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  • About SDM

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    dishazb4u6473
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    The document outlines the curriculum for a Strategic Design Management program over four semesters. Semester 1 focuses on design foundations like drawing, color, form, and ergonomics. It also includes an introductory design management project. Semester 2 covers management foundations such as business principles and communication skills, and includes a second design management project. Semester 3 advances into topics like new technologies, product development, quality management, and systems thinking. Semester 4 is the diploma semester. The curriculum emphasizes a balanced understanding of design and management through case studies, internships, and industry visits.

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    Course Curriculum

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    The document outlines the curriculum for a Strategic Design Management program over four semesters. Semester 1 focuses on design foundations like drawing, color, form, and ergonomics. It also includes an introductory design management project. Semester 2 covers management foundations such as business principles and communication skills, and includes a second design management project. Semester 3 advances into topics like new technologies, product development, quality management, and systems thinking. Semester 4 is the diploma semester. The curriculum emphasizes a balanced understanding of design and management through case studies, internships, and industry visits.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    173 visualizações1 página

    About SDM

    Enviado por

    dishazb4u6473
    The document outlines the curriculum for a Strategic Design Management program over four semesters. Semester 1 focuses on design foundations like drawing, color, form, and ergonomics. It also includes an introductory design management project. Semester 2 covers management foundations such as business principles and communication skills, and includes a second design management project. Semester 3 advances into topics like new technologies, product development, quality management, and systems thinking. Semester 4 is the diploma semester. The curriculum emphasizes a balanced understanding of design and management through case studies, internships, and industry visits.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 1

    Strategic Design Management

    Semester 1: Design Foundation


    Introduction to Design Drawing (nature, object, human, perspective drawing) Colour & Composition Elements of Form Material Exploration Design Concepts & Concerns Ergonomics Design Management Project - 1

    Semester 2: Management Foundation


    Introduction to Business - Principles of Management, Managerial Economics, Accounts & Finance, Human Resource Management & Organizational Behaviour; Business Communication; Culture & Communication Advanced Module - Introduction to Marketing & Consumer Behaviour; Brand Management; Strategic Management, IP in Business; International Business Treaties Research Module - Research Methodology, Introduction to Quantitative Techniques, Qualitative Research Methods Observation, Focus Group, Depth Interviews, Ethnography; Participatory Rural Appraisal (PRA); Consumer Insight Mining Methods Design Management Project 2

    Semester 3: Advance Design Management


    New Technology Application Design & Business Models Project Management New Product Development & Innovation Management Value engineering & Quality Management Systems Thinking & Design Design Audit Service Design

    Semester 4: Diploma Semester

    Highlights of SDM curriculum


    A balanced understanding of design, management and its inter-linkages Case study based approach Inter-disciplinary open elective 6 to 8 weeks Summer Internship Visits to various industry sectors such as co-operative, social sector, independent design houses, services, manufacturing driven businesses. Joint module with New Media Design & IIM-A One design management project in each semester that grows in complexity of design and management issues

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