Jessie Newburn

My ideal job.

Overall function
I want to provide strategic direction that integrates new and social media opportunities for a dynamic
organization. I see this function as working collaboratively with many departments and functions
such as marketing, communications, PR, recruiting and retention, customer service, community
management, investor relations and product development.

About new media and social media

I’m defining social media not just as technology and communication tools, such as blogging,
YouTube, Flicker, Twitter, Facebook, podcasts, social bookmarking and social networking, but also
as a new realm of communications with a distinctly different culture that includes activities such as –
• User-generated content
• Conversations and comments
• Personal branding and online profiles
• Personal and personable content
• Community management
• De-institutionalizing of information
• Rating content
• Tagging
• Link, links, links … and more links.

My ideal job looks like --

• Working across a number of departments – marketing and communications, sales and
business development, HR for recruiting and retention, IT, customer service and PR.
• Providing strategic direction, internal consulting and project management.
• Interacting with staff at many levels, including executives, managers, creative teams, technical
staff and admin.
• Designing, implementing and managing projects.
• Keeping abreast of emerging new media technologies and trends.

I am less interested in work defined by digital media maintenance, e.g.

• Keeping a website current.
• Managing online advertising and email campaigns.
• Handling technical functions of a company’s digital communications.

I am more interested in --
• Being at the forefront of new media and social media.
• Identifying opportunities and developing strategies using new and social media.
• Designing, implementing and managing projects.
• Internal education, integrating new media and expanding an organization’s capacity.
Company / Environment
The environment in which I want to work is an organization that --
• Already has a strong brand, marketing department and PR component.
• Values creative business strategies supporting both short- and long-term goals.
• Has leadership that is open and pushing to be an adaptive and dynamic company.
• Has leaders who know they need to do something different – and fast, but may not have any
strategy or plans yet.

The type of organization I want to work for is --

• A large corporation, even a national brand.
• Military organizations and federal government, or a government contractor tasked with
bringing social media functions into the government.
• A small municipality with robust funding for creative economic and community
development.
• I am less interested in nonprofit organizations.
• The industry in which I work is of less importance to me than the job function.

Location
• Company location is not important.
• Willing to travel.
• Looking to work in a creative and flexible environment, where technology and online
communications are robustly supported; meeting space is beautiful, and productivity and
results are valued over face time.

My contact info
Jessie Newburn
443-794-7521
jessienewburn.com
jessienewburn@gmail.com