Modules in SAP CRM

http://www.magnatraining.com/modules-in-sap-crm/

Java Training | J2EE Training | Magna Training Java Training .NET Training Android Training Contact Us

Modules in SAP CRM

Modules in SAP CRM
Related SAP Training

SAP CRM Training

SAP Training modules in SAP CRM SAP CRM consists of 3 core modules. Marketing ( Pre-Sales ) Sales Service ( Post-Sales ) Marketing : Marketing module helps the marketing department with customer acquisition. This includes one or more of the following activities Campaign management This includes different campaigns like e-mail, phone and other forms of customer engagement programs. Trade Promotion Management Segmentation Segmentation is the process of segregating your customers/leads/opportunities into different segments. This is used to effectively use the available time and resources on a targeted marketing plan. Sales : Sales involves the OTC Cycle ( Order to Cash ) cycle excluding the logistics part. So this effectively includes Order Management This includes order management, contracts management, quotation management and other sales related activities. Billing This includes the billing of the orders created. Billing can either be done in ECC or in
1 of 5

1/16/2013 1:45 PM

Modules in SAP CRM

http://www.magnatraining.com/modules-in-sap-crm/

CRM. SAP CRM is specifically suited for Service related Billing. Service : Service Module involves most activities that are involved in SAP ECCs SM & PM Modules. They include Service Order Management Repairs & Returns Management Service Contracts Management Equipment and Installed Base Management Channel Management : There are many ways through which these services can reach the customer. In SAP CRM terminology, these ways are called CHANNELS . And managing these channels is called Channel Management. Examples of channels include Internet, e-mail, Field Applications, e-Commerce, CIC etc. Field Applications Examples of field applications includes applications specifically designed for devices like PDA, mobiles and other devices that can be directly used in the field. For example, Coca-cola uses a field application on a special mobile-based ordering device that scans stock and orders straight from the device and interacts with the in-house CRM server. Similarly, Seven-11 uses a field application that scans the stock at the site and depending on certain presets, places orders directly the next time the device is hooked on to the internet. e-Commerce Depending on the situation, there could be B2B or B2C kind of e-commerce ( Now Called the Web Channel ) applications providing sales to the customers. Customer Interaction Center SAP CRM has a very sophisticated call-center management system called the Customer Interaction Center or simply IC. In earlier versions of CRM, there used to be a separate SAP client used for this called the Win Client. The latest versions ( including CRM 2006, 2007 ) use IC WebClient A completely web-based software that is used for Call Center Management. This software interacts with SAP CTI ( Computer Telephony Integration ) module for managing inbound and outbound calls. Analytics : Coupled with an SAP BW system, statistics and key figures in CRM can be extracted and is called SAP CRM Analytics module. Using a combination of core modules ( Sales, Marketing, Service ) , Channel Management ( Different Channels ) & Analytics, you would probably hear multiple variants like e-Commerce Marketing ( Marketing using the Web Channel ) e-Commerce Sales Mobile Sales ( Sales using the mobile Channel ) Mobile Analytics IC Sales IC Service ( Service using the Call Center Channel ) IC Analytics and many more SAP CRM Versions : Please refer to the release notes for the difference between the different versions. SAP CRM 3.0 SAP CRM 4.0

2 of 5

1/16/2013 1:45 PM

Modules in SAP CRM

http://www.magnatraining.com/modules-in-sap-crm/

SAP CRM 5.0 SAP CRM 6.0 ( 2007 ) SAP CRM 7.0 ( 2008 ) Click the link for full fledged CRM Training SAP CRM Training For Remote SAP Access or online SAP Access learn more by clicking on the links above. Share this:
Like 7 Tweet 0

10 Responses to Modules in SAP CRM

1. Nirmala January 12, 2013 at 12:22 am # Please tell me, what are the differences between SAP CRM 6.0 and 7.0 being a student i hope we cant access the SAP Release notes

2. Gupta January 10, 2013 at 9:28 am # Hi I am an IT exp pre MBA and working in SAP CRM post MBA since April 2012. I need your advice about how can I go about in my career. Because I see many many modules in CRM and right now I am working in ICSS and IC- Service Module support projects. Pl provide/reply me your email id, I will get in touch with you ! Thanks Gupta Bangalore

3. SAP Training December 12, 2012 at 5:40 pm # Best SAP SD and SAP CRM training with complete job training.

4. sathish September 22, 2012 at 9:26 am # I Completed B.Tech(IT), I an working on 2 year exp about Customer-Quality in one company ,Its

3 of 5

1/16/2013 1:45 PM

Modules in SAP CRM

http://www.magnatraining.com/modules-in-sap-crm/

wright way about to choose SAP-CRM.I already know about ABAP.

SAP Training December 12, 2012 at 5:41 pm # Yes Satish you are very much fit for SAP CRM technical or functional training.

5. aditya August 30, 2012 at 5:11 am # i works in optical fiber firm after complete my B.tech in e&c, as a crm so guide me a SAP is right choice or doing MBA first

SAP Training December 12, 2012 at 5:43 pm # Initial job in SAP CRM donot require MBA.Further growth in career, after 3 years you should have MBA for getting into Leadership levels.

6. Abhaydeep Jha July 20, 2012 at 8:21 pm # Hello. I am having 1 year of experience in CRM and worked for a steel manufacturing firm. Then I did my MBA (Marketing) and completed it in the month of June2012. Observing the market trends and the updated technology, should I pursue CRM module in SAP to grab better opportunities? It would be very helpful if you could, through your experiences, guide me.

SAP Training December 12, 2012 at 5:44 pm # Yes Abhay.You can get into SAP CRM.You can check our website and discuss with our technical panel.

7. sandeep June 4, 2012 at 6:24 am # Hello. will u tell about the latest version in market( in 2012) and also its ecc.

4 of 5

1/16/2013 1:45 PM

Modules in SAP CRM

http://www.magnatraining.com/modules-in-sap-crm/

Leave a Reply
Name (required) Mail (will not be published) (Required) Website

Notify me of follow-up comments by email. Notify me of new posts by email.

Magna Training 2013 . All Rights Reserved. SAP is a registered trademark of SAP AG in Germany and many other countries. Magna Training is NOT affiliated/associated with SAP AG. Magna Training is NOT an official Training Partner of SAP AG. Magna Training does NOT sell or distribute any SAP Copyrighted materials or software. Magna Training does NOT provide SAP Access.

5 of 5

1/16/2013 1:45 PM