JuxtConsult India Online 2007 Online Shopping Report

India Online 2007
Online Shopping
India Online 2007
Online Shopping
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India Online 2007
© copyright JuxtConsult
Online Shopping
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India Online 2007
Table of Content
India Online 2007 ......................................................... 1
India Online 2007 Reports ............................................... 3
Methodology ............................................................... 5
Executive Summary .....................................................10
Key Findings ..............................................................12
Detailed Findings
Reading the Graphs & Tables ..........................................25
Online buying behavior .................................................27
Socio-Economic Profile .................................................42
Economic Profile.........................................................47
Net Usage Status.........................................................53
Net Usage Dynamics.....................................................59
Preferred Net Activities ................................................70
Most Used Websites For ................................................81
Preferred Net Activities ................................................82
Problems Faced While Surfing the Internet .........................83
Websites ..................................................................84
Email Usage ..............................................................87
Most Used Offline Media Brands..................................... 108
Response to Online Marketing Stimuli.............................. 112
Offline Brands Recalled .............................................. 113
Segment Wise Detailed Tables ...................................... 114
Appendix ................................................................ 234

Online Shopping
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India Online 2007
India Online 2007

The India Online 2007 study is not just an annual update over the
previous year's India Online 2006 study but rather a continuation of
JuxtConsult’s efforts to keep improving the quality of the study every
year. The improvements made in the study this year not only involve
further strengthening of the research methodology but also enhancing
the coverage of the information, especially in the emerging areas of
internet usage in the country like blogging, social networking and
language website usage.
Accordingly the India Online 2007 set of reports will not only provide
you the most recent estimates on the Internet user-ship, its growth and
penetration in India but will also give you an 'insightful' understanding
of the current net usage behavior and preferences of various kinds of
online Indians.
Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

surveys, one offline and one online to complete the study this year as
well. However, the sample size for the 'land' survey (which is used to
estimate the size of internet using population in urban India) was
almost doubled this year to further improve the coverage among the
various population strata in urban India. The land survey, conducted
during April 2007, covered 10,000 households across 31 cities of various
sizes across all the four regions of the country.
The 'online' survey was conducted among 3 of the most popular and
generic portals in Indian with the focus on capturing the in-depth net
usage behaviors and preferences of online Indians. This survey was
conducted by JuxtConsult between April-May 2007 and over 14,200 in-
depth and usable responses were collected and analyzed for final
reporting.
There is one key difference in the study this year compared to the last
year. To make our findings more representative of the entire urban
online population and not just the Internet users who are more likely to
respond to online surveys, this year we have ‘linked’ the findings of our
online survey with the findings of our land survey. This was done by
deriving appropriate individual level ‘weights’ for Internet users from
the land survey and then applying them to the data of the online
survey.
The key information included in the various reports cover the

demographic and socio-economic profiles of the net users, their
ownership of household assets, the source and place of their access to
internet, net usage dynamics, preferred online activities, website
preferences for over 20 key online activities, online buying behavior
and spends, response to online marketing stimuli, offline media
preferences, and much more.
In sum, what you get in India Online 2007 you are unlikely to get
elsewhere:
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Online Shopping
X Highly credible latest estimate of internet using population in urban

India
X Key insights on various aspects of internet usage in India
X An understanding of online Indians as 'consumers' and not just as
faceless net users
X How to reach these online consumers on the net, as well as through
the offline mediums
X Preferred 'user shares' of key online brands in 21 different online
activity categories
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India Online 2007
India Online 2007

Reports
Main Report
X Overall Status and Usage of Internet in India
User Segment Supplementary Reports

X Women on the net
X Youth on the net (teenagers and young adults)
X Net users by their socio-economic (SEC) profile
X Students on the net
X Corporate employees on the net
X IT professionals on the net
X Heavy Online Spenders on the net
X Bloggers on the net
X Car owners on the net
X Two-wheeler owners on the net
X Mobile phone owners on the net
X Credit card owners on the net
X Net users by place of access (homes, place of work, cyber cafes)
X Net users by type of connection (broadband, dial-up)
X Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5
lakhs, Below 1 lakh)
X Net users by town market size (metros, urban uptowns, emerging
towns, others)
X Net users as financial investors
X Vernacular language net users
Category Supplementary Reports: (comparative profiling of top 5

websites)
X Online shopping
X Emailing
X Job search
X Matrimony
X Info search - English
X Info Search - Local language
X Online travel
X Social networking/communities
X Friendship / dating
X Online news
X Financial info/news
X Online share trading
X Cinema content
X Sports content
X Online music
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X Online games
X Online real estate
X Mobile content download
X Astrology
X Online learning/education
Note - All supplement reports are subject to sufficiency of sample

responses. Demographic segment wise details by gender, age, SEC
classification, region and place of net access are included in each of
the reports as appendix tables.
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India Online 2007
Methodology
In order to derive highly robust and authentic estimates of the current
user-ship of Internet in India, and draw out a truly representative
internet usage behavior patterns, we at JuxtConsult keep improving
and refining our research methodology for the India Online study every
year. In 2007, we have again brought in two significant improvements:
X We have increased our land survey sample base to 10,000 (from

5,500 last year) and the coverage of the number of cities to 31
(from 21 last year). The distribution of these 31 cities continues to
be well spread across the 4 regions of the country. But more
importantly, in terms of coverage of towns by their population size,
we dug deeper this year and covered all town classes that have
population of 20,000 individuals and above.
X Further, to better capture the internet usage across all types of

socio-economic classes (SEC) in urban Indian, we allocated equal
sample quota among the 5 broad socio-economic classes A, B, C, D
and E across various zones within a town, and then across the town
classes and regions. To correct for and put back the real
representation of the socio-economic classes (and not equal
representation) during the data processing stage, we incorporated
the appropriate SEC 'weights' derived from the actual urban
population statistics from authentic govt. Sources (National Sample
Survey Organization and Census of India).
These two refinements in the sampling methodology ensured that this

year we get an even better representation of various types of internet
users in urban India.
Like last year, this year again we conducted both a land survey and an
online survey separately, with the focus of the land survey being on
estimating the size of the internet using population in urban India, and
that of the online survey on capturing the net usage behavior and
preference patterns. The two surveys had some common questions on
demographic profiles and net usage behavior to help us link up the two
sets of data at the processing stage.
The Land Survey

The objective of the land survey was two fold. First, to help us
estimate the internet user-ship in urban India, as with a land survey we
could cover both the user and non-user population of the internet in a
representative way. The other objective was to derive relevant
demographic 'multipliers' from this survey which could then be applied
to the internet usage data collected in the online survey.
The use of these 'individual' level multipliers helped us make the online
survey findings 'representative' of the entire urban online population
and not just of those who are more likely to fill up an online surveys
(because of factors like convenience of access, regularity of usage,
attractiveness of the incentive prize offered for filling the survey,
etc.).
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The land survey undertaken this year was again a household level
survey across 10,000 households in 31 cities spread across all regions of
India. The survey was conducted and completed between mid- April to
early-May 2007. Care was taken that all relevant classes of towns with
population size of over 20,000 individuals were covered and surveyed
across each of the 4 regions of the country. Within a city, 5
geographical locations were chosen, one each in the north, south, east,
west and central parts of the city. From each location within a city an
equal number of households from the five socio-economic classes A, B,
C, D, and E were surveyed.
The cities where the land surveys were conducted and the size of the
sample data collected from each of these cities are as follows:
Table 1: Detailed sample base distribution of the land survey
Region City/ Town City Class Sample Size City Class
North Delhi 10 lakh + 401 10 lakh +

Kanpur (UP) 10 lakh + 297
Ludhiana (Pun) 10 lakh + 302
Patna (Bih) 10 lakh + 303
Allahabad (UP) 5 lakh – 10 lakh 298
Ajmer (UP) 1 lakh – 5 lakh 314
Bhadohi (UP) 50 K – 1 lakh 299 5 lakh - 10 lakh
Muradnagar (UP) 50 K – 1 lakh 300
Sohna (Har) 20 K – 50 K 307
West Mumbai (Mah) 10 lakh + 399
Ahmedabad (Guj) 10 lakh + 404
Pune (Mah) 10 lakh + 300
Rajkot (Guj) 5 lakh - 10 lakh 301 1 lakh – 5 lakh
Dewas (MP) 1 lakh - 5 lakh 303
Hinganghat (Mah) 50 K - 1 lakh 307
Mhowgaon (MP) 20 K - 50 K 296
Katol (Mah) 20 K - 50 K 276
East Kolkata (WB) 10 lakh + 398
Guwahati (Ass) 5 lakh – 10 lakh 299 50 K – 1 lakh
Bhubneshwar (Ori) 5 lakh – 10 lakh 303
Raniganj (WB) 1 lakh – 5 lakh 300
Bhatapara (Chat) 50 K – 1 lakh 252
Champa (Chat) 20 K – 50 K 292
South Chennai (TN) 10 lakh + 407
Bangalore (Kar) 10 lakh + 406 20 K - 50 K
Hyderabad (AP) 10 lakh + 410
Mysore (Kar) 5 lakh – 10 lakh 329
Kozhikode (Ker) 1 lakh – 5 lakh 300
Nellore (AP) 1 lakh – 5 lakh 300
Cheruvannur (Ker) 50 K – 1 lakh 294
Edapaddi (TN) 20 K – 50 K 305
Total (31) 10002 Total (31)
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India Online 2007
To check for both the 'regular' as well as 'occasional' usage of the

Internet, at each of the 10,000 households contacted it was queried:
X If any member of the household use the Internet 'at all' from
anywhere (home or any location outside)? And
X If any member of the household use the Internet ‘at least once a
month’ from anywhere (home or any location outside)?
Some further questions related to the specifics of demographic profile

of the head of the household, their knowledge of English, computer
usage, and asset ownership of the household were also asked from the
respondent. The usage of computer and Internet was separately
checked for each member of the household from the respondent.
The above information about the head of the household, especially

their education and occupation profile (thereby identifying their socio-
economic or SEC classification) together with the town size class and
region were used to link up to the similar authentic Government of
India data to estimate the Internet user-ship as well as to generate the
appropriate 'multipliers' that were to be applied to the data collected
from the online survey.
The Online Survey

The online survey was used to collect the in-depth information on
internet usage patterns and other media usage patterns among the
various types of net users. This was done through a 'large-scale' online
survey conducted between end-April to mid-May 2007 among the users
of three of the biggest and most generic portals in India, namely Yahoo,
Rediff and Google.
On one end, the email properties of Yahoo, Rediff and Google (Gmail)
were used through online survey campaigns to target the widest
possible base on internet users in a random manner and collect
responses (as these three email portals together cover almost all email
users with a personal email id in the country). At the same time, to
cover for whatever may have got missed out in these survey campaigns
on email portals, a parallel 'contextual search' based survey ad
campaign was run using Google AdSense.
All the survey campaigns were paid for and officially run by these
portals among their users. The overall online survey campaign used a
combination of banner ads, e-mailers and contextual search ads
through these portals.
The online survey was conducted using an e-questionnaire segmented

into three sections. The questionnaire was pre-tested and timed to take
approximately 15-20 minutes for a respondent to complete depending
on the speed of comprehension and answering of the questions. The
questionnaire was structured and designed to reduce the level of
'respondent fatigue' to an extent that was practically possible.
In this year's study, the information area coverage (in the online
questionnaire) was also enhanced and fine tuned somewhat to keep
abreast with the changing and evolving Indian online space:
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X The net usage behavior and preferences of new phenomena like

blogging, social networking and language content checking were
included.
X In terms of capturing website preferences, 6 more online activity
categories were included this year to take their coverage to 21. The
new categories added were instant messaging, real estate, online
info search engine in local languages, astrology, online share
trading and online learning/education.
X The question about 'blogging' was fine tuned to segregate usage
behavior between only reading blogs, posting comments on blogs
and having a blog site of one's own.
In the online questionnaire, a response format of 'clicking' a single or

multiple options among the various given options was used for most
questions. For each of these questions it was also possible for a
respondent to answer 'none' or 'any other'. However, wherever the
respondents were asked to give preferences for websites or brand
names, only a text box was provided for them to type the name on
their own (or type 'none' if not applicable). This was done to ensure
that all such recall and actual usage preference responses were
solicited 'unprompted'.
Further, to enlist complete and sincere responses, an incentive of a

significant cash prize was also announced for one selected respondent
to be given at the end of the survey.
Over 26,000 unduplicated and clean responses were collected from the
online survey campaign in about 31/2 weeks time. Of these, all 26,000
responses were complete on user profiles and their net usage behavior
information. Around 14,200 responses were complete in all aspects,
including various online activities undertaken and website preferences.
Thus, the responses from the three sections of the online survey have
different valid sample bases and have been reported accordingly.
All the usable responses after data cleaning were then collated,
crosschecked and processed for tabulation and analysis. While doing the
tabulation, any errors and spelling mistakes in typing of the brand
names, etc. By the respondents were carefully checked and corrected.
Finally, the appropriate weights (multipliers) as derived from the land

survey were incorporated into the usable online survey responses to
make them more 'representative' of the entire urban online population.
Further, for questions that asked for preferred websites names, to
remove the possible 'source' bias towards any specific generic portal
among the three generic portals used, an 'equalization' correction
factor was also incorporated.
The net result was the compilation of the latest, highly authentic and
representative database on the Internet habits and website preferences
of online Indians. This database was then used for making 'insightful'
analysis and conclusions as contained in the various reports of the India
Online 2007 study.
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India Online 2007
Last but not least, in this year's reports we have brought in the
presentation of the 'changes' in the usage behavior and preferences vis-
à-vis the last year. Wherever relevant, these changes have been
presented graphically along with all the current year's data charts,
graphs and tables.
Note - Because of a deeper and more robust coverage of internet usage

among the smaller towns (down to 20,000 population town classes),
and among all the socio-economic classes in this year's land survey,
there is likely to be an element of 'correction' seen in this year's data
(as compared to the previous year's). These corrections are likely to be
more visible in some of the demographic, socio-economic and economic
profile of online Indians. The correction factor may also apply, though
assumedly not to the same degree, to the current year's data on net
usage behavior and website preferences.
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Executive Summary
Almost half of all regular online urban Indians buy online. 43% of all
regular online urban Indians have bought online. This means a growth of
76% over the last year, making the online buyer base reach a healthy
10.8 million mark.
But still a very few of them are ‘regular’ online buyers. The base of
real ‘active’ online buyers (those who buy online at least once a month)
has almost stagnated at 2.2 million. This essentially means that the
proportion of ‘active online buyers’ among the ‘active online users’ is
an abysmally low 9%.
Growth of the online buyer base has also been largely ‘peripheral’.
The online buyers added to the pie in last one year are mainly
‘occasional’ buyers. And this rise of ‘occasional’ online buyers may be
largely (but not completely) explained by the increase in proportion of
‘occasional’ net users and the meteoric rise of ‘online travel booking’.
Growth in online buying is largely driven by the growth in ‘online

travel’. A substantial 84% of the all online buyers have bought a travel
product online. In fact, as many as 44% of all online buyers have bought
only a travel product online and nothing else.
Expectedly then, the top 2 of the top 10 products bought on the net are
train tickets (53%) and air tickets (45%), way ahead of all the other
products. Also, while train and air tickets show the best search-to-buy
conversion ratios on the net, mobiles/PDA, automobiles, camera and
kitchen appliances show some of the lowest ‘search-to-buy’ conversion
ratios.
Online buying still predominantly a ‘home’ phenomenon. 97% of all

online buyers buy from home at least. There are only 3% of online
buyers who buy only from office, while over half of all online buyers
(57%) buy only from home.
However, those who buy for ‘office use’ tend to be ‘heavier’ online
spenders. Almost 53% of those who buy online for office use qualify as
heavy spenders (buying for more than Rs.5,000 a month on an average).
On the other hand, 36% of those who buy online for personal
consumption are heavy spenders.
‘Deepening’ of online shopping’s benefits in the online buyers’

mind. The biggest ‘qualitative gain’ about online shopping is its
improved perception on highly important and hardcore ‘market place’
factors like ‘wider choice and availability of products’ and ‘better
prices and bargains’, and not just on the ‘convenience’ factors like
saving of time and efforts, home delivery and flexibility of buying
anytime.
Yet ‘product quality’ and ‘delivery’ concerns may be negating some

of the gains made. The biggest complaints while buying online are
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India Online 2007
related to ‘product quality’ and ‘delayed delivery’ rather than anything

to do with ‘misuse of credit cards’. Only 10% of all online buyers really
worry about credit card misuse.
Though ‘misuse of a credit card’ is a non-issue among online buyers,

‘lack of a credit card’ is still a strongly perceived roadblock to
growth of online buying. 42% of non-buying online shoppers cite ‘not
having a credit card’ as a reason to not buying online. Therefore, there
is a continual need for getting more and more net users to acquire a
credit card and/or clearing their misperceptions on the possibilities of
misuse of credit cards on the net.
Ebay continues to ‘lead’ the online shopping category. Ebay leads the
online shopping category (excluding online travel websites) with 34%
online shoppers still preferring to visit it the most. Rediff follows at the
second spot with 25% online shoppers preferring to visit it.
However, both Ebay and Rediff have lost usage share on preferred basis
in last one year, while the new entrant Futurebazaar along with Google
have been the biggest gainers.
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Key Findings
In order to capture the difference between online ‘shoppers’ and
‘buyers’ (just the way it is in the offline world) the India Online study
probes two separate aspect of online buying – one, what proportion of
internet users ‘visit’ an online shopping website (online shoppers), and
two, what proportion actually buy anything online (online buyers).
Almost half of the regularly online urban Indians buy online
Three-fourths of all regular online Indians (76%) are searching for

product on the net by visiting shopping or travel websites. This has
meant a 60% growth in the base of ‘online shoppers’ in last 1 year,
making it a healthy 19.1 million strong.
When it comes to the base of actual ‘online buyers’, it has shown an

even better growth of 76% over the last year to reach a very healthy
10.8 million mark. This means 43% of all regularly online urban Indians
have bought online now.
In other words, it also means that almost 6 out of 10 online shoppers

(57%) have bought online. This ‘conversion’ proportion is marginally
better than last year’s 52%.
However, still very few of them are ‘regular’ online buyers
Despite such tremendous growth in the number of online buyers

overall, the base of really ‘active’ online buyers (those who buy online
at least once a month) has almost stagnated at 2.2 million (same as last
year).
In other word, the proportion of ‘active online buyers’ (who buy at

least once a month) among the ‘active online users’ (who use the net at
least once a month) is an abysmally low 9%.
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India Online 2007
Graph1: Proportion of online shoppers and buyers
Regular Online Urban Indians

25.2 million (100%)
nline Shoppers
19.1 million (76%)
Online Buyers
10.8 million (43%)
Online Shoppers
11.5 million
Active Online Buyers

2.2 million (9%)
Table 2: Growth in online shopping and buying
Year 2007 Year 2006 Penetration

Increase
(millions) (%) (millions) (%) (millions) (%)
Active Internet Users (use internet at
25.2 100% 22 100% 3.2 0%
least once a month)
Online Shoppers (visit shopping sites
19.1 76% 11.9 54% 7.3 22%
to search or buy)
Online Buyers (buy from shopping
10.8 43% 6.1 28% 4.7 15%
sites)
Active Online Buyers (buy online at
2.2 9% 2.2 10% 0 -1%
least once a month)
Clearly then, just like the growth in the overall internet user base this
year, the growth of the online buyer base has also been largely
‘peripheral’. That is, almost all the online buyers added to the pie in
last one year are really ‘occasional’ buyers (those who buy less
frequently than monthly). And this rise of ‘occasional’ online buyers
may be largely (but not completely) explained by the meteoric rise of
‘online travel booking’.
Growth in online buying is largely driven by the growth in

'online travel booking'
A substantial 84% of the all online buyers have bought a travel product
online (air and train tickets, hotels, tour packages, etc.). In
comparison, only 56% of all online buyers have bought a non-travel
product online (books, cds, clothes, electronic gadgets, computer
software, hardware, consumer durables, etc.).
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In effect, it means that there are only 16% online buyers who have
bought other products but not a travel product online. On the other
hand, there are as many as 44% online buyers who have bought only a
travel product online and nothing else.
Graph 2: Online buying of travel vs. non-travel products
Buy Travel Products Buy Other Products

Online Online
84% 56%
44% 40% 16%
This complete ‘overshadowing’ of the purchase of the non-travel

products on the net by the purchase of the travel products is even more
visible when seen at the entire regular online urban Indian base. Of the
43% who buy online, 19% buy only travel products online, 17% buy both
travel and non-travel products and just 7% buy only non-travel products
online.
No wonder then that the top 2 of the top 10 products bought on the net
by online buyers are train tickets (53) and air tickets (45%), way ahead
of the other products.
Table 3: Most popular products bought online (Top 10)

Product % of Online Buyers 2007 % of Online Increase
Buyers 2006
Train Ticket 53% 34% 20%
Air Ticket 45% 22% 23%
Books & Magazines 21% 29% -8%
Clothes & Accessories 21% 28% -8%
CD/VCD/DVDs 19% 24% -5%
Toiletries/Perfumes 17% 17%
Electronic Gadgets 15% 15%
Gift Items/Flowers 15% 24% -10%
Hotel/Tours 14% 9% 5%
Computer Software 13% 16% -3%
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India Online 2007
Note – Blanks denote that these products were not included in the survey in 2006.
The two travel products also happen to the biggest ‘gainers’ of buyers
when compared to the last year numbers. In fact, air tickets come up
from being the 7th most bought product online last year to become the
2nd most bought product online this year.
Despite losing buyers, books and magazines, clothes and CD/DVDs

continue to be quite highly bought items on the net even this year.
Consumer durables, gifts/flowers and mobile phones have shown the
biggest decline in the proportion of online shoppers buying these items.
Accordingly, while train and air tickets show some of the best search-
to-buy conversion ratios, mobiles/PDA, automobiles, camera and
kitchen appliances show some of the lowest ‘search-to-buy’ conversion
ratios.
Table 4: Products with best online search-to-buy conversion ratios

Product % of Internet Users % of Internet Users Search-to-Buy
Searching (2007) Buying (2007) Conversion Ratio
Train Ticket 25% 13% 0.51
Air Ticket 28% 11% 0.39
Movie Tickets 9% 3% 0.36
Antiques & 3% 1% 0.34
Collectables
Clothes & Accessories 16% 5% 0.31
Toiletries/Perfumes 4% 1% 0.31
Books & Magazines 18% 5% 0.29
Electronic Gadgets 13% 4% 0.28
Jewelry 8% 2% 0.27
Toys and Games 9% 2% 0.27
Gift Items/Flowers 13% 4% 0.27
Hotel/Tours 13% 3% 0.27
Health/Fitness 6% 2% 0.26
Products
Musical Instrument 6% 1% 0.25
Sports Goods 5% 1% 0.24
CD/VCD/DVDs 20% 5% 0.22
Beauty/Grooming 8% 2% 0.21
Products
Computer Software 17% 3% 0.19
Household Grocery 5% 1% 0.18
Consumer Durables 15% 3% 0.18
Computer Hardware 17% 3% 0.17
Shoes 7% 1% 0.17
Kitchen Appliances 9% 1% 0.16
Camera 20% 3% 0.14
Mobile/PDA 23% 3% 0.12
Automobile 7% 1% 0.11
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Online buying still predominantly a 'home' phenomenon
At 97%, almost all the online buyers buy from home at least. There are
only 3% of online buyers who buy only from office and not from home.
On the other hand, over half of all online buyers (57%) buy only from
home.
Graph 3: Online buying from home vis-à-vis office
Buying from Home Buying from Office

97% 43%
57% 40% 3%
(-8) (+15%) (-7%)
However, the good news is that the proportion of online buyers who
buy from both home and office is getting relatively and proportionately
bigger. It has gone up 15% points over the last year to reach 40%.
Though significantly more online buyers buy from home, those who buy
from office are the more 'regular' online buyers. While 31% of 'home'
online buyers buy at least once a month, a noticeably higher 44% of
'office' online buyers buy at least once a month.
Further, those who spend for 'office use' tend to be 'heavier' online
spenders. While almost 53% of those who buy online for office use
qualify as heavy spenders (buying for more than Rs.5,000 a month on an
average), a significantly smaller 36% of those who buy online for
personal consumption are heavy spenders. 1
In fact, the monthly average online spends on both travel and non-
travel products is higher for 'office use' than it is for 'personal use'.
Table 5: Monthly average spends for personal use vis-à-vis office use
1
From this year onwards we have discontinued with chapter "Online Buying Spends Estimation" because a significant
proportion of the online buyers prefer not to disclose the amounts they spend while buying online. In such a scenario
to estimate total spends based on only partial responses could be misleading, and there is no authentic and reliable
revenue figures available from the industry to validate the correctness of claimed spends.
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India Online 2007
Office Use Personal Use

Monthly Spend on Travel Products (Rs.) 4,629 3,114
Monthly Spend on Non-travel Products (Rs.) 2,755 2,193
Total Monthly Average Spend (Rs.) 5,679 4,182
Debit card/Direct debit gain acceptance, but credit card still

rules
Credit card remains the most popular mode of making payments online.
Almost half of all online buyers (54%) use this mode of payment to
make their online purchases (up by 14% points over the last year).
Cash on delivery continues to be the second most popular mode of

payment for online purchases at 43%, even though debit cards and
direct debit from bank account have also gained significantly in
popularity (up 16% and 12% points respectively over the last year).
'Deepening' of online shopping's benefits in the online buyers'

mind
The ‘time and effort saved’ in going out to buy and the ‘convenience of
home delivery’ along with the ‘flexibility of shopping 24X7’ continue to
the biggest reasons for buying online.
However the biggest ‘qualitative gain’ seen about online shopping in

the minds of online buyer’s is its improved perception on some core
‘buying decision making’ factors like ‘wider choice and availability of
products’ and ‘better prices and bargains’ (up by 38% and 26% points
respectively over the last year). This indicates both the increasing
‘relevance’ of the online medium and its improved ability to compete
with the offline mediums on hardcore ‘market place’ factors rather
than just on the ‘convenience’ factors like saving of time and efforts,
home delivery and flexibility of buying anytime.
In this context, it may also be relevant to note that almost ‘half’ of all
online buyers (47%) have bought in an online auction or bidding, and a
very high 80% of them have participated in online contests as well.
Yet ‘product quality’ and ‘delivery’ concerns may be negating

some of the gains made
With 40% of all online buyers complaining about the ‘product quality
not being the same as specified on the website’ (or not meeting the
expectations set), and 36% of them complaining about the ‘delayed
delivery’ of the goods ordered, online shopping and travel websites may
be ‘undoing’ some of their own good work.
The increase in net users buying from these shopping websites may not
convert into a ‘sustained’ and ‘steady’ growth if these looming
concerns, together with concerns on ‘hidden costs’ and ‘damaged goods
delivery’ are not taken care of. Maybe these are another set of reasons
why despite a very high 76% growth in online buyer base, the base of
‘active’ buyers has not really grown at all.
17
Online Shopping
Though ‘misuse of a credit card’ is a non-issue among online

buyers, ‘lack of a credit card’ is still a strongly perceived
roadblock to growth of online buying
Online buyers do not really see 'misuse of a credit card' as a deterrent

in buying online anymore. Only 10% of all online buyers really worry
about that (as compared to 27% last year).
However, a significantly higher 30% of 'non-buying online shoppers' (who

search online but have not bought online yet) fear that their credit card
may be misused on the net. Not just that, but a significantly high 42%
of non-buying online shoppers also cite 'not having a credit card' as a
reason to not buying online. Therefore, the need for getting more and
more net users to acquire a credit card and/or clearing their
misperceptions on the possibilities of misuse of credit cards on the net
are vital steps that online shopping websites must undertake in their
own larger interest.
Ebay continues to 'lead' the online shopping category
Ebay continues to lead the online shopping category (excluding online

travel websites) with almost 1 in 3 online shoppers (34%) still preferring
to visit Ebay for their online shopping needs. Rediff continues to follow
at the second spot, not very far behind with 25% online shoppers
preferring to visit it.
However, both Ebay and Rediff have lost usage share on preferred basis
as compared to the last year by -4% each.
Futurebazaar (a new entrant) and Google have been the biggest gainers
in the preferred usage share this year.
18
India Online 2007
Table 6: Top 10 most preferred online shopping websites (other than

travel)
Website % Use on Preferred Basis Increase over 2006
(2007)
Ebay 34% -4%
Rediff 25% -4%
Google 8% 5%
Yahoo 7% -0.50%
Indiatimes 7% -4%
Futurebazaar 6% 6%
Sify 2% 0.60%
Shopping 2% 0.40%
Amazon 1% -0.10%
Indiaplaza 1% 0.60%
19
Online Shopping
Some other highlight points about online ‘shoppers’ and

‘buyers’
X Female online shoppers do not show any significantly lower
inclination to buy online than male online shoppers per se. Only
fewer of them shop (19%) and buy (17%) online.
X Below 25 years age group shoppers tend to ‘search more and buy
less’ as compared to the higher age group online shoppers. While
58% of online shoppers come from 25 plus years age groups, 69% of
online buyers come from these age groups.
X Online buyers come noticeably more from the 10 lakh plus

population towns at 52%. Similarly, when we look at the market
size (household consumption expenditure) rather than the
population size of cities, again online buyers come relatively more
from the top 10 metro towns at 45%.
X At 42%, both online shoppers and online buyers come significantly

more form the southern region of the country.
X There is a ‘trickling down’ of online buying phenomenon among the

lower middle economic strata of the Indian society. Against 73% of
online buyers coming from the SEC ‘A’ and ‘B’ last years, a
noticeably fewer 67% come from these two SEC groups now.
X Higher educated and employed online Indians tend to buy online

more. While employed and graduate plus internet user’s account
for 2 out of 3 of the online shoppers, they account for a higher 3
out of 4 of the online buyers.
X Over half of the online buyers (54%) are ‘head’ of their household
(the chief wage earner of the household). This is significantly
higher than the last year situation where only 34% of the online
buyers were head of the household.
This phenomenon may be related to the fact that more internet
users are coming from the smaller towns and lower SEC groups,
where there is a lower likelihood of ‘dependents’ in the household
to buy on the net.
However, the fact that online buying is penetrating among the
smaller towns and lower SEC groups do not necessarily mean that
the economic profile of the online buyers is lowering. Contrarily,
instead of 22% of online buyers coming from the Rs.30,000 plus
family income households in 2006, a significantly higher 32% of
online buyers come from these households. Clearly, then the new
online buyers getting added from the smaller towns may not match
up to the bigger town ones as much in their SEC profiles, but they
do seem to match up much in their income profiles.
X Car ownership among the online buyers has gone up by 5% points as

compared to last year. However, the car ownership went up by 5%
among all internet users as well during the same period. This
indicates that a good proportion of households entering the internet
user base in the last one year are from better economic strata.
20
India Online 2007
X Compared to online shoppers, online buyers tend to show higher

ownerships of the so called ‘luxury’ household assets (like AC,
microwave, camera/video camera, washing machine, etc) as well
as of the more ‘evolved’ financial assets (like credit card, debit
card, medical insurance, life insurance, mutual funds, etc.).
X Online buyers are relatively more experienced net users. 79% of

online buyers have been using the net for more than 2 years now. In
comparison, 69% of online shoppers are that experienced net users.
However, this does not mean that online buyers have better
technological access to the net than online shoppers. Almost
similar proportions of both online shoppers and buyers have access
to broadband connections at home or office. Online buyers also do
not show any noticeably higher tendency to use the net more
frequently or use it for more duration per usage day than the
online shoppers.
X Other than buying travel products online, the top 10 online

activities undertaken by online buyers are hardly any different from
the ones undertaken by either the online shoppers or the overall
internet users. However, online buyers do undertake most e-
commerce related activities like net banking, paying bills online,
etc. Much more.
X Online buyers show a relatively higher concern for unsolicited ads

and pop-ups, junk mail, spam and spy ware than online shoppers.
Some highlight points about online shoppers of the top 5

shopping websites
X Indiatimes shows the highest proportion of its online shoppers

buying at 77%. Yahoo ones show the least buying conversions at 36%
only.
X Rediff preferring online buyers buy the least frequently from both
home (29%) and office (37%). Google ones buy the most frequently
from both the places (43% and 57% respectively).
X Indiatimes preferring buyers show the highest monthly average

online spends for personal use at Rs.5,113. On the other hand, Ebay
preferring buyers show the highest monthly average online spends
for official use at Rs.6,096.
X Ebay preferring buyers have bought relatively the most in online

auctions and bids at 57%.
X Indiatimes preferring buyers pay significantly more using their

credit card (77%) than the buyers preferring the other four top
websites. Yahoo ones use credit card the least for online payments
at 48%.
Rediff preferring ones pay relatively the most by cash (on delivery)
at 52%. Ebay ones use the e-currencies payment modes (paisapay,
paypal, wallet365, etc.) relatively the most at 10%.
21
Online Shopping
X The online buyers preferring all the 5 shopping website complain

almost equally about the ‘delayed delivery’ of the goods. At the
same time, the ones preferring Ebay, Rediff and Indiatimes also
complain significantly more about the product quality not being the
same as ordered.
X Yahoo preferring online shoppers show the highest proportion of

female shoppers at 24%. Ebay shows the least at 15%.
X Indiatimes preferring ones shows the highest proportion of 35 years

plus age groups (28%). Yahoo and Google preferring online shoppers
show relatively the ‘youngest’ age profiles.
X Indiatimes preferring online shoppers come relatively the most from

the 10 lakh plus population towns at 62%. They also come relatively
more from the top 10 metro towns (53%).
Indiatimes preferring ones also show the best SEC profiles, with
42% of them coming from the SEC ‘A’ households. Yahoo ones come
the least from these households at 21%.
X Indiatimes and Rediff ones are the most employed at 74% each, and
show a higher proportion of them being the ‘head’ of their
household.
X Indiatimes ones come relatively more from the North part of the
country (30%), while Google ones come relatively more from the
South (47%).
X Indiatimes and Ebay ones come the most from Rs.30,000 plus
monthly income households. Indiatimes ones also show the highest
level of car ownership at 51% and multiple credit card ownership at
32%.
X Indiatimes ones followed by Ebay and Rediff ones are the most
experienced net users. 87% of Indiatimes preferring online shoppers
have been using the net for more than 2 years.
X Indiatimes and Ebay ones access the net the most from home, while
Google ones do so the least from home. Ebay, Rediff and Google
ones show higher proportion of shoppers accessing the net from
cyber café.
X The online shoppers of all the 5 shopping websites show fairly

similar and high levels of net users accessing the net on a ‘daily’
basis from both home and place of work.
X Ebay and Google ones are the relatively ‘heavier’ users of the net
from home. On the other hand, Ebay and Indiatimes one are the
relatively ‘heavier’ users from office.
X Yahoo ones are the relatively ‘heavier’ users of TV and radio.
22
India Online 2007
X Google and Yahoo preferring online shoppers undertake instant

messaging, dating/friendship, social networking more. They also
check news, sports and astrology online more as well as job search
and download entertainment material significantly more than the
others.
Indiatimes ones check business/financial news and business and
personal travel info noticeably more. They also search for product
information online, book train and air tickets and undertake most
e-commerce related activities relatively more than the others.
Ebay ones also undertake most e-commerce related activities fairly
highly, and chat, send e-greetings and share pictures relatively
more than the others.
X Ebay preferring online shoppers, followed by Indiatimes ones,

seemed to be the more involved net users. They undertake
‘blogging’ activities and are members of ‘online communities’
relatively more than the shoppers of the other 3 websites.
X Yahoo preferring online shoppers show the lowest number of

average email accounts (2.7). On the other hand, Indiatimes ones
show the highest average ownership of email accounts at 3.7.
X Indiatimes ones, followed by the Ebay ones, show higher relative

concern about ‘unsolicited ads and pop-ups’ and ‘spam and junk
mails’. Yet Indiatimes online shoppers, followed by the Ebay ones
claim to have participated in online contests and clicked on banners
and sponsored search ad relatively more.
X Ebay, Rediff and Indiatimes ‘non-buying online shoppers’ do not

shop on the net relatively more for the fear the ‘misuse of their
credit card’. Google and Yahoo ones highlight the ‘lack of felt
need’ relatively more as their reason for not buying online.
23
Online Shopping
Detailed Findings
24
India Online 2007
Reading the Graphs

& Tables
Chart: Age group distribution
Current Year Age 13-18 years Age 19-24 years

Age 25-35 years Age 36-45 years
40% Age 46-55 years Above Age 55 years
36%
31%
20%
13%
11%
6%
2%
Current
0%
year base
All Users
Base: 25,060
Same series color as the current year
Change from graph, showing an increase of 5% in the
previous year proportion of 13 to 18 years age group
Change from PY
10%
5%
5% 1% 2% 1%
0%
-5%
-5% -4%
-10%
Base: 25,060(CY), 20,268(PY)
Current Previous
year base year base
25
Online Shopping
Table: Booking travel tickets

A blank in this row
means that this Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users
attribute was not 21% 20% 3% 0.9% 26% 18%
Makemytrip
included in last 13% 12% -4.1% -6.5% 9% 9%
year’s survey &
therefore no Yatra* 23% 12% 2% 13% 21% 17%
“change over
previous year” can
15% 15% 4% 4% 11% 16%
be presented IRCTC
-29.2% -24.0% -36.0% -32.2% -24.2% -25.0%
Google 5% 6% 77% 3% 2% 10%
Fields marked
-0.1% 0.1% 49% -3.4% -2.6% 4%
with * means
that the field 4% 4% 2% 65% 1% 8%
Yahoo Current
is added this -2.8% -9.1% -2.1% 49% -5.0% -1.6% year
year hence
figures
not Rediff 2% 19% 0.4% 1% 2% 5%
comparable -3.9% 12% -4.0% -4.4% -4.5% -1.3%
to last year Change
2% 3% 0.1% 3% 18% 3%
Indiatimes from
-2.3% -0.2% -3.7% -1.0% 13% -1.4% previous
4% 2% 0.6% 2% 4% 3% year
Travelguru
3% 1% 0.6% 2% 3% 2%
figures
2% 2% 5% 0.1% 1% 2%
Travel
0.4% 0.4% 5% -1.8% -0.8% 1%
3% 2% 0.8% 0.3% 2% 2%
Cleartrip*
3% 2% 0.8% 0.3% 2% 2%
Base: 5,855(CY), 4,128(PY)
Current Previous
year base year base
Table: Popular online shopping website

Change
Website Current Year
from PY
Ebay 34% -4%
Rediff 25% -4%
Google 8% 5% Change
Yahoo 7% -0% from
Indiatimes 7% -4% previous
Futurebazaar* 6% year
figures
Sify 2% 0%
Shopping 2% 1%
Indiaplaza 1% 0%
Onlineshopping 1% 1% Current
year
Base: 7,261(CY), 8,469(PY)
figures
26
India Online 2007
Online buying
behavior
Table 7: Growth in online shopping and buying
Year 2007 Year 2006 Penetration
Increase
(millions) (%) (millions) (%) (millions) (%)
Active Internet Users (use internet at
25.2 100% 22 100% 3.2 0%
least once a month)
Online Shoppers (visit shopping sites
19.1 76% 11.9 54% 7.3 22%
to search or buy)
Online Buyers (buy from shopping
10.8 43% 6.1 28% 4.7 15%
sites)
Active Online Buyers (buy online at
2.2 9% 2.2 10% 0 -1%
least once a month)
27
Online Shopping
Graph 4: Frequency of buying online from home
Current Year Atleast once a month Less than once a month
100%
80% 69%
60%
40% 31%
20%
0%
All Buyers
Base: 3,375
Graph 1: Frequency of buying online from home
Change from PY
20%
13%
10%
0%
-10%
-13%
-20%
Base: 3,375(CY), 5,384(PY)
28
India Online 2007
Graph 5: Frequency of buying online from office
Current Year Atleast once a month Less than once a month
100%
80%
56%
60%
44%
40%
20%
0%
All Buyers
Base: 1,501
Graph 2: Frequency of buying online from office
Change from PY
20%
13%
10%
0%
-10%
-13%
-20%
Base: 1,501(CY), 5,384(PY)
29
Online Shopping
Graph 6: Preferred mode of payment for online buying
Current Year Credit card Debit card

Direct debit /Online transfer Cash Card
Cash on delivery Cheque / Demand draft
e-currency (Wallet 365, etc.) Others
60% 54%
43%
40%
26% 26%
20%
20%
4% 4%
0%
0%
All Buyers
Base: 3,495
Graph 3: Preferred mode of payment for online buying
Change from PY
26%
30%
20% 14% 16% 11% 11%
10% 4% 4%
0%
-10%
-9%
-20%
Base: 3,495(CY), 5,384(PY)
30
India Online 2007
Graph 7: Perceived advantage of buying online
Current Year M ore variety / product choices

Better price/bargain on the net
Flexibility of shopping anytime
Saves time and effort of going to the market
80%
Convenience of home delivery 67%
59%
55%
60%
47%
42%
40%
20%
0%
All Buyers
Base: 3,495
Graph 4: Perceived advantage of buying online
Change from PY
50% 41% 40%
40% 38% 30%
30% 26%
20%
10%
0%
Base: 3,495(CY), 5,384(PY)
31
Online Shopping
Graph 8: Perceived concerns of buying online
Current Year Delayed delivery

Damaged goods delivered
Product/Quality not same as ordered
Hidden cost / Charged more than displayed
Transaction failed but still charged
60% Credit card misused
Never faced any issue
40%
35%
40%
25% 27%
25%
15%
20% 10%
0%
All Buyers
Base: 3,495
32
India Online 2007
Graph 9: Key Reasons for not buying online
Current Year Never felt the need to do so

Don't have a credit card
Prices on the net are higher
Not aware of any online shopping portal
Requires too much time and effort
80% Fear of misuse of credit card
Lack fun of physical shopping
Lack of choices and variety of products
60% 50%
42%
40% 30%
19% 16% 17%
20% 12%
9%
0%
All Shopping Users
Base: 7,393
Graph 5: Key Reasons for not buying online
Change from PY
8%
10%
4%
5%
0%
-1%
-5% -1%
-2%
-4%
-10% -9%
-15% -11%
Base: 7,393(CY), 3,085(PY)
33
Online Shopping
Table 8: Popular online shopping website

Change
Website Current Year
from PY
Ebay 34% -4%
Rediff 25% -4%
Google 8% 5%
Yahoo 7% -0%
Indiatimes 7% -4%
Futurebazaar* 6%
Sify 2% 0%
Shopping 2% 1%
Indiaplaza 1% 0%
Onlineshopping 1% 1%
Base: 7,261(CY), 8,469(PY)
34
India Online 2007
Demographic Profile
of Net Users
Chart 10: Gender breakup
Current Year Male Female
100% 85% 84% 83% 84% 82%

76%
80%
60%
40% 24%
15% 16% 17% 16% 19%
20%
0%
Ebay Rediff Google Yahoo Indiatimes All

Shopping
Users
Base: 10,888
Chart 6: Gender breakup
Change from PY
10%
7% 6%
3%
5% 3% 1% 2%
0%
-1%
-5% -3% -3% -2%
-7% -6%
-10%
Base: 10,888(CY), 8,469(PY)
35
Online Shopping
Chart 11: Age group distribution
Current Year
Age 13-18 years Age 19-24 years Age 25-35 years
60%
45% 42%
35% 39%
40% 36% 37% 35% 37%
34% 32%
27%
21%
20% 14% 13% 10%
11% 8%
6%
0%

Shopping
Users
Base: 10,888
Chart 7: Age group distribution
Change from PY
10%
7% 6% 6%
5% 5%
0% 2% 0%
0%
0%
-1%
-5% -1% -1% -2%
-4% -3% -6%
-4% -3%
-10%
-11%
-15%
Base: 10,888(CY), 8,469(PY)
36
India Online 2007
Chart 12: City class - by population size
Current Year Upto 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs
80%
62%
60% 46% 48% 46%
43% 47%
40% 30% 34% 27%
27%
26% 17%
14% 16% 13% 14% 14% 15%
20% 11% 10% 10% 14% 11%
7%
0%

Shopping
Users
Base: 10,888
37
Online Shopping
Chart 13: City class - by market size
Current Year Metro Urban uptowns Emerging Towns Others
60% 53%
50% 40% 40% 40%
34% 36% 39% 35%
40% 29% 31% 31%
26%
30%
17% 15% 17% 14% 15%
20% 15% 14% 13% 13% 12% 14%
9%
10%
0%

Shopping
Users
Base: 10,888
Chart 8: City class - by market size
Change from PY
40%
28%
18% 20% 17%
20% 12% 16%
2% 6% 4%
-1%
0%
-3% -2%
-5%
-9% -7% -2% -11%
-4% -5%
-20% -10% -15% -16% -11%
-22%
-40%
Base: 10,888(CY), 8,469(PY)
38
India Online 2007
Table 9: Top 10 cities
Cities Ebay Rediff Google Yahoo Indiatimes All Shopping Users

14% 12% 10% 10% 22% 13%
Delhi
-1.9% -3.2% 0.1% -4.6% -3.7% -3.6%
11% 11% 9% 9% 13% 11%
Mumbai
-4.7% -5.9% -6.5% -2.6% -5.7% -5.5%
6% 9% 7% 5% 11% 7%
Bangalore
-4.5% -0.9% -5.4% -3.3% -3.0% -3.4%
7% 7% 6% 6% 5% 6%
Hyderabad
0.2% -1.6% -2.1% -0.4% 1% -1.3%
5% 4% 4% 5% 3% 5%
Chennai
-0.3% -0.9% -2.6% -0.6% 2% -0.5%
3% 3% 2% 3% 4% 3%
Kolkata
-2.2% -2.5% -1.9% -3.1% 0.5% -1.9%
2% 3% 3% 2% 4% 3%
Pune
-2.3% -1.0% -1.7% -1.7% -0.6% -1.4%
2% 1% 0.4% 2% 3% 2%
Ahmadabad
-0.8% -0.5% -0.5% 0.3% -0.9% -0.6%
1% 1% 2% 2% 3% 1%
Lucknow
-0.1% -0.3% -0.1% 0.1% 2% -0.2%
0.6% 1% 0.8% 2% 0.5% 0.9%
Coimbatore
-0.5% -0.2% -1.8% -0.1% 0.3% -0.3%
Base: 10,888(CY), 8,469(PY)
39
Online Shopping
Chart 14: Region-wise break-ups
Current Year North East South West
60%
44% 47%
42% 43% 42%
40% 33%
26% 26% 25% 30% 28% 26%
21% 21% 19% 22% 22%
19%
20% 13%
11% 11% 10% 10% 11%
0%

Shopping
Users
Base: 10,888
Chart 9: Region-wise break-ups
Change from PY
20%
10% 10% 10%
10% 7% 8% 7% 7%
3%
3% 4% 2% 3%
0% 0%
3%
0%
-2% -1%
-8% -3%
-10%
-10% -10% -11%
-20% -16% -17%
Base: 10,888(CY), 8,469(PY)
40
India Online 2007
Table 10: Preferred language of reading
Language Ebay Rediff Google Yahoo Indiatimes All Shopping Users

49% 47% 41% 33% 57% 44%
English
-22.1% -12.0% -26.3% -17.7% -0.3% -18.7%
14% 16% 16% 20% 20% 17%
Hindi
3% 2% 1% -4.1% -8.3% 1%
7% 5% 6% 9% 2% 6%
Tamil
4% 2% 4% 5% 0.4% 3%
5% 8% 7% 5% 2% 6%
Telugu
3% 4% 6% 1% 1% 3%
4% 5% 5% 4% 4% 4%
Marathi
1% 0.8% 2% -2.0% 0.1% 0.7%
4% 4% 6% 6% 3% 4%
Malayalam
2% -1.4% 1% 0.7% 0.1% 0.5%
3% 4% 5% 6% 5% 4%
Kannada
2% 0.2% 1% 5% 2% 1%
4% 2% 1% 6% 2% 4%
Gujarati
2% 1% 0.5% 5% 2% 2%
3% 3% 4% 5% 2% 3%
Bengali
1% 1% 2% 3% 0.5% 2%
2% 2% 6% 1% 0.9% 2%
Oriya
2% 0.9% 6% 0.9% 0.5% 1%
Base: 10,888(CY), 8,469(PY)
41
Online Shopping
Socio-Economic
Profile
Chart 15: Socio economic classification
Current Year SEC A SEC B SEC C SEC D SEC E
50%
42%
40% 33% 38%
33% 33%
31% 28% 30% 27% 32%
30% 24% 23%
19% 22% 21% 21% 22%
20% 14% 16% 14% 13%
11% 10%
10% 10%
10% 5% 7% 6%
4% 4%
0%

Shopping
Users
Base: 10,888
Chart 10: Socio economic classification
Change from PY
20%
15%
10% 5% 5% 7%
10% 5%
1% 4% 0% 3% 5% 2%
0% 1% 3% 0% 0% 2%
0%
-3% -2% -4% -2%
-5% -7%
-10% -5% -5% -6% -5% -7%
-20% -18%
Base: 10,888(CY), 8,469(PY)
42
India Online 2007
Chart 16: Highest educational qualification
Current Year College but not Graduate

Graduate & above - general stream
60%
Graduate & above - professional stream
44% 43%
37% 38%
40% 33% 31% 32% 31%
36%
24% 27% 27%
24% 25% 22% 23%
21%
20% 13%
0%

Shopping
Users
Base: 10,888
Chart 11: Highest educational qualification
Change from PY
15%
10% 10%
10% 6% 7%
5%
5% 2%
3% 3% 1% 0% 4%
0%
-4% -2%
-5% -2% -2% -2%
-3% -4%
Base: 10,888(CY), 8,469(PY)
43
Online Shopping
Chart 17: Occupational break up
Current Year Unemployed Employed

74% 74%
80%
62%
58% 56% 54%
60% 46%
42% 44%
38%
40% 26% 26%
20%
0%

Shopping
Users
Base: 10,888
Chart 12: Occupational break up
Change from PY
15%
11%
10% 9%
7% 6%
5% 4% 4%
0%
-5% -4% -4%
-10% -7% -6% -8%
-10%
-15%
Base: 10,888(CY), 8,469(PY)
44
India Online 2007
Chart 18: Function / field of occupation
Current Year IT/SW MARCOM Finance Others
60% 54% 53%

50% 52% 50% 48%
40%
23% 24% 25%
20% 19% 18% 19%
19% 19% 17% 19%
20% 16%
10% 12% 10%
7% 7% 9%
0%

Shopping
Users
Base: 6,698
45
Online Shopping
Chart 19: Head of the household
Current Year Head of the household Not head of the household

80%
61%
58% 54% 56% 56% 54%
60% 46% 46%
42% 44% 44%
39%
40%
20%
0%

Shopping
Users
Base: 10,888
Chart 13: Head of the household
Change from PY
40%
23% 21% 25% 19%
20% 17% 19%
0%
-20%
-17% -21% -19% -19%
-40% -23% -25%
Base: 10,888(CY), 8,469(PY)
46
India Online 2007
Economic Profile
Chart 20: Monthly family income
Current Year Upto Rs. 10K 10-30K 30-50K Above 50K
60%
42% 42% 40% 47%
40% 41%
41% 39%
40% 34% 34%
27%
17% 18%
20% 14% 14%
12% 12% 18% 17% 14%
12% 9% 12%
5%
0%

Shopping
Users
Base: 9,316
Chart 14: Monthly family income
Change from PY
20% 11%
7% 6% 7% 6%
10% 5% 5% 7% 6%
5% 4%
6%
1%
3% 3% 3%3%
0%
-10% -4%
-8%
-13% -15% -12% -12%
-20%
-23%
-30%
Base: 9,316(CY), 8,469(PY)
47
Online Shopping
Chart 21: Most expensive vehicle owned by the household
Current Year
2 Wheeler 4 Wheeler Don't own a vehicle
60% 51%
45%
40% 45% 43%
39% 38%
40% 29% 31% 32%
31% 25%
24% 18%
17% 17% 17% 15%
20%
0%

Shopping
Users
Base: 10,888
Chart 15: Most expensive vehicle owned by the household
Change from PY
20% 16%
8%
10% 5% 3% 6% 4%
1% 2%-1% 5% 1%
0%
-3% -3%
-10% -5%
-9% -7%
-10%
-20%
-18%
Base: 10,888(CY), 8,469(PY)
48
India Online 2007
Chart 22: Ownership of credit cards (individually)
Current Year Don't own a credit card Own a Credit Card

80%
75%
80%
62% 64%
58% 59%
60%
38% 42% 41%
40% 36%
25%
20%
20%
0%

Shopping
Users
Base: 10,888
Chart 16: Ownership of credit cards (individually)
Change from PY
20% 17%
7% 11%
10% 2% 3% 0%
0%
0%
-2% -3%
-10% -7%
-11%
-20% -17%
Base: 10,888(CY), 8,469(PY)
49
Online Shopping
Table 11: Household asset ownership
Assets Ebay Rediff Google Yahoo Indiatimes All Shopping Users
97% 93% 89% 92% 97% 94%

Color TV
6% 3% 9% 7% 0.6% 4%
93% 93% 87% 88% 95% 92%
Mobile Phone
1% 9% 8% 3% 0.1% 4%
87% 87% 73% 79% 91% 85%
Bank Account*
84% 78% 65% 72% 89% 79%

Fridge
2% 6% -0.4% 17% 14% 5%
Cable TV 79% 75% 64% 71% 83% 75%
connection/DTH
-8.0% -3.6% -0.9% 1% -0.9% -5.3%
80% 68% 65% 67% 79% 72%
Computer/Laptop
18% 17% 19% 25% 17% 17%
73% 68% 61% 65% 75% 67%
Camera*
72% 62% 56% 63% 72% 66%

Landline Phone
1% -4.0% -2.1% 10% 9% -0.5%
69% 64% 50% 58% 76% 64%
Life Insurance
2% 0.5% 7% 1% 11% 0.1%
69% 58% 55% 60% 62% 61%
Home
-5.3% -11.4% -12.8% -10.4% -12.0% -10.5%
66% 59% 51% 59% 70% 60%
Washing Machine
1% 3% -2.7% 13% 15% 2%
Music 65% 59% 50% 54% 70% 58%
System/DVD/MP3*
65% 63% 48% 48% 75% 58%

Debit Card
3% 7% 16% 9% 8% 2%
44% 44% 24% 27% 63% 39%
Credit Card
7% 7% -4.8% -0.5% 20% 3%
44% 34% 27% 35% 47% 37%
Fixed Deposits*
Medical 42% 36% 27% 27% 52% 36%

Insurance/CGHS
1% 0.1% 6% -1.0% 10% -0.8%
35% 24% 22% 20% 37% 27%
Air Conditioner
9% 3% -5.5% -0.1% 11% 3%
34% 26% 19% 25% 41% 26%
Microwave
8% 4% 9% 5% 14% 3%
30% 23% 13% 19% 37% 25%
Mutual Funds
-3.4% -5.2% -0.6% 0.9% -2.9% -5.1%
27% 23% 14% 22% 36% 23%
Demat Account*
Share of 26% 21% 13% 18% 34% 23%

Companies*
50
India Online 2007
Video Camera* 28% 21% 20% 25% 30% 20%
17% 11% 10% 13% 17% 12%

IPod*
11% 7% 7% 7% 5% 8%
Chit Fund Deposits
-21.1% -23.8% -10.8% -17.7% -26.8% -22.9%
Base: 10,888(CY), 8,469(PY)
51
Online Shopping
Chart 23: Current loan liabilities
Current Year
80% Home Loan Car Loan Business Loan
60% 48% 46%

43% 40% 43%
36%
40% 25%
18% 14%
20% 13% 11%
5% 8% 4% 4% 4%
3% 3%
0%

Shopping
Users
Base: 10,888
52
India Online 2007
Net Usage Status

Chart 24: Years of experience in using internet
Current Year Up to 1 year 1-2 years More than 2 years
100% 87%
76% 75%
80% 63% 69%
59%
60%
40% 19% 24%
13% 15%
14% 18% 16% 7%
20% 10% 13% 16%
6%
0%

Shopping
Users
Base: 10,888
Chart 17: Years of experience in using internet
Change from PY
15%
12%
10%
4% 3% 6%
1%
5% 2%1%
0%
0%
-2% -1% -4% -3%
-5% -2% -3% -2% -2% -4%
-10% -8%
Base: 10,888(CY), 8,469(PY)
53
Online Shopping
Chart 25: Place of accessing internet
Current Year Home Place of work (office / school / college) Cyber cafe
100% 84% 85%

77% 81% 79%
74% 77%
80% 62% 71%
59% 56% 52% 64%
52% 52% 48%
60% 45% 45%
40%
20%
0%

Shopping
Users
Base: 10,888
Chart 18: Place of accessing internet
Change from PY
40%
26% 32% 20%
30%
21% 17% 17%
20% 17% 19%
8% 6% 11% 8% 5% 7%
10%
4% 2%
0%
-10% -1% -9%
-20%
Base: 10,888(CY), 8,469(PY)
54
India Online 2007
Chart 26: Type of internet connection at home
Current Year
Regular Dial Up Broadband Others
80% 73% 69% 68% 71% 70%
60%
60%
40%
17% 21%
13% 10% 14% 16% 16% 16%
20% 9% 10% 11% 9%
0%

Shopping
Users
Base: 6,929
Chart 19: Type of internet connection at home
Change from PY
20% 14%
12% 12% 13% 13%
10% 9%
1% 3%
0% 0%
0%
-2% -2%
-1%
-10% -9% -8% -11%
-14% -13%
-20%
Base: 6,929(CY), 5,968(PY)
55
Online Shopping
Chart 27: Type of internet connection at office
Current Year Regular Dial Up Broadband Others
100%
80% 65% 69%
63% 60% 62%
57%
60%
40%
22%
20% 6% 15% 6% 14% 11% 10% 11% 6% 6% 14%
3%
0%

Shopping
Users
Base: 8,437
Chart 20: Type of internet connection at office
Change from PY
20% 15%
6% 8%
10% 6% 6%
5%
0%
-3% -2%
-10% -7% -7% -7% -7% -7% -5%
-7%
-7% -12%
-20%
-18%
Base: 8,437(CY), 6,682(PY)
56
India Online 2007
Chart 28: Service provider subscribed to at home
Current Year BSNL/Sancharnet Airtel/Bharti Local Cable Operator

60%
40%
40% 32% 36% 33% 35%
34%
18% 19% 21% 17%

20% 16% 14%
11% 10% 10% 9%
7% 8%
0%

Shopping
Users
Base: 6,929
Chart 21: Service provider subscribed to at home
Change from PY
20% 14%
15% 11% 10% 9%
10% 9%
10% 7% 8% 8% 8% 6%
7%
5% 2%
0%
-2%
-5% -4% -4% -5%
-10% -8%
Base: 6,929(CY), 6,054(PY)
57
Online Shopping
Chart 29: Service provider subscribed to at office
Current Year BSNL/Sancharnet Airtel/Bharti Local Cable Operator

40%
30% 32%
26% 27%
25% 23%
20% 18% 17% 19% 16%

15%
10%
6% 6% 4% 4%
4% 3%
0%

Shopping
Users
Base: 8,437
Chart 22: Service provider subscribed to at office
Change from PY
20%
14%
6% 7% 7%
10% 5%
1% 2% 4% 3% 5% 6% 4% 0% 4%
0%
0%
-1%
-2%
-10%
-12%
-20%
Base: 8,437(CY), 6,658(PY)
58
India Online 2007
Net Usage Dynamics

Chart 30: Frequency of accessing internet from home
Current Year At least once daily Weekly, but not daily

Less than once a week
100% 89% 87% 88% 86%
86% 82%
80%
60%
40%
16% 13%
20% 10% 13% 11% 11%
1% 1% 2% 1% 1% 1%
0%

Shopping
Users
Base: 6,706
Chart 23: Frequency of accessing internet from home
Change from PY
20%
13%
10% 11%
10% 7%
5% 1%0%
0% -1%
0%
-1% -1% -2%
-4% -3%
-10% -7% -6%
-11%
-14%
-20%
Base: 6,706(CY), 6,038(PY)
59
Online Shopping
Chart 31: Frequency of accessing internet from office

Current Year At least once daily Weekly, but not daily
Less than once a week
100% 89% 88% 89% 93% 88%
85%
80%
60%
40%
9% 10% 8% 12% 11%
20% 7%
3% 1% 2% 3% 1% 2%
0%

Shopping
Users
Base: 7,618
Chart 24: Frequency of accessing internet from office
Change from PY
6%
3%
4% 2% 4%
2% 2%
2% 2% 0% 1%
0%
0% 0%
-2% -1% -2% -1% -1% -1% -3%
-2%
-4%
-4%
-6%
Base: 7,618(CY), 6,527(PY)
60
India Online 2007
Chart 32: Time of the day accessing internet from home
Current Year 9.00 AM-6.00 PM 6.00 PM - 12.00 Midnight

Throughout the Day
80%
62%
60% 53% 55% 50% 54%
49%
40%
24% 24%
18% 22% 21% 21% 13%
18% 17%
21%
20% 15% 17%
0%

Shopping
Users
Base: 6,569
Chart 25: Time of the day accessing internet from home
Change from PY
20%
12% 14%
10%
10% 5% 6% 6% 6%
0%
-3% -1% -2% -1%
-5% -6% -2% -5%
-10%
-12% -10%
-14%
-20%
Base: 6,569(CY), 5,926(PY)
61
Online Shopping
Chart 33: Time of the day accessing internet from office
Current Year 9.00 AM-6.00 PM 6.00 PM - 12.00 Midnight

Throughout the Day
100%
80%
63%
60% 56% 53% 53%
48% 45% 45%
34% 34% 32% 33%
40%
24%
20% 17% 11%
8% 10% 11% 7%
0%
Shopping
Users
Base: 7,620
Chart 26: Time of the day accessing internet from office
Change from PY
20% 11% 13%

5% 9% 9%
10% 2% 3%
4% 1%
0%
-1% -1%
-4% -1% -3%
-10% -3% -2% -9%
-20% -20%
-30%
Base: 7,620(CY), 6,524(PY)
62
India Online 2007
Chart 34: Duration of PC usage from home
Current Year Light users Medium users Heavy users

100%
74%
80% 67% 66%
62% 59% 61%
60%
40%
23%15% 22% 23%19% 20% 16% 22%
18%
20% 12% 10% 12%
0%
Shopping
Users
Base: 7,158
Chart 27: Duration of PC usage from home
Change from PY
10% 7%
8%
6%
5% 4%
2% 1%
2% 0%
0% 0%
-1% -1% -1%
-3% -3%
-5% -4%
-5%
-6% -7%
-10%
Base: 7,158(CY), 6,635(PY)
63
Online Shopping
Chart 35: Duration of internet usage from home

60%
42% 43% 42% 40%
40% 34% 34% 35% 33% 34% 34% 32% 35%
32% 33%
26% 25%
23% 23%
20%
0%
Shopping
Users
Base: 6,648
Chart 28: Duration of internet usage from home
Change from PY
20%
14% 13%
10% 8%
6% 1% 5%
3%
0% 0%
0%
-4% -1% -1%
-6% -3% -4%
-10% -9% -7%
-14%
-20%
Base: 6,648(CY), 5,918(PY)
64
India Online 2007
Chart 36: Duration of PC usage from office

100%
80%
51% 53% 52% 55% 50%
60%
43%
38%
40% 26% 25% 28%
27% 24%
23% 23% 21% 20% 22% 23%
20%
0%
Shopping
Users
Base: 7,845
Chart 29: Duration of PC usage from office
Change from PY
10%
7% 7%
5% 3% 2%
2% 3% 0% 0% 0% 2%
1%
1%
0%
-1%
-5% -4%
-5% -3%
-7%
-10% -9%
Base: 7,845(CY), 6,802(PY)
65
Online Shopping
Chart 37: Duration of internet usage from office

60%
48%
43% 43%
37% 40%
40% 35% 38% 33%
38%
31% 30% 31%
27% 30%
26% 26%
22% 23%
20%
0%
Shopping
Users
Base: 7,430
Chart 30: Duration of internet usage from office
Change from PY
15%
8% 12%
10% 8% 9%
5% 3% 2% 0% 4%
0%
0%
-1%
-5% -3% -2% -4%
-4% -6%
-10% -10% -6% -9%
-15%
Base: 7,430(CY), 6,435(PY)
66
India Online 2007
Chart 38: Time spent by internet users on watching TV
60%
45% 45% 47% 44% 43%
41% 42% 43% 43% 43%
40% 38% 38%
19%
20% 13% 14%
13% 13% 14%
0%

Shopping
Users
Base: 9,684
Chart 31: Time spent by internet users on watching TV
Change from PY
20%
13%
10% 8%
6% 2%
1% 0% 2% 2% 1% 3%
0%
-2% -3% -4% -2%-2%
-10% -7% -9%
-10%
-20%
Base: 9,684(CY), 7,918(PY)
67
Online Shopping
Chart 39: Time spent by internet users on reading newspaper
60%
46% 46% 47% 44% 47%
43% 42%
42% 38% 41% 41% 41%
40%
15% 14% 17%

20% 12% 11% 12%
0%

Shopping
Users
Base: 9,882
Chart 32: Time spent by internet users on reading newspaper
Change from PY
40% 27% 30% 27% 29% 28% 27%

20% 10% 10% 15% 12% 14% 10%
0%
-20%
-40% -37% -39% -37%
-42% -41% -42%
-60%
Base: 9,882(CY), 8,076(PY)
68
India Online 2007
Chart 40: Time spent by internet users on listening to radio
100%
80% 74% 73% 74% 74% 73%
69%
60%
40%
17% 20% 20% 18% 19% 18%
20% 9% 6% 13% 8%
8% 7%
0%

Shopping
Users
Base: 6,587
Chart 33: Time spent by internet users on listening to radio
Change from PY
10%
7%
5% 4% 3% 2%
2% 3% 2% 3%
0% 0%
-1% -3% -2% -1%
-5% -1% -3% -4%
-4%
-6%
-10%
Base: 6,587(CY), 5,494(PY)
69
Online Shopping
Preferred Net
Activities
Table 12: Popularity of various internet activities
All Shopping
Website Ebay Rediff Google Yahoo Indiatimes
Users
97% 97% 93% 95% 97% 96%

Emailing
3% -0.3% 0.5% 4% 0.8% 0.5%
84% 86% 97% 97% 83% 75%
Job Search
28% 36% 34% 39% 26% 21%
83% 79% 97% 96% 79% 65%
Instant messaging
33% 40% 57% 60% 40% 22%
79% 81% 97% 95% 84% 65%
Check news
23% 22% 35% 42% 29% 8%
79% 76% 95% 97% 76% 63%
Music
19% 23% 40% 44% 16% 6%
72% 59% 67% 64% 61% 62%
Chatting
10% 7% 13% 3% 10% 5%
74% 76% 96% 95% 75% 60%
Check Sports
34% 35% 47% 57% 30% 19%
69% 64% 60% 58% 69% 60%
E-greetings
-0.9% 3% -9.2% 4% -0.9% -4.8%
73% 73% 96% 96% 73% 57%
Online games
30% 33% 48% 55% 41% 16%
70% 70% 96% 94% 64% 54%
Dating/Friendship
38% 43% 72% 52% 44% 24%
Mobile contents (ring 71% 71% 96% 96% 69% 53%

tones / games, etc.)*
56% 56% 46% 53% 62% 52%

Search work related info
-5.2% 2% -1.4% 10% 3% -4.5%
65% 70% 92% 95% 63% 50%
Matrimonial search
48% 53% 76% 75% 44% 32%
Educational / Learning 62% 65% 97% 96% 64% 50%

material
0.8% 11% 34% 52% 4% -7.3%
Search for product 57% 54% 48% 40% 63% 50%

information
5% 8% 8% 7% 8% 2%
63% 69% 94% 93% 74% 48%
Check financial info
39% 50% 81% 77% 47% 27%
70
India Online 2007
Screensavers/wallpapers 53% 50% 44% 55% 49% 48%

-2.1% -2.5% -9.2% 6% -1.8% -5.4%
60% 66% 96% 95% 66% 48%
Astrology
21% 28% 70% 54% 29% 9%
57% 54% 42% 41% 73% 47%
Buy travel products
13% 12% 20% 7% 21% 6%
Social networking / 64% 62% 93% 94% 69% 47%

Communities*
53% 42% 40% 46% 45% 42%

Share pictures
11% 10% 10% 4% 11% 4%
54% 59% 92% 93% 58% 39%
Check real estate info
39% 47% 72% 79% 40% 25%
40% 35% 30% 36% 41% 34%
Check hobby related info
26% 23% 15% 21% 24% 20%
43% 40% 28% 32% 55% 34%
Net banking
3% 8% 7% 7% 17% -0.6%
Check 38% 38% 27% 28% 48% 33%
business/Financial
news*
Buy other than travel 40% 43% 16% 15% 57% 32%
products*
Check health & lifestyle 36% 37% 31% 34% 40% 32%
info
-0.8% -0.1% -18.1% -6.3% 1% -6.0%
41% 31% 34% 35% 38% 31%
Movies*
37% 30% 29% 33% 37% 29%

Check / read blogs*
38% 29% 30% 34% 35% 29%

Check cinema content
8% -0.6% -6.4% 8% 7% -0.7%
Business/professional 35% 32% 29% 31% 39% 29%

networking
11% 13% 14% 4% 15% 8%
Check personal travel 35% 31% 25% 28% 46% 28%

related info
11% 9% 5% 9% 17% 5%
Look for 31% 28% 24% 31% 27% 26%

Seminar/workshops
6% 6% -14.5% 5% -2.4% 2%
34% 29% 23% 26% 46% 25%
Online bill payment
7% 7% 11% 12% 20% 2%
Check business travel 26% 24% 19% 23% 33% 20%

related info*
22% 22% 18% 24% 20% 19%

Adult content
8% 8% 6% 4% 6% 5%
20% 18% 12% 20% 28% 15%
Online stock trading
-2.4% 2% 1% -1.0% 6% -4.1%
71
Online Shopping
Net telephony 21% 16% 18% 15% 16% 14%

4% 5% 3% 2% 3% 0.7%
19% 13% 14% 18% 14% 13%
Comment on blog post*
Local language website 13% 15% 16% 16% 11% 12%

usage
-38.5% -41.1% -44.6% -50.5% -41.9% -43.0%
10% 6% 8% 5% 8% 7%
Have a blog site of own*
Base: 10,662(CY), 8,450(PY)
72
India Online 2007
Chart 41: Professional activities
Current Year Emailing - work related Job Search Instant messaging
86% 97% 97% 89%

100% 87% 97% 96% 83%
88% 84% 85% 85%
84% 83% 79% 79% 75%
80% 65%
60%
`
40%
20%
0%

Shopping
Users
Base: 10,888
Chart 34: Professional activities
Change from PY
80%
57% 60%
60% 40% 40%
33%
40% 36% 34% 39% 21%
28% 26%
20% 22%
0% -3% -3% -2%
-3% -4% -6%
-20%
Base: 10,888(CY), 8,468(PY)
73
Online Shopping
Chart 42: Personal activities
Current Year Dating/Friendship Matrimonial search

Check hobby related info
100% 96% 92% 94% 95%

80% 70% 65% 70% 70%
64% 63%
60% 54%50%
40% 36% 41%
35% 30% 34%
40%
20%
0%

Shopping
Users
Base: 10,888
Chart 35: Personal activities
Change from PY 75%

80% 72%76%
48% 53%
60% 52%
43% 44%
44%
38% 32%
40%
26% 23% 21% 24% 24% 20%
20% 15%
0%
Base: 10,888(CY), 8,469(PY)
74
India Online 2007
Chart 43: Downloading activities
Online games Mobile contents (ring tones/games) Movies

Current Year 96% 96%96%
100% 96%
73% 73%
73% 71% 69%
80% 71% 57%
53%
60%
41% 38%
40% 31% 34% 35% 31%
20%
0%

Shopping
Users
Base: 10,888
Chart 36: Downloading activities
80% Change from PY

70%
59%
60% 41% 31% 48% 55% 31%
41%
33%37% 34% 35%
40% 30%34% 34% 38%
18%
20%
16%
0%
Base: 10,888(CY), 8,468(PY)
75
Online Shopping
Chart 44: E-commerce related activities
Current Year E-greetings Buy non-travel products Check financial info
100% 94% 94%

80% 72% 65% 70% 76%
70% 60% 58% 61%
66% 58%
60% 44% 49%
42% 33%
40%
16% 15%
20%
0%

Shopping
Users
Base: 10,707
Chart 37: E-commerce related activities
Change from PY
100%
82% 78%
80% 51% 58%
60% 41%
42% 44% 49% 33%
40% 15% 28%
20% 5% 16% 0%
2% 4%
0%
-20% -9% -4%
Base: 10,707(CY), 8,462(PY)
76
India Online 2007
Chart 45: Online shopping
Current Year Buyers Non-Buyers
100%
80% 77%
62% 61% 64% 57%
59%
60%
41% 36% 44%
40% 38% 39%
23%
20%
0%

Shopping
Users
Base: 10,888
77
Online Shopping
Chart 46: Blogging activities
Current Year Check / read blogs Comment on blog post

Have a blog site of own None of the above
80%
66% 68% 67%
59% 63% 62%
60%
37% 37%
40% 30% 33% 29%
29%
19% 18%
13% 14% 14% 13%
20% 10%
6% 8% 5% 8% 7%
0%

Shopping
Users
Base: 10,888
78
India Online 2007
Chart 47: Member of an online community
Current Year Not a member of any online community

Member of an online community
56% 59% 57% 56%
60% 52% 50%
48% 50%
44% 41% 43% 44%
40%
20%
0%

Shopping
Users
Base: 10,888
79
Online Shopping
Table 13: Membership by type of online community
Type Of Community Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Alumni & Schools 12% 6% 6% 3% 14% 8%
Computers & Internet 8% 7% 7% 4% 4% 6%
Romance &
6% 5% 4% 6% 5% 5%
Relationships
Business /
Professional 3% 4% 4% 2% 5% 4%
community
Music 4% 3% 3% 4% 3% 3%
Schools & Education 3% 2% 6% 3% 1% 3%
Games 3% 2% 2% 4% 2% 3%
Individuals 2% 2% 3% 1% 3% 2%
Arts & Entertainment 2% 2% 3% 2% 2% 2%
Company 2% 2% 1% 2% 1% 2%
Cultures & Community 1% 2% 4% 2% 2% 2%
Travel 1% 1% 0.9% 0.7% 2% 0.9%
Religion & Beliefs 1% 0.9% 0.7% 2% 0.5% 0.8%
Health, Wellness &
1% 0.5% 1% 0.6% 0.3% 0.7%
Fitness
Science & History 1% 0.6% 0.8% 3% 0.6% 0.7%

Automotive 1% 0.5% 0.2% 0.5% 0.8% 0.6%
Family & Home 0.3% 0.5% 0.8% 2% 0.5% 0.5%
Fashion & Beauty 0.7% 0.3% 1% 0.4% 0.6% 0.5%
Countries & Regional 0.6% 0.5% 0.4% 0.5% 0.6% 0.4%
Hobbies & Crafts 0.3% 0.2% 0.4% 0.3% 0.2% 0.4%
Recreation & Sports 0.6% 0.3% 0.0% 0.1% 0.2% 0.3%
Cities &
0.1% 0.2% 0.0% 0.5% 0.8% 0.2%
Neighborhoods
Gay, Lesbian & Bi 0.2% 0.4% 0.0% 0.5% 0.3% 0.2%

Government & Politics 0.1% 0.2% 0.0% 0.3% 0.0% 0.2%
Pets & Animals 0.1% 0.3% 0.5% 0.4% 0.5% 0.2%
Food, Drink & Wine 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
Base: 10,888
80
India Online 2007
Most Used Websites

For
Table 14: Most used local language websites (other than English)
Website Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Tamil 27% 13% 12% 11% 30% 19%
Hindi 15% 19% 16% 21% 26% 19%
Malayalam 16% 17% 17% 9% 11% 16%
Telugu 13% 18% 17% 4% 1% 13%
Marathi 12% 12% 9% 8% 17% 11%
Kannada 5% 5% 18% 17% 1% 7%
Bengali 6% 4% 4% 11% 9% 6%
Gujarati 3% 3% 0.0% 13% 0.0% 3%
Oriya 0.0% 2% 0.0% 0.0% 2% 1%
Konkani 0.0% 2% 0.0% 0.0% 0.0% 0.9%
Base: 1,134
81
Online Shopping
Preferred Net
Activities
Table 15: Online activities desired in other languages
Activity Ebay Rediff Google Yahoo Indiatimes All Shopping Users

Email 61% 64% 71% 70% 61% 62%
Chatting 50% 46% 57% 52% 42% 47%
Entertainment 50% 48% 49% 48% 48% 46%
Search information 36% 37% 35% 36% 37% 34%
Online news 38% 36% 38% 36% 38% 32%
Online learning / 34% 34% 40% 37% 34% 32%
education
Astrology 25% 28% 28% 25% 30% 24%
Online shopping 29% 28% 21% 17% 33% 20%
Travel related 20% 21% 19% 19% 27% 18%
Matrimony 16% 17% 17% 17% 17% 15%
Blog 19% 14% 13% 10% 22% 13%
Not Interested 20% 20% 14% 14% 19% 20%
Base: 10,888
82
India Online 2007
Problems Faced
While Surfing the
Internet
Chart 48: Problems faced while surfing the internet
Current Year Slow website opening Spam / junk mails Virus / spyware
80%
59% 61% 65% 62% 62%
60% 57% 56% 62% 58% 60%
60% 52% 49% 52% 52%51%
44%
39%
40%
20%
0%

Shopping
Users
Base: 10,888
83
Online Shopping
Websites
Table 16: Top of mind unaided recall - all websites

37% 23% 54% 16% 35% 30%
Google
7% 2% 24% 7% 14% 6%
27% 26% 21% 61% 26% 28%
Yahoo
-7.3% -2.6% -4.0% 1% -6.2% -6.4%
7% 24% 5% 5% 9% 11%
Rediff
-3.1% -5.0% -8.4% 2% 3% -4.5%
6% 4% 2% 4% 2% 5%
Orkut*
3% 4% 3% 0.7% 4% 3%
Gmail*
2% 1% 0.2% 0.6% 3% 2%
Hotmail
-1.5% -3.9% -1.4% -4.3% -1.5% -2.5%
0.9% 1% 0.4% 0.9% 6% 1%
Indiatimes
-4.4% -1.4% -0.4% 0.1% -15.9% -4.9%
0.8% 0.4% 0.3% 0.4% 1% 0.6%
MSN
-3.0% -1.5% -0.4% -3.3% -0.9% -2.3%
0.5% 1% 0.0% 0.3% 1% 0.6%
Contest2win*
0.3% 0.1% 0.1% 0.0% 1% 0.5%

Moneycontrol
-0.4% -1.6% -1.3% -0.6% 0.5% -0.5%
Base: 10,662(CY), 8,450(PY)
84
India Online 2007
Table 17: Most used website - all websites

Google 36% 23% 59% 13% 35% 31%
Yahoo 23% 22% 20% 63% 19% 26%
Rediff 7% 26% 5% 5% 9% 11%
Orkut 10% 5% 5% 5% 3% 8%
Gmail 3% 5% 6% 1% 6% 4%
Hotmail 2% 1% 0.3% 0.6% 4% 1%
Indiatimes 0.6% 0.8% 0.3% 0.4% 9% 1%
Wikipedia 0.3% 0.4% 0.0% 0.4% 0.4% 0.6%
Ebay 2% 0.0% 0.0% 0.0% 0.0% 0.5%
Moneycontrol 1% 0.5% 0.1% 0.0% 2% 0.5%
Base: 10,782
85
Online Shopping
Most Used Websites

For
Table 18: Preferred websites - emailing

57% 36% 54% 75% 40% 52%
Yahoo
15% 16% 13% 7% 9% 16%
24% 21% 29% 8% 26% 21%
Gmail
6% 8% 1% 3% 13% 7%
10% 37% 14% 7% 15% 18%
Rediff
-6.7% -6.5% -1.9% -6.6% 5% -6.1%
7% 4% 3% 2% 12% 6%
Hotmail
-4.4% -3.6% -1.5% -3.0% 2% -3.3%
1% 0.8% 0.1% 0.7% 6% 1%
Indiatimes
-6.6% -9.3% -6.6% -2.5% -22.7% -9.4%
0.2% 0.7% 0.4% 2% 0.4% 0.9%
Sify
-2.3% -3.6% -0.6% -0.7% -4.5% -3.2%
0.1% 0.5% 0.1% 4% 0.5% 0.6%
Sancharnet/ BSNL*
0.5% 0.2% 0.5% 0.2% 1% 0.6%

VSNL
-0.6% -1.2% 0.3% -0.3% -0.4% -0.5%
0.1% 0.0% 0.1% 0.4% 0.0% 0.2%
Lycos*
0.0% 0.0% 0.1% 0.0% 0.0% 0.1%

AOL*
0.0% 0.0% 0.0% 0.0% 0.0% 0.0%

Others
0.0% 0.0% -2.2% 0.0% -2.6% 0.0%
Base: 10,888(CY), 8,469(PY)
86
India Online 2007
Email Usage
Chart 49: Multiple user shares of email websites
Current Year Gmail Rediff Yahoo
100% 94% 88% 92% 94% 90%

87% 86%
80% 73% 68% 71%
62% 63%
57% 56% 44% 55% 58%
60%
42%
40%
20%
0%

Shopping
Users
Base: 10,888
Chart 38: Multiple user shares of email websites
Change from PY
40%
35%
30%
27% 27% 24%
20% 23% 21%
16%
10% 5% 2% 3% 8% 4%
2% 3% 2% 1% 1%
0%
-3%
-10%
Base: 10,888(CY), 8,469(PY)
87
Online Shopping
Chart 50: Number of email accounts and average per capita email ids
Current Year 2 email ids 3 email ids 4 email ids
40%
30% 31% 29% 28%
28% 25% 26%
26%
23% 21% 22% 22% 23%
19% 18% 18% 18%
20% 13%
0%

Shopping
Users
Base: 10,888
Chart 39: Number of email accounts and average per capita email ids
Change from PY
10% 7%
6% 8% 6%
5% 5%
5% 3% 2%
3%
1% 3% 1% 2%
0%
-1% -2%
-5% -4% -4%
-10% -8%
Base: 10,888(CY), 8,469(PY)
88
India Online 2007
Most Used Websites

For
Table 19: Info search (English)

Google 77% 73% 92% 39% 87% 77%
Yahoo 9% 7% 5% 57% 4% 9%
English 3% 1% 0.0% 1% 0.5% 3%
Rediff 0.7% 11% 0.5% 0.5% 0.5% 2%
Wikipedia 2% 0.8% 0.4% 0.6% 0.7% 1%
Dictionary 1% 1% 0.7% 0.0% 0.6% 1%
MSN 0.9% 0.5% 0.4% 0.5% 0.3% 0.8%
Indiatimes 0.1% 0.4% 0.3% 0.0% 6% 0.5%
BBC 0.7% 0.1% 0.1% 0.0% 0.0% 0.5%
Timesofindia 0.3% 0.3% 0.0% 0.0% 0.0% 0.3%
Base: 6,456
89
Online Shopping
Table 20: Info search (local language)

Google 73% 73% 97% 81% 71% 75%
Guruji 1% 2% 0.0% 0.0% 2% 2%
Manoramaonline 2% 2% 1% 7% 4% 2%
Kerala 2% 1% 0.0% 0.0% 1% 2%
Eenadu 3% 1% 0.0% 0.0% 0.0% 1%
Khoj 2% 0.7% 0.1% 0.2% 0.2% 1%
Webduniya 2% 2% 0.0% 0.9% 0.6% 1%
Webulagam 1% 0.2% 0.0% 2% 0.0% 0.7%
Jagran 0.0% 1% 0.1% 0.0% 1% 0.5%
Chennaionline 0.6% 0.1% 0.0% 1% 0.0% 0.4%
Base: 3,153
90
India Online 2007
Table 21: Job search

39% 43% 18% 23% 49% 37%
Naukri
-13.7% -2.1% -41.9% -11.3% -3.7% -13.0%
30% 25% 24% 25% 20% 27%
Monster
10% 7% 8% 6% 2% 9%
15% 13% 9% 6% 13% 14%
Timesjobs
8% 4% 6% -7.6% 9% 7%
3% 2% 34% 4% 5% 5%
Google
0.9% -0.2% 29% -0.1% 0.6% 2%
2% 2% 2% 27% 0.3% 3%
Yahoo
-0.4% -3.3% 1% 23% -1.0% -0.3%
0.6% 6% 0.4% 3% 0.3% 2%
Rediff
-1.7% 2% -7.0% -0.4% -1.4% -1.3%
1% 2% 2% 1% 5% 2%
Indiatimes
-0.3% 0.2% 1% -0.3% 3% 0.1%
2% 2% 0.6% 0.0% 0.8% 1%
Jobsahead
-2.5% -5.1% -3.2% -9.6% -2.2% -4.0%
1% 0.3% 1% 2% 0.5% 1%
Freshersworld
-0.1% -2.6% -0.8% 0.9% -0.2% -0.4%
0.6% 0.5% 2% 2% 0.2% 1%
Jobs
-0.5% 0.1% 2% 0.8% 0.0% 0.4%
Base: 8,130(CY), 6,295(PY)
91
Online Shopping
Table 22: Booking travel tickets

21% 20% 3% 0.9% 26% 18%
Makemytrip
13% 12% -4.1% -6.5% 9% 9%
23% 12% 2% 13% 21% 17%
Yatra*
15% 15% 4% 4% 11% 16%

IRCTC
-29.2% -24.0% -36.0% -32.2% -24.2% -25.0%
5% 6% 77% 3% 2% 10%
Google
-0.1% 0.1% 49% -3.4% -2.6% 4%
4% 4% 2% 65% 1% 8%
Yahoo
-2.8% -9.1% -2.1% 49% -5.0% -1.6%
2% 19% 0.4% 1% 2% 5%
Rediff
-3.9% 12% -4.0% -4.4% -4.5% -1.3%
2% 3% 0.1% 3% 18% 3%
Indiatimes
-2.3% -0.2% -3.7% -1.0% 13% -1.4%
4% 2% 0.6% 2% 4% 3%
Travelguru
3% 1% 0.6% 2% 3% 2%
2% 2% 5% 0.1% 1% 2%
Travel
0.4% 0.4% 5% -1.8% -0.8% 1%
3% 2% 0.8% 0.3% 2% 2%
Cleartrip*
Base: 5,855(CY), 4,128(PY)
92
India Online 2007
Table 23: Online shopping (other than travel tickets)

100% 0.0% 0.0% 0.0% 0.0% 34%
Ebay
0.0% 0.0% 0.0% 0.0% 0.0% -11.5%
0.0% 100% 0.0% 0.0% 0.0% 25%
Rediff
0.0% 0.0% 0.0% 0.0% 0.0% 9%
0.0% 0.0% 100% 0.0% 0.0% 8%
Google
0.0% 0.0% 0.0% 0.0% 0.0% 2%
0.0% 0.0% 0.0% 100% 0.0% 7%
Yahoo
0.0% 0.0% 0.0% 0.0% 0.0% -2.7%
0.0% 0.0% 0.0% 0.0% 100% 7%
Indiatimes
0.0% 0.0% 0.0% 0.0% 0.0% -5.1%
0.0% 0.0% 0.0% 0.0% 0.0% 6%
Futurebazaar
0.0% 0.0% 0.0% 0.0% 0.0% 4%
0.0% 0.0% 0.0% 0.0% 0.0% 2%
Sify
0.0% 0.0% 0.0% 0.0% 0.0% -0.3%
0.0% 0.0% 0.0% 0.0% 0.0% 2%
Shopping
0.0% 0.0% 0.0% 0.0% 0.0% -0.3%
0.0% 0.0% 0.0% 0.0% 0.0% 1%
Indiaplaza
0.0% 0.0% 0.0% 0.0% 0.0% -0.5%
0.0% 0.0% 0.0% 0.0% 0.0% 1%
Onlineshopping
0.0% 0.0% 0.0% 0.0% 0.0% 0.6%
Base: 7,261(CY), 8,469(PY)
93
Online Shopping
Table 24: Online news

12% 8% 10% 63% 3% 13%
Yahoo
3% 3% 5% 15% 1% 4%
13% 14% 3% 2% 21% 13%
NDTV
-0.8% 1% -1.9% -6.4% 4% -0.1%
6% 22% 6% 9% 11% 10%
Rediff
-3.3% -3.7% 4% 5% 5% -3.0%
6% 4% 64% 3% 4% 8%
Google
2% -1.0% -0.6% -3.0% 0.5% 2%
10% 7% 1% 4% 18% 8%
Indiatimes
-10.6% -5.1% -1.0% -1.9% -18.5% -9.7%
4% 4% 2% 1% 5% 5%
Aajtak
-1.0% 2% 1% -1.5% 4% 1%
6% 4% 2% 2% 2% 5%
BBC
3% 0.6% 1% 0.8% 0.3% 2%
3% 2% 1% 1% 9% 4%
Timesofindia
-1.1% -1.5% -1.8% 0.4% 0.9% -0.7%
5% 3% 0.2% 1% 4% 4%
CNN
4% 2% 0.0% -0.5% 3% 2%
4% 2% 1% 0.4% 7% 3%
Ibnlive
3% 0.7% 1% 0.4% 5% 2%
Base: 6,862(CY), 7,359(PY)
94
India Online 2007
Table 25: Financial news & info (rates, quotes, etc.)

16% 12% 5% 3% 20% 14%
Moneycontrol/CNBC
1% 0.2% 2% -0.7% 12% 3%
6% 6% 84% 7% 4% 12%
Google
-7.8% 0.2% -1.2% 2% 0.8% -0.1%
12% 9% 1% 71% 3% 11%
Yahoo
5% 4% -0.8% 2% -0.6% -2.3%
10% 6% 0.2% 1% 4% 7%
ICICI Direct/ICICI Bank
-2.9% -2.2% -2.2% -2.5% -6.4% -3.0%
4% 21% 1% 2% 3% 6%
Rediff
1% -5.5% -0.4% -1.5% 0.7% -3.0%
6% 5% 0.1% 2% 8% 5%
Sharekhan
-0.6% -1.5% -0.1% 1% 3% -0.2%
4% 4% 1% 3% 18% 4%
Indiatimes
-0.4% 2% 0.5% 2% -8.2% -1.6%
4% 4% 1% 0.3% 7% 4%
NDTV/NDTVprofit*
4% 4% 0.0% 0.2% 9% 3%
Economictimes
2% 1% -0.2% 0.0% 4% 0.8%
2% 0.7% 0.0% 0.6% 0.8% 2%
Stockmarket*
Base: 5,088(CY), 5,403(PY)
95
Online Shopping
Table 26: Online share trading

ICICI Direct 40% 34% 13% 22% 32% 37%
Sherkhan 25% 30% 22% 16% 22% 22%
Indiabulls 5% 6% 24% 0.6% 12% 7%
Religare 2% 0.4% 11% 3% 5% 4%
Kotaksecurities 3% 4% 0.0% 0.0% 8% 4%
BSE 2% 6% 0.0% 0.0% 0.0% 3%
5Paisa 3% 4% 0.0% 21% 3% 3%
Geojit 3% 4% 0.0% 0.0% 5% 3%
hdfcsec 2% 3% 0.0% 2% 2% 2%
NSE 1% 3% 3% 7% 2% 2%
Base: 1,364
96
India Online 2007
Table 27: Real estate info

Google 11% 9% 81% 7% 7% 16%
Magicbricks 16% 12% 2% 2% 23% 15%
Yahoo 13% 11% 2% 69% 4% 12%
99acres 13% 11% 2% 2% 17% 11%
Realestates 14% 7% 1% 3% 6% 10%
Rediff 3% 25% 0.6% 3% 2% 7%
Indiaproperty 5% 6% 0.4% 2% 4% 6%
Property 4% 3% 4% 0.4% 5% 3%
Indiatimes 1% 3% 0.1% 1% 18% 3%
Sulekha 0.9% 1% 0.3% 0.1% 1% 1%
Base: 4,191
97
Online Shopping
Table 28: Matrimonial search
Website Ebay Rediff Google Yahoo Indiatimes All Shoppers
35% 32% 12% 12% 30% 30%

Bharatmatrimony
-7.0% -2.5% -22.3% -1.7% -12.6% 30%
33% 29% 11% 18% 41% 29%
Shaadi
0.2% -6.9% -18.3% -37.6% 24% -4.4%
5% 7% 5% 3% 3% 5%
Jeevansaathi
-6.7% -4.1% -2.1% -5.8% -29.1% 4%
2% 0.7% 58% 1% 2% 5%
Google
1% 0.2% 56% 1% 1% 4%
6% 3% 5% 3% 2% 5%
Matrimony*
5% 2% 2% 42% 1% 4%
Yahoo
3% -3.0% -1.5% 34% 0.4% 1%
0.8% 13% 0.8% 2% 1% 3%
Rediff
-1.9% 7% -5.0% -1.4% 0.6% -0.2%
3% 2% 0.5% 1% 6% 3%
Simplymarry*
2% 2% 3% 3% 0.6% 3%
Tamilmatrimony*
2% 1% 1% 4% 1% 1%
Matrimonial
-0.5% -0.5% -12.2% 4% -1.9% -1.3%
Base: 5,344(CY), 4,029(PY)
98
India Online 2007
Table 29: Dating/friendship search

45% 27% 15% 13% 27% 37%
Orkut
40% 25% 14% 11% 22% 33%
22% 21% 11% 71% 23% 22%
Yahoo
-8.2% -13.7% -24.4% 33% -8.4% -10.8%
3% 4% 66% 0.9% 6% 7%
Google
0.3% 0.9% 32% -4.7% 4% 3%
3% 23% 2% 3% 5% 7%
Rediff
-9.5% 11% -6.4% -8.0% -1.5% -4.6%
3% 3% 1% 2% 7% 3%
Fropper
-4.7% -0.8% -2.2% -1.5% 2% -2.7%
2% 2% 0.0% 0.0% 15% 2%
Indiatimes
-5.7% -4.8% -2.3% -12.2% 10% -4.9%
3% 2% 0.7% 0.9% 2% 2%
Date
-0.7% 0.0% 0.4% 0.9% -0.2% -0.5%
3% 1% 0.3% 0.0% 6% 2%
Hi5
-0.6% -2.9% -3.2% -2.2% 2% -1.9%
2% 2% 0.3% 0.0% 0.2% 2%
Adultfriendfinder
-1.7% 0.9% -0.1% -1.9% -0.2% -0.5%
2% 2% 0.3% 0.6% 1% 2%
Friendfinder
-1.3% -2.9% -0.8% -1.1% -2.1% -2.0%
Base: 5,673(CY), 3,590(PY)
99
Online Shopping
Table 30: Social networking/communities

Orkut 66% 59% 94% 24% 65% 65%
Yahoo 14% 17% 2% 71% 10% 15%
MSN 0.7% 2% 0.5% 0.6% 3% 1%
Friends 0.3% 0.3% 0.0% 0.0% 0.0% 1%
Myspace 2% 0.4% 0.0% 0.0% 0.9% 0.7%
Hi5 0.5% 1% 0.4% 0.0% 4% 0.7%
Communities 1% 0.3% 0.0% 0.0% 0.0% 0.7%
Tagged 0.8% 0.4% 0.0% 0.5% 0.3% 0.4%
Linkedin 0.3% 0.7% 0.0% 0.0% 0.8% 0.4%
Bharatstudent 0.7% 0.5% 0.0% 0.0% 0.0% 0.4%
Base: 4,300
100
India Online 2007
Table 31: Online gaming

18% 18% 10% 6% 19% 18%
Zapak*
19% 18% 4% 66% 11% 18%

Yahoo
-7.7% -11.4% -0.9% -8.0% -9.3% -12.6%
4% 3% 66% 4% 7% 8%
Google
-7.5% -3.0% -13.7% -2.1% 3% -3.3%
8% 5% 4% 6% 4% 7%
Games
-1.4% -2.4% 4% 1% -0.4% -1.4%
5% 3% 3% 2% 5% 4%
Miniclip
2% 0.5% 0.7% 2% 4% 2%
1% 12% 0.7% 3% 1% 4%
Rediff
-0.3% -12.4% 0.1% 0.5% -0.5% -4.4%
3% 5% 0.0% 0.1% 4% 3%
Indiagames*
5% 3% 0.0% 0.0% 6% 3%
Contest2Win
4% 2% 0.0% 0.0% 4% 2%
2% 2% 0.1% 1% 10% 2%
Indiatimes
-3.1% -1.5% -0.3% -0.8% -19.8% -5.1%
0.7% 2% 0.4% 0.7% 0.8% 2%
MSN
-0.4% -0.3% 0.1% 0.3% -0.9% 0.1%
Base: 5,938(CY), 5,192(PY)
101
Online Shopping
Table 32: Download mobile content

13% 10% 7% 59% 10% 13%
Yahoo
-7.2% -4.6% 3% -7.6% -5.5% -8.8%
9% 31% 4% 6% 6% 13%
Rediff
-8.7% -13.3% -3.1% -3.8% -2.0% -9.7%
5% 4% 66% 5% 7% 10%
Google
-9.1% -3.6% -13.6% 2% 4% -2.4%
9% 11% 2% 5% 9% 9%
Nokia
5% 8% 1% 3% 8% 5%
7% 7% 5% 1% 29% 7%
Indiatimes
-6.4% -2.5% 1% -3.5% -18.2% -7.5%
6% 3% 1% 1% 3% 4%
Mobile9
5% 3% 1% 1% 2% 4%
4% 3% 2% 1% 3% 3%
Hutch
3% 2% 2% 0.6% 2% 3%
3% 2% 4% 2% 0.1% 3%
Ringtones
2% 0.1% 4% -1.9% -0.5% 0.5%
3% 3% 0.2% 0.6% 3% 3%
Funmaza
0.8% 2% -0.2% 0.2% 1% 2%
3% 4% 0.7% 2% 3% 3%
Airtel
-1.4% 3% 0.7% 1% 2% 0.4%
Base: 5,639(CY), 5,130(PY)
102
India Online 2007
Table 33: Download music

23% 24% 9% 11% 26% 23%
Raaga
8% 6% -1.0% 3% 15% 8%
10% 9% 4% 53% 6% 9%
Yahoo
-0.8% 0.0% -2.3% -7.8% -2.2% -5.0%
2% 3% 56% 6% 4% 6%
Google
-8.1% 0.2% -11.4% 3% 1% -2.2%
5% 4% 3% 2% 6% 5%
Cooltoad
-3.7% 0.0% -1.5% 2% -0.6% -0.4%
5% 5% 2% 0.1% 4% 5%
Musicindiaonline
-2.0% 0.6% 2% -0.1% 0.1% -0.6%
5% 2% 2% 2% 4% 4%
Music
3% 0.4% 0.8% -2.1% 2% 0.9%
3% 3% 1% 3% 3% 3%
Mp3
-2.1% -1.0% 1% 3% 1% -0.5%
1% 12% 2% 2% 1% 3%
Rediff
-1.2% -9.9% -0.5% -0.9% -0.7% -5.2%
4% 1% 0.2% 1% 0.2% 2%
Tamilsongs
3% 0.6% 0.2% 0.7% 0.2% 2%
2% 1% 0.5% 0.9% 2% 2%
Youtube*
Base: 6,521(CY), 5,702(PY)
103
Online Shopping
Table 34: Sports content

38% 27% 13% 15% 32% 28%
Espnstarsports
38% 27% 13% 15% 32% 28%
14% 11% 7% 4% 17% 14%
Cricinfo
6% 2% 5% 3% 10% 7%
10% 9% 7% 60% 6% 12%
Yahoo
0.5% 1% 3% 3% 0.7% -1.4%
5% 22% 0.4% 4% 7% 9%
Rediff
-4.3% -5.7% -6.7% 0.1% 3% -4.5%
4% 3% 59% 3% 3% 7%
Google
-5.6% -0.7% 0.3% 0.8% 2% -0.8%
5% 2% 3% 2% 1% 4%
Sports
2% 0.4% -0.1% 2% 0.8% 1%
2% 4% 1% 0.9% 11% 3%
Indiatimes
-2.4% 1% -0.2% -1.4% -20.8% -3.7%
2% 2% 1% 0.2% 5% 2%
NDTV
-1.6% -0.8% -2.0% -0.3% 0.7% -0.7%
1% 4% 0.6% 1% 3% 2%
Cricketnext
-4.2% 3% -0.3% -2.8% 0.9% -1.1%
2% 2% 0.7% 1% 2% 2%
Sify
-0.7% -0.9% 0.2% 0.8% -8.7% -1.3%
Base: 6,175(CY), 5,886(PY)
104
India Online 2007
Table 35: Cinema content

10% 8% 5% 57% 5% 10%
Yahoo
-0.7% -0.2% 0.9% -6.6% -1.8% -3.8%
4% 4% 67% 3% 4% 8%
Google
-7.1% 3% -5.8% 0.2% 3% -0.3%
5% 4% 2% 1% 6% 6%
Bollywood
-1.9% -2.7% 2% -3.1% 5% 0.5%
6% 5% 4% 2% 14% 6%
PVR Cinemas
0.1% 1% 3% 0.2% 6% 0.7%
3% 16% 0.9% 2% 7% 5%
Rediff
-1.2% -11.4% -1.8% -0.9% 5% -5.3%
5% 6% 0.2% 2% 5% 5%
Indiafm
-0.3% 0.9% -0.7% 2% -0.7% -0.2%
6% 3% 1% 1% 0.4% 4%
Cinema
0.4% 0.6% -4.2% 0.4% -1.3% -0.6%
4% 4% 0.0% 2% 17% 3%
Indiatimes
-0.6% 1% -0.8% 0.5% -21.8% -4.2%
4% 2% 0.5% 3% 2% 3%
Movies
1% 0.9% -1.1% 3% 0.9% 2%
4% 3% 0.3% 2% 2% 3%
Santabanta
0.7% 2% 0.3% 0.7% -0.6% 0.0%
Base: 5,536(CY), 5,053(PY)
105
Online Shopping
Table 36: Most used local language websites (other than English)

Google 10% 3% 56% 5% 10% 10%
Yahoo 4% 5% 6% 49% 0.0% 8%
Eeandu 14% 9% 6% 2% 0.0% 7%
Malayalamanorama 8% 10% 0.2% 9% 8% 7%
Thinamalar 7% 1% 6% 0.4% 3% 6%
Webduniya 7% 3% 0.1% 2% 0.3% 4%
Webulagam 6% 0.6% 5% 9% 0.8% 4%
Marathiworld 5% 5% 2% 0.8% 11% 3%
Keralakaumudi 2% 1% 11% 0.0% 0.0% 3%
Esakal 2% 3% 0.3% 0.0% 5% 3%
Base: 1,134
106
India Online 2007
Table 37: Preferred blog sites

Google 19% 12% 66% 19% 17% 22%
Yahoo 14% 20% 11% 49% 4% 16%
Blogger 13% 13% 2% 8% 14% 12%
Blogspot 11% 9% 2% 4% 29% 12%
Ibibo 11% 8% 1% 8% 11% 11%
Rediff 5% 27% 11% 3% 8% 11%
Hi5 4% 0.4% 1% 0.4% 1% 2%
Youtube 0.4% 0.4% 0.3% 2% 0.0% 2%
Debonairblog 2% 1% 2% 0.0% 0.0% 2%
Indiatimes 1% 3% 2% 0.9% 8% 2%
Base: 1,539
107
Online Shopping
Most Used Offline

Media Brands
Table 38: Favorite TV channels

9% 13% 7% 18% 15% 13%
Star Plus
3% 5% 2% 10% -4.3% 3%
9% 7% 7% 7% 7% 8%
Discovery
1% 2% 3% -0.1% 3% 1%
5% 7% 3% 2% 4% 5%
NDTV
2% 1% 2% -2.1% -2.1% 0.3%
4% 4% 3% 1% 5% 5%
Aajtak
0.0% -2.4% -2.7% -1.1% 0.9% -0.2%
5% 4% 4% 4% 2% 5%
Sun TV
0.0% 0.7% 0.0% -1.4% -1.9% 0.8%
6% 5% 6% 3% 6% 4%
HBO
0.2% 1% 1% -0.3% 4% 0.1%
4% 3% 2% 6% 2% 4%
Sony
-1.3% -0.6% -1.7% 0.9% -4.9% -0.9%
4% 4% 2% 4% 4% 4%
Star Movies
2% 0.9% -1.8% 3% 0.5% 0.8%
3% 4% 3% 4% 5% 3%
Zee TV
-0.6% 0.3% -1.8% 2% 1% -0.2%
4% 2% 6% 4% 1% 3%
M TV
3% -0.1% -10.2% -0.2% -1.3% 0.6%
Base: 10,247(CY), 7,674(PY)
108
India Online 2007
Table 39: Favorite newspapers
Website Ebay Rediff Google Yahoo Indiatimes All Shopping

Users
36% 35% 36% 26% 59% 35%
The Times of India
0.1% -2.6% 7% 4% 5% -1.7%
20% 16% 24% 16% 7% 19%
The Hindu
2% 5% 11% -5.2% 0.6% 4%
The Hindustan 6% 6% 5% 7% 5% 6%
Times
-1.4% -1.5% -13.6% 1% -8.7% -2.2%
3% 5% 4% 5% 0.8% 3%
Deccan Chronicle*
3% 5% 1% 3% 2% 3%
Indian Express
-0.5% 2% -3.7% -0.7% 0.4% -0.4%
3% 3% 1% 3% 0.8% 2%
The Telegraph
0.8% 0.6% -0.5% 1% -1.0% 0.2%
2% 3% 4% 6% 2% 2%
Eenadu
0.5% 0.1% 3% 2% 2% 0.2%
The Economic 2% 1% 2% 2% 3% 2%
Times
0.7% -0.3% 2% 0.4% -2.2% 0.4%
2% 2% 1% 2% 2% 2%
Dainik Bhaskar
0.9% 0.4% -0.8% 2% 2% 0.9%
Malyalam 2% 1% 2% 3% 2% 2%
Manorama
0.8% -1.4% 0.0% -2.3% 0.4% -0.1%
Base: 10,359(CY), 7,310(PY)
109
Online Shopping
Table 40: Favorite magazines

20% 30% 20% 21% 29% 24%
India Today
-5.2% 0.2% -10.6% -6.5% -12.0% -4.9%
Reader's 7% 7% 5% 4% 5% 7%
Digest
-0.5% -2.9% -2.1% 0.3% 1% -0.7%
7% 4% 8% 9% 5% 6%
The Week
2% -1.2% 5% 7% 2% 1%
3% 4% 5% 6% 6% 4%
Femina
-4.3% -0.4% 2% 0.3% 2% -1.2%
4% 5% 3% 2% 5% 4%
Outlook
-3.0% -1.1% 0.9% -2.4% -1.0% -1.9%
5% 5% 8% 6% 2% 4%
Sports Star
3% 2% 3% 3% 1% 1%
6% 3% 2% 2% 2% 4%
Digit
2% 0.2% 0.2% 0.2% -0.8% 0.4%
2% 3% 2% 4% 2% 3%
Film Fare
1% -0.2% 0.2% 0.5% -2.1% 0.6%
Business 3% 2% 2% 2% 3% 3%
World
1% -0.3% 2% 0.6% 0.9% 0.9%
2% 1% 1% 2% 3% 2%
Women's Era
1% 0.7% -1.3% 0.0% 2% 1%
Base: 8,625(CY), 6,660(PY)
110
India Online 2007
Table 41: Favorite radio channels

38% 38% 25% 33% 39% 38%
Radio Mirchi
3% 13% 4% 12% 6% 9%
12% 13% 20% 16% 7% 12%
Red FM
4% 5% 10% 11% -0.2% 5%
12% 10% 16% 8% 9% 11%
AIR
-1.0% -2.9% 8% -4.2% -6.6% -1.7%
11% 12% 11% 13% 14% 11%
Radio City
-0.3% -0.3% 3% 2% -4.7% -1.5%
6% 5% 10% 9% 3% 6%
Suryan FM
2% 3% 6% 7% 3% 3%
7% 6% 1% 4% 5% 5%
Big FM*
AIR FM 5% 4% 8% 8% 4% 5%
GOLD
- - -36.1% -33.3% -14.8% -22.8%
AIR FM 4% 3% 4% 3% 3% 4%
RAINBOW
2% 2% 4% -1.0% 3% 2%
2% 3% 2% 0.1% 8% 3%
Fever FM*
2% 2% 0.1% 0.1% 3% 2%
World Space
1% 1% 0.1% -0.2% 2% 0.5%
Base: 6,786(CY), 6,398(PY)
111
Online Shopping
Response to Online
Marketing Stimuli
Chart 51: Response to online marketing stimulus
Current Year Clicked a sponsored search ad

Clicked a banner ad
Participated in an online contest
80%
65%
58%57% 48% 56%
60% 48% 43% 45% 49% 47%43%
47% 39% 38%
39% 34% 37%
40% 29%
20%
0%

Shopping
Users
Base: 10,888
Chart 40: Response to online marketing stimulus
Change from PY
18%
20% 16%
12% 11%
6% 12%
10% 5%
6%
1%
0%
-2% -6%
-10% -5% -3%
-9% -9%
-20% -12%
-15% -18%
Base: 10,888(CY), 7,803(PY)
112
India Online 2007
Offline Brands
Recalled
Table 42: Tom recall for brands
Sony 11% 10% 4% 8% 10% 8%
4% 3% -1.3% 4% 3% 2%
Nokia 10% 8% 7% 7% 8% 8%
3% 0.6% -1.9% 3% 4% 2%
Tata 6% 5% 4% 4% 6% 5%
0.3% -2.0% 0.2% -7.6% -3.2% -2.0%
LG 3% 4% 5% 6% 6% 4%
-1.0% 1% 2% 3% 3% 0.3%
Colgate 3% 2% 1% 0.9% 3% 3%
-0.1% -0.7% 0.2% -0.3% -0.3% 0.4%
Nike 3% 3% 3% 2% 3% 3%
-0.2% 0.3% -9.7% 2% 0.3% 0.0%
Reliance 3% 3% 3% 4% 3% 3%
-2.1% 1% 3% 2% -0.9% -0.2%
HLL 1% 2% 0.9% 3% 2% 3%
-1.1% 0.0% 0.9% 2% 0.2% 0.7%
Samsung 3% 2% 2% 2% 2% 2%
0.4% -0.6% -1.5% 1% -1.0% -0.1%
Microsoft 2% 2% 2% 3% 1% 2%
-0.1% -0.4% 2% 0.5% -0.6% -0.1%
Base: 10,642(CY), 8,440(PY)
113
Segment Wise Detailed
Tables
114
Table 1: Gender break up
Gender Breakup Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,498 1,779 574 501 472 10,888
Male 85% 84% 83% 76% 84% 82%
Female 15% 16% 17% 24% 16% 19%
Table 2: Gender break up

Gender Breakup Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Male 85% 85% 79% 79% 84% 83%
Female 15% 15% 21% 21% 16% 17%
Table 3: Age group distribution

Age Group Distribution Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,498 1,779 574 501 472 10,888
Age 13-18 years 11% 6% 14% 13% 8% 10%
Age 19-24 years 35% 27% 39% 37% 21% 32%
Age 25-35 years 34% 45% 36% 35% 42% 37%
Age 36-45 years 12% 14% 7% 8% 16% 13%
Age 46-55 years 6% 7% 3% 7% 8% 6%
Above Age 55 years 2% 2% 1% 0.9% 5% 3%
115
Table 4: Age group distribution
Age Group Distribution Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Age 13-18 years 7% 4% 8% 12% 7% 7%
Age 19-24 years 28% 23% 34% 33% 18% 25%
Age 25-35 years 39% 48% 46% 41% 47% 42%
Age 36-45 years 14% 14% 6% 7% 14% 15%
Age 46-55 years 8% 8% 4% 6% 9% 8%
Above Age 55 years 4% 3% 2% 0.8% 6% 4%
Table 5: City class - by population size

City Class - By Population Size Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,498 1,779 574 501 472 10,888
Upto 1 Lakh 11% 10% 10% 14% 7% 11%
1-5 Lakhs 14% 16% 13% 14% 14% 15%
5-10 Lakhs 30% 27% 34% 26% 17% 27%
Above 10 Lakhs 46% 48% 43% 46% 62% 47%
Table 6: City class - by population size

City Class - By Population Size Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Upto 1 Lakh 9% 8% 9% 11% 7% 9%
1-5 Lakhs 12% 15% 11% 14% 14% 14%
5-10 Lakhs 26% 24% 33% 24% 16% 25%
Above 10 Lakhs 53% 52% 47% 52% 63% 52%
116
Table 7: City class - by market size
City Class - By Market Size Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,498 1,779 574 501 472 10,888
Metro 40% 40% 34% 39% 53% 40%
Urban uptowns 15% 14% 13% 14% 12% 14%
Emerging Towns 17% 15% 17% 13% 9% 15%
Others 29% 31% 36% 35% 26% 31%
Table 8: City class - by market size

City Class - By Market Size Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Metro 47% 43% 42% 44% 55% 45%
Urban uptowns 14% 15% 14% 15% 12% 14%
Emerging Towns 15% 14% 18% 12% 8% 14%
Others 25% 28% 27% 30% 26% 27%
117
Table 9: Cities
Top 10 Cities Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Projected Base 1,992 2,781 479 440 432 10,888
Sample Base 2,498 1,779 574 501 472 10,888
Delhi 14% 12% 10% 10% 22% 13%
Mumbai 11% 11% 9% 9% 13% 11%
Bangalore 6% 9% 7% 5% 11% 7%
Hyderabad 7% 7% 6% 6% 5% 6%
Chennai 5% 4% 4% 5% 3% 5%
Kolkata 3% 3% 2% 3% 4% 3%
Pune 2% 3% 3% 2% 4% 3%
Ahmadabad 2% 1% 0.4% 2% 3% 2%
Lucknow 1% 1% 2% 2% 3% 1%
Coimbatore 0.6% 1% 0.8% 2% 0.5% 0.9%
Chandigarh 1% 0.6% 0.8% 0.7% 0.5% 0.8%
Surat 1% 0.4% 0.4% 0.9% 0.5% 0.8%
Visakhapatanam 1% 0.8% 2% 0.7% 0.2% 0.8%
Indore 1% 0.7% 0.6% 0.9% 1% 0.7%
Jaipur 0.6% 0.7% 0.0% 0.9% 2% 0.7%
Nagpur 0.7% 1% 2% 0.2% 0.5% 0.7%
Thiruvanathapuram 1% 0.5% 1% 1% 0.9% 0.7%
Vadodara 0.8% 0.6% 0.2% 1% 0.9% 0.7%
Bhopal 0.5% 0.8% 0.6% 0.5% 0.2% 0.6%
Bhubaneswar 0.7% 0.6% 0.6% 0.2% 0.0% 0.6%
Faridabad 0.2% 0.8% 0.6% 0.7% 1% 0.6%
Kochi 0.8% 0.7% 0.6% 0.5% 0.0% 0.6%
Ludhiana 0.5% 0.6% 0.2% 0.5% 0.5% 0.6%
Patna 0.7% 0.7% 0.6% 0.7% 0.2% 0.6%
Vijayavada 0.4% 0.6% 0.8% 0.2% 0.2% 0.5%
Kanpur 0.2% 0.4% 0.4% 0.5% 0.5% 0.4%
Madurai 0.7% 0.2% 0.8% 0.0% 0.0% 0.4%
Nashik 0.3% 0.5% 0.4% 0.0% 0.2% 0.4%
Mysore 0.3% 0.4% 0.6% 0.7% 0.7% 0.4%
Agra 0.2% 0.5% 0.4% 0.0% 0.7% 0.3%
Amritsar 0.3% 0.2% 0.2% 0.2% 0.0% 0.3%
Cuttack 0.3% 0.5% 0.4% 0.2% 0.2% 0.3%
Dehradun 0.2% 0.4% 0.2% 1% 0.5% 0.3%
Goa 0.4% 0.4% 0.0% 0.0% 0.0% 0.3%
Mangalore 0.3% 0.3% 0.2% 0.2% 0.2% 0.3%
Meerut 0.4% 0.3% 0.6% 0.0% 0.2% 0.3%
Rajkot 0.3% 0.3% 0.0% 0.2% 0.5% 0.3%
Tiruchirapalli 0.4% 0.3% 0.0% 0.5% 0.0% 0.3%
Allahabad 0.1% 0.2% 0.2% 0.2% 0.0% 0.2%
Aurangabad 0.1% 0.4% 0.4% 0.0% 0.0% 0.2%
Guwahati 0.3% 0.3% 0.0% 0.0% 0.9% 0.2%
Jabalpur 0.2% 0.3% 0.0% 0.0% 0.0% 0.2%
Jodhpur 0.1% 0.2% 0.2% 0.7% 0.2% 0.2%
Raipur 0.2% 0.3% 0.4% 0.0% 0.0% 0.2%
Ranchi 0.3% 0.2% 0.4% 0.7% 0.2% 0.2%
Varanasi 0.1% 0.1% 0.2% 0.5% 0.5% 0.2%
118
Assansol 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Dhanbad 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Solapur 0.2% 0.1% 0.4% 0.5% 0.0% 0.1%
Others from North India 7% 8% 10% 8% 7% 8%
Others from South India 14% 12% 18% 17% 4% 14%
Others from East India 4% 5% 6% 7% 3% 5%
Others from West India 7% 6% 4% 8% 5% 6%
119
Table 10: Cities
Top 10 Cities Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Delhi 16% 14% 13% 9% 23% 15%
Mumbai 12% 12% 15% 12% 13% 12%
Bangalore 7% 9% 7% 6% 11% 8%
Chennai 7% 5% 6% 8% 4% 6%
Hyderabad 7% 8% 7% 5% 6% 6%
Kolkata 4% 3% 3% 4% 4% 4%
Pune 2% 4% 3% 3% 3% 3%
Ahmadabad 2% 2% 0.5% 3% 3% 2%
Lucknow 0.9% 1% 2% 1% 3% 1%
Surat 1% 0.6% 0.5% 3% 0.6% 0.9%
Visakhapatanam 1% 0.7% 2% 2% 0.3% 0.9%
Coimbatore 0.4% 0.9% 0.0% 1% 0.6% 0.8%
Indore 0.9% 0.6% 0.5% 1% 1% 0.8%
Jaipur 0.7% 0.8% 0.0% 2% 2% 0.8%
Vadodara 1% 0.8% 0.0% 0.0% 0.9% 0.8%
Bhopal 0.6% 1% 0.5% 1% 0.0% 0.7%
Nagpur 0.5% 2% 1% 0.0% 0.3% 0.7%
Chandigarh 0.8% 0.5% 1% 0.0% 0.6% 0.6%
Faridabad 0.1% 0.9% 0.5% 1% 1% 0.6%
Kochi 0.8% 0.6% 1% 0.7% 0.0% 0.6%
Ludhiana 0.5% 0.8% 0.0% 0.0% 0.3% 0.6%
Bhubaneswar 0.5% 0.5% 0.0% 0.0% 0.0% 0.5%
Patna 0.8% 0.5% 0.0% 0.0% 0.3% 0.5%
Thiruvanathapuram 0.8% 0.5% 2% 0.0% 0.6% 0.5%
kanpur 0.0% 0.2% 0.5% 0.0% 0.3% 0.4%
Madurai 0.4% 0.3% 2% 0.0% 0.0% 0.4%
Nashik 0.4% 0.4% 0.0% 0.0% 0.3% 0.4%
Vijayavada 0.2% 0.5% 0.5% 0.7% 0.3% 0.4%
Agra 0.1% 0.5% 0.0% 0.0% 0.9% 0.3%
Aurangabad 0.1% 0.3% 0.5% 0.0% 0.0% 0.3%
Cuttack 0.2% 0.6% 0.5% 0.0% 0.3% 0.3%
Dehradun 0.1% 0.4% 0.5% 0.7% 0.6% 0.3%
Guwahati 0.2% 0.3% 0.0% 0.0% 0.6% 0.3%
Rajkot 0.4% 0.3% 0.0% 0.0% 0.3% 0.3%
Tiruchirapalli 0.4% 0.3% 0.0% 0.0% 0.0% 0.3%
Mysore 0.2% 0.4% 0.5% 1% 0.9% 0.3%
Allahabad 0.1% 0.2% 0.0% 0.0% 0.0% 0.2%
Amritsar 0.2% 0.2% 0.0% 0.7% 0.0% 0.2%
Goa 0.2% 0.5% 0.0% 0.0% 0.0% 0.2%
Jabalpur 0.2% 0.2% 0.0% 0.0% 0.0% 0.2%
Jodhpur 0.0% 0.2% 0.5% 0.0% 0.0% 0.2%
Mangalore 0.2% 0.3% 0.0% 0.0% 0.3% 0.2%
Raipur 0.2% 0.2% 0.5% 0.0% 0.0% 0.2%
Ranchi 0.2% 0.1% 0.5% 0.7% 0.0% 0.2%
Meerut 0.2% 0.2% 0.5% 0.0% 0.0% 0.1%
Solapur 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
Varanasi 0.0% 0.1% 0.5% 0.7% 0.3% 0.1%
120
Assansol 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Dhanbad 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Others from North India 5% 6% 8% 5% 6% 6%
Others from South India 12% 10% 14% 11% 3% 11%
Others from East India 4% 4% 4% 8% 3% 5%
Others from West India 5% 5% 3% 7% 5% 5%
Table 11: Region-wise break-ups

Region-Wise Break-Ups Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,498 1,779 574 501 472 10,888
North 19% 21% 21% 22% 30% 22%
East 11% 11% 13% 10% 10% 11%
South 44% 42% 47% 43% 33% 42%
West 26% 26% 19% 25% 28% 26%
Table 12: Region-wise break-ups

Region-Wise Break-Ups Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
North 19% 20% 21% 17% 29% 21%
East 10% 10% 9% 10% 10% 11%
South 44% 43% 51% 45% 34% 42%
West 27% 27% 18% 29% 28% 27%
121
Preferred Language Of Reading Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,498 1,779 574 501 472 10,888
English 49% 47% 41% 33% 57% 44%
Hindi 14% 16% 16% 20% 20% 17%
Tamil 7% 5% 6% 9% 2% 6%
Telugu 5% 8% 7% 5% 2% 6%
Marathi 4% 5% 5% 4% 4% 4%
Malayalam 4% 4% 6% 6% 3% 4%
Kannada 3% 4% 5% 6% 5% 4%
Gujarati 4% 2% 1% 6% 2% 4%
Bengali 3% 3% 4% 5% 2% 3%
Oriya 2% 2% 6% 1% 0.9% 2%
Punjabi 1% 1% 1% 2% 0.6% 2%
Urdu 0.9% 1% 1% 1% 0.6% 0.9%
Awadhi 0.3% 0.6% 0.5% 0.8% 0.7% 0.7%
Konkani 0.3% 0.4% 0.1% 0.0% 0.2% 0.4%
Marwari 0.5% 0.1% 0.1% 0.0% 0.4% 0.4%
Assamese 1% 0.4% 0.0% 0.1% 0.0% 0.3%
Bhojpuri 0.2% 0.2% 0.3% 0.1% 0.0% 0.2%
Sindhi 0.2% 0.4% 0.0% 0.3% 0.0% 0.2%
Tulu 0.0% 0.3% 0.0% 0.1% 0.0% 0.2%
Haryanvi 0.0% 0.0% 0.2% 0.3% 0.0% 0.1%
Kashmiri 0.1% 0.1% 0.1% 0.0% 0.0% 0.1%
Maithili 0.1% 0.1% 0.0% 0.1% 0.0% 0.1%
Nepali 0.0% 0.0% 0.1% 0.0% 0.0% 0.1%
Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Bundeli 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Chhattisgarhi 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Dogri 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Kanauji 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Kurchi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Manipuri 0.0% 0.0% 0.1% 0.1% 0.3% 0.0%
Magahi 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Sanskrit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Santhali 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.3% 0.2% 0.9% 0.9% 0.7% 0.4%
122
Preferred Language Of Reading Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
English 56% 52% 48% 43% 60% 51%
Hindi 11% 15% 14% 19% 20% 15%
Tamil 7% 4% 10% 5% 2% 6%
Telugu 5% 7% 6% 3% 1% 6%
Marathi 3% 4% 4% 5% 3% 3%
Gujarati 4% 3% 0.7% 5% 3% 3%
Bengali 3% 3% 4% 3% 0.8% 3%
Kannada 4% 4% 1% 8% 4% 3%
Malayalam 4% 3% 5% 5% 2% 3%
Oriya 1% 1% 3% 0.0% 1% 2%
Punjabi 0.6% 0.9% 0.2% 2% 0.4% 0.9%
Urdu 0.6% 0.8% 2% 0.0% 0.3% 0.7%
Awadhi 0.2% 0.5% 1% 1% 0.4% 0.6%
Marwari 0.3% 0.1% 0.3% 0.0% 0.3% 0.4%
Assamese 0.2% 0.7% 0.0% 0.0% 0.0% 0.3%
Konkani 0.5% 0.3% 0.0% 0.0% 0.0% 0.3%
Bhojpuri 0.2% 0.3% 0.0% 0.3% 0.0% 0.2%
Sindhi 0.3% 0.3% 0.0% 0.8% 0.0% 0.2%
Tulu 0.1% 0.5% 0.0% 0.3% 0.0% 0.2%
Kashmiri 0.1% 0.2% 0.3% 0.0% 0.0% 0.1%
Maithili 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Chhattisgarhi 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Dogri 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Haryanvi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Manipuri 0.0% 0.0% 0.0% 0.0% 0.3% 0.0%
Nepali 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sanskrit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.4% 0.2% 0.3% 2% 0.9% 0.4%
123
Table 15: Socio economic classification
Socio Economic Classification Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,498 1,779 574 501 472 10,888
SEC A 31% 28% 23% 21% 42% 27%
SEC B 33% 33% 22% 33% 38% 32%
SEC C 19% 24% 30% 21% 10% 22%
SEC D 14% 10% 16% 14% 7% 13%
SEC E 4% 5% 10% 11% 4% 6%
Table 16: Socio economic classification

Socio Economic Classification Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
SEC A 36% 34% 31% 25% 47% 34%
SEC B 35% 35% 23% 34% 36% 34%
SEC C 17% 22% 27% 24% 9% 20%
SEC D 10% 7% 11% 8% 6% 9%
SEC E 3% 3% 8% 9% 3% 4%
Table 17: Highest educational qualification

Highest Educational Qualification Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,498 1,779 574 501 472 10,888
Up to SSC/HSC 12% 9% 14% 16% 7% 12%
College but not Graduate 24% 21% 24% 25% 13% 23%
Graduate & above - general stream 33% 44% 32% 37% 43% 38%
Graduate & above - professional stream 31% 27% 31% 22% 36% 27%
Others 100% 100% 100% 100% 100% 100%
124
Table 18: Highest educational qualification
Highest Educational Qualification Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Up to SSC/HSC 8% 7% 10% 13% 7% 8%
College but not Graduate 20% 18% 17% 18% 11% 19%
Graduate & above - general stream 35% 43% 40% 40% 43% 40%
Graduate & above - professional stream 37% 32% 34% 29% 40% 32%
Others 100% 100% 100% 100% 100% 100%
Table 19: Occupational break up

Occupational Break Up Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,498 1,779 574 501 472 10,888
Unemployed 42% 26% 44% 46% 26% 38%
Employed 58% 74% 56% 54% 74% 62%
Table 20: Occupational break up

Occupational Break Up Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Unemployed 33% 21% 34% 39% 21% 28%
Employed 67% 79% 67% 61% 79% 72%
125
Table 21: Function / field of occupation
Function / Field Of Occupation Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,606 1,144 369 322 304 6,698
Marketing/Sales 16% 16% 17% 16% 20% 15%
Advertising/PR/Media 5% 3% 2% 2% 5% 3%
Finance 7% 10% 7% 12% 10% 9%
HR 2% 2% 6% 4% 3% 3%
IT/Software 23% 19% 24% 16% 17% 19%
Manufacturing 11% 12% 12% 12% 11% 12%
Administration 8% 11% 6% 10% 9% 11%
Academics 3% 4% 3% 4% 3% 4%
Consultancy 6% 5% 3% 6% 6% 6%
Others 19% 18% 20% 18% 17% 18%
Table 22: Function / field of occupation

Function / Field Of Occupation Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 835 1,342 118 90 258 4,437
Marketing/Sales 15% 17% 20% 21% 20% 16%
Advertising/PR/Media 4% 3% 1% 1% 5% 3%
Finance 7% 10% 7% 11% 9% 9%
HR 3% 3% 10% 9% 4% 3%
IT/Software 24% 19% 25% 16% 18% 20%
Manufacturing 12% 12% 14% 13% 11% 12%
Administration 8% 9% 6% 5% 9% 9%
Academics 3% 4% 1% 0.3% 3% 4%
Consultancy 8% 5% 5% 4% 5% 6%
Others 17% 18% 11% 21% 18% 17%
126
Table 23: Head of the household
Head Of The Household Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,498 1,779 574 501 472 10,888
Head of the household 42% 54% 39% 44% 56% 46%
Not head of the household 58% 46% 61% 56% 44% 54%
Table 24: Head of the household

Head Of The Household Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Head of the household 51% 60% 38% 48% 58% 54%
Not head of the household 49% 40% 63% 52% 42% 46%
Table 25: Monthly family income

Monthly Family Income Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,165 1,542 497 434 409 9,316
Upto 5K 7% 10% 17% 15% 6% 11%
5-10K 21% 24% 26% 24% 12% 23%
10-20K 25% 24% 30% 31% 24% 26%
20-30K 16% 16% 11% 9% 24% 15%
30-50K 14% 12% 5% 9% 18% 12%
50-75K 5% 5% 3% 4% 4% 5%
75-100K 4% 4% 4% 3% 6% 4%
Above 100K 7% 5% 6% 6% 7% 6%
127
Table 26: Monthly family income
Monthly Family Income Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,083 1,562 160 127 299 5,504
Upto 5K 5% 7% 10% 12% 5% 7%
5-10K 14% 19% 20% 21% 10% 17%
10-20K 24% 26% 32% 29% 23% 26%
20-30K 19% 19% 17% 10% 24% 18%
30-50K 19% 15% 7% 14% 20% 16%
50-75K 7% 6% 7% 3% 5% 6%
75-100K 5% 4% 4% 3% 6% 4%
Above 100K 9% 6% 5% 8% 7% 7%
Table 27: Most expensive vehicle owned by the household

Most Expensive Vehicle Owned By The Household Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,498 1,779 574 501 472 10,888
2 Wheeler 39% 45% 38% 45% 31% 43%
4 Wheeler 40% 31% 24% 25% 51% 32%
Others 5% 7% 9% 13% 4% 7%
Don't own a vehicle 17% 17% 29% 17% 15% 18%
Table 28: Most expensive vehicle owned by the household

Most Expensive Vehicle Owned By The Household Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
2 Wheeler 35% 43% 35% 43% 29% 39%
4 Wheeler 47% 37% 33% 34% 55% 40%
Others 3% 6% 9% 6% 3% 5%
Don't own a vehicle 15% 14% 23% 18% 13% 16%
128
Table 29: Ownership of credit cards (individually)
Ownership Of Credit Cards (Individually) Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,498 1,779 574 501 472 10,888
Single Card 19% 23% 10% 15% 26% 18%
Multiple Cards 19% 20% 10% 10% 32% 17%
No Credit Card 62% 58% 80% 75% 41% 64%
Table 30: Ownership of credit cards (individually)

Ownership Of Credit Cards (Individually) Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Single Card 24% 27% 11% 20% 30% 24%
Multiple Cards 26% 26% 17% 17% 38% 25%
No Credit Card 50% 47% 72% 63% 33% 51%
129
Household Asset Ownership Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,992 2,781 479 440 432 10,888
Color TV 97% 93% 89% 92% 97% 94%
Mobile Phone 93% 93% 87% 88% 95% 92%
Bank Account 87% 87% 73% 79% 91% 85%
Fridge 84% 78% 65% 72% 89% 79%
Cable TV connection/DTH 79% 75% 64% 71% 83% 75%
Computer/Laptop 80% 68% 65% 67% 79% 72%
Camera 73% 68% 61% 65% 75% 67%
Landline Phone 72% 62% 56% 63% 72% 66%
Life Insurance 69% 64% 50% 58% 76% 64%
Home 69% 58% 55% 60% 62% 61%
Washing Machine 66% 59% 51% 59% 70% 60%
Music System/DVD/MP3 65% 59% 50% 54% 70% 58%
Debit Card 65% 63% 48% 48% 75% 58%
Credit Card 44% 44% 24% 27% 63% 39%
Fixed Deposits 44% 34% 27% 35% 47% 37%
Medical Insurance/CGHS 42% 36% 27% 27% 52% 36%
Air Conditioner 35% 24% 22% 20% 37% 27%
Microwave 34% 26% 19% 25% 41% 26%
Mutual Funds 30% 23% 13% 19% 37% 25%
Demat Account 27% 23% 14% 22% 36% 23%
Share of Companies 26% 21% 13% 18% 34% 23%
Video Camera 28% 21% 20% 25% 30% 20%
IPod 17% 11% 10% 13% 17% 12%
Chit Fund Deposits 11% 7% 7% 7% 5% 8%
130
Household Asset Ownership Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Color TV 98% 95% 95% 96% 97% 96%
Mobile Phone 95% 95% 91% 94% 96% 94%
Bank Account 89% 91% 87% 83% 93% 89%
Fridge 89% 82% 77% 84% 91% 84%
Cable TV connection/DTH 83% 79% 76% 79% 85% 80%
Computer/Laptop 84% 74% 75% 79% 82% 77%
Camera 81% 72% 67% 75% 78% 74%
Life Insurance 76% 72% 62% 69% 80% 72%
Landline Phone 77% 68% 66% 69% 74% 70%
Debit Card 74% 71% 65% 56% 79% 69%
Washing Machine 71% 66% 63% 68% 73% 67%
Music System/DVD/MP3 71% 64% 62% 64% 70% 65%
Home 71% 61% 58% 68% 62% 63%
Credit Card 55% 55% 36% 39% 71% 53%
Medical Insurance/CGHS 51% 45% 38% 39% 54% 45%
Fixed Deposits 50% 40% 38% 48% 49% 43%
Air Conditioner 43% 30% 32% 31% 42% 34%
Microwave 40% 33% 28% 40% 47% 34%
Mutual Funds 36% 29% 22% 26% 40% 32%
Demat Account 35% 30% 25% 32% 40% 31%
Share of Companies 34% 26% 22% 23% 36% 28%
Video Camera 33% 25% 28% 35% 32% 27%
IPod 21% 13% 16% 25% 19% 15%
Chit Fund Deposits 11% 8% 9% 11% 6% 9%
131
Table 33: Current loan liabilities
Current Loan Liabilities Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,992 2,781 479 440 432 10,888
Home Loan 43% 40% 48% 46% 36% 43%
Car Loan 18% 13% 8% 11% 25% 14%
Two - wheeler Loan 13% 16% 15% 14% 12% 13%
Education Loan 12% 7% 11% 11% 7% 9%
Business Loan 5% 3% 4% 3% 4% 4%
Personal Loan 25% 24% 16% 19% 27% 22%
Consumer Durables 4% 4% 4% 2% 3% 3%
Other 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
None of Above 5% 9% 11% 11% 4% 8%
Table 34: Current loan liabilities

Current Loan Liabilities Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Home Loan 40% 37% 49% 46% 34% 40%
Car Loan 21% 16% 9% 18% 27% 17%
Two - wheeler Loan 12% 15% 20% 14% 11% 13%
Education Loan 9% 8% 10% 11% 6% 8%
Business Loan 6% 3% 8% 2% 4% 5%
Personal Loan 27% 27% 15% 17% 30% 25%
Consumer Durables 5% 5% 5% 2% 3% 4%
Other 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
None of Above 5% 7% 8% 7% 4% 7%
132
Table 35: Years of experience in using internet
Years Of Experience In Using Internet Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,498 1,779 574 501 472 10,888
Less Than 6 Months 5% 5% 8% 14% 3% 7%
6 Months-1 year 6% 8% 10% 10% 3% 9%
1-2 years 14% 13% 19% 16% 7% 15%
2-5 years 26% 28% 26% 29% 22% 27%
5-6 years 14% 14% 13% 11% 17% 13%
6 years and above 35% 33% 24% 20% 48% 29%
Table 36: Years of experience in using internet

Years Of Experience In Using Internet Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Less Than 6 Months 2% 3% 5% 9% 2% 4%
6 Months-1 year 5% 6% 7% 4% 2% 6%
1-2 years 10% 10% 16% 11% 6% 11%
2-5 years 24% 27% 21% 36% 21% 25%
5-6 years 16% 15% 19% 13% 19% 15%
6 years and above 44% 40% 33% 28% 51% 38%
Table 37: Place of accessing internet

Place Of Accessing Internet Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,992 2,781 479 440 432 10,888
Home 74% 59% 56% 62% 71% 64%
Place of work (office / school / college) 77% 84% 81% 79% 85% 77%
Cyber cafe 52% 52% 52% 45% 45% 48%
In transit (while traveling) 11% 8% 6% 3% 13% 7%
133
Table 38: Place of accessing internet
Place Of Accessing Internet Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Home 78% 66% 69% 73% 74% 69%
Place of work (office / school / college) 81% 85% 85% 85% 87% 82%
Cyber cafe 48% 53% 51% 38% 45% 46%
In transit (while traveling) 13% 11% 12% 6% 14% 11%
Table 39: Type of internet connection at home

Type Of Internet Connection At Home Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,609 1,146 370 323 304 6,929
Regular Dial Up 13% 17% 21% 16% 16% 16%
Broadband Dial Up 24% 28% 26% 25% 28% 27%
24 Hrs Broadband 39% 33% 26% 29% 33% 34%
Mobile Connection 6% 6% 8% 6% 6% 6%
Wi Fi Connection 2% 1% 1% 1% 2% 1%
Cable 10% 9% 8% 14% 11% 9%
Lease/Dedicated line 0.8% 0.1% 0.0% 1% 2% 0.4%
Others 2% 1% 5% 1% 0.2% 1%
Don't Know 3% 6% 6% 6% 2% 5%
Table 40: Type of internet connection at home

Type Of Internet Connection At Home Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 967 1,115 119 104 237 4,289
Regular Dial Up 12% 16% 20% 12% 16% 15%
24 Hrs Broadband 43% 35% 22% 31% 34% 36%
Mobile Connection 7% 6% 10% 6% 6% 5%
Wi Fi Connection 2% 1% 0.2% 0.5% 2% 2%
Cable 8% 9% 10% 22% 11% 9%
Lease/Dedicated line 1% 0.1% 0.0% 0.0% 3% 0.6%
Others 0.9% 0.8% 6% 2% 0.3% 1%
Don't Know 1% 4% 4% 4% 3% 4%
134
Table 41: Type of internet connection at office
Type Of Internet Connection At Office Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,033 1,448 467 408 384 8,437
Regular Dial Up 6% 6% 3% 10% 6% 6%
24 Hrs Broadband 36% 34% 30% 29% 32% 33%
Mobile Connection 2% 2% 0.7% 4% 1% 2%
Wi Fi Connection 3% 2% 3% 3% 3% 3%
Cable 5% 6% 14% 8% 6% 6%
Lease/Dedicated line 10% 8% 6% 2% 16% 8%
Others 0.8% 2% 2% 2% 0.9% 2%
Don't Know 16% 15% 17% 19% 16% 18%
Table 42: Type of internet connection at office

Type Of Internet Connection At Office Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 994 1,466 158 123 279 5,098
Regular Dial Up 6% 6% 3% 10% 4% 6%
24 Hrs Broadband 37% 38% 31% 35% 34% 37%
Mobile Connection 2% 1% 0.7% 4% 2% 2%
Wi Fi Connection 3% 3% 4% 0.7% 4% 3%
Cable 5% 5% 8% 8% 6% 5%
Lease/Dedicated line 13% 9% 9% 4% 18% 10%
Others 0.8% 1% 2% 1% 1% 1%
Don't Know 13% 12% 20% 10% 14% 14%
135
Table 43: Service provider subscribed to at home
Service Provider Subscribed To At Home Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,609 1,146 370 323 304 6,929
VSNL / Tata 8% 11% 9% 10% 10% 10%
BSNL/Sancharnet 32% 34% 36% 40% 33% 35%
MTNL 6% 5% 5% 4% 10% 6%
Reliance 5% 6% 3% 2% 6% 6%
Sify 6% 6% 7% 9% 4% 6%
Spectranet 0.1% 0.2% 0.2% 0.0% 0.5% 0.2%
Airtel/Bharti 18% 19% 16% 14% 21% 17%
Local Cable Operator 11% 10% 7% 8% 10% 9%
Others 11% 6% 12% 8% 4% 7%
Don't Know 3% 4% 6% 5% 2% 4%
Table 44: Service provider subscribed to at home

Service Provider Subscribed To At Home Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 967 1,115 119 104 237 4,289
VSNL / Tata 8% 11% 8% 15% 11% 10%
BSNL/Sancharnet 35% 33% 37% 29% 29% 34%
MTNL 7% 4% 6% 5% 9% 6%
Reliance 6% 6% 4% 2% 6% 6%
Sify 7% 7% 3% 13% 5% 7%
Spectranet 0.1% 0.3% 0.0% 0.0% 0.6% 0.2%
Airtel/Bharti 18% 20% 15% 13% 23% 18%
Others 9% 6% 14% 7% 3% 7%
Don't Know 1% 3% 7% 6% 3% 3%
136
Table 45: Service provider subscribed to at office
Service Provider Subscribed To At Office Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,033 1,448 467 408 384 8,437
VSNL / Tata 10% 11% 8% 10% 12% 12%
BSNL/Sancharnet 26% 30% 25% 32% 19% 27%
MTNL 4% 4% 4% 5% 6% 4%
Reliance 7% 6% 5% 7% 7% 6%
Sify 4% 4% 7% 3% 4% 5%
Spectranet 0.7% 0.3% 0.2% 0.4% 0.0% 0.4%
Airtel/Bharti 15% 18% 17% 10% 23% 16%
Others 8% 6% 12% 9% 9% 8%
Don't Know 20% 17% 20% 19% 16% 19%
Table 46: Service provider subscribed to at office

Service Provider Subscribed To At Office Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 994 1,466 158 123 279 5,098
VSNL / Tata 11% 13% 8% 15% 13% 13%
BSNL/Sancharnet 28% 27% 24% 31% 18% 27%
MTNL 4% 4% 6% 3% 5% 4%
Reliance 7% 7% 8% 7% 7% 6%
Sify 4% 5% 7% 1% 4% 5%
Spectranet 1% 0.5% 0.0% 1% 0.0% 0.5%
Airtel/Bharti 16% 20% 18% 12% 25% 18%
Others 7% 7% 10% 9% 8% 8%
Don't Know 19% 14% 16% 11% 15% 16%
137
Table 47: Frequency of accessing internet from home
Frequency Of Accessing Internet From Home Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,562 1,113 359 313 295 6,706
Over 5 times a Day 31% 26% 32% 23% 25% 26%
2-5 times a Day 29% 28% 22% 33% 29% 28%
Once Daily 29% 32% 34% 26% 34% 32%
Once In 2-3 Days 7% 10% 5% 10% 8% 9%
Once a Week 3% 3% 6% 7% 3% 4%
1-3 times a Month 0.5% 0.6% 1% 0.9% 1% 0.8%
Once in More than a Month 0.8% 0.6% 0.6% 0.6% 0.0% 0.5%
Table 48: Frequency of accessing internet from home

Frequency Of Accessing Internet From Home Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 951 1,080 116 100 232 4,170
Over 5 times a Day 33% 28% 39% 33% 27% 30%
2-5 times a Day 29% 28% 17% 36% 29% 27%
Once Daily 29% 31% 39% 22% 32% 31%
Once In 2-3 Days 7% 10% 4% 7% 8% 8%
Once a Week 1% 2% 0.0% 1% 3% 3%
1-3 times a Month 0.5% 0.4% 1% 2% 1% 0.7%
Once in More than a Month 1% 0.8% 0.3% 0.0% 0.0% 0.5%
138
Table 49: Frequency of accessing internet from office
Frequency Of Accessing Internet From Office Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,861 1,325 427 373 352 7,618
Over 5 times a Day 45% 45% 44% 31% 58% 42%
2-5 times a Day 24% 23% 21% 23% 22% 24%
Once Daily 20% 21% 25% 32% 12% 21%
Once In 2-3 Days 5% 6% 5% 8% 5% 7%
Once a Week 4% 4% 4% 4% 2% 4%
1-3 times a Month 0.9% 0.6% 1% 2% 0.2% 0.9%
Once in More than a Month 2% 0.7% 1% 1% 0.3% 1%
Table 50: Frequency of accessing internet from office

Frequency Of Accessing Internet From Office Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 916 1,379 140 114 266 4,718
Over 5 times a Day 52% 51% 61% 41% 63% 50%
2-5 times a Day 23% 23% 17% 22% 20% 24%
Once Daily 17% 17% 13% 30% 12% 18%
Once In 2-3 Days 4% 4% 5% 2% 3% 4%
Once a Week 2% 3% 2% 5% 1% 3%
1-3 times a Month 0.6% 0.3% 0.0% 0.0% 0.3% 0.6%
Once in More than a Month 0.8% 0.7% 1% 0.0% 0.4% 0.7%
Table 51: Time of the day accessing internet from home

Time Of The Day Accessing Internet From Home Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,536 1,094 353 308 290 6,569
Before 9.00 AM 4% 6% 1% 5% 5% 5%
9.00 AM-12.00 Noon 6% 8% 9% 7% 7% 7%
12.00 Noon - 3.00 PM 3% 5% 7% 7% 4% 5%
3.00 PM-6.00 PM 6% 4% 6% 7% 3% 5%
6.00 PM - 9.00 PM 15% 15% 17% 20% 18% 17%
9.00 PM - 12.00 Midnight 38% 40% 34% 29% 44% 37%
After 12.00 Midnight 4% 4% 3% 4% 1% 3%
Throughout the Day 24% 18% 24% 21% 18% 21%
139
Table 52: Time of the day accessing internet from home
Time Of The Day Accessing Internet From Home Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 936 1,063 113 99 229 4,096
Before 9.00 AM 5% 7% 1% 4% 5% 5%
9.00 AM-12.00 Noon 5% 7% 3% 7% 7% 6%
12.00 Noon - 3.00 PM 3% 4% 7% 5% 5% 4%
3.00 PM-6.00 PM 3% 4% 4% 7% 0.7% 4%
6.00 PM - 9.00 PM 14% 15% 18% 17% 17% 16%
9.00 PM - 12.00 Midnight 41% 43% 38% 34% 43% 40%
After 12.00 Midnight 4% 4% 2% 2% 2% 3%
Table 53: Time of the day accessing internet from office

Time Of The Day Accessing Internet From Office Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,856 1,322 426 372 351 7,620
Before 9.00 AM 2% 2% 2% 2% 2% 2%
9.00 AM-12.00 Noon 21% 19% 17% 27% 18% 21%
12.00 Noon - 3.00 PM 23% 20% 19% 19% 17% 20%
3.00 PM-6.00 PM 11% 14% 13% 16% 11% 13%
6.00 PM - 9.00 PM 4% 7% 13% 7% 4% 7%
9.00 PM - 12.00 Midnight 3% 4% 4% 4% 2% 3%
After 12.00 Midnight 1% 1% 1% 1% 2% 1%
Table 54: Time of the day accessing internet from office

Time Of The Day Accessing Internet From Office Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 907 1,384 141 114 264 4,730
Before 9.00 AM 2% 1% 1% 2% 0.9% 2%
9.00 AM-12.00 Noon 22% 19% 17% 31% 17% 21%
12.00 Noon - 3.00 PM 21% 17% 16% 14% 14% 17%
3.00 PM-6.00 PM 10% 13% 7% 15% 11% 12%
6.00 PM - 9.00 PM 5% 7% 8% 5% 5% 6%
9.00 PM - 12.00 Midnight 2% 3% 4% 3% 3% 3%
After 12.00 Midnight 0.8% 1% 2% 0.0% 2% 1%
140
Table 55: Duration of internet usage from home
Duration Of Internet Usage From Home Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,550 1,104 356 311 293 6,648
Less than 30 Minutes 11% 13% 11% 13% 12% 13%
30 to 60 Minutes 23% 29% 22% 21% 30% 27%
1-2 Hours 32% 35% 33% 43% 32% 35%
2-5 Hours 26% 17% 26% 15% 21% 19%
5-8 Hours 4% 3% 5% 2% 3% 4%
More than 8 Hours 4% 3% 3% 6% 3% 3%
Table 56: Duration of internet usage from home

Duration Of Internet Usage From Home Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 945 1,073 114 98 232 4,140
30 to 60 Minutes 22% 29% 21% 25% 34% 27%
1-2 Hours 34% 35% 32% 41% 28% 34%
2-5 Hours 25% 16% 32% 16% 22% 19%
5-8 Hours 4% 4% 4% 2% 3% 4%
More than 8 Hours 5% 2% 1% 10% 4% 3%
Table 57: Duration of internet usage from office

Duration Of Internet Usage From Office Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,825 1,300 419 366 345 7,430
30 to 60 Minutes 19% 24% 25% 28% 25% 24%
1-2 Hours 27% 26% 30% 30% 23% 26%
2-5 Hours 20% 17% 17% 14% 18% 17%
5-8 Hours 11% 8% 8% 3% 11% 8%
More than 8 Hours 8% 6% 9% 5% 9% 7%
141
Table 58: Duration of internet usage from office
Duration Of Internet Usage From Office Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 902 1,362 137 113 264 4,642
30 to 60 Minutes 19% 21% 22% 26% 22% 22%
1-2 Hours 29% 26% 28% 25% 23% 26%
2-5 Hours 18% 19% 14% 14% 18% 18%
5-8 Hours 11% 9% 16% 5% 12% 9%
More than 8 Hours 9% 7% 10% 7% 10% 8%
Table 59: Duration of internet usage during weekdays

Duration Of Internet Usage During Weekdays Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,266 1,614 520 455 428 9,817
30 to 60 Minutes 15% 18% 16% 17% 16% 18%
1-2 Hours 29% 32% 29% 33% 30% 32%
2-5 Hours 28% 26% 29% 29% 28% 27%
5-8 Hours 11% 9% 13% 6% 7% 8%
More than 8 Hours 12% 8% 9% 9% 11% 9%
Table 60: Duration of internet usage during weekdays

Duration Of Internet Usage During Weekdays Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,143 1,549 163 133 304 5,633
30 to 60 Minutes 13% 18% 10% 16% 15% 17%
1-2 Hours 30% 31% 22% 29% 26% 31%
2-5 Hours 29% 25% 31% 36% 30% 28%
5-8 Hours 11% 9% 18% 6% 8% 9%
More than 8 Hours 12% 9% 15% 9% 13% 10%
142
Table 61: Duration of internet usage during weekends
Duration Of Internet Usage During Weekends Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,040 1,453 468 409 385 8,552
30 to 60 Minutes 12% 17% 17% 18% 17% 16%
1-2 Hours 27% 29% 27% 28% 30% 31%
2-5 Hours 27% 25% 26% 24% 24% 25%
5-8 Hours 15% 9% 10% 10% 10% 10%
More than 8 Hours 11% 10% 11% 10% 10% 10%
Table 62: Duration of internet usage during weekends

Duration Of Internet Usage During Weekends Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,021 1,434 155 126 272 5,041
30 to 60 Minutes 11% 16% 16% 18% 17% 15%
1-2 Hours 27% 30% 28% 30% 32% 29%
2-5 Hours 28% 26% 26% 23% 21% 26%
5-8 Hours 15% 10% 10% 8% 10% 11%
More than 8 Hours 12% 11% 12% 13% 12% 11%
Table 63: Duration of PC usage from home

Duration Of PC Usage From Home Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,660 1,182 381 333 314 7,158
30 to 60 Minutes 18% 20% 23% 22% 25% 20%
1-2 Hours 36% 35% 32% 32% 36% 36%
2-5 Hours 23% 22% 23% 20% 16% 22%
5-8 Hours 8% 6% 10% 13% 7% 7%
More than 8 Hours 7% 5% 9% 6% 3% 5%
143
Table 64: Duration of PC usage from home
Duration Of PC Usage From Home Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 973 1,157 122 106 248 4,399
30 to 60 Minutes 19% 21% 20% 18% 26% 21%
1-2 Hours 34% 34% 40% 32% 36% 35%
2-5 Hours 23% 21% 19% 23% 16% 22%
5-8 Hours 8% 6% 5% 17% 6% 7%
More than 8 Hours 8% 6% 13% 8% 4% 6%
Table 65: Duration of PC usage from office

Duration Of PC Usage From Office Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,906 1,358 438 382 360 7,845
30 to 60 Minutes 7% 7% 10% 14% 6% 8%
1-2 Hours 16% 14% 14% 19% 13% 15%
2-5 Hours 23% 23% 21% 20% 22% 23%
5-8 Hours 27% 29% 29% 19% 28% 28%
More than 8 Hours 24% 24% 23% 24% 27% 22%
Table 66: Duration of PC usage from office

Duration Of PC Usage From Office Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 928 1,437 141 114 274 4,864
30 to 60 Minutes 6% 6% 7% 11% 6% 6%
1-2 Hours 15% 13% 13% 23% 12% 14%
2-5 Hours 21% 23% 26% 12% 22% 23%
5-8 Hours 30% 29% 26% 17% 30% 29%
More than 8 Hours 27% 26% 26% 29% 28% 25%
144
Table 67: Time spent by internet users on watching TV
Time Spent By Internet Users On Watching TV Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,238 1,594 514 449 423 9,684
30 to 60 Minutes 29% 27% 30% 27% 30% 28%
1-2 Hours 41% 45% 38% 38% 43% 43%
2-5 Hours 12% 12% 13% 16% 10% 12%
5-8 Hours 2% 0.9% 1% 3% 2% 1%
More than 8 Hours 0.3% 0.4% 0.6% 0.8% 0.0% 0.4%
Table 68: Time spent by internet users on watching TV

Time Spent By Internet Users On Watching TV Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,131 1,563 160 135 296 5,591
30 to 60 Minutes 27% 29% 34% 30% 28% 29%
1-2 Hours 41% 46% 36% 36% 43% 43%
2-5 Hours 11% 10% 14% 17% 11% 11%
5-8 Hours 2% 0.4% 2% 0.5% 2% 1%
More than 8 Hours 0.3% 0.5% 1% 0.6% 0.0% 0.4%
Table 69: Time spent by internet users on reading newspaper

Time Spent By Internet Users On Reading Newspaper Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,290 1,631 526 459 433 9,882
30 to 60 Minutes 42% 43% 38% 44% 42% 41%
1-2 Hours 10% 10% 14% 13% 16% 11%
2-5 Hours 1% 0.8% 0.4% 0.6% 0.8% 0.7%
5-8 Hours 0.1% 0.1% 0.2% 0.2% 0.0% 0.1%
More than 8 Hours 0.0% 0.0% 0.3% 0.0% 0.0% 0.1%
145
Table 70: Time spent by internet users on reading newspaper
Time Spent By Internet Users On Reading Newspaper Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,155 1,583 164 138 311 5,683
30 to 60 Minutes 43% 44% 39% 52% 42% 43%
1-2 Hours 12% 10% 15% 12% 17% 12%
2-5 Hours 0.6% 1% 0.3% 0.7% 0.9% 0.8%
5-8 Hours 0.1% 0.0% 0.5% 0.5% 0.0% 0.1%
More than 8 Hours 0.0% 0.1% 0.4% 0.0% 0.0% 0.1%
Table 71: Time spent by internet users on listening to radio

Time Spent By Internet Users On Listening To Radio Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,554 1,107 357 312 294 6,587
30 to 60 Minutes 28% 26% 30% 25% 25% 26%
1-2 Hours 17% 20% 20% 18% 19% 18%
2-5 Hours 4% 5% 4% 10% 4% 5%
5-8 Hours 1% 0.8% 0.5% 2% 2% 2%
More than 8 Hours 4% 1% 1% 0.6% 1% 2%
Table 72: Time spent by internet users on listening to radio

Time Spent By Internet Users On Listening To Radio Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 791 1,078 119 100 214 3,903
30 to 60 Minutes 28% 25% 35% 21% 24% 26%
1-2 Hours 18% 20% 12% 15% 19% 18%
2-5 Hours 4% 5% 5% 8% 5% 4%
5-8 Hours 1% 0.6% 0.6% 3% 1% 2%
More than 8 Hours 2% 1% 0.8% 0.0% 2% 1%
146
Table 73: Professional activities
Professional Activities Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,992 2,781 479 440 432 10,888
Emailing - work related 87% 88% 84% 85% 89% 85%
Job Search 84% 86% 97% 97% 83% 75%
Check business/Financial news 38% 38% 27% 28% 48% 33%
Look for Seminar/workshops 31% 28% 24% 31% 27% 26%
Search work related info 56% 56% 46% 53% 62% 52%
Business/prof. networking 35% 32% 29% 31% 39% 29%
Check business travel info. 26% 24% 19% 23% 33% 20%
Instant messaging 83% 79% 97% 96% 79% 65%
None of the Above 0.5% 0.5% 0.0% 0.0% 0.6% 2%
Table 74: Professional activities

Professional Activities Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Emailing - work related 89% 91% 89% 85% 90% 89%
Job Search 82% 86% 96% 95% 82% 78%
Check business/Financial news 47% 44% 40% 40% 50% 43%
Look for Seminar/workshops 35% 31% 35% 37% 27% 31%
Search work related info 62% 62% 64% 67% 64% 59%
Business/prof. networking 44% 37% 45% 43% 44% 38%
Check business travel info. 34% 31% 32% 43% 37% 30%
Instant messaging 83% 77% 94% 95% 80% 68%
None of the Above 0.3% 0.6% 0.0% 0.0% 0.8% 2%
147
Table 75: Personal activities
Personal Activities Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,992 2,781 479 440 432 10,888
Emailing - personal 92% 92% 89% 88% 93% 90%
Dating/Friendship 70% 70% 96% 94% 64% 54%
Check personal travel info. 35% 31% 25% 28% 46% 28%
Chatting 72% 59% 67% 64% 61% 62%
Matrimonial search 65% 70% 92% 95% 63% 50%
Share pictures 53% 42% 40% 46% 45% 42%
Check news 79% 81% 97% 95% 84% 65%
Check health & lifestyle info 36% 37% 31% 34% 40% 32%
Check Sports 74% 76% 96% 95% 75% 60%
Astrology 60% 66% 96% 95% 66% 48%
Check cinema content 38% 29% 30% 34% 35% 29%
Check hobby related info 40% 35% 30% 36% 41% 34%
Social networking/communities 64% 62% 93% 94% 69% 47%
Search for product information 57% 54% 48% 40% 63% 50%
None of the above 0.1% 0.1% 0.0% 0.0% 0.0% 0.4%
Table 76: Personal activities

Personal Activities Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Emailing - personal 95% 94% 92% 91% 94% 92%
Dating/Friendship 67% 67% 90% 91% 63% 56%
Check personal travel info. 47% 41% 44% 53% 52% 41%
Chatting 71% 62% 76% 73% 62% 63%
Matrimonial search 62% 68% 84% 92% 61% 54%
Share pictures 57% 45% 53% 54% 48% 46%
Check news 81% 80% 94% 95% 84% 71%
Check health & lifestyle info 41% 41% 38% 50% 40% 38%
Check Sports 73% 74% 92% 94% 73% 64%
Astrology 58% 62% 90% 94% 65% 51%
Check cinema content 41% 32% 42% 42% 35% 33%
Check hobby related info 45% 41% 42% 50% 42% 39%
Social networking/communities 65% 58% 87% 92% 68% 51%
Search for product information 65% 61% 63% 52% 65% 57%
None of the above 0.1% 0.0% 0.0% 0.0% 0.0% 0.2%
148
Table 77: Downloading activities
Downloading Activities Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,992 2,781 479 440 432 10,888
Music 79% 76% 95% 97% 76% 63%
Online games 73% 73% 96% 96% 73% 57%
Mobile contents (ring tones/games) 71% 71% 96% 96% 69% 53%
Educational / Learning material 62% 65% 97% 96% 64% 50%
Adult content 22% 22% 18% 24% 20% 19%
Movies 41% 31% 34% 35% 38% 31%
None of the above 4% 5% 0.1% 0.4% 3% 11%
Table 78: Downloading activities

Downloading Activities Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Music 76% 75% 93% 96% 74% 65%
Online games 69% 71% 94% 95% 72% 60%
Mobile contents (ring tones/games) 69% 69% 93% 95% 67% 57%
Educational / Learning material 59% 63% 97% 94% 63% 52%
Adult content 26% 23% 23% 30% 20% 22%
Movies 43% 33% 47% 42% 39% 35%
None of the above 4% 5% 0.4% 1% 4% 9%
149
Table 79: E-commerce related activities
E-Commerce Related Activities Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,926 2,713 475 437 423 10,707
E-greetings 72% 65% 60% 58% 70% 61%
Net telephony 22% 16% 18% 15% 17% 15%
Online bill payment 36% 29% 23% 26% 47% 25%
Book air tickets 36% 28% 22% 27% 51% 26%
Book train tickets 35% 35% 30% 28% 38% 30%
Book hotels 12% 8% 12% 12% 11% 8%
Buy non-travel products 42% 44% 16% 15% 58% 33%
Net banking 45% 41% 29% 32% 56% 34%
Check real estate info 56% 61% 93% 93% 59% 40%
Check financial info 66% 70% 94% 94% 76% 49%
Online stock trading 21% 18% 13% 20% 28% 15%
None of these 0.2% 0.5% 0.0% 0.0% 0.0% 9%
Table 80: E-commerce related activities

E-Commerce Related Activities Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
E-greetings 72% 68% 68% 66% 72% 65%
Net telephony 27% 19% 33% 27% 18% 20%
Online bill payment 47% 39% 43% 48% 54% 39%
Book air tickets 50% 40% 47% 61% 60% 45%
Book train tickets 48% 47% 61% 60% 42% 53%
Book hotels 14% 10% 24% 25% 11% 14%
Buy non-travel products 68% 70% 41% 40% 75% 57%
Net banking 57% 52% 52% 50% 62% 49%
Check real estate info 54% 58% 86% 90% 59% 45%
Check financial info 65% 66% 88% 91% 74% 55%
Online stock trading 26% 22% 23% 30% 31% 21%
None of these 0.0% 0.0% 0.0% 0.0% 0.0% 1%
150
Table 81: Online shopping
Online Shopping Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,498 1,779 574 501 472 10,888
Searched only 29% 24% 34% 39% 15% 44%
Both searched and bought 59% 62% 39% 36% 77% 57%
Neither searched nor bought 13% 14% 27% 25% 9% 0.0%
Table 82: Online shopping

Online Shopping Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Both searched and bought 100% 100% 100% 100% 100% 100%
Table 83: Blogging activities

Blogging Activities Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,992 2,781 479 440 432 10,888
Check / read blogs at least once a week 31% 26% 23% 29% 27% 25%
Check / read blogs less than once a week 12% 9% 13% 12% 12% 9%
Comment on blog post at least once a week 15% 11% 11% 15% 11% 10%
Comment on blog post less than once a week 8% 6% 8% 9% 5% 6%
Have a blog site of my own 10% 6% 8% 5% 8% 7%
None of the above 59% 66% 68% 63% 62% 67%
151
Table 84: Blogging activities
Blogging Activities Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Check / read blogs at least once a week 37% 30% 28% 38% 27% 30%
Check / read blogs less than once a week 13% 11% 13% 19% 14% 11%
Comment on blog post at least once a week 19% 13% 13% 27% 12% 14%
Comment on blog post less than once a week 9% 8% 9% 17% 5% 8%
Have a blog site of my own 12% 8% 11% 9% 7% 9%
None of the above 53% 61% 66% 52% 61% 62%
Table 85: Member of an online community

Member Of An Online Community Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,498 1,779 574 501 472 10,888
Not a member of any online community 44% 59% 52% 57% 50% 56%
Member of an online community 56% 41% 48% 43% 50% 44%
Table 86: Member of an online community

Member Of An Online Community Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Member of an online community 58% 46% 53% 49% 51% 48%
152
Membership By Type Of Online Community Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,498 1,779 574 501 472 10,888
Alumni & Schools 12% 6% 6% 3% 14% 8%
Romance & Relationships 6% 5% 4% 6% 5% 5%
Business / Professional community 3% 4% 4% 2% 5% 4%
Music 4% 3% 3% 4% 3% 3%
Games 3% 2% 2% 4% 2% 3%
Individuals 2% 2% 3% 1% 3% 2%
Company 2% 2% 1% 2% 1% 2%
Travel 1% 1% 0.9% 0.7% 2% 0.9%
Religion & Beliefs 1% 0.9% 0.7% 2% 0.5% 0.8%
Health, Wellness & Fitness 1% 0.5% 1% 0.6% 0.3% 0.7%
Science & History 1% 0.6% 0.8% 3% 0.6% 0.7%
Automotive 1% 0.5% 0.2% 0.5% 0.8% 0.6%
Family & Home 0.3% 0.5% 0.8% 2% 0.5% 0.5%
Fashion & Beauty 0.7% 0.3% 1% 0.4% 0.6% 0.5%
Countries & Regional 0.6% 0.5% 0.4% 0.5% 0.6% 0.4%
Hobbies & Crafts 0.3% 0.2% 0.4% 0.3% 0.2% 0.4%
Cities & Neighborhoods 0.1% 0.2% 0.0% 0.5% 0.8% 0.2%
Gay, Lesbian & Bi 0.2% 0.4% 0.0% 0.5% 0.3% 0.2%
Pets & Animals 0.1% 0.3% 0.5% 0.4% 0.5% 0.2%
Food, Drink & Wine 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
153
Membership By Type Of Online Community Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Alumni & Schools 13% 8% 8% 4% 15% 9%
Business / Professional community 4% 5% 7% 4% 6% 5%
Romance & Relationships 7% 5% 5% 3% 5% 5%
Music 4% 3% 7% 5% 3% 3%
Games 4% 2% 2% 1% 2% 2%
Individuals 2% 2% 1% 3% 3% 2%
Company 1% 2% 2% 4% 1% 2%
Travel 1% 2% 2% 0.3% 2% 1%
Religion & Beliefs 1% 0.6% 0.4% 0.6% 0.4% 0.9%
Automotive 2% 0.6% 0.4% 0.0% 0.8% 0.8%
Health, Wellness & Fitness 1% 0.5% 0.4% 2% 0.4% 0.8%
Science & History 1% 0.5% 0.8% 7% 0.5% 0.8%
Family & Home 0.3% 0.7% 2% 0.0% 0.6% 0.7%
Countries & Regional 0.8% 0.6% 0.0% 1% 0.5% 0.5%
Fashion & Beauty 0.7% 0.2% 1% 0.0% 0.3% 0.5%
Hobbies & Crafts 0.3% 0.4% 0.0% 0.4% 0.2% 0.5%
Cities & Neighborhoods 0.2% 0.3% 0.0% 2% 1% 0.3%
Gay, Lesbian & Bi 0.2% 0.5% 0.0% 0.0% 0.0% 0.2%
Pets & Animals 0.1% 0.3% 0.4% 0.0% 0.6% 0.2%
Food, Drink & Wine 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
154
Table 89: Usage of other language websites
Usage Of Other Language Websites Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,498 1,779 574 501 472 10,888
Use other language websites 13% 15% 16% 16% 11% 12%
Use only English websites 87% 85% 84% 84% 89% 88%
Table 90: Usage of other language websites

Usage Of Other Language Websites Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Use other language websites 14% 16% 15% 23% 13% 14%
Use only English websites 86% 84% 86% 78% 87% 86%

Online Activities Desired In Other Languages Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,992 2,781 479 440 432 10,888
Email 61% 64% 71% 70% 61% 62%
Chatting 50% 46% 57% 52% 42% 47%
Entertainment 50% 48% 49% 48% 48% 46%
Online news 38% 36% 38% 36% 38% 32%
Travel related information 20% 21% 19% 19% 27% 18%
Online shopping 29% 28% 21% 17% 33% 20%
Blog 19% 14% 13% 10% 22% 13%
Online learning / education 34% 34% 40% 37% 34% 32%
Matrimony 16% 17% 17% 17% 17% 15%
Astrology 25% 28% 28% 25% 30% 24%
Not Interested 20% 20% 14% 14% 19% 20%
155
Online Activities Desired In Other Languages Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Email 61% 63% 69% 72% 59% 62%
Chatting 51% 47% 58% 63% 42% 46%
Entertainment 53% 49% 54% 55% 47% 48%
Online news 40% 37% 46% 44% 37% 36%
Travel related information 26% 25% 29% 29% 29% 24%
Online shopping 35% 32% 33% 27% 37% 27%
Blog 22% 16% 15% 15% 24% 16%
Online learning / education 37% 36% 42% 43% 35% 34%
Matrimony 17% 18% 21% 21% 17% 17%
Astrology 24% 29% 30% 28% 28% 26%
Not Interested 19% 20% 11% 14% 20% 20%
Table 93: Problems faced while surfing the internet

Problems Faced While Surfing The Internet Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,992 2,781 479 440 432 10,888
Difficult to connect 31% 31% 37% 40% 31% 33%
Slow website opening 60% 61% 62% 65% 60% 62%
Cumbersome navigation 15% 13% 16% 14% 16% 13%
Unsolicited ads/pop-ups 55% 50% 38% 34% 63% 48%
Lack of response to queries 32% 27% 29% 33% 32% 27%
Spam / junk mails 59% 56% 44% 39% 62% 52%
Virus / spyware 57% 52% 58% 49% 52% 51%
Lack of local language content 8% 10% 11% 14% 8% 9%
Never faced any problem 7% 8% 9% 8% 5% 7%
Others 2% 1% 2% 1% 0.9% 2%
156
Table 94: Problems faced while surfing the internet
Problems Faced While Surfing The Internet Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Difficult to connect 30% 29% 40% 41% 32% 33%
Slow website opening 62% 61% 64% 64% 62% 62%
Cumbersome navigation 20% 17% 19% 23% 17% 17%
Unsolicited ads/pop-ups 62% 57% 54% 46% 66% 55%
Lack of response to queries 35% 29% 34% 38% 34% 31%
Spam / junk mails 67% 63% 59% 52% 67% 61%
Virus / spyware 63% 56% 66% 59% 53% 57%
Lack of local language content 9% 11% 17% 15% 8% 10%
Never faced any problem 5% 7% 7% 6% 5% 6%
Others 2% 2% 2% 0.1% 1% 2%
157
Top Of Mind Unaided Recall - All Websites Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,447 1,742 562 491 462 10,662
Google 37% 23% 54% 16% 35% 30%
Yahoo 27% 26% 21% 61% 26% 28%
Rediff 7% 24% 5% 5% 9% 11%
Orkut 6% 4% 2% 4% 2% 5%
Gmail 3% 4% 3% 0.7% 4% 3%
Hotmail 2% 1% 0.2% 0.6% 3% 2%
Indiatimes 0.9% 1% 0.4% 0.9% 6% 1%
MSN 0.8% 0.4% 0.3% 0.4% 1% 0.6%
Contest2win 0.5% 1% 0.0% 0.3% 1% 0.6%
Moneycontrol 0.3% 0.1% 0.1% 0.0% 1% 0.5%
Wikipedia 0.4% 0.8% 0.0% 0.0% 0.1% 0.5%
Funmaza 0.0% 0.0% 0.0% 0.0% 0.0% 0.5%
Ebay 2% 0.1% 0.0% 0.0% 0.0% 0.4%
Sify 0.2% 0.1% 2% 0.2% 0.0% 0.4%
Microsoft 0.4% 0.3% 0.1% 0.0% 0.2% 0.4%
Howstuffworks 0.4% 0.0% 0.0% 0.0% 0.0% 0.3%
Naukri 0.1% 0.4% 0.3% 0.0% 0.9% 0.3%
You tube 0.6% 0.1% 0.0% 0.1% 0.1% 0.3%
Cricinfo 0.0% 0.0% 0.0% 0.0% 0.6% 0.2%
Espnstar 0.2% 0.3% 0.1% 0.1% 0.6% 0.2%
Freshersworld 0.1% 0.0% 0.0% 0.0% 0.0% 0.2%
ICICIbank 0.0% 0.1% 0.0% 0.0% 1% 0.2%
ICICIDirect 0.2% 0.4% 0.0% 0.0% 0.0% 0.2%
Monster 0.1% 0.0% 0.1% 0.4% 0.0% 0.2%
NDTV 0.2% 0.0% 0.2% 0.0% 0.4% 0.2%
Nokia 0.3% 0.2% 0.0% 0.4% 0.0% 0.2%
Santabanta 0.2% 0.0% 0.0% 0.0% 0.2% 0.2%
Sharekhan 0.8% 0.0% 0.0% 0.0% 0.0% 0.2%
WWE 0.0% 0.4% 0.0% 0.0% 0.0% 0.2%
Ebizel 0.4% 0.0% 0.0% 0.0% 0.0% 0.2%
India 0.1% 0.4% 0.9% 0.4% 0.0% 0.2%
123Greetings 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Bharatmatrimony 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
BSNL 0.0% 0.0% 0.0% 0.7% 0.0% 0.1%
Download 0.0% 0.0% 0.0% 0.3% 0.0% 0.1%
Economictimes 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%
Hi5 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Hpindia 0.0% 0.3% 0.2% 0.0% 0.1% 0.1%
Indiafm 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
IRCTC 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%
Manoramaonline 0.0% 0.2% 0.0% 0.2% 0.0% 0.1%
Raaga 0.3% 0.2% 0.0% 0.0% 0.0% 0.1%
Reliance 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Sony 0.5% 0.0% 0.0% 0.0% 0.0% 0.1%
Timesjob 0.1% 0.1% 0.1% 0.0% 0.0% 0.1%
Timesofindia 0.1% 0.2% 0.0% 0.0% 0.2% 0.1%
India games 0.0% 0.8% 0.0% 0.0% 0.0% 0.1%
158
Makemytrip 0.4% 0.1% 0.0% 0.0% 0.0% 0.1%
Yatra 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Zapak 0.0% 0.1% 0.0% 0.3% 0.0% 0.1%
Amazon 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
BBC 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
CBSE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
HDFC 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Indiabulls 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%
Indiainfoline 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indiamart 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indianexpress 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indianrailways 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
NSEindia 0.0% 0.0% 0.0% 0.3% 0.0% 0.0%
Samachar 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Shaadi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
VSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Rcm business 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Mail2 web 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Airtel 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Others 8% 8% 10% 8% 6% 10%
159
Top Of Mind Unaided Recall - All Websites Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,204 1,690 175 146 317 6,051
Google 36% 28% 55% 15% 38% 33%
Yahoo 27% 24% 18% 64% 25% 28%
Rediff 8% 24% 5% 3% 10% 12%
Orkut 4% 2% 1% 1% 1% 3%
Gmail 3% 4% 4% 1% 5% 3%
Hotmail 2% 1% 0.2% 0.8% 4% 2%
Indiatimes 0.8% 1% 0.9% 1% 5% 1%
MSN 1% 0.6% 0.8% 1% 0.4% 0.8%
Ebay 2% 0.2% 0.0% 0.0% 0.0% 0.6%
Wikipedia 0.6% 0.8% 0.0% 0.0% 0.1% 0.6%
Contest2win 0.7% 0.4% 0.0% 0.0% 1% 0.4%
ICICIDirect 0.1% 0.6% 0.0% 0.0% 0.0% 0.3%
Moneycontrol 0.3% 0.2% 0.4% 0.0% 1% 0.3%
Naukri 0.1% 0.5% 0.0% 0.1% 0.5% 0.3%
NDTV 0.2% 0.1% 0.4% 0.0% 0.5% 0.3%
Sharekhan 1% 0.0% 0.0% 0.0% 0.0% 0.3%
Sify 0.3% 0.0% 0.0% 0.0% 0.1% 0.3%
Microsoft 0.5% 0.2% 0.2% 0.1% 0.1% 0.3%
Cricinfo 0.0% 0.0% 0.0% 0.0% 0.8% 0.2%
Espnstar 0.1% 0.3% 0.0% 0.0% 0.0% 0.2%
Howstuffworks 0.7% 0.0% 0.0% 0.0% 0.0% 0.2%
ICICIbank 0.1% 0.1% 0.0% 0.0% 2% 0.2%
IRCTC 0.4% 0.0% 0.0% 0.0% 0.0% 0.2%
Monster 0.2% 0.1% 0.0% 1% 0.0% 0.2%
Nokia 0.2% 0.0% 0.1% 0.0% 0.0% 0.2%
Raaga 0.4% 0.3% 0.1% 0.0% 0.0% 0.2%
Santabanta 0.4% 0.0% 0.0% 0.0% 0.0% 0.2%
India 0.1% 0.4% 1% 0.0% 0.0% 0.2%
You tube 0.6% 0.0% 0.0% 0.0% 0.2% 0.2%
Bharatmatrimony 0.0% 0.4% 0.0% 0.0% 0.0% 0.1%
BSNL 0.0% 0.0% 0.0% 2% 0.0% 0.1%
Economictimes 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Freshersworld 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
HDFC 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Hi5 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Hpindia 0.0% 0.1% 0.0% 0.0% 0.1% 0.1%
Indiafm 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Indiainfoline 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Manoramaonline 0.0% 0.2% 0.0% 0.6% 0.0% 0.1%
Reliance 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Samachar 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Sony 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Timesjob 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Timesofindia 0.1% 0.3% 0.0% 0.0% 0.1% 0.1%
Ebizel 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
India games 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Makemytrip 0.3% 0.1% 0.0% 0.0% 0.0% 0.1%
160
Yatra 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
123Greetings 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
BBC 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
CBSE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Download 0.0% 0.0% 0.0% 0.8% 0.0% 0.0%
Indiamart 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Indianrailways 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
NSEindia 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Shaadi 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
VSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
WWE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Rcm business 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zapak 0.0% 0.1% 0.0% 0.2% 0.0% 0.0%
Airtel 0.0% 0.2% 0.0% 0.0% 0.0% 0.0%
Others 9% 8% 13% 8% 3% 11%
161
Most Used Website - All Websites Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,483 1,768 570 498 469 10,782
Google 36% 23% 59% 13% 35% 31%
Yahoo 23% 22% 20% 63% 19% 26%
Rediff 7% 26% 5% 5% 9% 11%
Orkut 10% 5% 5% 5% 3% 8%
Gmail 3% 5% 6% 1% 6% 4%
Hotmail 2% 1% 0.3% 0.6% 4% 1%
Indiatimes 0.6% 0.8% 0.3% 0.4% 9% 1%
Wikipedia 0.3% 0.4% 0.0% 0.4% 0.4% 0.6%
Ebay 2% 0.0% 0.0% 0.0% 0.0% 0.5%
Moneycontrol 1% 0.5% 0.1% 0.0% 2% 0.5%
MSN 0.7% 0.6% 0.0% 0.4% 0.7% 0.4%
Naukri 0.3% 0.5% 0.1% 0.3% 0.5% 0.4%
Sify 0.3% 0.2% 1% 0.2% 0.0% 0.4%
Contest2win 0.3% 0.4% 0.0% 0.0% 2% 0.4%
Icicibank 0.3% 0.5% 0.0% 1% 0.7% 0.3%
Icicidirect 0.2% 0.4% 0.0% 0.1% 0.6% 0.3%
Nseindia 0.4% 0.1% 0.0% 0.3% 0.3% 0.3%
Download 0.3% 0.3% 0.0% 0.0% 0.0% 0.2%
Monster 0.1% 0.1% 0.0% 0.6% 0.1% 0.2%
Santabanta 0.3% 0.2% 0.0% 0.0% 0.2% 0.2%
Youtube 0.1% 0.1% 0.0% 0.1% 0.1% 0.2%
Espnstar 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%
Raaga 0.0% 0.3% 0.0% 0.3% 0.0% 0.1%
Sharekhan 0.1% 0.4% 0.0% 0.0% 0.0% 0.1%
Timesjob 0.2% 0.1% 0.0% 0.1% 0.0% 0.1%
WWE 0.0% 0.4% 0.0% 0.0% 0.2% 0.1%
Bseindia 0.1% 0.0% 0.0% 0.0% 0.6% 0.1%
Others 13% 12% 4% 8% 8% 13%
162
Most Used Website - All Websites Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,209 1,709 180 149 321 6,102
Google 36% 27% 64% 16% 37% 33%
Yahoo 23% 21% 17% 65% 20% 25%
Rediff 8% 27% 4% 4% 9% 12%
Orkut 7% 4% 4% 5% 1% 5%
Gmail 3% 5% 5% 0.7% 7% 4%
Hotmail 2% 1% 0.3% 0.7% 4% 2%
Indiatimes 0.8% 0.8% 0.7% 0.1% 7% 1%
Moneycontrol 0.7% 0.7% 0.3% 0.0% 2% 0.7%
Wikipedia 0.4% 0.1% 0.0% 0.0% 0.5% 0.7%
Ebay 2% 0.0% 0.0% 0.0% 0.0% 0.6%
MSN 0.9% 0.7% 0.0% 1% 1% 0.6%
Icicibank 0.1% 0.9% 0.0% 0.0% 1% 0.4%
Icicidirect 0.1% 0.6% 0.0% 0.2% 0.7% 0.4%
Naukri 0.1% 0.4% 0.2% 0.0% 0.5% 0.4%
Sify 0.4% 0.1% 0.0% 0.0% 0.1% 0.3%
Monster 0.1% 0.2% 0.0% 2% 0.0% 0.2%
Nseindia 0.6% 0.0% 0.0% 0.0% 0.4% 0.2%
Santabanta 0.3% 0.3% 0.0% 0.0% 0.0% 0.2%
Contest2win 0.0% 0.1% 0.0% 0.0% 2% 0.2%
Youtube 0.2% 0.0% 0.0% 0.0% 0.2% 0.2%
Download 0.3% 0.0% 0.1% 0.0% 0.0% 0.1%
Espnstar 0.3% 0.1% 0.0% 0.0% 0.1% 0.1%
Raaga 0.0% 0.3% 0.0% 0.9% 0.0% 0.1%
Sharekhan 0.1% 0.3% 0.0% 0.0% 0.0% 0.1%
Timesjob 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%
Bseindia 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
WWE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 14% 9% 4% 5% 6% 12%
163
Table 99: Preferred website for emailing
Preferred Website For Emailing Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,498 1,779 574 501 472 10,888
Yahoo 57% 36% 54% 75% 40% 52%
Gmail 24% 21% 29% 8% 26% 21%
Rediff 10% 37% 14% 7% 15% 18%
Hotmail 7% 4% 3% 2% 12% 6%
Indiatimes 1% 0.8% 0.1% 0.7% 6% 1%
Sify 0.2% 0.7% 0.4% 2% 0.4% 0.9%
Sancharnet/BSNL 0.1% 0.5% 0.1% 4% 0.5% 0.6%
VSNL 0.5% 0.2% 0.5% 0.2% 1% 0.6%
Lycos 0.1% 0.0% 0.1% 0.4% 0.0% 0.2%
AOL 0.0% 0.0% 0.1% 0.0% 0.0% 0.1%
Others 100% 100% 100% 100% 100% 100%
Table 100: Preferred website for emailing

Preferred Website For Emailing Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Yahoo 55% 35% 50% 73% 37% 48%
Gmail 26% 24% 32% 8% 28% 25%
Rediff 10% 35% 13% 6% 16% 18%
Hotmail 7% 4% 4% 2% 14% 7%
Indiatimes 1% 1% 0.2% 1% 4% 1%
Sancharnet/BSNL 0.1% 0.4% 0.2% 5% 0.7% 0.7%
Sify 0.2% 0.3% 0.5% 4% 0.5% 0.7%
VSNL 0.5% 0.3% 0.0% 0.7% 0.8% 0.6%
Lycos 0.1% 0.0% 0.3% 0.0% 0.0% 0.2%
AOL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 100% 100% 100% 100% 100% 100%
164
Table 101: Multiple user shares of email websites
Multiple User Shares Of Email Websites Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,992 2,781 479 440 432 10,888
AOL 4% 3% 4% 3% 3% 3%
Gmail 73% 62% 68% 42% 71% 63%
Hotmail 48% 41% 40% 24% 51% 38%
Indiatimes 23% 22% 15% 10% 58% 19%
Lycos 3% 2% 3% 2% 3% 2%
Rediff 57% 88% 56% 44% 55% 58%
Sancharnet/BSNL 10% 7% 7% 10% 8% 7%
Sify 16% 16% 15% 12% 16% 13%
VSNL 5% 7% 9% 6% 6% 4%
Yahoo 94% 87% 92% 94% 86% 90%
Others 6% 4% 4% 4% 5% 5%
Table 102: Multiple user shares of email websites

Multiple User Shares Of Email Websites Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Yahoo 93% 87% 95% 92% 85% 89%
Gmail 74% 68% 71% 51% 76% 67%
Rediff 58% 90% 60% 53% 60% 61%
Hotmail 53% 45% 49% 35% 56% 45%
Indiatimes 26% 25% 19% 16% 61% 23%
Sify 18% 18% 14% 20% 16% 16%
Sancharnet/BSNL 11% 9% 8% 12% 8% 9%
VSNL 6% 7% 9% 12% 5% 6%
AOL 5% 3% 5% 7% 3% 4%
Lycos 3% 2% 4% 3% 1% 3%
Others 6% 6% 4% 5% 5% 4%
165
Table 103: Preferred website for job search
Preferred Website For Job Search Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,164 1,541 497 434 409 8,130
Naukri 39% 43% 18% 23% 49% 37%
Monster 30% 25% 24% 25% 20% 27%
Timesjobs 15% 13% 9% 6% 13% 14%
Google 3% 2% 34% 4% 5% 5%
Yahoo 2% 2% 2% 27% 0.3% 3%
Rediff 0.6% 6% 0.4% 3% 0.3% 2%
Indiatimes 1% 2% 2% 1% 5% 2%
Jobsahead 2% 2% 0.6% 0.0% 0.8% 1%
Freshersworld 1% 0.3% 1% 2% 0.5% 1%
Jobs 0.6% 0.5% 2% 2% 0.2% 1%
Jobstreet 0.2% 0.6% 0.4% 0.7% 2% 0.8%
Jobsearch 1% 0.4% 0.0% 0.1% 0.5% 0.6%
Clickjobs 0.5% 0.4% 1% 0.0% 0.6% 0.5%
Jobsindia 0.1% 0.4% 0.3% 0.5% 0.0% 0.2%
Devnetjobs 0.4% 0.1% 0.0% 0.2% 0.0% 0.1%
Others 3% 4% 5% 6% 3% 5%
Table 104: Preferred website for job search

Preferred Website For Job Search Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 986 1,430 177 139 264 4,750
Naukri 41% 46% 23% 34% 53% 42%
Monster 27% 21% 18% 31% 21% 24%
Timesjobs 15% 13% 15% 4% 11% 14%
Google 3% 1% 35% 3% 1% 4%
Yahoo 2% 2% 1% 21% 0.4% 2%
Rediff 0.5% 5% 0.5% 0.5% 0.3% 2%
Indiatimes 0.9% 2% 0.2% 0.7% 4% 2%
Jobsahead 2% 3% 2% 0.0% 1% 2%
Freshersworld 1% 0.3% 0.2% 1% 0.7% 1%
Jobs 0.3% 0.4% 2% 0.2% 0.3% 1%
Jobstreet 0.3% 0.9% 0.0% 0.7% 2% 0.8%
Jobsearch 2% 0.3% 0.1% 0.0% 0.7% 0.6%
Clickjobs 0.8% 0.5% 0.0% 0.0% 0.8% 0.5%
Devnetjobs 0.3% 0.0% 0.1% 0.0% 0.0% 0.2%
Jobsindia 0.2% 0.5% 0.0% 1% 0.0% 0.2%
Others 4% 4% 3% 2% 3% 5%
166
Table 105: Preferred website for mobile content
Preferred Website For Mobile Content Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,850 1,318 425 371 350 5,639
Yahoo 13% 10% 7% 59% 10% 13%
Rediff 9% 31% 4% 6% 6% 13%
Google 5% 4% 66% 5% 7% 10%
Nokia 9% 11% 2% 5% 9% 9%
Indiatimes 7% 7% 5% 1% 29% 7%
Mobile9 6% 3% 1% 1% 3% 4%
Hutch 4% 3% 2% 1% 3% 3%
Ringtones 3% 2% 4% 2% 0.1% 3%
Funmaza 3% 3% 0.2% 0.6% 3% 3%
Airtel 3% 4% 0.7% 2% 3% 3%
Mobango 3% 2% 0.3% 0.6% 3% 2%
Zedge 3% 1% 0.0% 2% 3% 2%
Sify 2% 1% 0.2% 0.5% 1% 2%
Sonyericsson 1% 0.8% 0.4% 0.4% 0.4% 1%
Games 0.8% 0.4% 0.5% 0.3% 1% 0.9%
Cooltoad 0.5% 0.5% 0.2% 0.0% 0.2% 0.8%
Mobileringtones 0.7% 0.9% 0.0% 0.0% 0.1% 0.8%
Download 0.6% 0.6% 0.1% 0.3% 1% 0.7%
Masti4India 0.4% 0.9% 0.0% 0.4% 0.0% 0.7%
Freeringtones 1% 0.2% 0.0% 0.0% 0.5% 0.6%
R World 0.4% 0.6% 0.4% 0.0% 0.6% 0.6%
Santabanta 1% 0.2% 0.0% 0.1% 0.9% 0.6%
Tagtag 0.7% 0.3% 0.4% 0.4% 0.0% 0.6%
Mauj 0.7% 1% 0.0% 0.0% 0.7% 0.5%
Getjar 1% 0.2% 0.3% 0.0% 0.6% 0.5%
Samsungmobile 0.4% 0.6% 0.8% 0.0% 0.4% 0.4%
Zapak 0.2% 0.1% 0.0% 0.1% 0.5% 0.4%
Motozone 0.5% 0.4% 0.2% 0.7% 0.5% 0.4%
Cellebrum 1% 0.0% 0.0% 0.0% 0.0% 0.3%
Hungama 0.2% 0.3% 0.0% 0.0% 1% 0.3%
MSN 0.1% 0.1% 0.0% 0.1% 0.0% 0.3%
Papuyaar 0.1% 0.6% 0.0% 0.0% 0.0% 0.3%
Idea 0.5% 0.2% 0.0% 0.0% 0.0% 0.3%
Raaga 0.3% 0.1% 0.2% 0.0% 0.0% 0.2%
Dotsis 0.3% 0.1% 0.0% 0.0% 0.1% 0.2%
BSNL 0.1% 0.1% 0.3% 0.0% 1% 0.2%
Indiafm 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%
Apniisp 0.2% 0.0% 0.0% 0.2% 0.0% 0.1%
Others 18% 9% 4% 12% 9% 14%
167
Table 106: Preferred website for mobile content
Preferred Website For Mobile Content Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 793 1,155 171 138 219 3,372
Yahoo 12% 10% 10% 55% 12% 14%
Rediff 9% 28% 6% 4% 7% 13%
Nokia 10% 11% 2% 4% 10% 9%
Indiatimes 9% 9% 0.9% 3% 30% 9%
Google 4% 2% 72% 2% 6% 8%
Hutch 4% 3% 0.3% 1% 5% 4%
Mobile9 5% 3% 1% 0.0% 2% 3%
Airtel 3% 4% 2% 2% 2% 3%
Funmaza 3% 4% 0.1% 0.0% 4% 3%
Ringtones 3% 2% 0.4% 3% 0.2% 3%
Sify 2% 2% 0.4% 0.5% 2% 2%
Zedge 3% 1% 0.0% 0.0% 3% 2%
Mobango 3% 1% 0.0% 2% 3% 2%
Sonyericsson 2% 1% 0.0% 0.8% 0.1% 1%
Mobileringtones 1% 0.7% 0.0% 0.0% 0.2% 0.9%
Games 0.7% 0.3% 0.0% 0.8% 1% 0.9%
Tagtag 0.9% 0.0% 0.0% 0.0% 0.0% 0.8%
Download 0.9% 0.7% 0.3% 0.0% 0.8% 0.7%
Masti4India 0.5% 1% 0.0% 0.0% 0.0% 0.7%
R World 0.4% 0.8% 1% 0.0% 0.8% 0.7%
Mauj 0.7% 0.8% 0.0% 0.0% 0.9% 0.6%
Motozone 0.7% 0.7% 0.0% 2% 0.3% 0.6%
Cooltoad 0.1% 0.7% 0.1% 0.0% 0.3% 0.5%
Freeringtones 1% 0.0% 0.0% 0.0% 0.7% 0.5%
Santabanta 1% 0.1% 0.0% 0.3% 0.4% 0.5%
Hungama 0.2% 0.5% 0.0% 0.0% 2% 0.4%
MSN 0.2% 0.2% 0.1% 0.3% 0.0% 0.4%
Samsungmobile 0.3% 0.9% 0.2% 0.0% 0.0% 0.4%
Zapak 0.2% 0.1% 0.1% 0.2% 0.0% 0.4%
Getjar 0.6% 0.4% 0.9% 0.0% 0.5% 0.4%
Papuyaar 0.2% 0.2% 0.0% 0.0% 0.0% 0.3%
Idea 0.3% 0.3% 0.0% 0.0% 0.0% 0.3%
Cellebrum 0.8% 0.0% 0.0% 0.0% 0.0% 0.2%
Indiafm 0.0% 0.4% 0.0% 0.0% 0.0% 0.2%
Dotsis 0.3% 0.0% 0.0% 0.0% 0.0% 0.2%
BSNL 0.0% 0.1% 0.8% 0.0% 0.0% 0.2%
Apniisp 0.4% 0.0% 0.0% 0.5% 0.0% 0.2%
Raaga 0.2% 0.0% 0.1% 0.0% 0.0% 0.1%
Others 18% 9% 2% 20% 8% 14%
168
Table 107: Preferred website for sports
Preferred Website For Sports Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,881 1,340 432 377 355 6,175
Espnstarsports 38% 27% 13% 15% 32% 28%
Cricinfo 14% 11% 7% 4% 17% 14%
Yahoo 10% 9% 7% 60% 6% 12%
Rediff 5% 22% 0.4% 4% 7% 9%
Google 4% 3% 59% 3% 3% 7%
Sports 5% 2% 3% 2% 1% 4%
Indiatimes 2% 4% 1% 0.9% 11% 3%
NDTV 2% 2% 1% 0.2% 5% 2%
Cricketnext 1% 4% 0.6% 1% 3% 2%
Sify 2% 2% 0.7% 1% 2% 2%
Tensports 2% 1% 0.7% 2% 0.7% 2%
WWE 1% 3% 0.9% 0.4% 0.0% 2%
MSN 0.9% 2% 0.7% 0.6% 0.7% 2%
BBC Sports 1% 0.9% 0.0% 0.3% 1% 0.8%
Timesofindia 0.3% 0.5% 0.2% 0.0% 2% 0.8%
Iccworldcup 0.4% 0.5% 0.6% 0.4% 0.0% 0.5%
DD Sports 0.6% 0.6% 0.0% 0.5% 0.0% 0.4%
Khel 0.7% 0.4% 0.0% 0.5% 1% 0.4%
Cricbuzz 0.4% 0.1% 0.3% 0.0% 0.5% 0.3%
CNN 0.6% 0.1% 0.2% 0.0% 1% 0.3%
Zeesports 0.3% 0.2% 0.0% 0.1% 0.1% 0.1%
Others 8% 5% 4% 3% 6% 8%
169
Table 108: Preferred website for sports
Preferred Website For Sports Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 849 1,212 169 134 230 3,738
Espnstarsports 34% 28% 16% 22% 31% 29%
Cricinfo 13% 15% 4% 4% 20% 15%
Yahoo 11% 8% 7% 58% 5% 11%
Rediff 6% 18% 0.3% 4% 8% 9%
Google 5% 3% 60% 0.9% 3% 6%
Indiatimes 2% 5% 0.8% 0.6% 10% 3%
Sports 5% 1% 1% 4% 2% 3%
NDTV 3% 2% 1% 0.1% 7% 3%
Cricketnext 1% 3% 0.0% 0.0% 2% 2%
WWE 1% 4% 0.9% 0.0% 0.1% 2%
Tensports 2% 0.9% 0.0% 0.7% 0.9% 2%
MSN 1% 2% 2% 1% 0.9% 2%
Sify 1% 2% 2% 0.6% 0.7% 2%
BBC Sports 1% 1% 0.0% 0.8% 2% 1%
Timesofindia 0.3% 0.6% 0.6% 0.0% 2% 1%
Khel 1% 0.5% 0.0% 1% 0.9% 0.6%
Iccworldcup 0.4% 0.4% 0.5% 0.0% 0.0% 0.5%
Cricbuzz 0.6% 0.2% 0.8% 0.0% 0.7% 0.4%
DD Sports 0.8% 0.6% 0.0% 0.0% 0.0% 0.4%
CNN 0.8% 0.1% 0.0% 0.0% 1% 0.4%
Zeesports 0.1% 0.3% 0.0% 0.0% 0.1% 0.1%
Others 9% 4% 3% 3% 4% 8%
170
Table 109: Preferred website for travel products
Preferred Website For Travel Products Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,948 1,388 447 391 368 5,855
Makemytrip 21% 20% 3% 0.9% 26% 18%
Yatra 23% 12% 2% 13% 21% 17%
IRCTC 15% 15% 4% 4% 11% 16%
Google 5% 6% 77% 3% 2% 10%
Yahoo 4% 4% 2% 65% 1% 8%
Rediff 2% 19% 0.4% 1% 2% 5%
Indiatimes 2% 3% 0.1% 3% 18% 3%
Travelguru 4% 2% 0.6% 2% 4% 3%
Travel 2% 2% 5% 0.1% 1% 2%
Cleartrip 3% 2% 0.8% 0.3% 2% 2%
Airdeccan 2% 1% 1% 2% 0.5% 2%
Airindia 2% 0.5% 0.1% 1% 0.9% 1%
Travel India 1% 0.8% 0.4% 0.6% 1% 0.8%
Sify 0.2% 0.3% 0.0% 1% 0.0% 0.7%
Jetairways 1% 0.8% 0.3% 0.0% 1% 0.6%
Tours 1% 0.3% 0.0% 0.0% 0.1% 0.6%
Rajtravels 1% 0.3% 0.1% 0.5% 1% 0.6%
Spicejet 0.4% 0.9% 0.1% 0.0% 0.9% 0.5%
Goair 0.8% 0.7% 0.0% 0.0% 0.0% 0.4%
Flykingfisher 0.4% 0.1% 0.0% 0.0% 0.0% 0.3%
Indianairlines 0.3% 0.4% 0.0% 0.5% 0.0% 0.3%
MSN 0.3% 0.1% 0.1% 0.1% 0.0% 0.3%
Incredibleindia 0.4% 0.4% 0.0% 0.0% 0.0% 0.3%
Indiatravels 0.4% 0.1% 0.8% 0.0% 0.3% 0.2%
KSRTC 0.1% 0.1% 0.0% 0.0% 0.0% 0.2%
Hotels 0.0% 0.2% 0.1% 0.0% 0.0% 0.2%
Sitatours 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Thomascook 0.0% 0.1% 0.0% 0.0% 0.3% 0.1%
Travelocity 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Airsahara 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 9% 9% 3% 2% 7% 8%
171
Table 110: Preferred website for travel products
Preferred Website For Travel Products Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 927 1,331 171 143 282 4,123
Makemytrip 23% 22% 5% 0.5% 30% 20%
IRCTC 19% 21% 7% 6% 9% 19%
Yatra 20% 14% 4% 25% 23% 18%
Google 4% 5% 74% 4% 0.8% 8%
Yahoo 3% 2% 2% 50% 0.7% 5%
Rediff 2% 14% 0.1% 0.9% 2% 4%
Indiatimes 3% 3% 0.2% 3% 16% 3%
Travelguru 4% 2% 0.6% 5% 3% 3%
Cleartrip 4% 2% 2% 0.7% 2% 3%
Airdeccan 3% 2% 0.4% 1% 0.6% 2%
Travel 1% 2% 0.1% 0.0% 0.8% 2%
Travel India 0.5% 1% 1% 0.0% 1% 0.8%
Airindia 0.9% 0.8% 0.0% 0.6% 0.0% 0.6%
Tours 1% 0.4% 0.0% 0.0% 0.1% 0.6%
Rajtravels 1% 0.4% 0.0% 1% 0.5% 0.6%
Goair 0.7% 0.9% 0.0% 0.0% 0.0% 0.5%
Jetairways 1% 0.2% 0.1% 0.0% 0.1% 0.5%
Sify 0.3% 0.2% 0.0% 2% 0.0% 0.5%
Spicejet 0.6% 1% 0.0% 0.0% 0.7% 0.5%
Flykingfisher 0.6% 0.1% 0.0% 0.0% 0.0% 0.3%
Indianairlines 0.2% 0.2% 0.1% 0.0% 0.0% 0.3%
Indiatravels 0.5% 0.1% 0.0% 0.0% 0.4% 0.3%
MSN 0.3% 0.1% 0.0% 0.4% 0.0% 0.3%
KSRTC 0.0% 0.1% 0.0% 0.0% 0.0% 0.2%
Incredibleindia 0.2% 0.4% 0.0% 0.0% 0.1% 0.2%
Sitatours 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Thomascook 0.0% 0.1% 0.0% 0.0% 0.4% 0.1%
Travelocity 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Hotels 0.0% 0.3% 0.2% 0.0% 0.0% 0.1%
Airsahara 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 6% 7% 4% 0.4% 8% 7%
172
Table 111: Preferred website for matrimony
Preferred Website For Matrimony Ebay Rediff Google Yahoo Indiatimes All Shoppers
Sample Base 1,275 1,913 450 406 271 5,344
Agarwal2Agarwal 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Bharatmatrimony 35% 32% 12% 12% 30% 30%
Google 2% 0.7% 58% 1% 2% 5%
Indianmatrimony 0.1% 0.3% 0.1% 0.2% 0.2% 0.6%
Jeevansaathi 5% 7% 5% 3% 3% 5%
Matchmaker 0.2% 0.4% 0.0% 0.0% 0.0% 0.2%
Matrimonial 2% 1% 1% 4% 1% 1%
MSN 0.0% 0.2% 0.0% 0.3% 0.0% 0.2%
Rediff 0.8% 13% 0.8% 2% 1% 3%
Shaadi 33% 29% 11% 18% 41% 29%
Sify 0.1% 0.0% 0.5% 0.0% 0.0% 0.4%
Yahoo 5% 2% 2% 42% 1% 4%
Telugumatrimony 1% 0.7% 0.2% 0.0% 0.1% 1%
Tamilmatrimony 2% 2% 3% 3% 0.6% 3%
Simplymarry 3% 2% 0.5% 1% 6% 3%
Punjabmatrimony 0.1% 0.0% 0.0% 0.6% 0.0% 0.2%
Oriyamatrimony 0.0% 1% 0.0% 0.0% 0.0% 0.3%
Marathimatrimony 0.0% 0.5% 0.0% 0.0% 0.0% 0.2%
Keralamatrimony 0.6% 2% 0.0% 0.2% 2% 1%
Indiatimes 0.5% 0.6% 0.4% 0.7% 7% 0.8%
Hindimatrimony 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
Bengalimatrimony 0.2% 0.1% 0.0% 0.6% 0.0% 0.2%
Gujuratimatrimony 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Indiamatrimony 0.4% 1% 0.1% 5% 0.0% 0.9%
Matrimony 6% 3% 5% 3% 2% 5%
Sindhimatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Urdumatrimony 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Others 3% 2% 1% 3% 3% 4%
173
Table 112: Preferred website for matrimony
Preferred Website For Matrimony Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 744 1,117 162 134 200 3,261
Bharatmatrimony 39% 34% 10% 10% 37% 32%
Shaadi 31% 29% 14% 15% 42% 30%
Jeevansaathi 3% 8% 9% 5% 2% 5%
Matrimony 5% 3% 6% 2% 0.6% 5%
Google 1% 0.7% 52% 0.4% 0.1% 4%
Yahoo 4% 2% 0.5% 35% 1% 4%
Tamilmatrimony 3% 2% 3% 3% 0.8% 4%
Rediff 0.4% 9% 0.4% 3% 2% 3%
Simplymarry 3% 2% 0.9% 1% 5% 3%
Keralamatrimony 0.8% 3% 0.0% 0.6% 0.0% 1%
Matrimonial 2% 0.7% 0.1% 3% 0.9% 1%
Indiamatrimony 0.3% 1% 0.2% 15% 0.0% 1%
Telugumatrimony 2% 1% 0.0% 0.0% 0.1% 1%
Indianmatrimony 0.0% 0.5% 0.0% 0.0% 0.3% 0.8%
Indiatimes 0.5% 0.4% 0.2% 0.6% 6% 0.8%
Sify 0.2% 0.0% 1% 0.0% 0.0% 0.4%
Bengalimatrimony 0.4% 0.1% 0.0% 0.0% 0.0% 0.3%
Matchmaker 0.3% 0.5% 0.0% 0.0% 0.0% 0.2%
MSN 0.0% 0.3% 0.0% 0.8% 0.0% 0.2%
Marathimatrimony 0.0% 0.7% 0.0% 0.0% 0.0% 0.2%
Agarwal2Agarwal 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Punjabmatrimony 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Oriyamatrimony 0.0% 0.6% 0.0% 0.0% 0.0% 0.1%
Hindimatrimony 0.3% 0.1% 0.0% 0.0% 0.0% 0.1%
Gujuratimatrimony 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%
Sindhimatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Urdumatrimony 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 4% 2% 3% 5% 1% 4%
174
Table 113: Preferred website for financial news/info
Preferred Website For Financial News/Info Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,754 1,249 403 352 331 5,088
Moneycontrol/CNBC 16% 12% 5% 3% 20% 14%
Google 6% 6% 84% 7% 4% 12%
Yahoo 12% 9% 1% 71% 3% 11%
ICICI Direct/ICICI Bank 10% 6% 0.2% 1% 4% 7%
Rediff 4% 21% 1% 2% 3% 6%
Sharekhan 6% 5% 0.1% 2% 8% 5%
Indiatimes 4% 4% 1% 3% 18% 4%
NDTV/NDTVprofit 4% 4% 1% 0.3% 7% 4%
Economictimes 4% 4% 0.0% 0.2% 9% 3%
Stockmarket 2% 0.7% 0.0% 0.6% 0.8% 2%
NSE 2% 2% 0.0% 0.5% 1% 2%
Sify 1% 1% 0.0% 0.4% 0.1% 2%
CNN 3% 0.4% 0.0% 0.4% 2% 1%
Business 1% 0.9% 0.0% 0.6% 0.6% 1%
Indiabulls 2% 0.5% 1% 0.0% 2% 1%
Financialexpress 1% 1% 0.0% 0.0% 1% 1%
MSN 0.6% 1% 0.1% 0.1% 2% 1%
Timesofindia 0.7% 1% 0.1% 0.1% 2% 1%
Financialnews 2% 2% 0.0% 0.9% 0.1% 1%
HDFC 0.6% 1% 0.0% 0.0% 0.7% 0.9%
Kotaksecurities 0.5% 0.4% 0.0% 0.0% 0.0% 0.7%
Indiainfoline 1% 0.7% 0.0% 0.0% 0.3% 0.6%
Zeebusiness 0.8% 0.9% 0.0% 0.0% 0.5% 0.6%
Ibnlive 1% 0.0% 0.8% 0.0% 0.0% 0.6%
Efinancialnews 0.8% 0.4% 0.0% 0.2% 0.6% 0.6%
Equitymaster 0.3% 0.3% 0.4% 0.0% 1% 0.4%
Valueresearch 0.3% 0.6% 0.0% 0.0% 0.0% 0.4%
Manoramaonline 1% 0.0% 0.0% 0.1% 0.0% 0.4%
BBC 1% 1% 0.1% 0.0% 0.6% 0.4%
Reliancemoney 0.4% 0.4% 0.0% 0.0% 0.0% 0.3%
Capitalmarket 0.1% 0.2% 0.0% 0.1% 0.5% 0.2%
Karvey 0.1% 0.4% 0.1% 0.1% 0.5% 0.2%
5Paisa 0.3% 0.1% 0.0% 0.0% 0.3% 0.1%
Others 11% 12% 3% 7% 8% 14%
175
Table 114: Preferred website for financial news/info
Preferred Website For Financial News/Info Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 763 1,106 168 133 238 3,276
Moneycontrol/CNBC 18% 16% 2% 2% 24% 15%
Google 6% 6% 80% 7% 1% 10%
Yahoo 10% 6% 2% 59% 3% 8%
ICICI Direct/ICICI Bank 11% 7% 0.5% 2% 5% 8%
Rediff 4% 17% 2% 1% 3% 6%
Indiatimes 4% 6% 2% 6% 15% 5%
Sharekhan 7% 6% 0.1% 4% 10% 5%
NDTV/NDTVprofit 5% 4% 1% 0.7% 7% 4%
Economictimes 4% 3% 0.0% 0.7% 11% 4%
Sify 2% 2% 0.0% 0.5% 0.1% 2%
Stockmarket 0.9% 1% 0.1% 1% 0.5% 2%
NSE 2% 2% 0.0% 0.0% 2% 2%
Indiabulls 2% 0.6% 3% 0.0% 3% 2%
CNN 3% 0.7% 0.0% 0.0% 1% 1%
Financialexpress 1% 1% 0.0% 0.0% 1% 1%
HDFC 0.8% 1% 0.0% 0.0% 0.9% 1%
Timesofindia 0.8% 0.8% 0.4% 0.0% 2% 1%
Business 1% 1% 0.0% 0.0% 0.2% 1%
MSN 0.3% 0.9% 0.1% 0.0% 0.6% 1%
Financialnews 2% 0.2% 0.0% 2% 0.0% 1%
Kotaksecurities 0.8% 0.3% 0.0% 0.0% 0.1% 0.8%
Indiainfoline 1% 1% 0.0% 0.0% 0.1% 0.7%
Valueresearch 0.3% 0.9% 0.0% 0.0% 0.0% 0.6%
Zeebusiness 0.6% 1% 0.0% 0.0% 0.1% 0.6%
Manoramaonline 2% 0.0% 0.0% 0.2% 0.0% 0.6%
Efinancialnews 0.3% 0.6% 0.0% 0.0% 0.8% 0.6%
Equitymaster 0.2% 0.2% 0.9% 0.0% 0.0% 0.5%
Ibnlive 1% 0.1% 2% 0.0% 0.0% 0.5%
BBC 0.9% 0.2% 0.0% 0.0% 0.0% 0.4%
5Paisa 0.2% 0.1% 0.0% 0.0% 0.4% 0.2%
Capitalmarket 0.1% 0.3% 0.0% 0.0% 0.6% 0.2%
Reliancemoney 0.0% 0.3% 0.0% 0.0% 0.0% 0.2%
Karvey 0.0% 0.7% 0.0% 0.0% 0.4% 0.2%
Others 9% 14% 5% 14% 7% 13%
176
Table 115: Preferred website for cinema
Preferred Website For Cinema Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,824 1,299 419 366 345 5,536
Yahoo 10% 8% 5% 57% 5% 10%
Google 4% 4% 67% 3% 4% 8%
Bollywood 5% 4% 2% 1% 6% 6%
PVR Cinemas 6% 5% 4% 2% 14% 6%
Rediff 3% 16% 0.9% 2% 7% 5%
Indiafm 5% 6% 0.2% 2% 5% 5%
Cinema 6% 3% 1% 1% 0.4% 4%
Indiatimes 4% 4% 0.0% 2% 17% 3%
Movies 4% 2% 0.5% 3% 2% 3%
Santabanta 4% 3% 0.3% 2% 2% 3%
Tamilcinemas 2% 2% 2% 0.6% 0.1% 3%
Sify 2% 3% 0.3% 1% 3% 2%
Idlebrain 2% 1% 0.9% 1% 0.3% 2%
Indiaglitz 3% 2% 0.8% 0.6% 0.2% 2%
Imdb 3% 0.6% 0.4% 1% 0.2% 2%
Funcinemas 2% 2% 0.0% 0.0% 4% 2%
Raaga 1% 1% 5% 0.6% 0.1% 1%
Inox 1% 1% 1% 0.0% 2% 1%
Thecinema 2% 0.8% 0.0% 0.5% 2% 1%
Zeecinemas 0.7% 2% 0.3% 0.0% 0.0% 1%
Youtube 1% 1% 1% 0.0% 2% 1%
Satyamcinema 2% 0.3% 0.0% 0.3% 0.6% 1%
Adlabs 0.6% 2% 0.0% 0.2% 1% 0.9%
Galatta 1% 0.4% 0.0% 0.2% 0.0% 0.9%
Cinemax 0.8% 0.5% 0.6% 0.0% 2% 0.8%
Indiancinema 0.7% 2% 0.9% 0.1% 0.0% 0.8%
Andhravilas 0.8% 0.7% 0.0% 4% 0.0% 0.8%
Filmfare 0.2% 0.7% 0.3% 0.2% 0.5% 0.6%
Indya 0.8% 1% 0.0% 0.0% 0.1% 0.6%
MSN 0.0% 1% 0.1% 0.7% 0.7% 0.6%
Hollywood 0.4% 0.9% 0.0% 0.3% 0.8% 0.5%
NDTV 0.8% 0.1% 0.4% 0.0% 0.4% 0.5%
Teluguone 0.1% 0.7% 0.0% 2% 0.0% 0.5%
Starmovies 0.6% 0.1% 0.0% 2% 0.3% 0.5%
Musicindiaonline 1% 0.7% 0.0% 0.1% 0.1% 0.5%
Cinesouth 0.9% 0.1% 0.7% 0.2% 0.0% 0.5%
Chitraloka 0.4% 0.1% 0.0% 0.3% 0.7% 0.5%
Timesofindia 0.1% 0.0% 0.0% 0.0% 1% 0.4%
Malayalamcinema 0.6% 0.8% 0.0% 0.0% 0.0% 0.4%
Smashits 0.3% 0.3% 0.1% 0.5% 0.6% 0.3%
Yashrajfilms 0.1% 0.3% 0.0% 0.3% 0.6% 0.3%
Funmala 0.1% 0.5% 0.0% 0.0% 0.1% 0.3%
Prasad2 0.4% 0.7% 0.1% 0.1% 0.0% 0.2%
Glamsham 0.3% 0.1% 0.0% 0.0% 0.0% 0.2%
Sonypictures 0.6% 0.1% 0.0% 0.0% 0.0% 0.1%
Others 18% 14% 7% 7% 16% 17%
177
Table 116: Preferred website for cinema
Preferred Website For Cinema Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 802 1,097 170 137 226 3,336
Yahoo 8% 9% 7% 52% 4% 10%
PVR Cinemas 8% 6% 8% 4% 15% 8%
Google 5% 3% 60% 3% 4% 7%
Rediff 3% 15% 2% 3% 10% 6%
Indiafm 6% 7% 0.1% 4% 5% 5%
Bollywood 4% 4% 1% 2% 4% 5%
Indiatimes 5% 2% 0.0% 1% 17% 4%
Cinema 5% 3% 1% 2% 0.3% 3%
Imdb 5% 1% 1% 0.0% 0.2% 3%
Tamilcinemas 0.8% 2% 2% 0.0% 0.2% 3%
Santabanta 3% 2% 0.0% 2% 0.7% 3%
Movies 3% 1% 1% 0.2% 1% 2%
Sify 2% 3% 0.6% 1% 3% 2%
Funcinemas 2% 3% 0.0% 0.0% 4% 2%
Indiaglitz 3% 4% 1% 0.0% 0.3% 2%
Idlebrain 2% 0.9% 0.1% 0.0% 0.4% 2%
Thecinema 2% 1% 0.0% 1% 2% 2%
Inox 2% 0.6% 3% 0.1% 2% 2%
Satyamcinema 2% 0.5% 0.0% 0.0% 0.8% 1%
Adlabs 1% 2% 0.0% 0.0% 2% 1%
Cinemax 1% 0.6% 0.7% 0.0% 2% 1%
Galatta 1% 0.6% 0.0% 0.2% 0.0% 1%
Zeecinemas 0.9% 1% 0.7% 0.0% 0.0% 1%
MSN 0.0% 2% 0.2% 2% 0.0% 0.8%
Andhravilas 0.3% 0.1% 0.0% 11% 0.0% 0.8%
Indiancinema 0.6% 0.9% 2% 0.0% 0.0% 0.7%
Youtube 0.8% 0.7% 0.3% 0.1% 0.9% 0.7%
Hollywood 0.3% 1% 0.0% 0.0% 0.4% 0.6%
Indya 0.7% 1% 0.0% 0.0% 0.1% 0.6%
NDTV 1% 0.0% 0.0% 0.0% 0.5% 0.6%
Raaga 0.8% 0.8% 0.0% 0.0% 0.0% 0.5%
Starmovies 1% 0.1% 0.0% 0.0% 0.1% 0.5%
Filmfare 0.0% 0.6% 0.8% 0.0% 0.6% 0.4%
Teluguone 0.1% 0.8% 0.0% 4% 0.0% 0.4%
Malayalamcinema 0.8% 0.4% 0.0% 0.0% 0.0% 0.4%
Smashits 0.1% 0.6% 0.2% 0.0% 0.1% 0.3%
Timesofindia 0.1% 0.0% 0.0% 0.0% 1% 0.3%
Prasad2 0.7% 0.2% 0.0% 0.0% 0.0% 0.3%
Musicindiaonline 0.1% 1% 0.0% 0.0% 0.0% 0.3%
Glamsham 0.5% 0.1% 0.0% 0.0% 0.0% 0.3%
Funmala 0.1% 0.8% 0.0% 0.0% 0.1% 0.3%
Chitraloka 0.5% 0.0% 0.0% 0.7% 0.9% 0.3%
Yashrajfilms 0.2% 0.4% 0.0% 0.1% 0.8% 0.2%
Sonypictures 0.4% 0.0% 0.0% 0.0% 0.0% 0.2%
Cinesouth 0.0% 0.1% 0.0% 0.1% 0.0% 0.1%
Others 17% 16% 7% 6% 17% 16%
178
Table 117: Preferred website for online share/stock trading
Preferred Website For Online Share/Stock Trading Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 378 270 87 76 72 1,364
ICICI Direct 40% 34% 13% 22% 32% 37%
Sherkhan 25% 30% 22% 16% 22% 22%
Indiabulls 5% 6% 24% 0.6% 12% 7%
Religare 2% 0.4% 11% 3% 5% 4%
BSE 2% 6% 0.0% 0.0% 0.0% 3%
5Paisa 3% 4% 0.0% 21% 3% 3%
Geojit 3% 4% 0.0% 0.0% 5% 3%
hdfcsec 2% 3% 0.0% 2% 2% 2%
NSE 1% 3% 3% 7% 2% 2%
Reliancemoney 1% 0.6% 0.0% 0.0% 0.6% 2%
Angeltrade 0.5% 0.5% 0.0% 0.0% 0.0% 0.6%
Karvy 0.5% 0.3% 0.0% 0.0% 0.0% 0.5%
Others 11% 6% 27% 30% 10% 11%
179
Table 118: Preferred website for online share/stock trading
Preferred Website For Online Share/Stock Trading Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 289 314 15 14 89 1,056
ICICI Direct 41% 36% 17% 45% 35% 39%
Sherkhan 26% 28% 4% 30% 23% 23%
Indiabulls 6% 6% 31% 0.0% 12% 7%
Geojit 3% 5% 0.0% 0.0% 6% 3%
5Paisa 4% 5% 0.0% 7% 1% 3%
BSE 1% 7% 0.0% 0.0% 0.0% 3%
hdfcsec 2% 3% 0.0% 2% 2% 3%
Religare 2% 0.5% 14% 0.0% 5% 2%
NSE 0.6% 1% 4% 0.0% 2% 1%
Reliancemoney 0.2% 0.7% 0.0% 0.0% 0.0% 0.9%
Karvy 0.5% 0.4% 0.0% 0.0% 0.0% 0.6%
Angeltrade 0.6% 0.6% 0.0% 0.0% 0.0% 0.4%
Others 9% 5% 31% 16% 9% 10%
180
Table 119: Preferred website for games
Preferred Website For Games Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,862 1,326 428 373 352 5,938
Zapak 18% 18% 10% 6% 19% 18%
Yahoo 19% 18% 4% 66% 11% 18%
Google 4% 3% 66% 4% 7% 8%
Games 8% 5% 4% 6% 4% 7%
Miniclip 5% 3% 3% 2% 5% 4%
Rediff 1% 12% 0.7% 3% 1% 4%
Indiagames 3% 5% 0.0% 0.1% 4% 3%
Contest2Win 5% 3% 0.0% 0.0% 6% 3%
Indiatimes 2% 2% 0.1% 1% 10% 2%
MSN 0.7% 2% 0.4% 0.7% 0.8% 2%
Onlinegames 2% 2% 2% 0.5% 2% 2%
Download 2% 2% 0.3% 0.4% 0.1% 1%
Easports 1% 1% 0.2% 0.0% 1% 1%
Cricinfo 1% 1% 0.2% 0.0% 1% 1%
Freeonlinegames 1% 0.8% 0.1% 0.3% 0.5% 0.9%
Bigfishgames 0.8% 0.1% 0.3% 0.0% 4% 0.9%
Games2win 0.3% 0.6% 0.0% 0.2% 3% 0.8%
Sify 0.4% 0.7% 0.1% 0.0% 0.6% 0.7%
Cartoonnetwork 0.3% 0.2% 1% 0.0% 0.0% 0.6%
Funmaza 0.3% 0.9% 0.1% 0.5% 1% 0.6%
Hungama 0.6% 0.6% 0.0% 0.0% 1% 0.6%
Freegames 1% 0.6% 0.3% 0.0% 0.0% 0.5%
Gamespot 0.6% 0.3% 0.0% 0.5% 0.0% 0.5%
Realarcade 0.2% 0.4% 0.2% 0.9% 2% 0.5%
Funtoosh 0.2% 0.5% 0.0% 0.0% 0.0% 0.4%
Stickcricket 0.5% 0.4% 0.1% 0.1% 0.8% 0.4%
Santabanta 0.4% 0.4% 0.1% 0.2% 0.1% 0.4%
Gamesonline 0.4% 0.1% 0.2% 0.0% 0.9% 0.4%
Gamehouse 1% 0.1% 0.0% 0.0% 0.0% 0.3%
Sports 0.3% 0.4% 0.0% 0.1% 0.0% 0.3%
Gamezone 0.2% 0.3% 0.1% 0.0% 0.4% 0.2%
Toondisneyindia 0.2% 0.2% 0.3% 0.5% 0.0% 0.2%
Playgames 0.4% 0.2% 0.1% 0.2% 0.3% 0.2%
Gamesworld 0.4% 0.1% 0.3% 0.0% 0.0% 0.2%
Arcade 0.5% 0.1% 0.0% 0.0% 0.0% 0.2%
Others 18% 16% 6% 7% 13% 17%
181
Table 120: Preferred website for games
Preferred Website For Games Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 799 1,171 172 137 220 3,473
Yahoo 21% 21% 5% 61% 10% 19%
Zapak 18% 19% 7% 3% 20% 17%
Google 5% 3% 57% 7% 8% 8%
Games 6% 6% 9% 14% 2% 7%
Miniclip 6% 3% 4% 2% 7% 5%
Contest2Win 4% 2% 0.0% 0.0% 7% 3%
Rediff 0.9% 10% 2% 3% 1% 3%
Indiagames 3% 3% 0.0% 0.2% 4% 3%
Indiatimes 2% 2% 0.2% 1% 9% 2%
MSN 0.5% 2% 0.9% 2% 1% 2%
Onlinegames 2% 2% 0.8% 0.0% 0.4% 2%
Download 2% 1% 0.1% 0.0% 0.1% 2%
Cricinfo 1% 2% 0.4% 0.0% 1% 1%
Easports 1% 1% 0.0% 0.0% 0.3% 1%
Sify 0.5% 1% 0.2% 0.0% 0.7% 0.9%
Bigfishgames 0.9% 0.2% 0.7% 0.0% 5% 0.9%
Gamehouse 2% 0.1% 0.0% 0.0% 0.0% 0.6%
Realarcade 0.3% 0.2% 0.0% 0.0% 3% 0.6%
Games2win 0.0% 0.9% 0.0% 0.5% 4% 0.6%
Cartoonnetwork 0.6% 0.3% 3% 0.0% 0.0% 0.5%
Freegames 0.5% 0.3% 0.9% 0.0% 0.0% 0.5%
Freeonlinegames 0.6% 0.2% 0.4% 0.8% 0.7% 0.5%
Funmaza 0.4% 0.8% 0.1% 0.0% 1% 0.5%
Gamespot 0.4% 0.4% 0.0% 1% 0.0% 0.5%
Hungama 0.5% 0.5% 0.0% 0.1% 1% 0.5%
Stickcricket 0.4% 0.7% 0.1% 0.0% 0.1% 0.4%
Santabanta 0.7% 0.4% 0.0% 0.4% 0.0% 0.4%
Gamesonline 0.4% 0.1% 0.0% 0.0% 0.6% 0.4%
Playgames 0.5% 0.3% 0.1% 0.0% 0.4% 0.3%
Gamezone 0.1% 0.2% 0.0% 0.0% 0.6% 0.2%
Sports 0.1% 0.1% 0.0% 0.2% 0.0% 0.2%
Toondisneyindia 0.3% 0.1% 0.8% 0.2% 0.0% 0.2%
Gamesworld 0.2% 0.1% 0.9% 0.0% 0.0% 0.2%
Arcade 0.3% 0.1% 0.0% 0.0% 0.0% 0.2%
Funtoosh 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
Others 18% 16% 7% 3% 12% 17%
182
Table 121: Preferred website for online shopping
Preferred Website For Online Shopping Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,498 1,779 574 501 472 7,261
Ebay 100% 0.0% 0.0% 0.0% 0.0% 34%
Rediff 0.0% 100% 0.0% 0.0% 0.0% 25%
Google 0.0% 0.0% 100% 0.0% 0.0% 8%
Yahoo 0.0% 0.0% 0.0% 100% 0.0% 7%
Indiatimes 0.0% 0.0% 0.0% 0.0% 100% 7%
Futurebazaar 0.0% 0.0% 0.0% 0.0% 0.0% 6%
Sify 0.0% 0.0% 0.0% 0.0% 0.0% 2%
Shopping 0.0% 0.0% 0.0% 0.0% 0.0% 2%
Indiaplaza 0.0% 0.0% 0.0% 0.0% 0.0% 1%
Onlineshopping 0.0% 0.0% 0.0% 0.0% 0.0% 1%
Amazon 0.0% 0.0% 0.0% 0.0% 0.0% 0.9%
MSN 0.0% 0.0% 0.0% 0.0% 0.0% 0.7%
Timesofindia 0.0% 0.0% 0.0% 0.0% 0.0% 0.3%
Others 0.0% 0.0% 0.0% 0.0% 0.0% 6%
Table 122: Preferred website for online shopping

Preferred Website For Online Shopping Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 4,166
Ebay 100% 0.0% 0.0% 0.0% 0.0% 38%
Rediff 0.0% 100% 0.0% 0.0% 0.0% 27%
Indiatimes 0.0% 0.0% 0.0% 0.0% 100% 9%
Google 0.0% 0.0% 100% 0.0% 0.0% 6%
Futurebazaar 0.0% 0.0% 0.0% 0.0% 0.0% 5%
Yahoo 0.0% 0.0% 0.0% 100% 0.0% 4%
Sify 0.0% 0.0% 0.0% 0.0% 0.0% 2%
Indiaplaza 0.0% 0.0% 0.0% 0.0% 0.0% 2%
Amazon 0.0% 0.0% 0.0% 0.0% 0.0% 2%
Shopping 0.0% 0.0% 0.0% 0.0% 0.0% 1%
Onlineshopping 0.0% 0.0% 0.0% 0.0% 0.0% 0.8%
MSN 0.0% 0.0% 0.0% 0.0% 0.0% 0.6%
Timesofindia 0.0% 0.0% 0.0% 0.0% 0.0% 0.5%
Others 0.0% 0.0% 0.0% 0.0% 0.0% 4%
183
Table 123: Preferred website for online news
Preferred Website For Online News Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,045 1,457 470 410 386 6,862
Yahoo 12% 8% 10% 63% 3% 13%
NDTV 13% 14% 3% 2% 21% 13%
Rediff 6% 22% 6% 9% 11% 10%
Google 6% 4% 64% 3% 4% 8%
Indiatimes 10% 7% 1% 4% 18% 8%
Aajtak 4% 4% 2% 1% 5% 5%
BBC 6% 4% 2% 2% 2% 5%
Timesofindia 3% 2% 1% 1% 9% 4%
CNN 5% 3% 0.2% 1% 4% 4%
Ibnlive 4% 2% 1% 0.4% 7% 3%
MSN 5% 3% 0.1% 1% 1% 3%
Manoramaonline 2% 2% 0.1% 2% 1% 3%
Thehindu 3% 1% 0.4% 1% 0.5% 2%
Sify 0.9% 2% 1% 0.7% 3% 2%
Zeenews 2% 1% 0.0% 1% 0.9% 2%
Eenadu 2% 3% 0.4% 0.8% 0.0% 2%
CNBC 1% 1% 0.4% 0.7% 0.2% 1%
Jagran 0.6% 2% 0.1% 0.1% 0.6% 1%
Dinamalar 0.5% 0.2% 0.1% 0.0% 0.1% 0.9%
Starnews 0.6% 0.6% 0.9% 1% 0.1% 0.7%
Times 0.5% 0.5% 0.1% 0.3% 0.5% 0.7%
DD News 0.5% 1% 0.5% 0.5% 0.6% 0.6%
Hindustantimes 0.8% 0.6% 0.0% 0.0% 0.2% 0.6%
TV9 0.2% 1% 0.2% 0.0% 1% 0.6%
Moneycontrol 0.8% 0.1% 0.0% 0.1% 0.7% 0.6%
Economictimes 0.6% 0.1% 0.1% 0.1% 1% 0.4%
Midday 0.4% 0.3% 0.0% 0.0% 0.0% 0.3%
Hinduonnet 0.2% 0.4% 0.0% 0.0% 0.2% 0.2%
Esakal 0.3% 0.5% 0.1% 0.0% 0.7% 0.2%
Webduniya 0.2% 0.2% 0.0% 0.0% 0.0% 0.1%
Others 10% 9% 4% 3% 4% 8%
184
Table 124: Preferred website for online news
Preferred Website For Online News Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 958 1,390 169 138 270 4,260
NDTV 14% 14% 5% 2% 23% 14%
Yahoo 12% 8% 11% 58% 3% 11%
Rediff 7% 21% 4% 14% 13% 11%
Indiatimes 9% 9% 2% 9% 17% 9%
Google 6% 3% 55% 3% 4% 7%
BBC 7% 3% 3% 2% 1% 5%
CNN 7% 4% 0.0% 0.8% 5% 5%
Aajtak 3% 5% 3% 0.0% 4% 4%
Timesofindia 4% 3% 2% 0.3% 10% 4%
Ibnlive 5% 1% 3% 0.2% 5% 4%
Thehindu 4% 2% 1% 0.0% 0.7% 3%
MSN 3% 3% 0.1% 2% 0.0% 3%
Eenadu 2% 3% 0.3% 0.8% 0.0% 2%
Sify 0.9% 2% 0.0% 0.5% 4% 2%
CNBC 2% 1% 0.1% 2% 0.2% 1%
Zeenews 1% 1% 0.0% 0.1% 1% 1%
Dinamalar 0.2% 0.1% 0.0% 0.0% 0.2% 1%
Jagran 0.9% 2% 0.0% 0.3% 0.8% 1%
Times 0.5% 0.5% 0.1% 0.0% 0.7% 0.9%
TV9 0.0% 0.0% 0.0% 0.0% 0.3% 0.7%
Moneycontrol 1% 0.1% 0.0% 0.0% 0.8% 0.7%
Economictimes 0.4% 0.2% 0.4% 0.2% 2% 0.5%
Hindustantimes 0.4% 1% 0.0% 0.0% 0.3% 0.5%
Starnews 0.3% 0.3% 1% 0.0% 0.2% 0.5%
DD News 0.1% 0.6% 0.8% 0.0% 0.0% 0.4%
Hinduonnet 0.2% 0.7% 0.0% 0.0% 0.3% 0.3%
Midday 0.5% 0.4% 0.0% 0.0% 0.0% 0.3%
Esakal 0.3% 0.3% 0.0% 0.0% 0.1% 0.2%
Webduniya 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Others 8% 9% 10% 3% 3% 8%
185
Table 125: Preferred website for friendship/dating
Preferred Website For Friendship/Dating Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,830 1,303 420 367 346 5,673
Orkut 45% 27% 15% 13% 27% 37%
Yahoo 22% 21% 11% 71% 23% 22%
Google 3% 4% 66% 0.9% 6% 7%
Rediff 3% 23% 2% 3% 5% 7%
Fropper 3% 3% 1% 2% 7% 3%
Indiatimes 2% 2% 0.0% 0.0% 15% 2%
Date 3% 2% 0.7% 0.9% 2% 2%
Hi5 3% 1% 0.3% 0.0% 6% 2%
Adultfriendfinder 2% 2% 0.3% 0.0% 0.2% 2%
Friendfinder 2% 2% 0.3% 0.6% 1% 2%
Friends 0.8% 0.8% 0.4% 0.0% 0.2% 1%
Tagged 0.9% 0.3% 0.0% 0.0% 2% 1%
Friendship 0.8% 0.9% 0.0% 0.1% 0.5% 0.9%
MSN 0.6% 0.5% 0.3% 1% 0.1% 0.8%
Desimartini 0.2% 0.4% 0.0% 0.0% 0.0% 0.5%
Sify 0.2% 0.5% 0.0% 0.6% 0.1% 0.4%
Batchmates 0.8% 0.7% 0.0% 0.0% 0.9% 0.4%
Friendster 0.3% 0.1% 0.0% 0.0% 0.1% 0.3%
Match 0.3% 0.1% 0.0% 0.0% 0.0% 0.1%
Others 8% 9% 2% 8% 5% 10%
186
Table 126: Preferred website for friendship/dating
Preferred Website For Friendship/Dating Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 786 1,116 171 135 198 3,290
Orkut 48% 29% 18% 16% 28% 36%
Yahoo 19% 22% 13% 66% 23% 22%
Rediff 3% 18% 3% 2% 5% 7%
Google 3% 2% 61% 0.3% 6% 6%
Fropper 4% 5% 2% 0.7% 8% 4%
Indiatimes 3% 2% 0.0% 0.0% 15% 3%
Adultfriendfinder 3% 3% 0.0% 0.0% 0.3% 2%
Date 2% 1% 0.1% 0.0% 2% 2%
Friendfinder 2% 2% 0.0% 0.9% 2% 2%
Hi5 2% 0.8% 0.0% 0.0% 5% 2%
MSN 0.8% 0.8% 0.8% 1% 0.2% 1%
Friendship 0.4% 1% 0.0% 0.0% 0.0% 0.9%
Friends 0.8% 1% 1% 0.0% 0.3% 0.8%
Tagged 0.6% 0.5% 0.0% 0.1% 0.7% 0.8%
Batchmates 1% 1% 0.0% 0.0% 1% 0.6%
Sify 0.4% 0.2% 0.0% 0.5% 0.1% 0.4%
Friendster 0.4% 0.1% 0.0% 0.0% 0.1% 0.4%
Desimartini 0.3% 0.4% 0.0% 0.0% 0.0% 0.3%
Match 0.4% 0.1% 0.0% 0.0% 0.0% 0.2%
Others 7% 10% 2% 12% 4% 11%
187
Table 127: Preferred website for music
Preferred Website For Music Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,948 1,387 447 391 368 6,521
Raaga 23% 24% 9% 11% 26% 23%
Yahoo 10% 9% 4% 53% 6% 9%
Google 2% 3% 56% 6% 4% 6%
Cooltoad 5% 4% 3% 2% 6% 5%
Musicindiaonline 5% 5% 2% 0.1% 4% 5%
Music 5% 2% 2% 2% 4% 4%
Mp3 3% 3% 1% 3% 3% 3%
Rediff 1% 12% 2% 2% 1% 3%
Tamilsongs 4% 1% 0.2% 1% 0.2% 2%
Youtube 2% 1% 0.5% 0.9% 2% 2%
Papuyaar 2% 2% 0.0% 1% 1% 2%
Smashits 2% 1% 0.8% 0.9% 2% 2%
Songs 0.6% 1% 0.8% 1% 3% 1%
Livewire 2% 0.6% 0.0% 0.0% 2% 1%
Indiatimes 1% 1% 0.1% 0.5% 10% 1%
Mtv 2% 1% 0.1% 0.0% 2% 1%
Apniisp 0.7% 0.9% 0.9% 0.3% 1% 1%
Dishant 0.9% 0.9% 1% 0.0% 0.1% 1%
Bollywoodmusic 1% 0.7% 0.1% 1% 0.6% 1%
Sify 0.4% 1% 0.1% 0.5% 3% 1%
Pz10 0.9% 0.2% 0.0% 0.0% 0.0% 1%
Indiafm 0.7% 2% 0.0% 0.5% 0.9% 0.9%
Bollyexpress 0.7% 0.8% 0.0% 0.3% 1% 0.9%
Andhravilas 0.6% 0.6% 0.0% 0.0% 0.0% 0.9%
Musiconline 0.6% 2% 1% 0.2% 0.9% 0.8%
Bollyfm 0.8% 2% 0.0% 0.0% 0.1% 0.7%
Funmaza 0.9% 0.5% 0.1% 0.1% 0.5% 0.7%
123music 0.9% 0.5% 0.3% 0.3% 0.0% 0.7%
Realplayer 0.5% 0.9% 0.1% 0.2% 2% 0.6%
Okesite 0.4% 0.4% 4% 0.5% 0.3% 0.6%
Indianmusic 0.3% 0.7% 0.6% 0.0% 0.0% 0.5%
MSN 0.4% 0.5% 0.3% 1% 0.0% 0.5%
Itunes 0.7% 0.3% 0.0% 0.0% 0.8% 0.5%
Emusic 3% 0.5% 0.1% 0.0% 0.0% 0.5%
Mag4U 0.1% 0.8% 0.2% 0.4% 0.2% 0.4%
Timesmusic 0.2% 0.1% 0.0% 0.2% 0.0% 0.4%
Musicmazaa 0.5% 0.3% 0.0% 0.4% 0.3% 0.4%
Downloads 0.4% 0.5% 0.1% 0.1% 2% 0.4%
Tamilmp3world 0.2% 0.1% 0.6% 0.4% 0.0% 0.3%
Radiomirchi 0.0% 0.8% 0.0% 0.7% 0.2% 0.3%
Desimusic 0.4% 0.5% 0.3% 0.0% 0.0% 0.3%
Telgusongs 0.1% 0.5% 0.2% 0.8% 0.0% 0.2%
Sonymusic 0.5% 0.1% 0.0% 0.0% 0.1% 0.2%
Musicworld 0.1% 0.1% 0.0% 0.4% 0.0% 0.2%
Desiweb 0.2% 0.2% 0.0% 0.0% 0.0% 0.1%
Others 14% 9% 8% 6% 10% 13%
188
Table 128: Preferred website for music
Preferred Website For Music Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 875 1,219 172 141 236 3,802
Raaga 24% 27% 12% 16% 29% 24%
Yahoo 10% 9% 2% 51% 5% 9%
Google 2% 3% 50% 4% 4% 6%
Cooltoad 6% 5% 0.8% 2% 7% 6%
Musicindiaonline 5% 6% 0.0% 0.0% 4% 5%
Music 6% 3% 2% 0.0% 3% 4%
Rediff 1% 10% 3% 3% 1% 3%
Tamilsongs 4% 0.9% 0.3% 2% 0.3% 3%
Mp3 3% 3% 0.0% 5% 0.4% 2%
Youtube 2% 1% 1% 3% 0.2% 2%
Papuyaar 1% 3% 0.0% 0.0% 1% 2%
Smashits 2% 2% 0.0% 0.0% 0.9% 2%
Livewire 3% 0.6% 0.0% 0.0% 2% 2%
Indiatimes 1% 1% 0.2% 1% 10% 2%
Mtv 2% 2% 0.0% 0.0% 3% 2%
Musiconline 1% 2% 4% 0.1% 0.9% 1%
Dishant 0.5% 1% 4% 0.0% 0.2% 0.9%
Sify 0.6% 0.7% 0.0% 0.5% 4% 0.9%
Songs 0.5% 0.6% 0.0% 0.5% 3% 0.9%
Bollyexpress 0.5% 0.6% 0.0% 1% 2% 0.9%
Indiafm 0.9% 1% 0.0% 0.0% 0.0% 0.8%
Bollyfm 0.8% 1% 0.0% 0.0% 0.1% 0.7%
Bollywoodmusic 0.7% 0.9% 0.0% 0.3% 0.8% 0.7%
MSN 0.5% 0.6% 0.8% 2% 0.0% 0.7%
Realplayer 0.5% 1% 0.1% 0.6% 2% 0.7%
Funmaza 1% 0.4% 0.4% 0.0% 0.6% 0.7%
Apniisp 0.3% 1% 2% 0.0% 0.7% 0.6%
Pz10 0.9% 0.3% 0.0% 0.0% 0.0% 0.6%
Okesite 0.2% 0.0% 8% 0.8% 0.3% 0.6%
Itunes 1% 0.4% 0.0% 0.0% 0.6% 0.6%
123music 0.7% 0.1% 0.7% 0.0% 0.0% 0.6%
Indianmusic 0.4% 0.8% 0.2% 0.0% 0.1% 0.5%
Timesmusic 0.3% 0.1% 0.0% 0.0% 0.0% 0.5%
Emusic 0.6% 0.5% 0.4% 0.0% 0.0% 0.5%
Downloads 0.7% 0.4% 0.0% 0.2% 0.7% 0.5%
Sonymusic 0.8% 0.2% 0.0% 0.0% 0.1% 0.4%
Andhravilas 0.3% 0.1% 0.0% 0.0% 0.0% 0.4%
Mag4U 0.1% 0.6% 0.6% 0.0% 0.0% 0.3%
Radiomirchi 0.0% 0.9% 0.0% 0.6% 0.3% 0.3%
Musicworld 0.1% 0.1% 0.0% 1% 0.0% 0.3%
Musicmazaa 0.1% 0.2% 0.0% 0.0% 0.5% 0.3%
Desimusic 0.1% 0.8% 0.0% 0.0% 0.0% 0.3%
Telgusongs 0.1% 0.6% 0.4% 0.0% 0.0% 0.2%
Tamilmp3world 0.3% 0.1% 1% 0.0% 0.0% 0.2%
Desiweb 0.1% 0.3% 0.0% 0.0% 0.0% 0.1%
Others 14% 6% 7% 6% 13% 12%
189
Table 129: Preferred info search engine - local language
Preferred Info Search Engine - Local Language Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,088 775 250 218 206 3,153
Google 73% 73% 97% 81% 71% 75%
Guruji 1% 2% 0.0% 0.0% 2% 2%
Manoramaonline 2% 2% 1% 7% 4% 2%
Kerala 2% 1% 0.0% 0.0% 1% 2%
Eenadu 3% 1% 0.0% 0.0% 0.0% 1%
Khoj 2% 0.7% 0.1% 0.2% 0.2% 1%
Webduniya 2% 2% 0.0% 0.9% 0.6% 1%
Webulagam 1% 0.2% 0.0% 2% 0.0% 0.7%
Jagran 0.0% 1% 0.1% 0.0% 1% 0.5%
Chennaionline 0.6% 0.1% 0.0% 1% 0.0% 0.4%
MSN 0.0% 0.3% 0.1% 0.2% 0.0% 0.3%
Others 14% 17% 2% 8% 20% 14%
Table 130: Preferred info search engine - local language

Preferred Info Search Engine - Local Language Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 509 654 157 48 124 1,957
Google 73% 71% 97% 94% 75% 72%
Kerala 2% 2% 0.0% 0.0% 2% 2%
Guruji 1% 2% 0.0% 0.0% 2% 2%
Khoj 3% 0.9% 0.2% 0.0% 0.2% 2%
Eenadu 2% 2% 0.0% 0.0% 0.0% 2%
Webduniya 2% 0.9% 0.0% 0.0% 0.8% 1%
Webulagam 0.5% 0.2% 0.1% 0.0% 0.0% 0.6%
MSN 0.0% 0.5% 0.1% 0.4% 0.0% 0.5%
Jagran 0.0% 1% 0.0% 0.0% 2% 0.4%
Chennaionline 0.2% 0.1% 0.0% 0.0% 0.0% 0.3%
Others 15% 17% 2% 3% 15% 16%
190
Table 131: Preferred website for real estate
Preferred Website For Real Estate Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,573 1,120 361 316 297 4,191
Google 11% 9% 81% 7% 7% 16%
Magicbricks 16% 12% 2% 2% 23% 15%
Yahoo 13% 11% 2% 69% 4% 12%
99acres 13% 11% 2% 2% 17% 11%
Realestates 14% 7% 1% 3% 6% 10%
Rediff 3% 25% 0.6% 3% 2% 7%
Indiaproperty 5% 6% 0.4% 2% 4% 6%
Property 4% 3% 4% 0.4% 5% 3%
Indiatimes 1% 3% 0.1% 1% 18% 3%
Sulekha 0.9% 1% 0.3% 0.1% 1% 1%
Sify 0.3% 0.5% 0.0% 0.0% 3% 1%
Manoramaonline 1% 0.1% 0.0% 0.5% 0.0% 0.6%
MSN 0.6% 0.3% 0.3% 0.1% 0.2% 0.5%
Realtor 0.9% 0.1% 0.0% 0.0% 0.0% 0.4%
NDTV 0.3% 0.3% 0.0% 0.0% 0.6% 0.4%
Indiabulls 0.6% 0.0% 1% 0.0% 0.0% 0.4%
Chennaionline 0.2% 0.4% 0.0% 0.5% 0.0% 0.4%
Keralarealestate 0.2% 0.8% 0.0% 0.2% 0.0% 0.2%
Others 15% 10% 5% 9% 11% 12%
Table 132: Preferred website for real estate

Preferred Website For Real Estate Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 652 967 166 133 191 2,702
Magicbricks 20% 17% 3% 1% 25% 17%
Google 12% 8% 74% 7% 5% 14%
99acres 13% 15% 3% 4% 20% 13%
Yahoo 9% 8% 3% 63% 3% 10%
Realestates 11% 4% 3% 0.5% 4% 9%
Rediff 3% 19% 0.2% 1% 2% 6%
Indiaproperty 7% 8% 0.7% 0.0% 5% 6%
Property 3% 3% 0.1% 0.0% 5% 3%
Indiatimes 2% 3% 0.2% 0.6% 14% 3%
Sify 0.5% 0.6% 0.0% 0.0% 3% 2%
Sulekha 1% 2% 0.8% 0.0% 0.3% 1%
Manoramaonline 2% 0.0% 0.0% 0.6% 0.1% 0.8%
Realtor 1% 0.2% 0.0% 0.0% 0.0% 0.6%
Chennaionline 0.3% 0.5% 0.0% 0.0% 0.0% 0.5%
NDTV 0.5% 0.4% 0.0% 0.0% 0.1% 0.4%
MSN 0.2% 0.1% 0.9% 0.4% 0.0% 0.4%
Indiabulls 0.3% 0.0% 3% 0.0% 0.0% 0.3%
Keralarealestate 0.0% 0.2% 0.0% 0.6% 0.0% 0.1%
Others 14% 11% 8% 21% 13% 14%
191
Table 133: Preferred info search engine - English
Preferred Info Search Engine - English Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,966 1,400 451 394 371 6,456
Google 77% 73% 92% 39% 87% 77%
Yahoo 9% 7% 5% 57% 4% 9%
English 3% 1% 0.0% 1% 0.5% 3%
Rediff 0.7% 11% 0.5% 0.5% 0.5% 2%
Wikipedia 2% 0.8% 0.4% 0.6% 0.7% 1%
Dictionary 1% 1% 0.7% 0.0% 0.6% 1%
MSN 0.9% 0.5% 0.4% 0.5% 0.3% 0.8%
Indiatimes 0.1% 0.4% 0.3% 0.0% 6% 0.5%
BBC 0.7% 0.1% 0.1% 0.0% 0.0% 0.5%
Timesofindia 0.3% 0.3% 0.0% 0.0% 0.0% 0.3%
Sify 0.1% 0.2% 0.0% 0.2% 0.0% 0.3%
Altavista 0.2% 0.5% 1% 0.0% 0.0% 0.3%
Others 5% 4% 0.4% 0.6% 2% 4%
Table 134: Preferred info search engine - English

Preferred Info Search Engine - English Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 921 1,273 173 132 258 3,966
Google 79% 78% 88% 51% 90% 78%
Yahoo 8% 6% 8% 47% 3% 8%
English 3% 1% 0.0% 0.0% 0.3% 3%
Rediff 0.3% 8% 0.1% 0.1% 0.6% 2%
Dictionary 1% 2% 0.5% 0.0% 0.8% 1%
Wikipedia 2% 0.8% 0.0% 0.0% 0.9% 1%
MSN 1% 0.4% 1% 1% 0.1% 1%
BBC 0.4% 0.0% 0.0% 0.0% 0.0% 0.6%
Indiatimes 0.1% 0.4% 0.0% 0.0% 3% 0.5%
Sify 0.2% 0.1% 0.0% 0.5% 0.0% 0.4%
Timesofindia 0.4% 0.2% 0.0% 0.0% 0.0% 0.3%
Altavista 0.2% 0.6% 1% 0.1% 0.0% 0.3%
Others 4% 3% 0.9% 0.3% 1% 4%
192
Table 135: Preferred website for instant messaging
Preferred Website For Instant Messaging Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,036 1,450 468 408 385 6,945
Yahoo 69% 57% 36% 89% 52% 63%
Google Talk 11% 10% 58% 4% 17% 14%
Rediffbol 8% 23% 2% 3% 9% 10%
MSN 7% 6% 1% 2% 10% 6%
Orkut 2% 1% 1% 0.5% 3% 2%
Meebo 1% 2% 0.2% 0.0% 0.5% 1%
Skype 0.8% 0.6% 0.0% 0.0% 0.0% 0.7%
Indiatimes 0.2% 0.2% 0.1% 0.0% 6% 0.5%
AIM 0.4% 0.3% 0.0% 0.2% 1% 0.3%
Others 2% 1% 0.6% 1% 2% 3%
Table 136: Preferred website for instant messaging

Preferred Website For Instant Messaging Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 983 1,316 174 139 253 4,121
Yahoo 69% 59% 40% 87% 52% 62%
Google Talk 11% 10% 52% 4% 17% 15%
Rediffbol 6% 19% 3% 2% 8% 9%
MSN 8% 6% 1% 5% 13% 7%
Meebo 1% 3% 0.0% 0.0% 0.1% 2%
Orkut 1% 1% 2% 0.0% 2% 2%
Skype 1% 0.8% 0.0% 0.0% 0.0% 0.9%
Indiatimes 0.3% 0.2% 0.2% 0.0% 5% 0.6%
AIM 0.4% 0.4% 0.0% 0.0% 1% 0.4%
Others 2% 1% 1% 2% 2% 2%
193
Table 137: Preferred website for social networking/communities
Preferred Website For Social Networking/Communities Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,398 996 321 280 264 4,300
Orkut 66% 59% 94% 24% 65% 65%
Yahoo 14% 17% 2% 71% 10% 15%
MSN 0.7% 2% 0.5% 0.6% 3% 1%
Friends 0.3% 0.3% 0.0% 0.0% 0.0% 1%
Myspace 2% 0.4% 0.0% 0.0% 0.9% 0.7%
Hi5 0.5% 1% 0.4% 0.0% 4% 0.7%
Communities 1% 0.3% 0.0% 0.0% 0.0% 0.7%
Tagged 0.8% 0.4% 0.0% 0.5% 0.3% 0.4%
Linkedin 0.3% 0.7% 0.0% 0.0% 0.8% 0.4%
Bharatstudent 0.7% 0.5% 0.0% 0.0% 0.0% 0.4%
Ryze 0.3% 0.2% 0.0% 0.0% 1% 0.3%
Fropper 0.4% 0.6% 0.0% 0.0% 0.6% 0.3%
Others 14% 17% 3% 4% 14% 14%
Table 138: Preferred website for social networking/communities

Preferred Website For Social Networking/Communities Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 710 745 162 126 175 2,618
Orkut 67% 59% 93% 34% 65% 65%
Yahoo 13% 17% 2% 59% 10% 14%
MSN 0.8% 2% 1% 1% 4% 2%
Linkedin 0.5% 1% 0.0% 0.1% 1% 0.7%
Communities 0.8% 0.4% 0.1% 0.0% 0.0% 0.7%
Hi5 0.4% 0.6% 0.0% 0.0% 2% 0.6%
Myspace 1% 0.6% 0.0% 0.0% 0.1% 0.5%
Fropper 0.5% 0.3% 0.0% 0.0% 0.9% 0.5%
Ryze 0.2% 0.1% 0.0% 0.0% 1% 0.4%
Friends 0.5% 0.4% 0.0% 0.0% 0.0% 0.4%
Bharatstudent 0.8% 0.3% 0.0% 0.0% 0.0% 0.4%
Tagged 0.3% 0.4% 0.0% 1% 0.1% 0.3%
Others 15% 18% 3% 5% 15% 16%
194
Table 139: Preferred website for astrology
Preferred Website For Astrology Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,735 1,236 399 348 328 5,111
Yahoo 22% 17% 8% 76% 7% 21%
Astrology 23% 15% 11% 7% 13% 18%
Google 7% 4% 71% 4% 5% 11%
Rediff 6% 27% 2% 3% 6% 10%
Indiatimes astrospeak 9% 9% 0.8% 2% 36% 9%
Sify 2% 2% 2% 0.9% 3% 3%
Sarafreder 2% 3% 0.1% 0.5% 3% 3%
Horoscope 2% 0.8% 0.0% 0.0% 0.9% 2%
MSN 1% 2% 0.4% 1% 3% 2%
Astrolife 1% 3% 0.4% 0.0% 5% 2%
Indianastrology 1% 0.7% 0.3% 1% 0.2% 1%
Astrogyan 1% 1% 0.4% 0.0% 1% 1%
Webduniya 0.4% 0.6% 0.2% 0.1% 0.1% 0.8%
Ivillage 0.5% 0.6% 0.0% 1% 1% 0.8%
Astroyogi 2% 0.4% 0.5% 0.0% 1% 0.7%
Astrocenter 1% 0.1% 0.4% 0.0% 0.4% 0.7%
Timesofindia 0.4% 0.2% 0.1% 0.0% 0.4% 0.6%
Santabanta 0.9% 0.6% 0.1% 0.0% 0.3% 0.6%
Paramdhaam 0.5% 0.6% 0.1% 0.0% 0.0% 0.6%
Astroindia 0.6% 0.2% 0.0% 0.0% 0.2% 0.6%
Webulagam 0.7% 0.5% 0.0% 0.5% 0.0% 0.5%
Manoramaonline 1% 0.3% 0.0% 0.3% 0.0% 0.5%
Bejandaruwalla 0.8% 0.5% 0.0% 0.0% 0.5% 0.5%
Astrologyzone 0.5% 0.2% 0.0% 0.0% 2% 0.5%
Indya 0.3% 0.4% 0.0% 0.0% 1% 0.4%
Cyberastro 0.7% 0.2% 0.0% 0.0% 0.3% 0.4%
Tarot 0.6% 0.1% 0.1% 0.0% 0.1% 0.3%
Kundli 0.4% 0.3% 0.0% 0.0% 0.0% 0.3%
Ganeshaspeaks 0.0% 0.8% 0.4% 0.4% 0.0% 0.3%
Astroworld 0.4% 0.3% 0.0% 0.0% 0.0% 0.3%
Jagran 0.2% 0.2% 0.0% 0.0% 0.1% 0.2%
Others 11% 9% 2% 2% 9% 9%
195
Table 140: Preferred website for astrology
Preferred Website For Astrology Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 698 1,075 170 139 203 3,067
Yahoo 19% 13% 6% 74% 8% 19%
Astrology 22% 16% 6% 6% 13% 17%
Google 8% 4% 75% 3% 3% 11%
Rediff 8% 25% 1% 2% 8% 10%
Indiatimes astrospeak 9% 11% 1% 4% 34% 10%
Sify 3% 3% 4% 0.5% 3% 3%
MSN 1% 3% 0.0% 4% 2% 3%
Astrolife 2% 3% 1% 0.0% 7% 3%
Sarafreder 1% 2% 0.0% 2% 4% 2%
Horoscope 3% 0.8% 0.0% 0.0% 0.2% 2%
Indianastrology 1% 1% 0.8% 4% 0.3% 1%
Astrogyan 1% 1% 1% 0.0% 1% 1%
Astrocenter 2% 0.2% 0.0% 0.0% 0.6% 0.9%
Ivillage 0.8% 1% 0.0% 0.0% 1% 0.8%
Astroindia 0.3% 0.3% 0.0% 0.0% 0.0% 0.8%
Manoramaonline 2% 0.4% 0.1% 0.8% 0.0% 0.7%
Astrologyzone 0.7% 0.3% 0.0% 0.0% 3% 0.7%
Webulagam 0.7% 0.4% 0.0% 1% 0.0% 0.6%
Webduniya 0.4% 0.5% 0.0% 0.0% 0.2% 0.6%
Timesofindia 0.3% 0.3% 0.4% 0.0% 0.5% 0.6%
Paramdhaam 0.5% 0.8% 0.1% 0.0% 0.0% 0.6%
Bejandaruwalla 0.5% 0.8% 0.0% 0.0% 0.0% 0.6%
Astroyogi 1% 0.5% 0.2% 0.0% 0.4% 0.6%
Indya 0.5% 0.6% 0.0% 0.0% 2% 0.5%
Cyberastro 0.8% 0.3% 0.0% 0.0% 0.0% 0.5%
Tarot 0.5% 0.0% 0.2% 0.0% 0.2% 0.4%
Santabanta 0.6% 0.0% 0.0% 0.0% 0.0% 0.4%
Kundli 0.6% 0.5% 0.0% 0.0% 0.0% 0.4%
Astroworld 0.6% 0.1% 0.0% 0.0% 0.0% 0.3%
Jagran 0.3% 0.2% 0.0% 0.0% 0.2% 0.2%
Ganeshaspeaks 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Others 8% 10% 2% 0.8% 9% 9%
196
Table 141: Preferred website for online learning/education
Preferred Website For Online Learning/Education Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,697 1,208 390 340 321 5,261
Google 25% 27% 87% 24% 34% 33%
Yahoo 10% 9% 2% 58% 5% 9%
Wikipedia 9% 4% 0.1% 2% 6% 6%
Rediff 1% 18% 0.5% 1% 2% 4%
Education 3% 3% 0.1% 1% 2% 3%
W3schools 1% 2% 0.5% 0.6% 2% 2%
Onlinelearning 2% 0.9% 0.0% 0.2% 2% 1%
IGNOU 2% 2% 0.0% 0.3% 2% 1%
Ebizel 1% 2% 0.7% 0.4% 0.2% 1%
Indiatimes 1% 2% 0.0% 0.3% 9% 1%
CBSE 0.7% 0.1% 0.2% 0.5% 0.0% 1%
ICFAI 0.9% 2% 0.1% 0.0% 0.1% 1%
Annauniversity 2% 0.6% 0.0% 0.4% 0.4% 1%
Onlineeducation 2% 0.5% 0.0% 0.0% 0.0% 0.9%
Microsoft 0.9% 1% 0.1% 0.0% 0.2% 0.9%
MSN 0.5% 0.7% 0.1% 0.6% 3% 0.8%
Howstuffworks 0.9% 1% 0.4% 0.0% 0.0% 0.6%
Dewsoftoverseas 0.6% 0.6% 0.3% 0.0% 0.0% 0.6%
Pubmed 0.4% 0.3% 0.0% 1% 0.6% 0.5%
ICAI 0.5% 0.5% 0.0% 0.0% 0.9% 0.5%
Gurukul 0.2% 1% 0.4% 0.1% 0.5% 0.5%
BBC 0.9% 0.4% 0.0% 0.0% 0.8% 0.5%
Symbiosis 0.1% 0.3% 0.1% 0.0% 0.6% 0.4%
Learning 0.9% 0.1% 0.0% 0.6% 0.2% 0.4%
Goiit 0.6% 0.0% 0.0% 0.6% 0.0% 0.4%
Freshersworld 0.5% 0.9% 0.0% 0.0% 0.0% 0.4%
Britishcouncil 0.3% 0.3% 0.0% 0.3% 1% 0.4%
Answers 0.5% 0.3% 0.0% 1% 0.2% 0.4%
English 0.4% 0.2% 0.1% 0.0% 0.0% 0.3%
Worldwidelearn 0.4% 0.3% 0.0% 0.1% 0.0% 0.2%
NCERT 0.1% 0.4% 0.2% 0.0% 0.5% 0.2%
Mit.edu 0.2% 0.3% 0.0% 0.0% 0.9% 0.2%
Others 31% 19% 8% 7% 27% 25%
197
Table 142: Preferred website for online learning/education
Preferred Website For Online Learning/Education Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 692 1,054 174 135 195 3,081
Google 25% 25% 86% 33% 34% 32%
Yahoo 6% 8% 2% 48% 5% 8%
Wikipedia 10% 5% 0.2% 1% 7% 7%
Rediff 2% 13% 0.4% 0.3% 2% 4%
Education 3% 3% 0.1% 0.0% 1% 3%
W3schools 2% 4% 0.0% 0.0% 0.6% 2%
IGNOU 2% 3% 0.0% 0.2% 2% 2%
Indiatimes 1% 1% 0.0% 0.8% 9% 2%
Onlinelearning 3% 2% 0.0% 0.0% 3% 1%
ICFAI 0.9% 4% 0.0% 0.0% 0.1% 1%
Ebizel 0.3% 2% 2% 0.0% 0.0% 1%
Annauniversity 3% 1% 0.0% 0.0% 0.2% 1%
MSN 0.6% 0.3% 0.2% 2% 3% 1%
Microsoft 1% 2% 0.1% 0.0% 0.3% 1%
ICAI 0.8% 0.9% 0.0% 0.0% 1% 0.8%
Howstuffworks 2% 0.3% 1% 0.0% 0.0% 0.7%
Symbiosis 0.2% 0.4% 0.0% 0.0% 0.8% 0.6%
Gurukul 0.3% 2% 0.0% 0.1% 0.0% 0.6%
Answers 0.6% 0.5% 0.0% 4% 0.3% 0.6%
Pubmed 0.2% 0.4% 0.1% 0.0% 0.8% 0.5%
Onlineeducation 0.7% 0.4% 0.0% 0.0% 0.0% 0.5%
Dewsoftoverseas 0.6% 0.7% 0.0% 0.0% 0.0% 0.5%
BBC 0.7% 0.2% 0.0% 0.0% 0.1% 0.5%
Learning 0.1% 0.1% 0.0% 0.0% 0.2% 0.4%
CBSE 0.6% 0.1% 0.0% 1% 0.0% 0.4%
Worldwidelearn 0.2% 0.4% 0.0% 0.0% 0.0% 0.3%
Mit.edu 0.4% 0.2% 0.0% 0.0% 1% 0.3%
Goiit 0.6% 0.0% 0.0% 2% 0.0% 0.3%
Freshersworld 0.6% 0.1% 0.0% 0.0% 0.0% 0.3%
English 0.5% 0.0% 0.0% 0.0% 0.0% 0.3%
Britishcouncil 0.5% 0.4% 0.0% 0.0% 0.1% 0.3%
NCERT 0.1% 0.4% 0.0% 0.0% 0.0% 0.2%
Others 33% 21% 7% 8% 29% 25%
198
Preferred Blog Sites Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 485 345 111 97 92 1,539
Google 19% 12% 66% 19% 17% 22%
Yahoo 14% 20% 11% 49% 4% 16%
Blogger 13% 13% 2% 8% 14% 12%
Blogspot 11% 9% 2% 4% 29% 12%
Ibibo 11% 8% 1% 8% 11% 11%
Rediff 5% 27% 11% 3% 8% 11%
Hi5 4% 0.4% 1% 0.4% 1% 2%
Youtube 0.4% 0.4% 0.3% 2% 0.0% 2%
Debonairblog 2% 1% 2% 0.0% 0.0% 2%
Indiatimes 1% 3% 2% 0.9% 8% 2%
Mylot 3% 2% 0.0% 0.0% 3% 2%
Sulekha 1% 0.5% 0.0% 0.0% 0.2% 0.9%
MSN 0.2% 0.0% 1% 2% 1% 0.8%
Mouthshut 2% 0.7% 0.0% 0.0% 0.3% 0.6%
Myspace 0.7% 0.8% 0.0% 0.0% 0.1% 0.5%
Fropper 0.5% 0.5% 0.0% 0.0% 1% 0.4%
TimesofIndia 0.6% 1% 0.0% 0.0% 0.0% 0.3%
Tagged 8% 0.1% 0.0% 0.0% 0.7% 0.2%
Monster 0.0% 0.0% 0.0% 0.2% 0.0% 0.2%
Others 4% 2% 0.1% 2% 2% 2%
199
Preferred Blog Sites Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 266 322 44 33 62 1,000
Google 21% 10% 63% 27% 19% 20%
Blogspot 15% 11% 3% 8% 38% 15%
Yahoo 15% 18% 2% 33% 1% 14%
Blogger 13% 16% 4% 16% 9% 14%
Rediff 7% 26% 21% 4% 7% 12%
Ibibo 10% 9% 1% 5% 13% 10%
Youtube 0.6% 0.6% 0.6% 5% 0.0% 3%
Indiatimes 1% 2% 3% 1% 6% 2%
Mylot 3% 2% 0.0% 0.0% 1% 2%
Hi5 0.3% 0.3% 0.0% 0.0% 2% 1%
Sulekha 2% 0.7% 0.0% 0.0% 0.2% 1%
Debonairblog 2% 1% 0.0% 0.0% 0.0% 1%
Myspace 1% 0.2% 0.0% 0.0% 0.1% 0.8%
MSN 0.1% 0.1% 3% 0.0% 2% 0.7%
Mouthshut 1% 0.7% 0.0% 0.0% 0.4% 0.5%
TimesofIndia 0.9% 0.4% 0.0% 0.0% 0.0% 0.5%
Fropper 0.9% 0.6% 0.0% 0.0% 0.0% 0.4%
Tagged 0.1% 0.1% 0.0% 0.0% 0.0% 0.0%
Others 7% 2% 0.3% 0.6% 2% 3%
200
Table 145: Other language frequented by internet users
Other Language Frequented By Internet Users Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 306 218 70 61 58 1,134
Tamil 27% 13% 12% 11% 30% 19%
Hindi 15% 19% 16% 21% 26% 19%
Malayalam 16% 17% 17% 9% 11% 16%
Telugu 13% 18% 17% 4% 1% 13%
Marathi 12% 12% 9% 8% 17% 11%
Kannada 5% 5% 18% 17% 1% 7%
Bengali 6% 4% 4% 11% 9% 6%
Gujarati 3% 3% 0.0% 13% 0.0% 3%
Oriya 0.0% 2% 0.0% 0.0% 2% 1%
Konkani 0.0% 2% 0.0% 0.0% 0.0% 0.9%
Urdu 0.0% 0.4% 2% 0.0% 3% 0.8%
Punjabi 1% 0.5% 0.0% 0.0% 0.0% 0.4%
Assamese 0.3% 0.0% 0.6% 0.0% 0.0% 0.2%
Maithili 0.0% 0.0% 0.0% 0.8% 0.0% 0.2%
Awadhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Bhojpuri 0.6% 0.0% 0.9% 0.0% 0.0% 0.1%
Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Kanauji 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Kashmiri 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Tulu 0.0% 0.4% 0.0% 0.0% 0.0% 0.1%
Bundeli 0.0% 0.0% 0.0% 0.6% 0.0% 0.0%
Haryanvi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Manipuri 0.0% 0.0% 0.0% 1% 0.0% 0.0%
Marwari 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%
Sanskrit 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Santhali 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 2% 2% 5% 3% 0.0% 2%
201
Table 146: Other language frequented by internet users
Other Language Frequented By Internet Users Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 149 229 21 29 36 699
Tamil 27% 16% 17% 12% 32% 21%
Hindi 19% 17% 15% 18% 26% 18%
Malayalam 12% 20% 35% 16% 11% 17%
Telugu 14% 16% 9% 3% 1% 13%
Marathi 9% 10% 3% 5% 13% 8%
Bengali 8% 5% 0.0% 16% 10% 7%
Kannada 4% 7% 10% 18% 1% 6%
Gujarati 4% 4% 0.0% 11% 0.0% 3%
Konkani 0.0% 3% 0.0% 0.0% 0.0% 1%
Urdu 0.0% 0.3% 6% 0.0% 3% 0.8%
Oriya 0.0% 0.7% 0.0% 0.0% 2% 0.6%
Punjabi 1% 0.2% 0.0% 0.0% 0.0% 0.5%
Awadhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%
Bhojpuri 1% 0.0% 0.0% 0.0% 0.0% 0.2%
Bodo 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%
Kanauji 0.0% 0.0% 0.0% 0.0% 0.0% 0.2%
Tulu 0.0% 0.5% 0.0% 0.0% 0.0% 0.2%
Assamese 0.6% 0.0% 0.0% 0.0% 0.0% 0.1%
Others 2% 1% 5% 3% 0.0% 2%
202
Table 147: Preferred website for checking local language content
Preferred Website For Checking Local Language Content Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 306 218 70 61 58 1,134
Google 10% 3% 56% 5% 10% 10%
Yahoo 4% 5% 6% 49% 0.0% 8%
Eeandu 14% 9% 6% 2% 0.0% 7%
Thinamalar 7% 1% 6% 0.4% 3% 6%
Webduniya 7% 3% 0.1% 2% 0.3% 4%
Webulagam 6% 0.6% 5% 9% 0.8% 4%
Marathiworld 5% 5% 2% 0.8% 11% 3%
Keralakaumudi 2% 1% 11% 0.0% 0.0% 3%
Esakal 2% 3% 0.3% 0.0% 5% 3%
Rediff 2% 4% 3% 1% 0.0% 3%
Jagran 2% 4% 0.0% 0.0% 10% 3%
Tamilcinema 0.7% 3% 0.0% 0.0% 0.0% 2%
Kannadaaudio 0.5% 0.4% 0.3% 0.0% 0.0% 2%
Dainikjagran 1% 4% 0.0% 0.7% 4% 2%
Anandabazaar 2% 1% 0.2% 2% 1% 2%
Matrubhumi 0.1% 5% 0.0% 0.0% 0.0% 1%
Kumudam 3% 0.1% 0.0% 0.0% 0.0% 1%
Banglalive 2% 2% 0.0% 3% 0.0% 1%
Gujratsamachar 2% 1% 0.0% 0.0% 0.0% 1%
Vaartha 0.9% 3% 0.0% 0.0% 0.0% 0.9%
Deepika 0.0% 1% 0.0% 0.0% 0.4% 0.8%
Sakal 0.0% 2% 0.0% 1% 0.0% 0.8%
Dailythanthi 0.3% 0.5% 1% 0.0% 0.0% 0.7%
bbchindi 0.7% 0.6% 0.0% 0.0% 5% 0.6%
Epatra 0.3% 2% 0.0% 2% 0.0% 0.6%
Dinakaran 0.9% 2% 0.3% 0.0% 0.0% 0.6%
Thatskannada 2% 0.4% 0.0% 0.0% 0.0% 0.6%
Bhaskar 0.7% 1% 0.0% 0.4% 0.0% 0.6%
Amarujala 0.9% 0.5% 0.0% 0.0% 0.0% 0.4%
Maharashtratimes 0.5% 0.4% 0.0% 0.0% 0.0% 0.4%
Others 15% 21% 3% 14% 41% 20%
203
Table 148: Preferred website for checking local language content
Preferred Website For Checking Local Language Content Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 149 229 21 29 36 699
Eeandu 17% 10% 12% 4% 0.0% 9%
Google 13% 2% 35% 0.0% 11% 8%
Yahoo 2% 3% 0.3% 49% 0.0% 7%
Keralakaumudi 0.1% 0.4% 31% 0.0% 0.0% 4%
Webulagam 8% 0.3% 13% 11% 0.9% 4%
Thinamalar 9% 2% 0.0% 0.8% 4% 4%
Tamilcinema 1% 4% 0.0% 0.0% 0.0% 3%
Jagran 2% 5% 0.0% 0.0% 11% 3%
Webduniya 6% 2% 0.0% 0.0% 0.3% 3%
Marathiworld 1% 5% 0.6% 0.8% 12% 3%
Rediff 0.3% 3% 0.0% 3% 0.0% 2%
Anandabazaar 0.0% 1% 0.0% 4% 2% 2%
Kumudam 2% 0.0% 0.0% 0.0% 0.0% 2%
Matrubhumi 0.1% 6% 0.0% 0.0% 0.0% 2%
Esakal 3% 0.6% 0.0% 0.0% 0.0% 2%
Dainikjagran 2% 3% 0.0% 2% 5% 2%
Kannadaaudio 0.2% 0.4% 0.8% 0.0% 0.0% 1%
Deepika 0.0% 2% 0.0% 0.0% 0.2% 1%
Banglalive 3% 1% 0.0% 0.0% 0.0% 1%
Gujratsamachar 2% 2% 0.0% 0.0% 0.0% 1%
bbchindi 1% 0.2% 0.0% 0.0% 6% 1%
Vaartha 0.0% 4% 0.0% 0.0% 0.0% 1%
Dailythanthi 0.4% 0.8% 0.0% 0.0% 0.0% 0.9%
Sakal 0.0% 2% 0.0% 3% 0.0% 0.9%
Thatskannada 3% 0.4% 0.0% 0.0% 0.0% 0.9%
Bhaskar 1% 2% 0.0% 0.0% 0.0% 0.9%
Dinakaran 0.0% 3% 0.8% 0.0% 0.0% 0.8%
Epatra 0.1% 2% 0.0% 0.0% 0.0% 0.6%
Amarujala 0.1% 0.4% 0.0% 0.0% 0.0% 0.3%
Maharashtratimes 0.8% 0.5% 0.0% 0.0% 0.0% 0.3%
Others 17% 20% 6% 4% 39% 21%
204
Table 149: Response to online marketing stimulus
Response To Online Marketing Stimulus Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,771 2,396 359 318 391 10,888
Clicked a sponsored search ad 47% 39% 29% 39% 49% 37%
Clicked a banner ad 58% 48% 43% 45% 56% 47%
Clicked a product/service e-mailer 20% 21% 15% 12% 28% 14%
Participated in an online contest 57% 48% 34% 38% 65% 43%
Bid/Bought in an Online auction 36% 34% 16% 22% 35% 23%
Bought in a special promotion / deal 25% 24% 21% 25% 29% 21%
None of the above 14% 22% 31% 35% 12% 27%
Table 150: Response to online marketing stimulus

Response To Online Marketing Stimulus Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Clicked a sponsored search ad 51% 41% 31% 42% 52% 41%
Clicked a banner ad 57% 48% 40% 47% 57% 49%
Clicked a product/service e-mailer 26% 26% 15% 24% 31% 21%
Bid/Bought in an Online auction 43% 37% 17% 32% 39% 30%
None of the above 12% 20% 30% 36% 8% 22%
205
Table 151: Top of mind recall for brands
Top of mind recall for Ebay Rediff Google Yahoo Indiatimes All Shopping
brands Users
Sample Base 2,432 1,732 559 488 460 10,642

Sony 11% 10% 4% 8% 10% 8%
Nokia 10% 8% 7% 7% 8% 8%
Tata 6% 5% 4% 4% 6% 5%
LG 3% 4% 5% 6% 6% 4%
Colgate 3% 2% 1% 0.9% 3% 3%
Nike 3% 3% 3% 2% 3% 3%
Reliance 3% 3% 3% 4% 3% 3%
HLL 1% 2% 0.9% 3% 2% 3%
Samsung 3% 2% 2% 2% 2% 2%
Microsoft 2% 2% 2% 3% 1% 2%
Pepsi 2% 2% 4% 1% 4% 2%
Adidas 2% 1% 5% 2% 1% 2%
HP 2% 2% 0.9% 0.8% 2% 2%
Maruti 1% 2% 2% 4% 0.8% 2%
Philips 2% 2% 2% 2% 0.5% 2%
Google 1% 1% 1% 1% 2% 2%
Coca Cola 2% 2% 0.8% 1% 2% 1%
Reebok 2% 2% 0.3% 1% 0.8% 1%
Godrej 0.8% 1% 2% 0.7% 2% 1%
Hero Honda 0.8% 1% 2% 1% 2% 1%
Bajaj 2% 1% 0.9% 2% 0.7% 1%
Intel 0.8% 0.9% 2% 1% 0.1% 1%
Airtel 1% 1% 1% 0.1% 2% 1%
Honda 1% 1% 2% 0.1% 1% 1%
Levis 2% 0.8% 2% 1% 0.7% 1%
Raymonds 1% 1% 0.5% 2% 0.9% 1%
IBM 0.9% 0.9% 5% 0.3% 0.3% 0.8%
Lakme 0.9% 0.7% 1% 1% 0.8% 0.7%
Onida 0.7% 0.6% 2% 1% 0.6% 0.7%
Sony Ericsson 1% 1% 0.4% 0.2% 0.1% 0.7%
Amul 0.3% 0.6% 0.7% 0.2% 0.5% 0.6%
Britannia 0.3% 0.3% 0.0% 0.4% 0.2% 0.6%
Compaq 0.6% 1% 0.1% 0.2% 0.2% 0.6%
Lee 0.9% 0.7% 0.2% 1% 0.5% 0.6%
Videocon 0.2% 0.6% 2% 0.0% 1% 0.6%
Wipro 0.7% 0.4% 1% 0.7% 0.5% 0.6%
BPL 0.4% 0.6% 0.2% 1% 0.0% 0.5%
Cadbury 0.6% 0.4% 0.5% 0.5% 0.7% 0.5%
HCL 0.5% 0.4% 0.3% 0.6% 0.0% 0.5%
Mercedes 0.7% 0.6% 0.2% 0.2% 0.4% 0.5%
Surf 0.4% 0.3% 0.3% 0.0% 1% 0.5%
Apple 0.7% 0.3% 0.8% 0.5% 0.4% 0.5%
206
Bata 0.2% 0.3% 0.0% 0.5% 0.3% 0.4%
BSNL 0.3% 0.4% 0.4% 0.7% 0.0% 0.4%
Dell 0.4% 0.4% 0.5% 0.0% 0.9% 0.4%
Hutch 0.6% 0.3% 0.1% 0.0% 2% 0.4%
Hyundai 0.3% 0.4% 0.5% 0.0% 0.0% 0.4%
Motorola 0.8% 0.5% 0.0% 0.5% 0.0% 0.4%
Nestle 0.1% 0.7% 0.7% 0.2% 0.2% 0.4%
Peter England 0.4% 0.3% 0.3% 0.2% 0.0% 0.4%
Titan 0.3% 0.2% 0.3% 0.5% 0.9% 0.4%
Whirlpool 0.3% 0.6% 0.0% 0.4% 0.1% 0.4%
Amway 0.1% 0.1% 0.3% 0.0% 0.6% 0.3%
BMW 0.4% 0.0% 0.6% 0.3% 0.2% 0.3%
Garnier 0.2% 0.3% 0.7% 0.5% 0.0% 0.3%
ICICI 0.2% 0.3% 0.0% 0.0% 0.8% 0.3%
ITC 0.1% 0.4% 0.1% 0.1% 0.9% 0.3%
Johnson & Johnson 0.1% 0.3% 0.5% 0.0% 0.1% 0.3%
Kingfisher 0.3% 0.4% 0.0% 0.2% 0.7% 0.3%
Parle 0.4% 0.1% 0.0% 0.1% 0.0% 0.3%
Ponds 0.3% 0.1% 0.1% 0.9% 0.2% 0.3%
Provogue 0.1% 0.6% 0.4% 0.4% 0.0% 0.3%
Thums Up 0.1% 0.2% 0.2% 0.0% 0.0% 0.3%
Toyota 0.1% 0.2% 0.3% 0.1% 0.7% 0.3%
Yamaha 0.4% 0.3% 1% 0.5% 0.0% 0.3%
Brooke Bond 0.4% 0.1% 0.0% 0.0% 0.2% 0.2%
Close Up 0.1% 0.0% 0.2% 0.7% 0.0% 0.2%
Dabur 0.1% 0.3% 0.5% 0.2% 0.0% 0.2%
Dettol 0.1% 0.3% 0.1% 0.0% 0.1% 0.2%
Fair & Lovely 0.1% 0.1% 0.0% 0.0% 0.0% 0.2%
Horlicks 0.3% 0.2% 0.2% 0.0% 0.3% 0.2%
Infosys 0.0% 0.2% 0.3% 0.0% 0.0% 0.2%
John Players 0.2% 0.1% 0.5% 1% 0.7% 0.2%
L`Oreal 0.3% 0.0% 0.2% 0.0% 0.4% 0.2%
Lenovo 0.3% 0.1% 0.0% 0.0% 0.9% 0.2%
Lifebuoy 0.1% 0.3% 0.0% 0.7% 0.2% 0.2%
Louis Phillip 0.1% 0.4% 0.0% 0.0% 0.0% 0.2%
Lux 0.1% 0.1% 0.0% 0.3% 0.9% 0.2%
Suzuki 0.0% 0.1% 0.3% 0.0% 0.3% 0.2%
Nescafe 0.2% 0.1% 0.1% 0.2% 0.2% 0.2%
Nirma 0.0% 0.1% 0.0% 0.4% 0.0% 0.2%
Pantaloon 0.1% 0.2% 0.0% 0.5% 0.0% 0.2%
Pepe 0.2% 0.0% 0.4% 1% 0.2% 0.2%
Pepsodent 0.0% 0.3% 0.2% 0.4% 0.0% 0.2%
Spykar 0.3% 0.1% 0.3% 0.2% 0.0% 0.2%
Times of India 0.4% 0.2% 0.0% 0.0% 0.4% 0.2%
TVS 0.1% 0.3% 0.0% 0.0% 0.0% 0.2%
Wills 0.0% 0.3% 0.5% 0.0% 0.4% 0.2%
207
Woodland 0.3% 0.3% 0.0% 0.0% 0.0% 0.2%
Yahoo 0.1% 0.3% 0.2% 0.1% 0.0% 0.2%
Allen Solly 0.2% 0.0% 0.0% 0.0% 0.8% 0.1%
Arrow 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%
Canon 0.3% 0.0% 0.0% 0.1% 0.0% 0.1%
Chevrolet 0.0% 0.1% 0.2% 0.0% 0.0% 0.1%
Denim 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Ferrari 0.0% 0.2% 0.1% 0.3% 0.0% 0.1%
Fevicol 0.0% 0.0% 0.1% 0.3% 0.0% 0.1%
Ford 0.1% 0.0% 0.1% 0.5% 0.4% 0.1%
Gillette 0.1% 0.1% 0.0% 0.0% 0.5% 0.1%
Gold Flake 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Hamam 0.5% 0.0% 0.1% 0.0% 0.0% 0.1%
Honda City 0.2% 0.0% 0.0% 0.0% 0.2% 0.1%
IFB 0.1% 0.1% 0.0% 0.0% 0.3% 0.1%
ISI 0.1% 0.1% 0.1% 0.0% 0.0% 0.1%
Killer 0.1% 0.1% 0.1% 0.2% 0.0% 0.1%
Koutons 0.2% 0.2% 0.1% 0.0% 0.0% 0.1%
LIC 0.1% 0.1% 0.1% 0.0% 0.2% 0.1%
Maggi 0.0% 0.1% 0.3% 0.0% 0.4% 0.1%
Mahindra & Mahindra 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Mcdonald 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
MRF 0.0% 0.0% 0.3% 0.0% 0.0% 0.1%
P&G 0.0% 0.1% 0.0% 0.0% 0.2% 0.1%
Panasonic 0.2% 0.1% 0.0% 0.0% 0.3% 0.1%
Park Avenue 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Ray Ban 0.2% 0.3% 0.0% 0.0% 0.0% 0.1%
Rediff 0.0% 0.2% 0.0% 0.3% 0.0% 0.1%
Revlon 0.1% 0.0% 0.0% 3% 0.0% 0.1%
Rin 0.0% 0.1% 0.0% 0.0% 0.1% 0.1%
Rolex 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Santro 0.2% 0.2% 0.0% 0.0% 0.0% 0.1%
Siemens 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Sify 0.1% 0.0% 0.3% 0.1% 0.0% 0.1%
Skoda 0.1% 0.1% 0.0% 0.2% 0.0% 0.1%
Tata Indicom 0.0% 0.0% 0.2% 0.0% 0.0% 0.1%
Versace 0.0% 0.0% 0.0% 0.0% 0.3% 0.1%
VIP 0.2% 0.1% 0.0% 0.3% 0.0% 0.1%
Zodiac 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Acer 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Axe 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Idea 0.0% 0.1% 0.0% 0.2% 0.0% 0.1%
L&T 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Ranbaxy 0.0% 0.2% 0.1% 0.0% 0.0% 0.1%
Sansui 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
TCS 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
208
Armani 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
Citibank 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
GE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Gucci 0.0% 0.0% 0.0% 0.2% 0.3% 0.0%
HDFC 0.0% 0.0% 0.2% 0.0% 0.0% 0.0%
Kodak 0.0% 0.0% 0.8% 0.0% 0.3% 0.0%
Mark & Spencer 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
NIIT 0.0% 0.0% 0.5% 0.0% 0.0% 0.0%
Parker 0.0% 0.0% 0.2% 0.0% 0.0% 0.0%
Pears 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Red Label 0.0% 0.0% 0.0% 0.4% 0.0% 0.0%
Reid & Taylor 0.0% 0.0% 0.0% 0.0% 0.3% 0.0%
SBI 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%
Scorpio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Taj 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Tanishq 0.0% 0.0% 0.0% 0.0% 0.2% 0.0%
Tata Indica 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Tata Motors 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Tata Tea 0.1% 0.0% 0.0% 0.2% 0.0% 0.0%
Van Huesen 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Voltas 0.1% 0.1% 0.0% 0.1% 0.0% 0.0%
VSNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Lays 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Sahara 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Glaxo 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
HSBC 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
MTNL 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Satyam 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Liberty 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 11% 11% 13% 11% 8% 12%
209
Table 152: Top of mind recall for brands
Tom Recall For Brands Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,201 1,686 172 144 321 6,034
Sony 11% 10% 4% 11% 10% 9%
Nokia 10% 8% 5% 6% 8% 7%
Tata 6% 6% 5% 3% 6% 5%
LG 3% 5% 4% 5% 5% 4%
Reliance 3% 4% 2% 6% 3% 3%
Colgate 2% 2% 1% 0.0% 3% 3%
HLL 1% 3% 2% 3% 2% 3%
Nike 2% 3% 4% 3% 2% 3%
Pepsi 2% 2% 7% 0.3% 5% 2%
Samsung 2% 2% 2% 4% 2% 2%
HP 3% 2% 0.9% 0.5% 2% 2%
Maruti 2% 2% 2% 0.2% 0.8% 2%
Microsoft 3% 1% 2% 0.9% 0.8% 2%
Google 1% 1% 0.5% 0.6% 2% 2%
Philips 3% 2% 3% 0.7% 0.5% 2%
Coca Cola 1% 2% 0.0% 2% 2% 2%
Adidas 2% 1% 5% 2% 2% 1%
Godrej 0.6% 1% 3% 0.0% 3% 1%
Reebok 1% 2% 0.0% 1% 0.3% 1%
Airtel 1% 1% 0.4% 0.0% 3% 1%
Levis 1% 0.9% 3% 1% 0.9% 1%
Hero Honda 0.8% 1% 0.0% 0.7% 3% 1%
Raymonds 0.7% 1% 1% 1% 0.8% 1%
Bajaj 1% 0.7% 0.5% 2% 0.9% 0.9%
Honda 0.6% 1% 1% 0.0% 0.8% 0.9%
Intel 0.9% 0.6% 4% 2% 0.1% 0.9%
Onida 1% 0.5% 2% 3% 0.8% 0.8%
Sony Ericsson 0.9% 1% 0.4% 0.0% 0.0% 0.8%
Amul 0.4% 0.7% 1% 0.0% 0.6% 0.7%
IBM 0.8% 0.9% 0.0% 0.6% 0.3% 0.7%
Lee 1% 0.8% 0.0% 0.6% 0.3% 0.7%
Britannia 0.5% 0.4% 0.0% 0.0% 0.3% 0.6%
Cadbury 0.6% 0.5% 0.8% 0.0% 0.9% 0.6%
Compaq 0.7% 0.5% 0.2% 0.5% 0.3% 0.6%
Lakme 0.7% 0.5% 1% 2% 0.6% 0.6%
Dell 0.5% 0.6% 0.9% 0.0% 1% 0.5%
Mercedes 0.6% 0.9% 0.0% 0.0% 0.5% 0.5%
Motorola 1% 0.7% 0.0% 0.6% 0.0% 0.5%
Nestle 0.2% 0.9% 2% 0.6% 0.2% 0.5%
Surf 0.4% 0.4% 0.7% 0.0% 0.1% 0.5%
Apple 0.7% 0.1% 1% 2% 0.5% 0.5%
BPL 0.6% 0.2% 0.0% 3% 0.0% 0.4%
HCL 0.2% 0.3% 0.7% 0.6% 0.0% 0.4%
Hutch 0.6% 0.3% 0.3% 0.0% 2% 0.4%
Hyundai 0.4% 0.3% 0.5% 0.0% 0.0% 0.4%
Provogue 0.2% 0.8% 1% 0.0% 0.0% 0.4%
Videocon 0.0% 0.3% 0.0% 0.0% 2% 0.4%
210
Wipro 1% 0.1% 2% 0.0% 0.0% 0.4%
Amway 0.1% 0.1% 0.0% 0.0% 0.3% 0.3%
BMW 0.6% 0.1% 2% 0.9% 0.3% 0.3%
BSNL 0.4% 0.5% 0.3% 2% 0.0% 0.3%
ITC 0.1% 0.4% 0.1% 0.0% 1% 0.3%
Johnson & Johnson 0.2% 0.4% 1% 0.0% 0.1% 0.3%
Kingfisher 0.5% 0.3% 0.0% 0.2% 0.6% 0.3%
Louis Phillip 0.2% 0.5% 0.0% 0.0% 0.0% 0.3%
Lux 0.2% 0.1% 0.0% 0.0% 1% 0.3%
Parle 0.4% 0.1% 0.0% 0.0% 0.0% 0.3%
Peter England 0.2% 0.2% 0.5% 0.0% 0.0% 0.3%
Times of India 0.5% 0.3% 0.0% 0.0% 0.5% 0.3%
Titan 0.4% 0.2% 0.0% 0.0% 1% 0.3%
Whirlpool 0.2% 0.3% 0.0% 0.0% 0.0% 0.3%
Yamaha 0.0% 0.4% 1% 0.0% 0.0% 0.3%
Allen Solly 0.2% 0.1% 0.0% 0.0% 0.9% 0.2%
Bata 0.1% 0.1% 0.0% 0.9% 0.4% 0.2%
Brooke Bond 0.7% 0.1% 0.0% 0.0% 0.3% 0.2%
Close Up 0.2% 0.0% 0.0% 0.2% 0.0% 0.2%
Dettol 0.2% 0.5% 0.0% 0.0% 0.0% 0.2%
Garnier 0.1% 0.2% 0.5% 0.6% 0.0% 0.2%
Horlicks 0.1% 0.3% 0.0% 0.0% 0.0% 0.2%
ICICI 0.2% 0.2% 0.0% 0.0% 1% 0.2%
Infosys 0.1% 0.1% 0.0% 0.0% 0.0% 0.2%
L`Oreal 0.2% 0.1% 0.4% 0.0% 0.5% 0.2%
Lenovo 0.3% 0.1% 0.0% 0.0% 1% 0.2%
LIC 0.0% 0.1% 0.0% 0.0% 0.2% 0.2%
Lifebuoy 0.1% 0.3% 0.0% 0.0% 0.3% 0.2%
Suzuki 0.0% 0.1% 0.0% 0.0% 0.3% 0.2%
Nirma 0.0% 0.1% 0.0% 0.4% 0.0% 0.2%
Pantaloon 0.1% 0.2% 0.0% 0.0% 0.0% 0.2%
Pepsodent 0.1% 0.3% 0.6% 0.0% 0.0% 0.2%
Ponds 0.2% 0.1% 0.0% 0.4% 0.2% 0.2%
Revlon 0.0% 0.1% 0.0% 5% 0.0% 0.2%
Santro 0.2% 0.2% 0.0% 0.0% 0.0% 0.2%
Spykar 0.3% 0.1% 0.5% 0.4% 0.0% 0.2%
Thums Up 0.1% 0.2% 0.5% 0.0% 0.0% 0.2%
Toyota 0.1% 0.2% 0.9% 0.0% 0.0% 0.2%
Wills 0.0% 0.3% 1% 0.0% 0.0% 0.2%
Armani 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Arrow 0.2% 0.2% 0.0% 0.0% 0.0% 0.1%
Canon 0.6% 0.0% 0.0% 0.0% 0.0% 0.1%
Chevrolet 0.0% 0.1% 0.5% 0.0% 0.0% 0.1%
Dabur 0.0% 0.2% 0.3% 0.0% 0.0% 0.1%
Fair & Lovely 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Ferrari 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Fevicol 0.0% 0.0% 0.3% 0.7% 0.0% 0.1%
Ford 0.2% 0.0% 0.2% 0.6% 0.6% 0.1%
Gillette 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%
Gold Flake 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Honda City 0.1% 0.1% 0.0% 0.0% 0.3% 0.1%
211
IFB 0.1% 0.0% 0.0% 0.0% 0.3% 0.1%
ISI 0.1% 0.0% 0.4% 0.0% 0.0% 0.1%
John Players 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
Koutons 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%
Maggi 0.0% 0.1% 0.7% 0.0% 0.6% 0.1%
Mcdonald 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
MRF 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Nescafe 0.1% 0.0% 0.0% 0.6% 0.2% 0.1%
P&G 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Panasonic 0.3% 0.1% 0.0% 0.0% 0.3% 0.1%
Park Avenue 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Pepe 0.1% 0.0% 0.0% 1% 0.0% 0.1%
Ray Ban 0.3% 0.1% 0.0% 0.0% 0.0% 0.1%
Rediff 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%
Rin 0.0% 0.1% 0.0% 0.0% 0.2% 0.1%
SBI 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%
Sify 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Skoda 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
Tata Indicom 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Tata Motors 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
TVS 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%
Versace 0.0% 0.0% 0.0% 0.0% 0.4% 0.1%
VIP 0.3% 0.1% 0.0% 0.0% 0.0% 0.1%
Woodland 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
Yahoo 0.2% 0.0% 0.5% 0.3% 0.0% 0.1%
Zodiac 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Axe 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
L&T 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Ranbaxy 0.0% 0.3% 0.2% 0.0% 0.0% 0.1%
Sahara 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Sansui 0.2% 0.2% 0.0% 0.0% 0.0% 0.1%
TCS 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
HSBC 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Citi Bank 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Denim 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
GE 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Gucci 0.0% 0.0% 0.0% 0.6% 0.0% 0.0%
Hamam 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Killer 0.0% 0.1% 0.4% 0.0% 0.0% 0.0%
Kodak 0.0% 0.0% 0.0% 0.0% 0.4% 0.0%
Mahindra & Mahindra 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Mark & Spencer 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Parker 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Pears 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Reid & Taylor 0.0% 0.0% 0.0% 0.0% 0.3% 0.0%
Rolex 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Scorpio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Siemens 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Taj 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Tanishq 0.0% 0.0% 0.0% 0.0% 0.2% 0.0%
Tata Indica 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
212
Tata Tea 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Van Huesen 0.0% 0.1% 0.2% 0.0% 0.0% 0.0%
Voltas 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
VSNL 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Acer 0.1% 0.0% 0.0% 0.1% 0.0% 0.0%
Idea 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Glaxo 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
MTNL 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 10% 11% 10% 16% 8% 11%
213
Table 153: Most preferred TV channel
TV Channel Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,248 1,601 516 451 425 10,247
Star Plus 9% 13% 7% 18% 15% 13%
Discovery 9% 7% 7% 7% 7% 8%
NDTV 5% 7% 3% 2% 4% 5%
Aajtak 4% 4% 3% 1% 5% 5%
Sun TV 5% 4% 4% 4% 2% 5%
HBO 6% 5% 6% 3% 6% 4%
Sony 4% 3% 2% 6% 2% 4%
Star Movies 4% 4% 2% 4% 4% 4%
Zee TV 3% 4% 3% 4% 5% 3%
M TV 4% 2% 6% 4% 1% 3%
Ten Sports 3% 4% 3% 2% 0.9% 3%
Star One 3% 2% 2% 4% 4% 3%
CNBC 3% 3% 2% 0.7% 5% 3%
ESPN 3% 2% 6% 2% 1% 3%
National Geographic 2% 1% 6% 2% 2% 2%
Star World 3% 1% 0.1% 2% 3% 2%
CNN IBN 3% 2% 2% 0.6% 2% 2%
Asianet 1% 1% 3% 2% 4% 2%
DD 1 1% 0.8% 1% 1% 2% 2%
TV 9 0.6% 1% 1% 1% 1% 1%
E TV 0.5% 2% 1% 3% 0.1% 1%
Sab TV 0.4% 1% 2% 0.1% 2% 1%
AXN 2% 1% 0.5% 0.1% 2% 1%
Cartoon Network 1% 0.6% 2% 0.3% 0.5% 1%
Pogo 0.9% 0.4% 1% 3% 2% 1%
BBC 0.4% 0.7% 0.5% 0.7% 0.2% 0.9%
Star News 1% 0.9% 0.8% 0.2% 3% 0.9%
Zoom 0.3% 1% 0.0% 2% 0.2% 0.9%
Animal Planet 0.5% 1% 0.4% 0.5% 0.2% 0.8%
Gemini 0.4% 0.6% 2% 0.7% 3% 0.8%
Star Sports 0.7% 0.6% 0.6% 0.8% 0.0% 0.8%
Travel & Living 1% 0.6% 0.9% 0.6% 0.9% 0.8%
Sun Music 1% 0.4% 1% 2% 0.9% 0.7%
Surya TV 1% 0.2% 0.0% 0.2% 0.0% 0.7%
Vijaya TV 0.7% 0.3% 0.1% 0.9% 0.1% 0.7%
Disney Channel 0.3% 0.2% 0.3% 0.8% 0.5% 0.6%
History Channel 0.9% 0.8% 0.5% 1% 0.0% 0.6%
Etv Kannada 0.1% 0.4% 0.0% 0.9% 3% 0.5%
F TV 0.4% 0.4% 0.4% 1% 0.4% 0.5%
Set Max 0.6% 1% 2% 0.1% 0.7% 0.5%
Zee Cinema 0.6% 0.2% 0.9% 0.5% 0.3% 0.5%
NDTV Profit 0.8% 0.4% 0.0% 0.0% 0.0% 0.5%
Any Music Channel 0.1% 0.5% 2% 0.0% 0.4% 0.4%
Any Sports Channel 0.2% 1% 0.6% 0.0% 0.2% 0.4%
India TV 0.1% 1% 0.4% 0.6% 0.8% 0.4%
Kairali TV 0.2% 0.5% 0.0% 0.0% 0.0% 0.4%
Sahara One 0.2% 0.4% 0.0% 0.5% 0.0% 0.4%
214
SS Music 0.1% 0.1% 2% 0.7% 0.0% 0.4%
Vh1 0.9% 0.0% 0.0% 0.0% 0.3% 0.4%
Zee News 0.1% 0.4% 0.0% 1% 0.0% 0.4%
Times Now 0.6% 0.5% 0.1% 0.4% 1% 0.4%
Aawaz 0.5% 0.1% 0.3% 0.4% 0.1% 0.3%
Any News Channel 0.0% 0.9% 0.1% 0.1% 0.0% 0.3%
Dd News 0.1% 0.5% 0.1% 2% 1% 0.3%
Udaya TV 0.1% 0.3% 0.0% 0.1% 0.0% 0.3%
V Channel 0.2% 0.4% 0.6% 0.1% 1% 0.3%
NDTV24*7 0.3% 0.6% 0.5% 0.0% 0.0% 0.3%
Ibnlive 0.1% 0.4% 0.0% 0.0% 0.0% 0.3%
Animax 0.7% 0.3% 0.0% 0.0% 0.0% 0.2%
ETC 0.1% 0.2% 1% 0.0% 0.0% 0.2%
Headlines Today 0.4% 0.3% 0.0% 0.0% 0.1% 0.2%
Star Gold 0.2% 0.2% 0.1% 0.1% 0.0% 0.2%
MH1 0.0% 0.3% 0.0% 0.4% 0.0% 0.2%
India Vision 0.3% 0.0% 1% 0.0% 0.0% 0.2%
Alfa Marathi 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Any Movie Channel 0.1% 0.1% 0.5% 0.0% 0.0% 0.1%
B4U 0.0% 0.0% 0.1% 0.4% 0.0% 0.1%
Etv Bangla 0.0% 0.0% 0.1% 0.2% 0.4% 0.1%
Etv Marathi 0.0% 0.3% 0.1% 0.1% 0.3% 0.1%
God 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Jaya TV 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Maa TV 0.2% 0.1% 0.2% 0.0% 0.0% 0.1%
Raj TV 0.0% 0.0% 1% 0.0% 0.0% 0.1%
Teja TV 0.3% 0.1% 0.0% 0.0% 0.0% 0.1%
Zee Business 0.0% 0.3% 0.0% 0.0% 0.3% 0.1%
Zee Café 0.1% 0.0% 0.0% 0.0% 0.2% 0.1%
Zee Marathi 0.1% 0.3% 0.6% 0.5% 0.0% 0.1%
Zee Music 0.5% 0.2% 0.6% 0.1% 0.0% 0.1%
Star Utsav 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Hungama TV 0.0% 0.1% 0.2% 0.0% 0.0% 0.1%
Jetix 0.4% 0.0% 0.0% 0.4% 0.0% 0.1%
Hall Mark 0.0% 0.2% 0.5% 0.0% 0.0% 0.1%
Local 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Kiran TV 0.3% 0.0% 0.0% 0.0% 0.0% 0.1%
Aditya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Astha 0.0% 0.0% 0.2% 0.0% 0.0% 0.0%
K TV 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Sahara TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sanskar 0.1% 0.0% 0.1% 0.0% 0.0% 0.0%
Star Anand 0.0% 0.1% 0.0% 2% 0.0% 0.0%
Zee English 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Studio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
All Telugu 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Nick 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sahara Samay 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Smile TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Bangla 0.0% 0.0% 0.0% 0.0% 0.5% 0.0%
Akasha Bangla 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
215
Peace TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Primier 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Set Pix 0.0% 0.0% 0.0% 0.5% 0.0% 0.0%
Win Cable 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.8% 0.9% 2% 2% 0.5% 1%
216
Table 154: Most preferred TV channel
TV Channel Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,162 1,645 176 140 309 5,796
Star Plus 9% 11% 5% 25% 13% 12%
Discovery 9% 7% 10% 9% 6% 8%
NDTV 5% 7% 5% 4% 6% 6%
HBO 6% 6% 11% 2% 7% 5%
Sun TV 5% 4% 6% 4% 2% 5%
Aajtak 4% 4% 3% 0.2% 6% 5%
Sony 4% 3% 4% 5% 2% 4%
Zee TV 4% 3% 3% 0.8% 6% 4%
Star Movies 4% 4% 1% 2% 3% 3%
CNBC 4% 3% 2% 0.0% 5% 3%
Star One 3% 3% 2% 3% 4% 3%
M TV 4% 2% 3% 6% 1% 3%
Ten Sports 2% 4% 4% 0.5% 0.8% 3%
ESPN 3% 2% 5% 6% 1% 2%
Star World 3% 2% 0.3% 0.4% 3% 2%
CNN IBN 3% 2% 0.5% 0.2% 2% 2%
National Geographic 3% 0.9% 3% 2% 3% 2%
Asianet 0.6% 1% 5% 2% 3% 1%
TV 9 0.4% 1% 0.4% 0.3% 1% 1%
E TV 0.3% 2% 1% 3% 0.0% 1%
AXN 2% 2% 0.0% 0.1% 0.0% 1%
Pogo 1% 0.4% 2% 5% 2% 1%
Sab TV 0.4% 1% 0.0% 0.0% 2% 1%
Star News 1% 0.7% 0.9% 0.1% 3% 1%
BBC 0.5% 0.9% 0.0% 0.9% 0.2% 0.9%
DD 1 0.5% 0.9% 0.7% 0.3% 2% 0.9%
Animal Planet 0.1% 2% 1% 0.0% 0.0% 0.8%
Travel & Living 1% 0.8% 1% 1% 1% 0.8%
Vijaya TV 0.7% 0.4% 0.0% 0.1% 0.1% 0.8%
Cartoon Network 1% 0.5% 2% 0.8% 0.3% 0.7%
Gemini 0.4% 0.6% 0.6% 0.0% 2% 0.7%
History Channel 1% 1% 1% 0.2% 0.0% 0.7%
Star Sports 0.5% 0.7% 0.0% 0.8% 0.0% 0.7%
F TV 0.4% 0.6% 0.9% 2% 0.5% 0.6%
Kairali TV 0.3% 0.7% 0.0% 0.0% 0.0% 0.6%
Surya TV 1% 0.2% 0.0% 0.6% 0.0% 0.6%
Zoom 0.3% 2% 0.0% 0.7% 0.2% 0.6%
NDTV Profit 0.5% 0.5% 0.0% 0.0% 0.0% 0.6%
Times Now 0.9% 0.7% 0.1% 0.0% 2% 0.6%
Any Sports Channel 0.3% 0.9% 0.1% 0.0% 0.2% 0.5%
Etv Kannada 0.1% 0.5% 0.0% 2% 3% 0.5%
Sahara One 0.2% 0.4% 0.0% 0.0% 0.0% 0.5%
Set Max 0.6% 0.5% 2% 0.2% 0.7% 0.5%
Sun Music 0.6% 0.2% 0.0% 0.0% 1% 0.5%
Any News Channel 0.0% 0.6% 0.1% 0.0% 0.0% 0.4%
Dd News 0.1% 0.8% 0.2% 0.7% 0.9% 0.4%
Disney Channel 0.4% 0.2% 0.7% 2% 0.6% 0.4%
217
India TV 0.2% 1% 0.0% 0.5% 0.4% 0.4%
Zee News 0.1% 0.5% 0.0% 3% 0.0% 0.4%
NDTV24*7 0.4% 0.7% 0.0% 0.0% 0.0% 0.4%
Aawaz 0.4% 0.1% 0.0% 1% 0.0% 0.3%
Any Music Channel 0.0% 0.6% 3% 0.0% 0.0% 0.3%
Headlines Today 0.6% 0.2% 0.0% 0.0% 0.1% 0.3%
SS Music 0.2% 0.1% 2% 1% 0.0% 0.3%
Udaya TV 0.0% 0.3% 0.0% 0.2% 0.0% 0.3%
V Channel 0.1% 0.3% 1% 0.2% 0.9% 0.3%
Vh1 0.7% 0.0% 0.0% 0.0% 0.0% 0.3%
Zee Cinema 0.3% 0.2% 1% 0.0% 0.3% 0.3%
Ibnlive 0.1% 0.5% 0.0% 0.0% 0.0% 0.3%
Animax 0.5% 0.2% 0.0% 0.0% 0.0% 0.2%
Etv Marathi 0.0% 0.3% 0.1% 0.1% 0.4% 0.2%
Star Gold 0.0% 0.2% 0.2% 0.0% 0.0% 0.2%
Zee Marathi 0.1% 0.3% 0.1% 0.0% 0.0% 0.2%
India Vision 0.5% 0.0% 3% 0.0% 0.0% 0.2%
Jetix 0.5% 0.0% 0.0% 0.0% 0.0% 0.2%
Any Movie Channel 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
ETC 0.0% 0.1% 0.0% 0.1% 0.0% 0.1%
Jaya TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Maa TV 0.2% 0.1% 0.2% 0.0% 0.0% 0.1%
Teja TV 0.3% 0.1% 0.0% 0.0% 0.0% 0.1%
Zee Business 0.0% 0.5% 0.0% 0.0% 0.3% 0.1%
Zee Café 0.1% 0.0% 0.0% 0.0% 0.2% 0.1%
Zee Music 0.2% 0.1% 0.9% 0.0% 0.0% 0.1%
Star Utsav 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
MH1 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Hungama TV 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Local 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Kiran TV 0.4% 0.0% 0.0% 0.0% 0.0% 0.1%
Aditya 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Alfa Marathi 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Astha 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
B4U 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Etv Bangla 0.0% 0.0% 0.0% 0.0% 0.3% 0.0%
God 0.0% 0.2% 0.0% 0.0% 0.0% 0.0%
K TV 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Raj TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sanskar 0.1% 0.0% 0.1% 0.0% 0.0% 0.0%
Star Anand 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Zee English 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Studio 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
All Telugu 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sahara Samay 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Zee Bangla 0.0% 0.0% 0.0% 0.0% 0.6% 0.0%
Akasha Bangla 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Peace TV 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Hall Mark 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Set Pix 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.4% 0.5% 1% 4% 0.7% 0.8%
218
Table 155: Most preferred newspaper
Newspaper Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,248 1,601 516 451 425 10,359
The Times of India 36% 35% 36% 26% 59% 35%
The Hindu 20% 16% 24% 16% 7% 19%
The Hindustan Times 6% 6% 5% 7% 5% 6%
Deccan Chronicle 3% 5% 4% 5% 0.8% 3%
Indian Express 3% 5% 1% 3% 2% 3%
The Telegraph 3% 3% 1% 3% 0.8% 2%
Eenadu 2% 3% 4% 6% 2% 2%
The Economic Times 2% 1% 2% 2% 3% 2%
Dainik Bhaskar 2% 2% 1% 2% 2% 2%
Malyalam Manorama 2% 1% 2% 3% 2% 2%
The Tribune 2% 2% 1% 2% 3% 2%
Dainik Jagran 0.6% 3% 0.5% 3% 1% 2%
Deccan Herald 1% 1% 1% 4% 2% 2%
Mid Day 1% 2% 0.9% 0.8% 2% 1%
DNA 2% 1% 1% 2% 0.5% 1%
Gujrat Samachar 0.8% 0.5% 0.2% 2% 0.5% 1%
Vijay Karnataka 1% 0.4% 4% 2% 2% 1%
Dinamalar 0.6% 0.5% 0.4% 0.1% 0.0% 0.9%
Anand Bazar Patrika 0.9% 0.5% 1% 0.6% 0.8% 0.8%
Mumbai Mirror 1% 0.6% 0.0% 1% 1% 0.8%
Daily Thanthi 0.4% 0.5% 0.3% 1% 0.5% 0.6%
Divya Bhaskar 0.8% 0.6% 0.0% 0.0% 0.8% 0.6%
Amar Ujala 0.3% 0.4% 0.5% 0.6% 0.1% 0.5%
Lokmat 0.3% 1% 0.5% 0.0% 0.0% 0.5%
Mathrubhumi 0.8% 0.9% 1% 1% 0.2% 0.5%
Rajasthan Patrika 0.3% 0.7% 0.1% 0.3% 2% 0.5%
Sakal 0.4% 0.6% 0.1% 0.4% 0.5% 0.5%
Business Line 0.4% 0.3% 0.2% 0.1% 0.0% 0.4%
Dinakaran 0.4% 0.2% 0.2% 0.1% 0.0% 0.4%
Sandesh 0.4% 0.5% 0.0% 0.0% 0.0% 0.4%
Nav Hindi Times 0.4% 0.3% 0.4% 0.0% 0.0% 0.4%
Loksatta 0.5% 0.4% 0.0% 0.7% 0.5% 0.3%
Punjab Kesari 0.1% 0.7% 0.2% 0.0% 0.1% 0.3%
Vijaya Times 0.1% 0.2% 0.0% 0.0% 0.0% 0.3%
Business Standard 0.2% 0.3% 0.0% 0.0% 0.4% 0.2%
Maharashtra Times 0.2% 0.2% 0.6% 0.1% 0.0% 0.2%
Nav Bharat Times 0.2% 0.4% 0.1% 0.1% 0.0% 0.2%
Prajavani 0.1% 0.1% 0.0% 0.0% 0.1% 0.2%
The Statesman 0.3% 0.1% 0.0% 0.2% 0.0% 0.2%
Vartha 0.1% 0.2% 0.1% 0.0% 0.0% 0.2%
Nai Dunia 0.1% 0.4% 0.0% 0.0% 0.0% 0.2%
Kerala Kaumudi 0.2% 0.0% 0.0% 0.0% 0.0% 0.2%
Andhra Jyoti 0.0% 0.3% 0.0% 0.5% 0.2% 0.1%
Dharitri 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%
Dinamani 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Gulf News 0.0% 0.0% 2% 0.1% 0.0% 0.1%
Hitvada 0.2% 0.1% 0.6% 0.0% 0.0% 0.1%
219
Mumbai Samachar 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Prabhat Khabar 0.0% 0.0% 0.0% 0.4% 0.0% 0.1%
Pudhari 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Saamna 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Samaj 0.0% 0.5% 0.0% 0.0% 0.0% 0.1%
Sambad 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
Kannada praba 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Udayavani 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Bangalore Times 0.4% 0.0% 0.0% 0.0% 0.0% 0.1%
Aaj Kal 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Asian Age 0.0% 0.0% 0.0% 0.5% 0.0% 0.0%
Employment News 0.0% 0.0% 0.1% 0.0% 0.0% 0.0%
Financial Express 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Free Press Journal 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Jansatta 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Madhyamum 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Rashtriya Sahara 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
Sanmarg 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Siasat 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
The Pioneer 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Vartaman 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
india Today 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Pratidin (Local) 0.0% 0.0% 0.0% 2% 0.0% 0.0%
Janshakti 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Inquilab 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Greater Kashmir 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sambad 0.0% 0.1% 0.0% 0.0% 0.0% 0.0%
Mint 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 2% 0.3% 0.6% 2% 0.0% 0.8%
220
Table 156: Most preferred newspaper
Newspaper Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,169 1,663 174 139 314 5,887
The Times of India 42% 41% 43% 29% 57% 40%
The Hindu 19% 15% 21% 17% 8% 17%
The Hindustan Times 6% 6% 6% 10% 5% 6%
Deccan Chronicle 3% 4% 3% 5% 1% 3%
Indian Express 3% 3% 0.5% 1% 2% 3%
Eenadu 1% 2% 1% 9% 2% 3%
The Telegraph 3% 3% 0.5% 4% 1% 3%
The Economic Times 3% 2% 3% 3% 4% 3%
Dainik Bhaskar 1% 2% 1% 0.3% 3% 2%
Deccan Herald 0.9% 2% 2% 4% 3% 2%
Malyalam Manorama 2% 2% 1% 0.6% 2% 2%
Mid Day 0.9% 1% 1% 2% 1% 1%
Dainik Jagran 0.5% 1% 0.5% 1% 0.7% 1%
The Tribune 1% 1% 0.0% 1% 2% 1%
Daily Thanthi 0.7% 0.7% 0.9% 2% 0.4% 1%
Anand Bazar Patrika 1% 0.9% 2% 0.8% 0.5% 0.9%
Vijay Karnataka 1% 0.6% 0.4% 0.0% 1% 0.8%
Dinamalar 0.3% 0.7% 0.4% 0.8% 0.0% 0.7%
Gujrat Samachar 0.7% 0.5% 0.6% 2% 0.3% 0.7%
Mumbai Mirror 0.7% 0.3% 0.0% 0.7% 1% 0.7%
Divya Bhaskar 0.8% 0.7% 0.0% 0.4% 0.5% 0.6%
Sakal 0.4% 0.7% 0.0% 1% 0.3% 0.6%
Sandesh 0.5% 0.9% 0.0% 0.0% 0.0% 0.6%
Rajasthan Patrika 0.2% 0.4% 0.9% 0.2% 3% 0.5%
Amar Ujala 0.2% 0.4% 0.9% 0.3% 0.5% 0.4%
Lokmat 0.4% 0.7% 0.0% 0.0% 0.0% 0.4%
Nav Hindi Times 0.3% 0.2% 0.5% 0.0% 0.0% 0.3%
Maharashtra Times 0.6% 0.3% 0.4% 0.6% 0.0% 0.3%
Mathrubhumi 0.4% 0.4% 1% 0.9% 0.0% 0.3%
Business Line 0.3% 0.1% 1% 0.0% 0.0% 0.2%
Dinakaran 0.2% 0.1% 0.7% 0.0% 0.0% 0.2%
Dinamani 0.0% 0.2% 0.0% 0.0% 0.0% 0.2%
Gulf News 0.0% 0.0% 4% 0.0% 0.0% 0.2%
Hitvada 0.0% 0.3% 0.3% 0.0% 0.0% 0.2%
Loksatta 0.3% 0.2% 0.4% 0.6% 0.3% 0.2%
Nav Bharat Times 0.1% 0.4% 0.0% 0.0% 0.1% 0.2%
The Statesman 0.2% 0.2% 0.0% 0.3% 0.0% 0.2%
Vartha 0.0% 0.5% 0.2% 0.0% 0.0% 0.2%
Vijaya Times 0.1% 0.2% 0.0% 0.0% 0.0% 0.2%
Kerala Kaumudi 0.1% 0.0% 0.0% 0.0% 0.0% 0.2%
Andhra Jyoti 0.1% 0.1% 0.0% 0.0% 0.2% 0.1%
Dharitri 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
DNA 2% 1% 1% 0.0% 0.0% 0.1%
Free Press Journal 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Prabhat Khabar 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Prajavani 0.1% 0.2% 0.0% 0.0% 0.2% 0.1%
221
Pudhari 0.1% 0.1% 0.0% 0.4% 0.0% 0.1%
Punjab Kesari 0.0% 0.1% 0.2% 0.0% 0.4% 0.1%
Samaj 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Sambad 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Vartaman 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Kannada praba 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%
Udayavani 0.0% 0.5% 0.0% 0.0% 0.0% 0.1%
Aaj Kal 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Asian Age 0.0% 0.0% 0.0% 0.6% 0.0% 0.0%
india Today 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Pratidin (Local) 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Bangalore Times 0.2% 0.0% 0.0% 0.0% 0.0% 0.0%
Janshakti 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Employment News 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Financial Express 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Madhyamum 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Mumbai Samachar 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Saamna 0.1% 0.1% 0.0% 0.0% 0.0% 0.0%
Sanmarg 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
The Pioneer 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Tarun Bharat (Marathi) 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Sambad 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Mint 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Nai Dunia 0.2% 0.0% - - - -
Others 0.5% 0.4% 0.7% 0.1% 0.0% 0.5%
222
Table 157: Most preferred magazine
Magazine Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,986 1,414 456 398 375 8,625
India Today 20% 30% 20% 21% 29% 24%
Reader's Digest 7% 7% 5% 4% 5% 7%
The Week 7% 4% 8% 9% 5% 6%
Femina 3% 4% 5% 6% 6% 4%
Outlook 4% 5% 3% 2% 5% 4%
Sports Star 5% 5% 8% 6% 2% 4%
Digit 6% 3% 2% 2% 2% 4%
Film Fare 2% 3% 2% 4% 2% 3%
Business World 3% 2% 2% 2% 3% 3%
Women's Era 2% 1% 1% 2% 3% 2%
Business Today 1% 4% 0.7% 0.6% 2% 2%
Chip 4% 2% 0.9% 0.7% 1% 2%
Star Dust 2% 0.8% 2% 3% 0.5% 2%
Autocar India 2% 2% 6% 0.2% 2% 2%
Ananda Vikatan 2% 0.8% 0.2% 0.9% 0.1% 1%
Swathi 0.6% 2% 0.9% 0.9% 0.0% 1%
Electronics For You 1% 0.7% 1% 1% 3% 1%
Vanita 0.3% 0.6% 2% 3% 0.1% 1%
Cosmopolitan 2% 0.5% 0.9% 0.0% 0.3% 1%
Business India 1% 1% 0.0% 0.8% 2% 0.9%
India Times 0.9% 0.6% 0.8% 1% 0.6% 0.9%
Kumudham 0.7% 0.9% 0.7% 0.7% 0.6% 0.9%
Chitralekha 1% 0.4% 0.0% 0.0% 0.8% 0.8%
Competition Success Review 0.5% 1% 0.8% 0.6% 1% 0.8%
Fortune India 0.4% 0.3% 0.5% 0.8% 1% 0.8%
Grihshobha 0.3% 0.3% 0.6% 1% 0.1% 0.8%
Wisdom 0.0% 0.4% 2% 2% 0.0% 0.8%
Computers Today 1% 0.9% 2% 0.0% 0.1% 0.7%
PC Quest 1% 0.6% 0.6% 0.0% 0.9% 0.7%
Science Reporter 1% 0.2% 2% 2% 0.0% 0.7%
Time 0.5% 1% 0.0% 0.0% 0.7% 0.7%
National Geographic 0.4% 0.8% 0.5% 0.2% 0.0% 0.6%
Overdrive 1% 0.3% 0.2% 0.0% 0.6% 0.6%
Business & Economy 0.9% 0.8% 0.8% 1% 0.5% 0.5%
Cricket Samrat 0.5% 0.1% 0.0% 0.2% 0.3% 0.5%
Health 0.5% 0.4% 0.7% 0.5% 0.2% 0.5%
Today 0.2% 0.3% 0.3% 3% 0.0% 0.5%
Business Week 0.3% 0.3% 2% 0.0% 1% 0.4%
Dalal Street 0.6% 0.4% 1% 0.0% 0.1% 0.4%
Meri Saheli 0.1% 0.5% 0.4% 0.5% 0.0% 0.4%
Outlook Money 0.5% 0.3% 0.1% 0.0% 1% 0.4%
Aha Zindagi 0.1% 0.2% 0.3% 0.0% 0.0% 0.3%
Brunch 0.2% 0.5% 0.0% 0.1% 0.0% 0.3%
Debonair 0.2% 0.1% 0.0% 0.0% 0.1% 0.3%
Good House Keeping 0.3% 0.4% 0.0% 0.0% 0.3% 0.3%
Inside Outside 0.2% 0.3% 0.2% 0.0% 0.0% 0.3%
Playboy 0.3% 1% 0.0% 0.0% 0.1% 0.3%
223
Safari 0.3% 0.3% 0.0% 0.1% 0.0% 0.3%
Sananda 0.2% 0.2% 0.0% 0.5% 0.2% 0.3%
Sudha 0.0% 0.3% 0.0% 0.1% 1% 0.3%
PC World 0.4% 0.2% 2% 0.6% 0.0% 0.3%
Aval Vikatan 0.0% 0.1% 0.0% 0.0% 0.0% 0.2%
Capital Market 0.0% 0.4% 0.0% 0.0% 0.8% 0.2%
Cineblitz 0.0% 0.0% 1% 0.0% 0.0% 0.2%
Data Quest 0.5% 0.2% 0.1% 0.0% 0.0% 0.2%
Desh 0.2% 0.1% 0.0% 0.7% 0.1% 0.2%
Gladrags 0.3% 0.3% 0.0% 0.0% 0.8% 0.2%
Junior Vikatan 0.0% 0.0% 2% 0.1% 0.0% 0.2%
Linux For You 0.5% 0.1% 0.0% 0.0% 0.2% 0.2%
Manorama 0.2% 0.2% 0.5% 0.0% 0.0% 0.2%
Maxim 0.3% 0.1% 0.0% 0.0% 1% 0.2%
Sarita 0.1% 0.2% 0.0% 1% 0.0% 0.2%
Taranga 0.1% 0.1% 0.0% 0.0% 0.1% 0.2%
The Economist 0.1% 0.1% 0.0% 0.0% 0.0% 0.2%
Abhiyan 0.1% 0.0% 0.0% 0.3% 0.0% 0.1%
Anandamela 0.0% 0.0% 0.0% 3% 0.0% 0.1%
Auto India 0.2% 0.2% 0.0% 0.1% 0.0% 0.1%
Better Photography 0.2% 0.0% 0.0% 0.0% 0.0% 0.1%
Champak 0.0% 0.0% 0.0% 0.7% 0.0% 0.1%
Chronicle 0.0% 0.1% 0.2% 0.0% 0.7% 0.1%
Deccan Chronicle 0.0% 0.0% 1% 0.0% 0.0% 0.1%
Developer IQ 0.0% 0.3% 0.0% 0.0% 0.0% 0.1%
Elle 0.2% 0.0% 0.0% 0.0% 0.6% 0.1%
Frontline 0.0% 0.1% 0.0% 0.4% 0.0% 0.1%
Grihlakshmi 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Lokprabha 0.0% 0.0% 0.0% 0.6% 0.0% 0.1%
Mathrubhumi 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
Saptahik Sakal 0.0% 0.0% 0.1% 0.0% 0.0% 0.1%
Saras Salil 0.0% 0.1% 0.0% 0.4% 0.0% 0.1%
Savvy 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Society 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Top Gear 0.0% 0.0% 0.0% 0.0% 0.1% 0.1%
Graphiti 0.2% 0.1% 0.0% 0.2% 0.0% 0.1%
Living Digital 0.2% 0.0% 0.0% 0.0% 0.3% 0.1%
Saptahik Bartaman 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%
Money life 0.1% 0.0% 0.0% 0.0% 1% 0.1%
Animation Reporter 0.0% 0.2% 0.6% 0.0% 0.3% 0.1%
Nirogadhaam 0.1% 0.0% 0.1% 0.0% 0.0% 0.1%
Chandamama 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Automobiles 0.1% 0.0% 0.0% 0.4% 0.0% 0.1%
Auto World 0.0% 0.2% 0.0% 0.0% 0.5% 0.1%
Bikes 0.0% 0.5% 0.0% 0.0% 0.5% 0.1%
Anandalok 0.0% 0.0% 0.0% 0.1% 0.0% 0.0%
Business Times 0.0% 0.0% 0.0% 0.0% 0.2% 0.0%
Buzz 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Kadambini 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Outlook Traveller 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
Pratiyogita Darpan 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
224
Saheli 0.1% 0.1% 0.0% 0.0% 0.0% 0.0%
Sakhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Mans World 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Kurukshetra 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Andra Jyoti 0.0% 0.0% 0.0% 0.5% 0.1% 0.0%
Economical Times 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 6% 5% 9% 8% 7% 7%
225
Table 158: Most preferred magazine
Magazine Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,033 1,484 147 125 295 5,104
India Today 25% 30% 25% 23% 32% 28%
Reader's Digest 8% 8% 3% 5% 7% 8%
The Week 7% 5% 10% 7% 5% 6%
Outlook 5% 6% 2% 4% 5% 5%
Sports Star 3% 4% 10% 8% 3% 3%
Femina 3% 2% 5% 5% 6% 3%
Digit 5% 3% 4% 1% 2% 3%
Business World 4% 2% 2% 3% 3% 3%
Film Fare 2% 2% 2% 3% 3% 2%
Business Today 2% 2% 2% 0.4% 3% 2%
Women's Era 0.9% 2% 2% 2% 2% 2%
Star Dust 1% 1% 1% 4% 0.4% 2%
Ananda Vikatan 2% 1% 0.5% 0.3% 0.4% 1%
Autocar India 1% 2% 0.0% 0.0% 0.6% 1%
Swathi 0.8% 1% 2% 0.0% 0.0% 1%
Chip 3% 1% 0.5% 0.6% 0.7% 1%
Business India 2% 1% 0.0% 3% 2% 1%
Kumudham 0.4% 2% 0.8% 0.7% 0.7% 1%
Electronics For You 0.8% 0.4% 0.9% 1% 2% 0.9%
India Times 1% 0.9% 0.5% 3% 1% 0.9%
National Geographic 0.7% 1% 0.2% 0.4% 0.0% 0.8%
Chitralekha 1% 0.5% 0.4% 0.0% 0.5% 0.7%
Cosmopolitan 2% 0.3% 0.9% 0.0% 0.2% 0.7%
Fortune India 0.7% 0.5% 0.5% 0.9% 0.7% 0.7%
Vanita 0.3% 1% 0.0% 0.6% 0.3% 0.7%
Computers Today 0.8% 0.3% 2% 0.0% 0.4% 0.6%
Health 0.5% 0.7% 0.5% 0.0% 0.2% 0.6%
Overdrive 1% 0.5% 0.2% 0.0% 0.4% 0.6%
PC Quest 0.9% 0.7% 0.6% 0.0% 0.6% 0.6%
Time 1% 0.7% 0.0% 0.0% 0.6% 0.6%
Competition Success Review 0.1% 0.4% 0.4% 0.5% 0.2% 0.5%
Dalal Street 0.5% 0.4% 2% 0.0% 0.2% 0.5%
Grihshobha 0.1% 0.6% 0.0% 1% 0.5% 0.5%
Outlook Money 0.6% 0.7% 0.0% 0.0% 0.6% 0.5%
Playboy 1% 0.9% 0.0% 0.0% 0.7% 0.5%
Today 0.1% 0.5% 0.0% 5% 0.2% 0.5%
Business & Economy 0.4% 0.5% 1% 2% 0.3% 0.4%
Debonair 0.3% 0.2% 0.0% 0.0% 0.4% 0.4%
Science Reporter 0.9% 0.2% 2% 3% 0.0% 0.4%
Aval Vikatan 0.3% 0.2% 0.0% 0.0% 0.0% 0.3%
Business Week 0.3% 0.3% 0.6% 0.0% 0.9% 0.3%
Data Quest 0.5% 0.1% 0.5% 0.3% 0.0% 0.3%
Desh 0.1% 0.0% 0.0% 0.0% 0.4% 0.3%
Good House Keeping 0.4% 0.3% 0.0% 0.0% 0.5% 0.3%
Inside Outside 0.2% 0.5% 0.2% 0.0% 0.0% 0.3%
Safari 0.4% 0.4% 0.0% 0.8% 0.0% 0.3%
Sudha 0.2% 0.4% 0.0% 0.0% 0.7% 0.3%
226
Aha Zindagi 0.1% 0.2% 0.0% 0.0% 0.0% 0.2%
Brunch 0.2% 0.2% 0.0% 0.0% 0.0% 0.2%
Capital Market 0.1% 0.2% 0.0% 0.0% 0.2% 0.2%
Cricket Samrat 0.0% 0.2% 0.0% 1% 0.3% 0.2%
Gladrags 0.3% 0.3% 0.0% 0.0% 0.5% 0.2%
Maxim 0.4% 0.1% 0.0% 0.0% 0.8% 0.2%
Meri Saheli 0.1% 0.4% 0.3% 0.0% 0.2% 0.2%
Sananda 0.2% 0.1% 0.0% 0.3% 0.0% 0.2%
Sarita 0.2% 0.2% 0.0% 0.0% 0.0% 0.2%
Savvy 0.1% 0.1% 0.0% 0.0% 0.2% 0.2%
Society 0.2% 0.2% 0.0% 0.0% 0.0% 0.2%
The Economist 0.1% 0.2% 0.0% 0.0% 0.0% 0.2%
Graphiti 0.1% 0.2% 0.0% 2% 0.0% 0.2%
Wisdom 0.0% 0.3% 0.4% 0.0% 0.0% 0.2%
PC World 0.2% 0.3% 0.0% 0.0% 0.0% 0.2%
Money life 0.2% 0.1% 0.0% 0.0% 0.5% 0.2%
Abhiyan 0.2% 0.1% 0.0% 0.7% 0.0% 0.1%
Anandalok 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Auto India 0.1% 0.3% 0.0% 0.0% 0.0% 0.1%
Better Photography 0.2% 0.1% 0.0% 0.0% 0.0% 0.1%
Chronicle 0.0% 0.1% 0.1% 0.0% 0.5% 0.1%
Cineblitz 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Developer IQ 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Elle 0.1% 0.0% 0.0% 0.0% 0.4% 0.1%
Grihlakshmi 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Junior Vikatan 0.0% 0.0% 0.6% 0.7% 0.0% 0.1%
Kadambini 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Linux For You 0.4% 0.0% 0.0% 0.0% 0.1% 0.1%
Lokprabha 0.2% 0.0% 0.4% 0.5% 0.0% 0.1%
Manorama 0.0% 0.0% 0.0% 0.0% 0.0% 0.1%
Mathrubhumi 0.0% 0.2% 0.0% 0.0% 0.0% 0.1%
Outlook Traveller 0.0% 0.0% 0.0% 0.0% 0.5% 0.1%
Taranga 0.1% 0.2% 0.0% 0.0% 0.0% 0.1%
Top Gear 0.1% 0.1% 0.0% 0.0% 0.4% 0.1%
Living Digital 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Saptahik Bartaman 0.2% 0.2% 0.0% 0.0% 0.0% 0.1%
Animation Reporter 0.0% 0.1% 0.0% 0.0% 0.0% 0.1%
Nirogadhaam 0.1% 0.0% 1% 0.0% 0.2% 0.1%
Chandamama 0.1% 0.0% 0.0% 0.0% 0.0% 0.1%
Auto World 0.1% 0.1% 0.0% 0.0% 0.3% 0.1%
Economical Times 0.1% 0.1% 0.0% 0.0% 0.0% 0.1%
Anandamela 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Business Times 0.0% 0.0% 0.0% 0.0% 0.1% 0.0%
Buzz 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Champak 0.0% 0.0% 0.0% 0.7% 0.0% 0.0%
Deccan Chronicle 0.0% 0.0% 1% 0.0% 0.0% 0.0%
Frontline 0.0% 0.0% 0.0% 0.9% 0.0% 0.0%
Saptahik Sakal 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Saras Salil 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Saheli 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Sakhi 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
227
Mans World 0.0% 0.1% 0.0% 0.0% 0.1% 0.0%
Andra Jyoti 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Automobiles 0.1% 0.0% 0.0% 0.0% 0.0% 0.0%
Bikes 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 4% 6% 11% 5% 6% 6%
Table 159: Most preferred radio channel

Radio Channel Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,557 1,109 358 312 294 6,786
Radio Mirchi 38% 38% 25% 33% 39% 38%
Red FM 12% 13% 20% 16% 7% 12%
AIR 12% 10% 16% 8% 9% 11%
Radio City 11% 12% 11% 13% 14% 11%
Suryan FM 6% 5% 10% 9% 3% 6%
Big FM 7% 6% 1% 4% 5% 5%
AIR FM GOLD 5% 4% 8% 8% 4% 5%
AIR FM RAINBOW 4% 3% 4% 3% 3% 4%
Fever FM 2% 3% 2% 0.1% 8% 3%
World Space 2% 2% 0.1% 0.1% 3% 2%
BBC 0.7% 1% 0.2% 3% 0.2% 1%
Power FM 0.6% 0.4% 0.4% 1% 2% 0.8%
Go FM 0.7% 0.7% 2% 3% 0.7% 0.7%
Amar FM 0.0% 0.2% 0.0% 0.1% 0.0% 0.3%
Hum FM 0.0% 0.0% 0.0% 0.0% 0.0% 0.0%
Others 0.8% 0.8% 0.0% 1% 3% 1%
228
Table 160: Most preferred radio channel
Radio Channel Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 829 1,143 119 98 248 4,009
Radio Mirchi 41% 39% 29% 38% 39% 40%
AIR 13% 13% 12% 10% 13% 12%
Red FM 11% 12% 17% 18% 8% 11%
Radio City 11% 12% 10% 9% 14% 11%
Big FM 6% 6% 0.7% 5% 5% 6%
Suryan FM 4% 5% 13% 9% 2% 5%
AIR FM GOLD 4% 4% 12% 0.6% 5% 5%
AIR FM RAINBOW 2% 3% 3% 0.0% 3% 3%
Fever FM 2% 3% 3% 0.9% 7% 3%
World Space 3% 2% 0.0% 0.0% 2% 2%
Go FM 0.5% 1% 0.7% 3% 0.7% 1%
BBC 1% 0.9% 0.0% 6% 0.0% 0.9%
Power FM 0.7% 0.5% 0.0% 0.0% 1% 0.5%
Amar FM 0.0% 0.1% 0.0% 0.6% 0.0% 0.1%
Others 0.9% 0.8% 0.0% 1% 2% 1%
Table 161: Universe of online urban Indians

Online Urban Indians Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 2,498 1,779 574 501 472 10,888
Buyer 59% 62% 39% 36% 77% 57%
Non-Buyer 41% 38% 61% 64% 23% 44%
Table 162: Frequency of buying online for home consumption

Frequency Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 910 648 209 182 172 3,375
Every day 2% 1% 9% 10% 3% 3%
Once a week 4% 4% 6% 6% 4% 4%
Once in fifteen days 6% 6% 4% 11% 7% 5%
Once a month 22% 17% 24% 14% 24% 19%
Once in 3 months 38% 35% 34% 21% 36% 36%
Once a year 16% 22% 9% 20% 12% 18%
More than once a year 12% 14% 14% 17% 14% 15%
229
Table 163: Frequency of buying online for office consumption
Frequency Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 416 296 95 83 79 1,501
Every day 4% 3% 17% 18% 7% 6%
Once a week 7% 7% 5% 7% 10% 8%
Once in fifteen days 10% 9% 11% 20% 11% 11%
Once a month 26% 18% 24% 0.0% 18% 19%
Once in 3 months 26% 34% 10% 15% 26% 27%
Once a year 14% 15% 9% 5% 15% 14%
More than once a year 12% 14% 24% 35% 13% 15%
Table 164: Monthly spends

Average Claimed Monthly Spends On Online Buying - Personal Use Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 909 648 209 182 172 2,643
Less than Rs.500 10% 11% 15% 8% 6% 13%
Rs.500-Rs.1000 10% 12% 8% 11% 8% 11%
Rs.1000-Rs.2000 15% 17% 16% 13% 14% 15%
Rs.2000-Rs.5000 20% 23% 13% 23% 23% 21%
Rs.5000-Rs.10000 19% 22% 13% 19% 19% 20%
More than Rs.10000 26% 15% 35% 26% 29% 20%
Table 165: Monthly spends

Average Claimed Monthly Spends On Online Buying - Office Use Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 412 294 95 83 78 1,198
Less than Rs.500 4% 4% 11% 8% 1% 5%
Rs.500-Rs.1000 5% 8% 9% 6% 4% 7%
Rs.1000-Rs.2000 6% 14% 20% 6% 10% 11%
Rs.2000-Rs.5000 19% 17% 7% 15% 28% 19%
Rs.5000-Rs.10000 20% 22% 9% 29% 29% 20%
More than Rs.10000 46% 36% 43% 35% 28% 38%
230
Table 166: Products/services bought online
Products/Services Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 1,219 1,715 183 149 324 6,164
Air ticket 50% 40% 47% 61% 61% 45%
Antiques & Collectables 7% 4% 4% 12% 4% 4%
Automobiles 5% 2% 6% 10% 3% 3%
Beauty and grooming products 11% 8% 5% 13% 9% 7%
Books & Magazines 27% 24% 14% 18% 45% 21%
Camera 15% 14% 8% 14% 14% 12%
CD/VCD/DVDs 26% 21% 16% 17% 40% 19%
Clothes & Accessories 25% 30% 10% 19% 31% 21%
Computer hardware 19% 12% 12% 16% 13% 12%
Computer software 19% 12% 14% 16% 20% 13%
Electronic Durables 14% 15% 9% 9% 15% 10%
Electronic Gadgets 24% 17% 10% 14% 23% 15%
Gift Items/Flowers 19% 19% 9% 16% 30% 15%
Health and Fitness products 10% 7% 7% 6% 10% 7%
Hotel/Tours 14% 10% 24% 25% 11% 14%
Household grocery 5% 4% 4% 8% 5% 4%
Jewellery 14% 11% 7% 11% 13% 9%
Kitchen Appliances 8% 6% 4% 8% 11% 6%
Mobile/PDA 19% 11% 9% 11% 15% 11%
Movie tickets 20% 12% 11% 13% 23% 13%
Musical instrument 8% 5% 10% 9% 9% 6%
Shoes 7% 5% 4% 10% 10% 5%
Sports goods 7% 6% 3% 10% 6% 5%
Toiletries/Perfumes 20% 21% 14% 10% 22% 17%
Toys and games 12% 13% 7% 10% 15% 10%
Train ticket 48% 47% 61% 60% 43% 53%
Table 167: Internet buyers who make use of special bargains/schemes/ bids/ auctions
Special Bargains/ Schemes/ Bids/ Auctions Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 918 1,194 98 84 246 3,926
Bid/Bought in an online auction 57% 54% 32% 54% 50% 47%
231
Table 168: Preferred mode of payment for online buying
Mode Of Payment Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 835 1,195 75 62 243 3,495
Credit card 57% 52% 49% 48% 77% 54%
Debit card 28% 24% 37% 37% 24% 26%
Direct debit from bank /Online bank transfer 30% 18% 20% 14% 24% 20%
Cash Card 5% 3% 7% 6% 6% 4%
Cash on delivery 38% 52% 42% 44% 40% 43%
Cheque / Demand draft on delivery 30% 27% 24% 41% 20% 26%
e-currency (Wallet 365, Paisapay etc.) 10% 2% 5% 8% 4% 4%
Table 169: Stated advantages of online buying

Advantages Of Online Buying Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 835 1,195 75 62 243 3,495
More variety / product choices 56% 45% 56% 61% 46% 47%
Better price/bargain on the net 50% 45% 35% 48% 44% 42%
Flexibility of shopping anytime 63% 58% 41% 50% 67% 55%
Saves time and effort of going to the market 70% 68% 60% 75% 74% 67%
Convenience of home delivery 64% 62% 54% 66% 70% 59%
Nothing particular 7% 9% 21% 19% 4% 9%
Others 3% 3% 10% 11% 2% 4%
232
Table 170: Stated concerns of online buying
Concerns Of Online Buying Ebay Rediff Google Yahoo Indiatimes All Buyers
Sample Base 835 1,195 75 62 243 3,495
Delayed delivery 34% 36% 35% 39% 36% 35%
Damaged goods delivered 27% 26% 25% 26% 24% 25%
Product/Quality not same as ordered 44% 44% 28% 19% 46% 40%
Hidden cost / Charged more than displayed 32% 22% 24% 28% 27% 25%
Transaction failed but still charged 16% 11% 23% 17% 18% 15%
Credit card misused 10% 9% 14% 22% 7% 10%
Never faced any issue 24% 26% 33% 37% 28% 27%
Others 0.7% 0.4% 3% 0.0% 0.8% 0.6%
Table 171: Reason-non-buying

Reason-Non-Buying Ebay Rediff Google Yahoo Indiatimes All Shopping Users
Sample Base 1,182 842 271 237 223 7,393
Never felt the need to do so 46% 43% 53% 54% 46% 50%
Don't have a credit card 42% 50% 43% 40% 38% 42%
Prices on the net are higher 20% 22% 22% 15% 22% 19%
Not aware of any online shopping portal 5% 8% 14% 16% 11% 9%
Requires too much time and effort 14% 14% 12% 8% 10% 12%
Fear of misuse of credit card 40% 36% 21% 23% 34% 30%
Lack fun of physical shopping 16% 14% 15% 20% 18% 16%
Lack of choices and variety of products 16% 19% 13% 18% 23% 17%
233
Appendix
234
Table 172: City type classification by market size
REGIONS
North South East West
Delhi Bangalore Kolkata Ahmadabad
Metros Chennai Mumbai
Coimbatore Pune
Hyderabad Surat
Faridabad Kochi Asansol Bhopal
Jaipur Madurai Thane
Urban Kanpur Indore
CITY TYPE BY MARKET SIZE 2
Lucknow Nagpur
Uptowns
Ludhiana Vadodara
Patna
Amritsar Thiruvanathapuram Guwahati Aurangabad
Chandigarh Tiruchirapalli Goa
Emerging Dhanbad Vijayavada Jabalpur
Towns Ghaziabad Visakhapatanam Nashik
Rajkot
Agra Mangalore Bhubaneswar Solapur
Allahabad Mysore Cuttack Others from
Dehradun Secunderabad Raipur West India
Gurgaon Others from South Others from
Jodhpur India East India
Meerut
Others
Noida
Ranchi
Varanasi
Others from North
India
2
Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.
235
Table 173: Socio Economic Classification (SEC) Grid
Chief Wage Earner's Highest Education

School School Secondary Grad./ Grad./
Not
Illiterate (Up to 4 (5-9 / High PG PG
Grad.
yrs) yrs) School (Gen.) (Prof.)
Unskilled worker E E E D D D D
Skilled worker E E D C C B B
Petty traders E D D C C B B
Shop owners D D C B B A A
Businessmen/
industrialists – with D C B B A A A
no employee
Chief Wage Earner's 3 Occupation
Businessmen/
industrialists – with C B B B A A A
1 to 9 employee
Businessmen/
industrialists – with B B A A A A A
10+ employee
Self-employed
D D D B B A A
professionals
Clerical/ salesmen D D D C B B B
Supervisor level D D C C B B A
Officers/
C C C B B A A
executives (junior)
Officers/
executives B B B B A A A
(middle/ senior)
3
Chief Wage Earner is the head of the household who contributes maximum to the
monthly household income. It is assumed in Indian marketing and media space that the
life style of a household is largely determined by the combination of head of household’s
highest level of education and current occupation.
236
Index: Charts
Graph1: Proportion of online shoppers and buyers........................ 13
Graph 2: Online buying of travel vs. non-travel products................ 14
Graph 3: Online buying from home vis-à-vis office ....................... 16
Chart 3: Age group distribution .............................................. 25
Graph 4: Frequency of buying online from home.......................... 28
Graph 5: Frequency of buying online from office ......................... 29
Graph 6: Preferred mode of payment for online buying ................. 30
Graph 7: Perceived advantage of buying online ........................... 31
Graph 8: Perceived concerns of buying online ............................. 32
Graph 9: Key Reasons for not buying online................................ 33
Chart 10: Gender breakup..................................................... 35
Chart 11: Age group distribution ............................................. 36
Chart 12: City class - by population size .................................... 37
Chart 13: City class - by market size ........................................ 38
Chart 14: Region-wise break-ups............................................. 40
Chart 15: Socio economic classification..................................... 42
Chart 16: Highest educational qualification................................ 43
Chart 17: Occupational break up............................................. 44
Chart 18: Function / field of occupation ................................... 45
Chart 19: Head of the household............................................. 46
Chart 20: Monthly family income ............................................ 47
Chart 21: Most expensive vehicle owned by the household.............. 48
Chart 22: Ownership of credit cards (individually)........................ 49
Chart 23: Current loan liabilities............................................. 52
Chart 24: Years of experience in using internet ........................... 53
Chart 25: Place of accessing internet ....................................... 54
Chart 26: Type of internet connection at home ........................... 55
Chart 27: Type of internet connection at office........................... 56
Chart 28: Service provider subscribed to at home ........................ 57
Chart 29: Service provider subscribed to at office ........................ 58
Chart 30: Frequency of accessing internet from home ................... 59
Chart 31: Frequency of accessing internet from office................... 60
Chart 32: Time of the day accessing internet from home ............... 61
Chart 33: Time of the day accessing internet from office ............... 62
Chart 34: Duration of PC usage from home................................. 63
Chart 35: Duration of internet usage from home.......................... 64
Chart 36: Duration of PC usage from office ................................ 65
Chart 37: Duration of internet usage from office ......................... 66
Chart 38: Time spent by internet users on watching TV ................. 67
Chart 39: Time spent by internet users on reading newspaper ......... 68
Chart 40: Time spent by internet users on listening to radio ........... 69
Chart 41: Professional activities ............................................. 73
Chart 42: Personal activities.................................................. 74
Chart 43: Downloading activities............................................. 75
Chart 44: E-commerce related activities ................................... 76
Chart 45: Online shopping..................................................... 77
Chart 46: Blogging activities .................................................. 78
Chart 47: Member of an online community................................. 79
Chart 48: Problems faced while surfing the internet ..................... 83
Chart 49: Multiple user shares of email websites ......................... 87
Chart 50: Number of email accounts and average per capita email ids 88
Chart 51: Response to online marketing stimulus ........................ 112
Index: Change from
Previous Year Graphs
Graph 1: Frequency of buying online from home.......................... 28
Graph 2: Frequency of buying online from office ......................... 29
Graph 3: Preferred mode of payment for online buying ................. 30
Graph 4: Perceived advantage of buying online ........................... 31
Graph 5: Key Reasons for not buying online................................ 33
Chart 6: Gender breakup ...................................................... 35
Chart 7: Age group distribution .............................................. 36
Chart 8: City class - by market size.......................................... 38
Chart 9: Region-wise break-ups .............................................. 40
Chart 10: Socio economic classification..................................... 42
Chart 11: Highest educational qualification................................ 43
Chart 12: Occupational break up............................................. 44
Chart 13: Head of the household............................................. 46
Chart 14: Monthly family income ............................................ 47
Chart 15: Most expensive vehicle owned by the household.............. 48
Chart 16: Ownership of credit cards (individually)........................ 49
Chart 17: Years of experience in using internet ........................... 53
Chart 18: Place of accessing internet ....................................... 54
Chart 19: Type of internet connection at home ........................... 55
Chart 20: Type of internet connection at office........................... 56
Chart 21: Service provider subscribed to at home ........................ 57
Chart 22: Service provider subscribed to at office ........................ 58
Chart 23: Frequency of accessing internet from home ................... 59
Chart 24: Frequency of accessing internet from office................... 60
Chart 25: Time of the day accessing internet from home ............... 61
Chart 26: Time of the day accessing internet from office ............... 62
Chart 27: Duration of PC usage from home................................. 63
Chart 28: Duration of internet usage from home.......................... 64
Chart 29: Duration of PC usage from office ................................ 65
Chart 30: Duration of internet usage from office ......................... 66
Chart 31: Time spent by internet users on watching TV ................. 67
Chart 32: Time spent by internet users on reading newspaper ......... 68
Chart 33: Time spent by internet users on listening to radio ........... 69
Chart 34: Professional activities ............................................. 73
Chart 35: Personal activities.................................................. 74
Chart 36: Downloading activities............................................. 75
Chart 37: E-commerce related activities ................................... 76
Chart 38: Multiple user shares of email websites ......................... 87
Chart 39: Number of email accounts and average per capita email ids 88
Chart 40: Response to online marketing stimulus ........................ 112
238
Index: Tables
Table 1: Detailed sample base distribution of the land survey ........... 6
Table 2: Growth in online shopping and buying ........................... 13
Table 3: Most popular products bought online (Top 10).................. 14
Table 4: Products with best online search-to-buy conversion ratios ... 15
Table 5: Monthly average spends for personal use vis-à-vis office use 16
Table 6: Top 10 most preferred online shopping websites (other than
travel) ............................................................................ 19
Table 7: Growth in online shopping and buying ........................... 27
Table 9: Top 10 cities .......................................................... 39
Table 10: Preferred language of reading ................................... 41
Table 11: Household asset ownership ....................................... 50
Table 12: Popularity of various internet activities ........................ 70
Table 13: Membership by type of online community ..................... 80
Table 14: Most used local language websites (other than English) ..... 81
Table 15: Online activities desired in other languages ................... 82
Table 16: Top of mind unaided recall - all websites ...................... 84
Table 17: Most used website - all websites................................. 85
Table 18: Preferred websites - emailing .................................... 86
Table 19: Info search (English) ............................................... 89
Table 20: Info search (local language) ...................................... 90
Table 21: Job search ........................................................... 91
Table 22: Booking travel tickets ............................................. 92
Table 23: Online shopping (other than travel tickets).................... 93
Table 24: Online news ......................................................... 94
Table 25: Financial news & info (rates, quotes, etc.) .................... 95
Table 26: Online share trading ............................................... 96
Table 27: Real estate info..................................................... 97
Table 28: Matrimonial search................................................. 98
Table 29: Dating/friendship search.......................................... 99
Table 30: Social networking/communities ................................ 100
Table 31: Online gaming...................................................... 101
Table 32: Download mobile content........................................ 102
Table 33: Download music ................................................... 103
Table 34: Sports content ..................................................... 104
Table 35: Cinema content.................................................... 105
Table 36: Most used local language websites (other than English) .... 106
Table 37: Preferred blog sites ............................................... 107
Table 38: Favorite TV channels ............................................. 108
Table 39: Favorite newspapers .............................................. 109
Table 40: Favorite magazines ............................................... 110
Table 41: Favorite radio channels .......................................... 111
Table 42: Tom recall for brands............................................. 113
239
Index: Segment wise
Detailed Tables
Table 1: Gender break up .................................................... 115
Table 2: Gender break up .................................................... 115
Table 3: Age group distribution ............................................. 115
Table 4: Age group distribution ............................................. 116
Table 5: City class - by population size .................................... 116
Table 6: City class - by population size .................................... 116
Table 7: City class - by market size ........................................ 117
Table 8: City class - by market size ........................................ 117
Table 9: Cities.................................................................. 118
Table 10: Cities ................................................................ 120
Table 11: Region-wise break-ups............................................ 121
Table 12: Region-wise break-ups............................................ 121
Table 13: Preferred language of reading .................................. 122
Table 14: Preferred language of reading .................................. 123
Table 15: Socio economic classification ................................... 124
Table 16: Socio economic classification ................................... 124
Table 17: Highest educational qualification............................... 124
Table 18: Highest educational qualification............................... 125
Table 19: Occupational break up ........................................... 125
Table 20: Occupational break up ........................................... 125
Table 21: Function / field of occupation .................................. 126
Table 22: Function / field of occupation .................................. 126
Table 23: Head of the household ........................................... 127
Table 24: Head of the household ........................................... 127
Table 25: Monthly family income ........................................... 127
Table 26: Monthly family income ........................................... 128
Table 27: Most expensive vehicle owned by the household ............ 128
Table 28: Most expensive vehicle owned by the household ............ 128
Table 29: Ownership of credit cards (individually)....................... 129
Table 30: Ownership of credit cards (individually)....................... 129
Table 31: Household asset ownership ...................................... 130
Table 32: Household asset ownership ...................................... 131
Table 33: Current loan liabilities............................................ 132
Table 34: Current loan liabilities............................................ 132
Table 35: Years of experience in using internet.......................... 133
Table 36: Years of experience in using internet.......................... 133
Table 37: Place of accessing internet ...................................... 133
Table 38: Place of accessing internet ...................................... 134
Table 39: Type of internet connection at home .......................... 134
Table 40: Type of internet connection at home .......................... 134
Table 41: Type of internet connection at office ......................... 135
Table 42: Type of internet connection at office ......................... 135
Table 43: Service provider subscribed to at home ....................... 136
Table 44: Service provider subscribed to at home ....................... 136
Table 45: Service provider subscribed to at office....................... 137
Table 46: Service provider subscribed to at office....................... 137
Table 47: Frequency of accessing internet from home .................. 138
Table 48: Frequency of accessing internet from home .................. 138
Table 49: Frequency of accessing internet from office ................. 139
Table 50: Frequency of accessing internet from office ................. 139
Table 51: Time of the day accessing internet from home .............. 139
Table 52: Time of the day accessing internet from home .............. 140
Table 53: Time of the day accessing internet from office .............. 140
240
Table 54: Time of the day accessing internet from office .............. 140
Table 55: Duration of internet usage from home......................... 141
Table 56: Duration of internet usage from home......................... 141
Table 57: Duration of internet usage from office ........................ 141
Table 58: Duration of internet usage from office ........................ 142
Table 59: Duration of internet usage during weekdays.................. 142
Table 60: Duration of internet usage during weekdays.................. 142
Table 61: Duration of internet usage during weekends ................. 143
Table 62: Duration of internet usage during weekends ................. 143
Table 63: Duration of PC usage from home ............................... 143
Table 64: Duration of PC usage from home ............................... 144
Table 65: Duration of PC usage from office ............................... 144
Table 66: Duration of PC usage from office ............................... 144
Table 67: Time spent by internet users on watching TV ................ 145
Table 68: Time spent by internet users on watching TV ................ 145
Table 69: Time spent by internet users on reading newspaper ........ 145
Table 70: Time spent by internet users on reading newspaper ........ 146
Table 71: Time spent by internet users on listening to radio .......... 146
Table 72: Time spent by internet users on listening to radio .......... 146
Table 73: Professional activities ............................................ 147
Table 74: Professional activities ............................................ 147
Table 75: Personal activities................................................. 148
Table 76: Personal activities................................................. 148
Table 77: Downloading activities ........................................... 149
Table 78: Downloading activities ........................................... 149
Table 79: E-commerce related activities .................................. 150
Table 80: E-commerce related activities .................................. 150
Table 81: Online shopping.................................................... 151
Table 82: Online shopping.................................................... 151
Table 83: Blogging activities ................................................. 151
Table 84: Blogging activities ................................................. 152
Table 85: Member of an online community ............................... 152
Table 86: Member of an online community ............................... 152
Table 87: Membership by type of online community .................... 153
Table 88: Membership by type of online community .................... 154
Table 89: Usage of other language websites .............................. 155
Table 90: Usage of other language websites .............................. 155
Table 91: Online activities desired in other languages .................. 155
Table 92: Online activities desired in other languages .................. 156
Table 93: Problems faced while surfing the internet .................... 156
Table 94: Problems faced while surfing the internet .................... 157
Table 95: Top of mind unaided recall - all websites ..................... 158
Table 96: Top of mind unaided recall - all websites ..................... 160
Table 97: Most used website - all websites................................ 162
Table 98: Most used website - all websites................................ 163
Table 99: Preferred website for emailing ................................. 164
Table 100: Preferred website for emailing ................................ 164
Table 101: Multiple user shares of email websites ....................... 165
Table 102: Multiple user shares of email websites ....................... 165
Table 103: Preferred website for job search.............................. 166
Table 104: Preferred website for job search.............................. 166
Table 105: Preferred website for mobile content........................ 167
Table 106: Preferred website for mobile content........................ 168
Table 107: Preferred website for sports ................................... 169
Table 108: Preferred website for sports ................................... 170
Table 109: Preferred website for travel products........................ 171
Table 110: Preferred website for travel products........................ 172
Table 111: Preferred website for matrimony ............................. 173
Table 112: Preferred website for matrimony ............................. 174
Table 113: Preferred website for financial news/info................... 175
241
Table 114: Preferred website for financial news/info................... 176
Table 115: Preferred website for cinema.................................. 177
Table 116: Preferred website for cinema.................................. 178
Table 117: Preferred website for online share/stock trading .......... 179
Table 118: Preferred website for online share/stock trading .......... 180
Table 119: Preferred website for games................................... 181
Table 120: Preferred website for games................................... 182
Table 121: Preferred website for online shopping ....................... 183
Table 122: Preferred website for online shopping ....................... 183
Table 123: Preferred website for online news ............................ 184
Table 124: Preferred website for online news ............................ 185
Table 125: Preferred website for friendship/dating ..................... 186
Table 126: Preferred website for friendship/dating ..................... 187
Table 127: Preferred website for music ................................... 188
Table 128: Preferred website for music ................................... 189
Table 129: Preferred info search engine - local language .............. 190
Table 130: Preferred info search engine - local language .............. 190
Table 131: Preferred website for real estate ............................. 191
Table 132: Preferred website for real estate ............................. 191
Table 133: Preferred info search engine - English ....................... 192
Table 134: Preferred info search engine - English ....................... 192
Table 135: Preferred website for instant messaging..................... 193
Table 136: Preferred website for instant messaging..................... 193
Table 137: Preferred website for social networking/communities .... 194
Table 138: Preferred website for social networking/communities .... 194
Table 139: Preferred website for astrology ............................... 195
Table 140: Preferred website for astrology ............................... 196
Table 141: Preferred website for online learning/education........... 197
Table 142: Preferred website for online learning/education........... 198
Table 143: Preferred blog sites.............................................. 199
Table 144: Preferred blog sites.............................................. 200
Table 145: Other language frequented by internet users ............... 201
Table 146: Other language frequented by internet users ............... 202
Table 147: Preferred website for checking local language content ... 203
Table 148: Preferred website for checking local language content ... 204
Table 149: Response to online marketing stimulus....................... 205
Table 150: Response to online marketing stimulus....................... 205
Table 151: Top of mind recall for brands.................................. 206
Table 152: Top of mind recall for brands.................................. 210
Table 153: Most preferred TV channel ..................................... 214
Table 154: Most preferred TV channel ..................................... 217
Table 155: Most preferred newspaper...................................... 219
Table 156: Most preferred newspaper...................................... 221
Table 157: Most preferred magazine ....................................... 223
Table 158: Most preferred magazine ....................................... 226
Table 159: Most preferred radio channel .................................. 228
Table 160: Most preferred radio channel .................................. 229
Table 161: Universe of online urban Indians .............................. 229
Table 162: Frequency of buying online for home consumption ........ 229
Table 163: Frequency of buying online for office consumption ........ 230
Table 164: Monthly spends ................................................... 230
Table 165: Monthly spends ................................................... 230
Table 166: Products/services bought online .............................. 231
Table 167: Internet buyers who make use of special bargains/schemes/
bids/ auctions .................................................................. 231
Table 168: Preferred mode of payment for online buying .............. 232
Table 169: Stated advantages of online buying........................... 232
Table 170: Stated concerns of online buying.............................. 233
Table 171: Reason-non-buying............................................... 233
Table 172: City type classification by market size ....................... 235
242
Table 173: Socio Economic Classification (SEC) Grid .................... 236
243
244
245

JuxtConsult India Online 2007 Online Shopping Report

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India Online 2007

India Online 2007

Key Findings ..............................................................12

Segment Wise Detailed Tables ...................................... 114

Appendix ................................................................ 234

India Online 2007

Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

The key information included in the various reports cover the

X Highly credible latest estimate of internet using population in urban

India Online 2007

User Segment Supplementary Reports

Category Supplementary Reports: (comparative profiling of top 5

Note - All supplement reports are subject to sufficiency of sample

X We have increased our land survey sample base to 10,000 (from

X Further, to better capture the internet usage across all types of

These two refinements in the sampling methodology ensured that this

The Land Survey

Region City/ Town City Class Sample Size City Class

North Delhi 10 lakh + 401 10 lakh +

To check for both the 'regular' as well as 'occasional' usage of the

Some further questions related to the specifics of demographic profile

The above information about the head of the household, especially

The Online Survey

The online survey was conducted using an e-questionnaire segmented

X The net usage behavior and preferences of new phenomena like

In the online questionnaire, a response format of 'clicking' a single or

Further, to enlist complete and sincere responses, an incentive of a

Finally, the appropriate weights (multipliers) as derived from the land

Note - Because of a deeper and more robust coverage of internet usage

Growth in online buying is largely driven by the growth in ‘online

Online buying still predominantly a ‘home’ phenomenon. 97% of all

‘Deepening’ of online shopping’s benefits in the online buyers’

Yet ‘product quality’ and ‘delivery’ concerns may be negating some

related to ‘product quality’ and ‘delayed delivery’ rather than anything

Though ‘misuse of a credit card’ is a non-issue among online buyers,

Almost half of the regularly online urban Indians buy online

Three-fourths of all regular online Indians (76%) are searching for

When it comes to the base of actual ‘online buyers’, it has shown an

In other words, it also means that almost 6 out of 10 online shoppers

However, still very few of them are ‘regular’ online buyers

Despite such tremendous growth in the number of online buyers

In other word, the proportion of ‘active online buyers’ (who buy at

Graph1: Proportion of online shoppers and buyers

Regular Online Urban Indians

Active Online Buyers

Table 2: Growth in online shopping and buying

Year 2007 Year 2006 Penetration

Growth in online buying is largely driven by the growth in

Graph 2: Online buying of travel vs. non-travel products

Buy Travel Products Buy Other Products

44% 40% 16%

This complete ‘overshadowing’ of the purchase of the non-travel

Table 3: Most popular products bought online (Top 10)

Despite losing buyers, books and magazines, clothes and CD/DVDs

Table 4: Products with best online search-to-buy conversion ratios

Online buying still predominantly a 'home' phenomenon

Graph 3: Online buying from home vis-à-vis office

Buying from Home Buying from Office

Office Use Personal Use

Debit card/Direct debit gain acceptance, but credit card still

Cash on delivery continues to be the second most popular mode of

'Deepening' of online shopping's benefits in the online buyers'

However the biggest ‘qualitative gain’ seen about online shopping in

Yet ‘product quality’ and ‘delivery’ concerns may be negating