Audience Research

Survey Results

What is your Gender?

My results show that 75% of my target audience are male. This may have an impact on the results

Male Female

How old are you?

14 - 19 20 - 25 26 - 29 30 - 35 36+ It is clear that my teaser trailer will be aimed at teenagers ranging from 14-19. 50% of my target audience are teenagers, whereas 25% of them are between the ages of 26-29 and 30-35

How often do you go to the cinema?

Daily Weekly Fortnightly Monthly My results indicate that 50% of my target audience go weekly and 50% go fortnightly. This may be reflective of the age range of my target audience

What genre of film do you most like to watch?

Action/Horror Psychological Thriller Crime Thriller The most popular genre among my target audience was the Crime/Thriller genre

Are you interested in film reviews?

Yes No

The results show that reading film reviews is popular among my target audience

Where do you watch most trailers?

75% of my target audience watch trailers on the internet. This may be due to the internet being very popular in this modern day world

TV Cinema Internet

How do you find out about films you may like to watch?
Trailers Posters Adverts Word of mouth Film Reviews

The three most popular ways of finding out about new movies are through trailers, posters and word of mouth

In terms of characters what is your preference?

Male Protaganist Female Protaganist Male Villain Female Villain

Femme Fatale

The three most popular characters among my target audience are female villains, male villains and femme fatales. This is good as my teaser trailer already has a female and male villain

Where do you view most film posters?

Public Transport Billboards Film Magazines Most film posters are viewed on public transport. This may be due to public transport being the most likely way for young people to travel

Do you watch films that aren't for your age group?

100% of my target audience said that they watch films that aren't for their age group

Yes No