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  • Rise in Deal-Seeking Shoppers

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    susila61
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    Weekly deals offered by retailers to price-conscious shoppers have grown. Number of consumers actively seeking offers in stores has grown. Change stores based on best promotions offered Only buy promotions when I already buy the brand Source: Nielsen Seldom changes stores but actively search for promotions Promotion rarely changes my brand choice Regularly buys different brands because of promotions.

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    Weekly deals offered by retailers to price-conscious shoppers have grown. Number of consumers actively seeking offers in stores has grown. Change stores based on best promotions offered Only buy promotions when I already buy the brand Source: Nielsen Seldom changes stores but actively search for promotions Promotion rarely changes my brand choice Regularly buys different brands because of promotions.

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    Attribution Non-Commercial (BY-NC)
    Baixe no formato PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    6 visualizações1 página

    Rise in Deal-Seeking Shoppers

    Enviado por

    susila61
    Weekly deals offered by retailers to price-conscious shoppers have grown. Number of consumers actively seeking offers in stores has grown. Change stores based on best promotions offered Only buy promotions when I already buy the brand Source: Nielsen Seldom changes stores but actively search for promotions Promotion rarely changes my brand choice Regularly buys different brands because of promotions.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 1

    RISE IN DEAL-SEEKING SHOPPERS

    Weekly deals offered by retailers to price-conscious shoppers have grown the proportion of consumers that actively seek offers in stores

    PROMOTION SENSITIVITY
    20 15 12 (2009 n=3,275) 14 19 10 13 19 15 14

    All figures in per cent

    21

    2009

    37

    2010
    30

    (2010 n=3,409) 5

    S T AT SPEAK

    18 11 39

    11

    19

    2011

    2012
    54 (2012 n=3,770)

    (2011 n=3,367)
    Change stores based on best promotions offered Only buy promotions when I already buy the brand Source: Nielsen

    Seldom changes stores but actively search for promotions Promotion rarely changes my brand choice Regularly buys different brands because of promotions

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