JOB ANALYSIS

BY ANIBA MUNIR

SEMESTER PROJECT ON

JOB ANALYSIS
ANIBA MUNIR 09
MBA 4 SEC A

Course name:

STRATEGIC STAFFING

SUBMITTED TO

MADAM UMM E KULSOOM

Job Analysis of Marketing Manager

Method for Job Analysis:
For these job I choose structured interview to different marketing manager and know about the skills, ability n knowledge require for these job.

Task Table:
Developing the marketing strategy and plan make policies and plans for the advertising, sales and marketing activities of an organization help develop new products and services using market research analyze customer feedback and monitor customer satisfaction Supervise and co-ordinate the work of salespeople. Ensuring timely delivery Understanding current and potential customers Adopting the right marketing plan Choosing the right channel for distribution Analysis of the degree of competition. Maintain quality of the product Idea generation. Maintain stable relationship with creditors ands well as other firms Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities. Develop pricing strategies, balancing firm objectives and customer satisfaction. Compile lists describing product or service offerings. Initiate market research studies or analyze their findings. Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends. Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.

KSAOs
Convincing power Interpersonal skills Team player Product knowledge Well dressed Good communication skills Knowledge of self Maturity to handle situations Knowledge of firm Update technology Patience Creativity

JOB DUTIES
Develop pricing strategies, balancing firm objectives and customer satisfaction. Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. Direct the hiring, training, and performance evaluations of marketing and sales staff and oversee their daily activities. Negotiate contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies Compile lists describing product or service offerings. Select products and accessories to be displayed at trade or special production shows. Initiate market research studies and analyze their findings. Conduct economic and commercial surveys to identify potential markets for products and services.

JOB MATRIX
(Low =1, high =10 and essential =e) TASKS RELATIVELY RELATIVEY IMPORTANT TIME OF JOB SPEND DUTY KSAOs IMPOTAN T OF KSAOs

Developing the marketing strategy and plan

Idea generation. decide on pricing and special deals for goods and services Develop pricing strategies & customer satisfaction. Supervise and coordinate the work of salespeople.

60%

Product knowledge Knowledge of firm Creativity Update technology

7 8e 9e 7

Analyze customer feedback & monitor customer satisfaction

40%

Convincing power Interpersonal skills Good communication skills

8 7 9e

JOB SPECIFICATION
Education and Experience
business or marketing-related degree from well-known business institute experience in all aspects of developing and maintaining marketing strategies technical marketing skills relevant product and industry knowledge 10 years of progressively more responsible positions in marketing, preferably in a similar industry in two different firms.

Key Competencies
excellent written and verbal communication skills problem analysis and problem-solving team-leadership formal presentation skills adaptability innovation judgment decision-making stress tolerance collaboration

JOB DESCRPTION
Title of the job: MARKETING MANGER Reported to: Marketing Director Department: Marketing department Salary range: 40000-60000

Job summary:
To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.

Main Job Duties and Responsibilities

manage and coordinate all marketing, advertising and promotional staff and activities conduct market research to determine market requirements for existing and future products analysis of customer research, current market conditions and competitor information develop and implement marketing plans and projects for new and existing products manage the productivity of the marketing plans and projects manage the marketing budget develop pricing strategy know how with media and advertising