ATHARVA INSTITUTE OF MANAGEMENT STUDIES

SUBJECT - RESEARCH METHODOLOGY

TOPIC: TO RELAUNCH AAKASH TABLET

PROFESSOR GUIDE:
Mrs. KINNARIE SINGH

BY

No. 1. 2. 3. 4.

Name NIKHIL AGWANE NIKHIL BUDHKAR ADITYA CHAPHEKAR VARUN MAINI

Roll no. 02 13 14 52

Problem statement To Relaunch Aakash Tablets with new marketing strategies in India.

RESEARCH OBJECTIVE:
1. To study the marketing strategies of Aakash tablets. 2. To study the problems in marketing strategies. 3. To relaunch Aakash tablets with new Marketing Strategies.

INTRODUCTION:
Aakash, Government of Indias ambitious project to provide low cost tablets to the students of our country, has been embroiled in controversy right from the word go. Aakash was a reality that was living Indias $35 laptop dream. Everyone sang praises until the first batch of tablets reached the students. The original Aakash had a lot of things to worry about a slew of outdated specs, a gigantic number of pre-order (over 3 million, which they haven't yet managed to deliver), faulty shipped devices and more. Originally named as Sakshat it was named at bringing Indias masses at information highway. It was mainly promoted as Students Fully Loaded Tablet, Aam aadmi ka IPad, Worlds cheapest tablet. Though it failed because of its faulty configurations and false pretends of producing something better in low cost. Though Government tried to re - launch Aaakash 2 i.e. Ubislate 7 they have tried and captured a few eyes to actually maintain a reputation they had lost because of the failure of Aakash 1. Hence were trying to re launch Aaakash 2 with a new and better marketing and promotion strategy that will indeed be a turning point for HRD ministry to actually think about and give away tablets for free to increase their Vote Banks.