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sudden ly in crease of RNOA in th at year. Th e Asset turn over was fluctuated slig h tly aroun d 1 durin g 2005 to 2008. Th e PM saw an in credible in crease in 2006 but fall sh arply in 2007. So th e PM is th e main cause for th e ch an g e of ROCE in Cadbury.
FLEV
FLEV = NFO/CSE Th e fin an cial leverag e of Cadbury was decreasin g . As we can seen from th e ch art, th e NFO is decreasin g g en erally wh ile th e CSE is relatively steady.
Sellin g , Gen eral& admin expen ses were steady for Cadbury wh ile th e Gross Marg in con tin uously in creased from 2005 to2008.
ATO:
Th e ATO drivers are sh own in th e followin g table:
Nestle
It can be clearly seen from th e lin e ch art th at th e ROCE of Nestle keeps a g ood tren d of in creasin g , especially in 2008. Th e ROCE of Nestle in 2008 was 0.15 more th an th at in 2007. Troug h th e table above, we can see th at th e RNOA of Nestle was in creasin g from 2005 to 2008.Th e NBC was fluctuated aroun d 0.05. Th e FLEV of Nestle h ad a in creasin g tren d alth oug h a slig h t decrease can be seen in 2008. It can be clearly seen in th e bar ch art th at both sales PM an d oth er items PM are very steady from 2005 to 2006, sig n ifican t in crease can be seen in both th e two kin d of PM. Th e compon en ts for sales PM of Nestle from 2005 to 2008 h ad n ot been ch an g ed much . All of th em were steady.
Comparison
It can be clearly seen from th e ch art th at th e ROCE of Nestle was in creasin g in th e past 4 years wh ile ROCE of Cadbury dropped about 80% from 2006 to 2008. In 2005, ROCE of Cadbury is h ig h er th an th at of Nestle. But after a 4-year in creasin g , th e ROCE of Nestle h ad catch up an d even 0.25 h ig h er th an ROCE of Cadbury in 2008. In terms of RNOA, it
is similar to th e situation of ROCE, th us th e profitability of operation al assets of Nestle is better th an th at of Cadbury. In terms of NBC, th ey are almost th e same, th at mean s th e expen ses th ey used on fin an cial oblig ation were almost th e same an d very steady. In terms of FLEV, th e FLEV of Cadbury is much larg er th an th at of Nestle, wh ich mean s Cadbury faced with more risk. Th e OLLEV of Cadbury is larg er th an Nestle too. It illustrates th at Cadbury relies more on liabilities both in operation an d g en eral. Th e PM an d ATO of Nestle are both larg er th an th ose of Cadbury. Th e larg er th e ATO is, th e better th e firms ability on sales is. Th at mean s th e ability on sales of Nestle is better th an Cadbury. In a n utsh ell, th e profitability of Nestle is g en erally better th an Cadbury accordin g to th e past 4 years data. An alysis of Growth It is a sen sible way to view g rowth in terms of g rowth in residual earn in g as a g rowth firm is on es th at can g row residual earn in g s. Ch an g es in residual earn in g s are driven by return on common equity (ROCE), th e amoun t of common sh areh older in vestmen t (CSE), an d th e cost of capital. We focus on th e an alysis of ch an g es in ROCE an d CSE.
quite similar expect in 2007. Th e g rowth of ROCE th at year was almost totally due to th e fin an cial leverag e. On th e wh ole, it can be con cluded th at th e ch an g e in ROCE is driven by core operation to a larg e exten t rath er th an by ch an g es in leverag e in th ese two compan ies.
two compan ies are small. However, wh en th e Nestle cost 0.24% in Oth er operatin g expen se per dollar of sales, Cadbury h as n o Oth er operation costs. In comparison with 10.09% Operatin g profit marg in from sales in Cadbury, th is marg in in Nestle is just a litter h ig h er with 10.57%, th e extraordin arily small differen ce is due to a h ig h er g ross in come an d also a h ig h er g en eral expen se in Nestle. However, due to th e sig n ifican t extraordin ary ch arg e in Cadbury, its profit reduced to on ly 6.62% wh ile th e Operatin g in come in creased a bit to 11.22% attributable to th e earn in g s from equity in terest. Comparin g with th e earn in g of a n et 5.09% per dollar of sales in Cadbury, Nestle earn s approximately 10%. Th e profits are correspon din g ly decreased by 1.51% an d 0.64% owin g to fin an cin g activities. Tren d an alysis In th is part, we will an alysis h ow fin an cial items h ave ch an g ed over time for th e two firms. For both of th e cases, th e in dex is 100 for th e base year of 2004. For Cadbury, Accoun ts Receivable, In ven tories an d Property, plan t an d equipmen t h ave g rown steadily in th e first th ree years, but decreased in 2008, wh ich resulted h ug e decreasin g in Operatin g Assets in 2008. Addition ally, th e Operatin g Liabilities fluctuated volatile from 2005 to 2008, con tributed to th e similar ch an g e to Net Operatin g Assets. Cadburys 2008 Net operatin g Assets decrease rate was 30.00%, compared with th e 50.00% decrease in Net Fin an cial Oblig ation s in th e same year. In 2008, Common Sh areh olders equity decreased by 20.00%, wh ich in dicated th at th e own ers in vestmen t was declin ed. Given th e in come, th e sales of Cadbury decreased a bit in 2005, followed by a con tin uous g row up in th e n ext two years with 110% an d 118% but drops dramatically by almost 20% in 2008. Th e expen se of sales in 2007 is h ig h er th an oth er years with 131 percen t wh ile it stays stably in oth er years. Because th e costs of sales h ave g rown quickly th an reven ue of sales, g ross in come g row up at a lower rate. Th e sales of Cadbury in 2005 decrease by n early 4 percen t an d g row at th e rate of 14.58% an d 7.2% in 2007 an d 2007 respectively, compared with a sig n ifican t declin e (32.45%) in 2008. Because of a low operatin g expen se in 2005, th e operatin g in come from sales in 2005 h as an 11% g rowth compared with th e 7% decrease in g ross marg in . At th e same time, th oug h th e compan y h as reduced th e expen se in 2008, th e in come from sales also lower th an 60%. Fin ally, th e compreh en sive in come g rows up to 177% in 2005, followed by a h ig h g rowth rate of 136.74% owin g to a g ain from asset sales. However, th is in come to common is on ly 93 an d 84 percen t of th at in 2004. For Nestle SA, th e steady g rowth in all of th e in dexes h appen ed in 2005, 2006 an d 2007, but th e tren d ch an g ed in 2008, decrease in th ese in dexes appeared, especially for th e Net fin an cial Oblig ation s, it decreased by a much h ug e amoun t, almost 50.00%, wh ich is discern ed in exh ibit 8. Th e reven ues from sales g row up stably over th e four years with 8.1%, 9.2% an d 2.42% g rowth rate. Correspon din g ly, th e compreh en sive in comes in crease bit by bit as well with 119%, 137%, 158% from 2005 to 2007 an d due to a larg e g ain from oth er in come, th e in come in 2008 is h ig h to 268%, wh ich presen ts a g reater g rowth tren d in comparison to th e Cadbury. Lookin g forward In comparison with th e stably g rowth in Nestle sin ce 2005, Cadbury suffers a sig n ifican t decrease up to 20% in sales. In 2008, Cadbury in crease its price, wh ich may be a importan t reason for th e declin e combin g with th e g lobal econ omic crisis. For Cadbury, in 2009 an d even th e n ext few years, it will in a difficult situation to ag ain st th e un expected g lobal econ omic outlook an d th e h ig h cocoa prices. On th e oth er h an d, th e