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ALTERNATIVE COURSES OF ACTION 1. Promote in other countries.

To garner more shares in other sectors of their market, they should advertise in countries which appreciate them less than their competitors. IBM focuses mostly on their US market and they should branch out. 2. Joint venture with Hewlett-Packard

3. Deploy own PC line. Branch out to the Personal Computer market. 4. Cut down employees Compared to their competitors IBM has the largest number of employees. And if theyd cut down on employees there would be less expenses therefore leaving them with a higher net income. 5. Focus on open technologies and high value solutions Open technologies are distributed for free , this will get IBM attention from the larger public i. To increase sales than last year's in the ASIA/PACIFIC market by at least 10% in 2 years time. ii. To become the Premier Globally Integrated Enterprise from year 2010 onwards. (on process na ata ito?)

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