Auckland Harbour Bridse Pathwa

Horizon Research Key Findings Extracted from Interim Report

Survey Information & Charges

More than 1,000 respondents Recreational use was the focus The following proposed charges for Pathway users were given: Basic Crossing: Pathway Experience: $1.95 each way

crossing plus access to viewing decks and exhibition areas: $3.50 each way

2.ln 'gene.r,al,do "~u support having such ,aP;athway across the Auckland Ha,rbour
Br~dge?

B. Support

G. Neutral
D. Don"!:support E. V,ery
UTtiS

upportivo

I I

81%

10.4%

3.2% 2.5o,.~
1.1%

F. Not sure

....very strong results ....

support the Pathway concept

only 5% did not support it...

said they would use the Pathway in the first year

84% would use it in subsequent years

9.1t is proposed that a cafe will be included with the Pathw.ay. How likely do you think you would be to stop at the ,cafe?
Results forB44 total rC'spol'ls,es,(format: Multicholce) A.. MosttimC!S2B.2% B. SDmmimes C, Hard:~lever _ 44.5~,';; 1,B,5~ia 2,9% 5,9%

D.

Never

E, Not sure

I I

If you could' combine a sightseeing trip over the bridge with .a Bungy Jump or Brid'ge Climb, how interested' would you be in doing- either of those?' 10.1. Bungy Jump
Rc-suits f,orB44total. responses (format: Multlchofc-o Grid) A. Vcry mteresteo S, tntcrestcd

I
_'

5.5%
20.2".';'

C, Not vcry imerestedl _ D. Not interested:11 all

26:9%
47,5%

1,0.2. Bridge Climb

Res III Its f.orB44 total A, Vcry int:er-ested B, IllteF<c<slod
C. Not very in.terestoo _ D, Not interestod!;atnll_

I'iCSp

0 nses (fo rm:at: Mu Ittch'ofCCl''Grld~ 9.7% 44,1%, 22,3~..

24%

added attractions would be popular

of those who would use the Pathway, over 70% would use a cafe 52% would be interested in a bridge climb 28% would be interested in renting a bicycle 30% would be interested in a bungy jump

84% would take visitors

if you had visitors from out of town staying, would you be likely to take them over the Pathway?
in addition to resident usage, the survey results indicate potential for large numbers of domestic visitors:

222,000 visitors in the first year 228,000 visitors p.a. in following years

fair value for money

$1.95 each way for a quick crossing $3.50 each way for a longer crossing

over 50% thought the toll was good value over 70% thought the Pathway experience for a longer visit was ,good value