden McCallum: A Network-Based Consulting Firm (A) by Heidi K. Gardner, Robert G. Eccles Erik Peterson (A) by John J. Gabarro Firmwide 360-degree Performance Evaluation Process at Morgan Stanley by M. Diane Burton Harrah's Entertainment, Inc.: Rewarding Our People by Thomas J. DeLong Heidi Roizen by Kathleen L. McGinn Henry Tam and the MGI Team by Jeffrey T. Polzer Karen Leary (A) by Linda A. Hill Leadership, Culture, and Transition at lululemon, Multimedia Case

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by Michael L. Tushman Leading Change at Simmons (A) by Tiziana Casciaro, Amy C. Edmondson Leslie Brinkman at Versutia Capital by Julie Battilana, Robert S. Kaplan Lisa Benton (A) by Linda A. Hill Managing a Global Team: Greg James at Sun Microsystems, Inc. (A) by Tsedal Neeley, Thomas J. DeLong Managing Creativity at Shanghai Tang by Roy Y. J. Chua, Robert G. Eccles Managing Diversity at Cityside Financial Services by Robin J. Ely Managing Xerox's Multinational Development Center (Abridged) by Herminia M. Ibarra Mina O'Reilly at Logan Airport's TSA by Michel Anteby Mount Everest--1996 by Michael Roberto Peter Browning and Continental White Cap (A) by Todd D. Jick Richard Grasso and the NYSE, Inc. (A) by William W. George Rob Parson at Morgan Stanley (A) by M. Diane Burton Taran Swan at Nickelodeon Latin America (A) by Linda A. Hill The Rise of President Barack Hussein Obama by David A. Thomas, Laura Morgan Roberts UBS and Climate Change--Warming Up to Global Action? by Felix Oberholzer-Gee, Forest L. Reinhardt Wolfgang Keller at Konigsbrau-TAK (A) by John J. Gabarro

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Service Management
Benihana of Tokyo by W. Earl Sasser Commerce Bank by Frances X. Frei Cultivating Capabilities to Innovate: Booz.Allen & Hamilton by Clayton M. Christensen eBay (A): The Customer Marketplace by Frances X. Frei Euro Disney: The First 100 Days by Gary W. Loveman, Leonard A. Schlesinger Four Seasons Goes to Paris: "53 Properties, 24 Countries, 1 Philosophy" by Roger Hallowell, Carin-Isabel Knoop Four Seasons Hotels and Resorts by Roger Hallowell Innovation at Progressive (A): Pay-As-You-Go Insurance by Frances X. Frei Intermountain Health Care by Richard Bohmer, Amy C. Edmondson JetBlue Airways: Starting from Scratch by Jody Hoffer Gittell Laura Ashley and Federal Express Strategic Alliance by Gary W. Loveman NYPD New by James L. Heskett Pilgrim Bank (A): Customer Profitability by Frances X. Frei Rapid Rewards at Southwest Airlines by Frances X. Frei Ritz-Carlton Hotel Co. by Sandra J. Sucher Shouldice Hospital Ltd. by James L. Heskett Southwest Airlines 2002: An Industry Under Siege by James L. Heskett

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Social Enterprise
Newly added to the collection. Accounting Fraud at WorldCom by Robert S. Kaplan Analyst's Dilemma (A) by Joseph L. Badaracco Jr. Ann Hopkins (A) by Joseph L. Badaracco Jr. Conflict on a Trading Floor (A) by Joseph L. Badaracco Jr. IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor (A) by Christopher A. Bartlett Jensen Shoes: Jane Kravitz's Story by Mary Gentile Jensen Shoes: Lyndon Brook's Story by Mary Gentile Kathryn McNeil (A) by Joseph L. Badaracco Jr. Levi Strauss & Co.: Global Sourcing (A) by Lynn Sharp Paine Marriott Corp. (A) by Lynn Sharp Paine Martha McCaskey by Bart J. Van Dissel, Joshua D. Margolis Merck Sharp & Dohme Argentina, Inc. (A) by Lynn Sharp Paine Peter Green's First Day by John B. Matthews Jr. PSI India--Will Balbir Pasha Help Fight AIDS? (A) by Elie Ofek Royal Dutch,Shell in Nigeria (A) by Lynn Sharp Paine, Mihnea C. Moldoveanu Sears Auto Centers (A) (Abridged) by Lynn Sharp Paine Starbucks and Conservation International

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by James E. Austin New! Video Short Available Sustainable Development at Shell (A) by Jane Wei-Skillern The Robin Hood Foundation by Alnoor Ebrahim Timberland: Commerce and Justice by James E. Austin, Herman B. Leonard

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Strategy
Newly added to the collection. Adolph Coors in the Brewing Industry by Pankaj Ghemawat Airborne Express by Jan W. Rivkin Alibaba Group by Julie M. Wulf Apple Computer, 2002 by David B. Yoffie Apple Computer, 2006 by David B. Yoffie Apple Inc., 2008 by David B. Yoffie Apple Inc. in 2010 by David B. Yoffie Bitter Competition: The Holland Sweetener Co. vs. NutraSweet (A) by Adam M. Brandenburger BMG Entertainment by Jan W. Rivkin New! Video Short Available British Satellite Broadcasting versus Sky Television by Pankaj Ghemawat Carnival Cruise Lines by Lynda M. Applegate Cola Wars Continue: Coke and Pepsi in 2006 by David B. Yoffie Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century by David B. Yoffie Cooper Industries' Corporate Strategy (A) by David J. Collis Crown Cork & Seal in 1989 by Stephen P. Bradley Curled Metal Inc.--Engineered Products Division by Benson P. Shapiro, Frank V. Cespedes

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Delta Air Lines (A): The Low-Cost Carrier Threat by Jan W. Rivkin Dogfight over Europe: Ryanair (A) by Jan W. Rivkin Ducati by Giovanni Gavetti Edward Jones in 2006: Confronting Success by David J. Collis eHarmony by Mikolaj Jan Piskorski, Hanna Halaburda Finland and Nokia: Creating the World's Most Competitive Economy by Michael E. Porter General Electric Medical Systems--2002 by Tarun Khanna GE's Growth Strategy: The Immelt Initiative by Christopher A. Bartlett Globalization of CEMEX by Pankaj Ghemawat Google Inc. by Benjamin Edelman, Thomas Eisenmann Gucci Group N.V. (A) by David B. Yoffie Haier: Taking a Chinese Company Global by Krishna G. Palepu, Tarun Khanna Harley-Davidson: Preparing for the Next Century by Richard L. Nolan HTC Corp. in 2009 by David B. Yoffie Husky Injection Molding Systems by Jan W. Rivkin Ice-Fili by Michael G. Rukstad Intel Corp.--1968-2003 by Ramon Casadesus - Masanell, David B. Yoffie Kodak and the Digital Revolution (A) by Giovanni Gavetti, Rebecca Henderson

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Leadership Online (A): Barnes & Noble vs. Amazon.com by Pankaj Ghemawat Lincoln Electric by Jordan I. Siegel LinkedIn Corp., 2008 by David B. Yoffie L'Oreal and the Globalization of American Beauty by Geoffrey G. Jones Matching Dell by Jan W. Rivkin, Michael E. Porter Microsoft's Search by Jan W. Rivkin, Eric J. Van Den Steen Netflix by Willy Shih, Stephen P. Kaufman Newell Co.: Corporate Strategy by Cynthia A. Montgomery News Corp. by Bharat N. Anand Nucor at a Crossroads by Pankaj Ghemawat New! Video Short Available PepsiCo's Restaurants by Cynthia A. Montgomery Philips versus Matsushita: The Competitive Battle Continues by Christopher A. Bartlett Power Play (A): Nintendo in 8-bit Video Games by Adam M. Brandenburger Procter & Gamble: Organization 2005 (A) by Mikolaj Jan Piskorski Ready-to-Eat Breakfast Cereal Industry in 1994 (A) by Kenneth S. Corts Responding to the Wii? by Andrei Hagiu, Hanna Halaburda Robert Mondavi and the Wine Industry by Michael Roberto Strategic Outsourcing at Bharti Airtel Ltd. by V.G. Narayanan, F. Asis Martinez-Jerez

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Sunrise Medical, Inc.'s Wheelchair Products by Anita M. McGahan The Walt Disney Company and Pixar, Inc.: To Acquire or Not to Acquire? by Alcacer J, David J. Collis TiVo 2007: DVRs and Beyond by David B. Yoffie Toyota Motor Corp.: Launching Prius by Forest L. Reinhardt, Dennis Yao Wal-Mart Stores' Discount Operations by Pankaj Ghemawat Wal-Mart Stores, Inc. by Stephen P. Bradley, Pankaj Ghemawat Wal-Mart, 2005 by David B. Yoffie Wal-Mart, 2007 by David B. Yoffie Walt Disney Co.: The Entertainment King by Michael G. Rukstad, David J. Collis WellPoint, Inc. by Regina E. Herzlinger Whole Foods Market, Inc. by John R. Wells ZARA: Fast Fashion by Pankaj Ghemawat Zespri by Jose B. Alvarez

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