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Work is theatre and every shop floor is a potential

Mecca for tourists. The visitor centre is dead, long
live the corporate theme park. Are you experienced?

Main picture: Dewar’s World of Whisky, Aberfeldy. Above right: William Lawson’s Distillery On The Road. Above, from left to
right: The Holy Land Experience, Orlando, Florida; Nosing & Tasting Bar and Dewar Vision at Dewar’s World of Whisky.
This article first appeared in UP Magazine, June 2002 with an alternative selection of photographs.
The Holy Land Experience, Orlando, Florida

Ian Buxton of The Edinburgh

The Edinburgh Consultancy • 91 East London Street • Edinburgh EH7 4BY • Tel: +44 (0)131 556 9979 • Fax: +44 (0)131 556 8745