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  • Dinamalar

    Enviado por

    Safeeudeen Salahudeen
    620 visualizações6 páginas
    Dinamalar is a daily newspaper published in multiple cities across Tamil Nadu, India that was founded in 1951 by T. V. Ramasubbaiyer to advocate for merging the Tamil-speaking region near Kanyakumari with Madras presidency. The document then lists the divisions within the newspaper's organization as Editorial, Designing, Marketing, HR, and Finance. It also provides an overview of the marketing process, including Advertisement, Circulation, Events, and Sales. Finally, it outlines a 3-day observation program where the first day introduces the company and departments, the second day observes advertising and circulation specifically, and the third day involves field work.

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    Dinamalar is a daily newspaper published in multiple cities across Tamil Nadu, India that was founded in 1951 by T. V. Ramasubbaiyer to advocate for merging the Tamil-speaking region near Kanyakumari with Madras presidency. The document then lists the divisions within the newspaper's organization as Editorial, Designing, Marketing, HR, and Finance. It also provides an overview of the marketing process, including Advertisement, Circulation, Events, and Sales. Finally, it outlines a 3-day observation program where the first day introduces the company and departments, the second day observes advertising and circulation specifically, and the third day involves field work.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    620 visualizações6 páginas

    Dinamalar

    Enviado por

    Safeeudeen Salahudeen
    Dinamalar is a daily newspaper published in multiple cities across Tamil Nadu, India that was founded in 1951 by T. V. Ramasubbaiyer to advocate for merging the Tamil-speaking region near Kanyakumari with Madras presidency. The document then lists the divisions within the newspaper's organization as Editorial, Designing, Marketing, HR, and Finance. It also provides an overview of the marketing process, including Advertisement, Circulation, Events, and Sales. Finally, it outlines a 3-day observation program where the first day introduces the company and departments, the second day observes advertising and circulation specifically, and the third day involves field work.

    Direitos autorais:

    Attribution Non-Commercial (BY-NC)
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 6

    Introduction

    Dinamalar (Tamil: ) is a daily newspaper published from Chennai, Coimbatore, Madurai, Pondicherry, Tirunelveli, Nagercoil, Trichy, Erode, Vellore and Salem from Tamil Nadu state, India. Dinamalar was founded by T. V. Ramasubbaiyer.[1] T. V. Ramasubbaiyer (1908 1984) started the news paper in Trivandrum in year 1951 to voice for the cause of merging of Tamil speaking southern region of India around Kanyakumari district with Madras presidency.

    Divisions
    Editorial Designing Marketing HR Finance

    Marketing Process
    Advertisement Circulation Events Sales Process(space selling)

    1st day Introduction of the company and its departments . 2nd day Thoroughly observed advertising & circulation divisions. 3rd day Field work attended.

    Project Title
    Perception of customers towards the supplement newspaper

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