Work is theatre and every shop floor is a potential Mecca for tourists.

The visitor centre is dead, long live the corporate theme park. Are you experienced?

Main picture: Dewar’s World of Whisky, Aberfeldy. Above right: William Lawson’s Distillery On The Road. Above, from left to right: The Holy Land Experience, Orlando, Florida; Nosing & Tasting Bar and Dewar Vision at Dewar’s World of Whisky.

The Holy Land Experience, Orlando, Florida

Ian Buxton of The Edinburgh Consultancy

The Edinburgh Consultancy

91 East London Street • Edinburgh EH7 4BY • Tel: +44 (0)131 556 9979 www.edinburghconsultancy.com

Fax: +44 (0)131 556 8745

This article first appeared in UP Magazine, June 2002 with an alternative selection of photographs.

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