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Summer Internship 2010 Project Report

Prepared For: HINDUSTAN TIMES MEDIA LIMITED


Under partial fulfillment of Post Graduate Programme in Master of Business Administration (2010 - 2012)

Submitted to:

Prof. Nina Muncherjee Chairman MBA (FT) IMNU, Ahmedabad

Prof. JAYESH Faculty Mentor, IMNU, Ahmedabad

Prepared by:

KANISHK BHALLA 101319 / c, Batch of 2009- 2011 Institute of Management, NIRMA University Ahmadabad

Name of the Report: Projects Undertaken: Author of Report: Company Name: Address: Department: Project Guide:

Summer Internship 2011, Project Report SPACE SELLING KANISHK BHALLA HINDUSTAN TIMES. 18-20 KG MARG, HT HOUSE NEW DELHI MEDIA MARKETING MissVANDANA TIWARI Special intiative head, delhi

Project Co-ordinator:

Mr abhishek diwedi Senior Manager, media marketing, HT , DELHI

Faculty Guide & Mentor: Submitted to:

Prof. DeepakK. Srivastava Prof. Nina Muncherjee Chairman-MBA-FT, IMNU, Ahmedabad

CONTACT DETAILS Address: KANISHK BHALLA 301,boys hostel Institute of Management, Nirma University, SarkhejGandhinagar Highway, Ahmedabad 382481 Email: Phone n.o kanishkworld@gmail.com 9687050609

ACKNOWLEDGEMENTS
I hereby take the opportunity to express my wholehearted thankfulness to HINDUSTAN TIMES MEDIA Limited, DELHI. Summer Project at HT has been very fruitful and I have heartily enjoyed work allotted to me. Successful completion of the project is indebted to the support of all the members of MEDIA MARKETING of HT, involved directly or indirectly with the project. This association has provided us with a comprehensive insight into the DIRECT SELLING services. A good project of this nature calls for intellectual nourishment, professional help, and encouragement from many quarters. Firstly, I would like to give my thanks to Miss VANDANA TIWARY, SPECIAL INTIATIVE DELHI HEAD for having provided opportunities for me to undertake the Summer Internship Project at HT. I would also like to give my thanks to Mr. ABHISHEK DIWEDI, Senior Manager. Moreover, Im indebted for their valued guidance and incessant inspiration that they have provided throughout the making of the project. I wish to thank the faculty guide, Prof. jayesh for guiding me in the correct direction at every step for the fulfillment of the project and for his continuous support during the entire term of the Summer Internship. His support right from the throughout the execution of the process has been of great help. I consider myself fortunate to get an opportunity to complete the Summer Internship Project under his guidance. The report could not have been completed without the support and contribution of several people who have been instrumental in bringing this report to fruition. Finally, yet importantly, we would like to express heartfelt thanks to our friends/classmates for their help and wishes for the successful completion of this project.

EXECUTIVE SUMMARY I worked at the Hindustan times media limited. Where I was working in media marketing and my department was special initiative where we had to do something new for newspaper and generate revenue by space selling or by selling of our booklet. My first project was kids play guide for that magazine we tried to cover all the basic things which were available for kids in summer vacation. Our target market was kids. I covered almost all the amusement parks, kids shop etc. This was a subscription magazine and it was a huge success in Delhi. That was my first corporate project I have seen my things first time there like environment, culture etc. My second project was hospital and medical services for this magazine we had to cover all the well known hospital and health care services of Delhi and NCR region. For that project I had to do direct selling or space selling. I covered almost 100 hospitals and I got 4 adds for our magazines and I also had to collect the material of the hospital or their informations. Our main aim was to come out with a booklet that would be useful for our readers. This magazine was free of cost and circulates to all our readers with main newspaper. At the end of my project I was able to achieve my targets and our 1 magazine is already available in market and second one will be releasing on1st July to 4th July because we planned to release our magazine in four parts we divide these four parts according to region vise. That was a great experience and I learn so many new things there.

COMPANY HISTORY
Hindustan Times was founded in 1924 by Master sunder Singh Lyallpuri founder-father of the Akali Movement and the Shiromani Akali Dal in Punjab. S Mangal Singh Gill (Tesildar) and S. Chanchal Singh (Jandiala, Jullundur) were made in charge of the newspaper. Pandit Madan Mohan Malaviya and Master Tara Singh were among the members of the Managing Committee. The Managing Chairman and Chief Patron was Master Sunder Singh Lyallpuri. K. M. Panikkar was its first editor with Devdas Gandhi (son of Mahatma Gandhi) on the editor's panel. The opening ceremony was performed by Mahatma Gandhi on 15 September 1924. The first issue was published from Naya Bazar, Delhi (now Swami Sharda Nand Marg). It contained writings and articles from C. F. Andrews, St. Nihal Singh, Maulana Mohammad Ali, C. R. Reddy (Dr. Cattamanchi Ramalinga Reddy), T. L. Vaswani, Ruchi Ram Sahni, Bernard Haton, Harinder Nath Chattopadhyaya, Dr Saifuddin Kichlu and Rubi Waston etc. "Sadar Panikkar launched the Hindustan Times as a serious nationalist newspaper. As an Oxonian, historian, and litterateur, Panikkar must have hoped to make his paper eventually more than an Akali sheet. He became the editor and funds flowed freely from activist Akali patrons. He exerted himself strenuously, but the paper made very little headway. In two years Panikkar could not take the print order any higher than 3,000. By then the Akali movement appeared to lose steam and funds dried up. The paper was saved from an untimely demise when Pandit Madan Mohan Malaviya stepped in to realise his vision of a newspaper in Delhi." - TJS George, Lessons in Journalism, 2007, Viva Books, New Delhi. Malaviya raised Rs. 50,000 rupees to acquire the Hindustan Times along with the help of nationalist leaders Lajpat Rai and M. R. Jayakar and industrilist G. D. Birla, who paid most of the cash. Birla took full control of the paper in 1933. The paper continues to be owned by the Birla family It has its roots in the Indian independence movement of the first half of the twentieth century and even faced the noted "Hindustan Times Contempt Case (AugustNovember, 1941)" at Allahabad High Court.[4] It was edited at times by many important people in India, including Devdas Gandhi and Khushwant Singh. Sanjoy Narayan, has been appointed the editor in chief of the paper and was due to take over in August 2008. A part of HT Media Ltd, the group's Hindi newspaper Hindustan ranks as the second largestread daily in the country. Hindustan has 13 editions across the Hindi belt. They are spread

across Delhi, Bihar (Patna, Muzaffarpur and Bhagalpur), Jharkhand (Ranchi, Jamshedpur and Dhanbad), Uttar Pradesh (Lucknow, Varanasi, Meerut, Agra and Kanpur) and Chandigarh. Apart from these, the paper is also available in key towns like Aligarh, Mathura and Allahabad. Hindustan has just been relaunched in a completely new avatar. It incorporates a vibrant colour scheme, clutter-free layout for easy readability and cutting-edge content designed to make the reader ready for life opportunities.

OWNERSHIP
The Delhi-based English newspaper Hindustan Times is part of the KK Birla group and managed by Shobhana Bhartia, daughter of the industrialist KK Birla and granddaughter of GD Birla. It is owned by HT Media Ltd. The KK Birla group owns a 69 per cent stake in HT Media, currently valued at Rs 834 crore. When Shobhana Bhartia joined Hindustan Times in 1986, she was the first woman chief executive of a national newspaper. Shobhana has been nominated as a Rajya Sabha MP from Congress Party. The newspaper has editions published from Delhi, Mumbai, Lucknow, Patna, Ranchi and Kolkata, thus dominating most of the country. It is printed at nine centers including Bhopal, Chandigarh, Delhi, Mumbai, Jaipur, Kolkata, Lucknow, Patna and Ranchi. HT Media Limited is a mammoth player in the print media in India. The extent of its presence is undisputed in that it is the top leader in the English newspaper market in North India and occupies second place in the Hindi newspaper market in North India and East India. The group now intends to further consolidate its already established position as a vibrant and modern media powerhouse. The group has diversified itself across different media to access consumers and businesses. Hindustan Times, the flagship publication of the group, inaugurated by Mahatma Gandhi in 1924, is a name to reckon with in today's times. It is ensconced in the minds of people as a newspaper of editorial excellence and integrity. Hindustan Times, Delhi, is India largest singleedition daily. Riding on the phenomenal success of the newspaper in Delhi, Hindustan Times made a successful entry into the commercial capital of India Mumbai, in July 2005. Hindustan , the Hindi daily from HT Media, has been is growing phenomenally. In addition to high-quality reportage, Hindustan aspires to become an ally to its readers in their quest for success. The ambition for the brand is to become a partner of progress for the youth in the Hindi belt. HT Media launched a national business newspaper Mint, in February 2007 with an exclusive agreement with Wall Street Journal to publish Journal-branded news and information in India. As part of its aggressive growth strategy and endeavours to build a robust Internet business, Firefly e-ventures was launched as an HT Media company, recognizing the importance of Internet as the most important media vehicle of the future. Firefly acquired a social networking site Desimartini.com, and runs Shine.com for jobseekers and employers. The registrations on

Shine.com has crossed 5 million. Firefly also launched an education portal, HTCampus.com, aimed at students passing out of school and college to help them take the right decision about their higher education. The group's news portal Hindustantimes.com, with over 10 million unique visitors and 100 million page views per month, is one of the largest news portals in the country. It has consistently been ranked amongst the top 10 news sites in the world by Forbes and offers indepth coverage and analysis to its users. The business news website, Livemint.com covers business and related news in India as well as across the world. livemint.com is the integrated offering with Mint. livemint.com combines the editorial strength of Mint with a best-in-class web interface and a selection of online tools that aid the users to stay on top of the developments in the business world as well as help them with investments. As part of its expansion into electronic media, HT Media, in consulting partnership with Virgin Radio, entered the FM radio market in key Indian cities with its channel Fever 104, which has grown to become the No. 2 channel in Delhi in a span of just two years. The groups business - "Strategic Partnerships" - is dedicated to cater to the advertising needs of growth companies by providing them a cashless form of advertising and building up their brands thereby enhancing the value of the business. This division identifies growth companies and enters into strategic partnerships with them. The overall objective is to create a strategic platform wherein different companies can come together and benefit with the synergies of partnering with each other. The group has also been highly active in programmers with school children through PACE (Partnerships for Action in Education) HT-PACE- a trusted partner of schools, continuously Endeavours to add value to education and a new dimension to classroom teaching. A front-runner of all NIE initiatives of the country, PACE has made the newspaper an integral part of a child curriculum, bringing about significant value addition in and around the editorial product. The events and marketing solutions have been working with new innovative thought ideas to help businesses reach their target users. This has been done successfully using several events and seminars like Hindustan Times Leadership Summit, Mint Luxury Summit, Delhi Shopping Festival, and Miss Worldwide India etc. Print Works 2010 - Print Works a one stop shop for space selling in any of the publications in HT, has remarkably maintained the tradition of ours as the first Indian media company to have organized this expo, much to the chagrin of other media houses. Held for five days in April endMay, it fetched huge ad revenues to the company. The novel concept, undoubtedly, set our company in the league of top notch organisations which are always in the lookout of avenues to widen their clientele. Moreover, it took place barely a few months after the media marketing departments of Hindustan Times, Hindustan and Mint were integrated. It won be wrong to say that Print Works reaped the harvest, seeds of which were sown during this integration. To woo the advertisers, a mega prize of Toyota Fortuner will also be given after a lucky draw.

NUMBER 1 NEWSPAPER
Hindustan Times has once again come out the undisputed leader in Delhi while it has strengthened its leadership further in the National Capital Region (NCR) area in the latest round of the Indian Readership Survey (IRS) for the fourth quarter (Q4) of 2010. The independent survey by the Medi a Research Users Council showed that with 19.20 lakh daily readers (average issue readership, or AIR, as per industry terminology) and 27.65 lakh total readers (total readership or TR, which is the sum of daily and casual readership), HT remains on top in Delhi, retaining its undisputed leadership position for the fourth successive round of IRS. In Q4, HT extended its market leadership to the NCR, where it garnered 21.87 lakh daily readers and 32.54 lakh total readers. Media planners who decide on advertisement spending allocations consider such data critical. Nandini Dias, CEO of media agency Lodestar UM, said: "Ranking in the market for newspapers is important for media planning since we evaluate our plans from a reach perspective." She said higher reach meant higher impact in spending on local or localised brands. HT has increased its NCR average issue readership by over 50,000 and its total readership by 66,000 over Q3. Also, it has a strong lead among the more educated and affluent readers of Delhi, where it leads Times of India by more than 1.39 lakh readers. For the last nine decades, Hindustan Times has been the paper of choice for the people of Delhi with its unbiased journalism and in-depth coverage of the city. In Mumbai, where the newspaper is a relatively recent entrant, HT has consolidated its position as the second largest broadsheet newspaper. While HT has grown by 4% to 6.13 lakh daily readers (AIR), both The Times of India and DNA have declined in the Mumbai market. This is seen as a reaffirmation of the strong reader-focused journalism that has led to HTs consistent growth since its launch in 2005. In fact, it is the only daily to have grown in nine out of the last 10 rounds of IRS results. In Chandigarh, HT has grown to 88,000 readers and emerged very strong number two English daily, within striking distance of The Tribune by just 5,000 readers.

At an all-India level, HT continues to grow and now has 35.92 lakh daily readers. Dias pointed out: "If the readership increases, the cost per thousand for the advertiser goes down." Mint, the business paper from the HT Media group, with 1.99 lakh readers, has further consolidated its number two position by growing readership and is more than 50,000 ahead of its nearest competitor. Hindustan, the group's Hindi daily, has emerged the second largest daily in the country, with a TR of 35.1 million, ahead of Dainik Bhaskar (33.9 million). Hindustan has consistently grown over the last seven rounds of the IRS.

Vision
HT Media strives to be a visionary organization and not an organization with a vision. In our Endeavour to have a shared understanding, alignment and commitment, we have derived our company vision that sets the course and empowers people to take action.

MISSION HT media mission is to become number 1 newspaper in India and provide best news to their readers. VALUES
The values personified by HT Media are:

Courage

To encourage the ability that meets opposition with skill, competence and fortitude.
Responsibility

Be accountable for results in line with the company objectives, strategies and values.
Empowerment

Support our people and give them the freedom to perform and to provide our readers with information to influence their environment.
Continuous Self Renewal

Determination to constantly re-examine and re-invent ourselves for further innovation and creativity.
People Centric

People are our greatest asset. We invest in them expect a lot and know that the rest will follow.

BOARD OF DIRECTOR

SHOBHANA BHARTIYA CHAIRPERSON

ROGER GREVILLE DIRECTOR

K N MEMANI DIRECTOR

Y C DEVESHWAR DIRECTOR

N K SINGH DIRECTOR

SUPPLEMENTS
HT City

Entertainment everyday! HT City is a bundle of fun, frolic, entertainment and masala that wakes Delhi up every day from Monday to Saturday. One of the strongest drivers of readership, the daily entertainment supplement enjoys almost universal salience and readership. It is a newspaper that speaks to the world of youth. HT City has redefined lifestyle and entertainment space in newspapers. The enthralling supplement packs a punch with daily dose of Hollywood, Bollywood, Fashion, Relationship, City and Campus. An icing on the cake are the extensive pull-outs which cater to various needs on different days of the week. Monday is all about health and wellness. Tuesday is about Gadgets. Wednesday package contains information on travel. While Thursday is all about motoring. Friday offers weekend guide and Saturday informs the readers about shop and dcor HT Cafe

Your Daily Entertainment Dose HT Caf offers a bouquet of interesting articles, stories and read-throughs. The gamut consists of In-depth coverage on daily Lead story, Gossip (Under Honey Hat), Bollywood (Psst Mortem), Page 3 parties (Party Power), Television (Tele talk), Relationship (Chemistry ), Fashion (Vanity Fair ), Food( Flavors), Hollywood & Celebrity Scan. Both males and females have strong brand affinity for HT Cafe. The core TARGET GROUP is 16 to 29 years, SEC A, Males and females. CAF PULLOUTS addresses to various different reader palettes. It has contents ranging from Plug & Play, Body & Soul, Cars & Bikes, Away & Beyond, 48 Hours to Fun & Games There are 32 pages of entertainment package on a Daily basis (Mon-Sat, with 8 pages of pullouts). On Sunday the numbers of pages are 24 (and there are no separate pull-outs) Brunch

Your Sunday Menu One of the biggest readership drivers in the HT stable is Brunch. The readers of HT wake up to Brunch every Sunday morning. It comes in a unique magazine format. It is defined as an offering that caters to everyone from a child to an adult; the supplement has lots to offer. It covers stories spanning across topics like food, fashion, shopping, travel, health and wellness, books & movie reviews, celebrity talk, lifestyle etc. Association of some of the prominent Journalism personalities like Vir Sanghvi gives the supplement a definite boost and edge. This universally appealing brand has the core target group vested amongst Males & Females, 22 to 40 years; SEC A. Brunch comes every Sunday in a unique magazine format

HT Estates

Realty supplement Every Saturday HT Estates as a supplement partners and corroborates the readers with information that helps them buy or sell their properties. This supplement comes with the newspaper every Saturday. The supplement offers countless options on property buying and selling. Along with that the supplement also enlightens both the buyers and sellers on legal aspects of realty transactions. Specifically for buyers the supplement offers array of information on realty trends, loan rates, etc

Shine Weekly

Career supplement of HT (earlier known as Power Jobs) Shine Weekly with its unique relationship with Shine.com, is the only print career supplement which offers both online and print recruitment under one umbrella and one brand. This gives candidates and employers the opportunity to effectively reach each other across both platforms. Shine Weekly was re-launched with a brand new look and promise of hundreds of jobs for its readers. It now carries numerous jobs from top companies in the country, along with the best

jobs available on Shine.com, across managerial levels, industries and cities. Shine Weekly also offers valuable information on overall career development, interview tips, HR trends, hot hiring sectors and many more useful career-related topics. Shine Weekly is a must-read for all those on the look-out for the next best career opportunity.

HT Horizons

Wednesday special HT Horizons offers the much needed guidance and mentorship to the students, which really helps them in the wake of intensifying competition. Horizons is a supplement dedicated to serving the needs of not only student community from 10th to post graduates, but also the parents who are ever entangled in the cobweb of their child future. The supplement is a source of comprehensive info around Career options, admission alerts, Campus decisions/policies, scholarships, tech talk, Mock exams, Exam Tips, hostel life a one-stop guide to the students to prepare for their most exciting phase in life.

Splurge Your Sunday Menu Celebrating Luxury True to its name, Splurge has become a household name when it comes to celebrating luxury. This weekly glossy supplement covers lifestyle of the Rich and Famous. The magazine unearths

trends around luxury in India. It features information around premium brands not only in India but around the world and equips reader with knowledge of various luxury events and happenings. Splurge cuts across gender and is well appreciated by males and females alike. The core target group for this supplement is 22 to 40 years HT Live

A peek around the corner is what Live offers to its readers - a supplement that caters to the readers quest for local news. This supplement has dedicated 8 editions for 8 zones in Delhi and appears once a week in every zone. The supplement highlights the hits and misses on infrastructural development and lifestyle centered around neighborhoods. It offers a bag full of interesting local news and local advertising which helps readers get immediate assistance on their requirements.

HT BURDA HT Burda Media Ltd. is a joint venture between HT Media Ltd., India, and Burda Druck GmbH, Germany. Pioneers in their respective fields, together, both partners bring over 100 years of experience in printing. Burda Druck GmbH is one of Europe leading media companies, engaged primarily in the business of magazine publishing and commercial printing. As a longtime partner of the Hubert Burda Media publishers and a variety of external publishing and Akzidenzkunden in different industries, Burda Druck GmbH knows first and what it takes. Along with its subsidiary companies, it reaches across the wide spectrum of photography, video, web applications, media, IT workflows, etc. The companycore competency is its digital pre-press. Handling mold manufacturing with great precision, the highly efficient workflow ensures quality. The joint venture leverages HT Media's world-class expertise in printing and publishing and Burda's large global multimedia operation, combining it with India's unique competitive advantage to offer publishers international printing standards at a cost advantage.

At HT Burda Media Ltd., we believe our values drive us towards our committed goals of expansion, diversification and excellence. Services Given its lineage, HT Burda Media Ltd. is positioned to provide an array of value-added services to its Domestic and International customers. We, at HT Burda Media Ltd., are aligned towards bringing international quality standards and services to all our customers through timely deliveries at a cost advantage. The Gravure press has 16 cylinder circumferences that allow for different cut-off sizes. Since Gravure presses can accommodate variations in height and width due to the number of cylinder circumferences available, they are more efficient in paper consumption. Gravure presses can run a lighter and less expensive paper. Gravure can print on coated and supercalendered paper that is lighter than 39 gsm. Gravure color is generally deeper and richer than offset. Rotogravure printing and paper gives better opacity. Gravure printing is environment friendly since 90% of the chemical in the vapors form from print is captured back, reprocessed and recycled. The printed paper is also easily recycled for use at paper mills. HT Burda Media Ltd. has already bagged two prestigious orders from OUTIROR, France, and IKEA, Sweden, involving conversion of 15,000 tones of paper in the first year.

INTERNET Firefly e-Ventures Ltd., a 100% HT Media subsidiary, focusses on creating and building brands and businesses in the Internet media space. Firefly aims to combine HT Media 84-year old legacy as one of India largest and most respected names in the media industry, with the innovation and energy that characterize the Internet space. Compelling product ideas, creative use of design and intuitive user interface, backed by a knowledgeable sales force and customer service are the hallmarks of Firefly products. With brands like Hindustantimes.com, Livemint.com, Desimartini.com and Shine.com in its portfolio, Firefly promises to be an exciting addition to the HT Media family.

RADIO

Fever 104 FM, owned by HT Media Limited, was formed in technical collaboration with the Virgin group. The company entered the private FM radio market in the four main cities of Delhi, Mumbai, Bangalore and Kolkata with the brand Fever 104 FM. Fever 104 FM is a contemporary hits music station that plays a mix of regional, national and international hits.

HT Events The primary focus of HT Events is to create IPRs that will grow in size and scale over time - a primary example being the Hindustan Times Leadership Summit. In a short time, HT Events has mounted some large scale events like HT City Delhi Shopping Fest, Fever 104 A. R. Rahman Concert, Miss India Worldwide, HT Polo, HT I Love Delhi and Mint HT Luxury Conference. HT Marketing Solutions HT Marketing Solutions has been formed to offer holistic solutions to clients aiming for a complete and effective connect with the target consumers. HT Marketing Solutions builds a powerful and appropriate idea for a brand after which mass media, activation and PR are used to provide an impactful implementation of the core idea.

CAREERS

The diverse culture at HT empowers people to dream, dream big and see those dreams come true. Working with the company is not just about possessing a job but moving up the pyramid of one's goals and ambitions. The company is committed to enhancing the core skills and competencies of its people while also aiding their personal growth and development.

Media is the sunrise sector and is poised for growth. The brand HT Media is a force to reckon with. With a growth rate of 30 per cent, HT Media is the place to avail opportunities and add new dimensions to one's career spectrum. The company believes in a passion for excellence and a commitment to work as a team. From print to mobile; from radio to internet; and from events to strategic partnerships, HT Media has made its presence felt across all channels of media in its quest to become one of the biggest multi-media houses. The company firmly believes that its employees are its greatest asset. The talent pool at HT is unmatched, offering immense opportunities to learn and develop new skills. Raising one own bar and outperforming one own potential is recognized and rewarded in HT. Star Awards is one such initiative to recognize exceptional performance and reward those who strive for excellence in work. People with diverse backgrounds and work experiences flourish at HT because they are all united by something unique - and that is the company's strong value system. HT Media's values define and represent its identity. The workplace is filled with enthusiastic people with cutting edge skills. What make them special is a never-say-die attitude and a keenness to excel. Over the years, HT has shaped some famous careers. There are several more who can have their skills honed and careers sharpened because the company is booming with opportunities across various channels of print, radio and internet for people who are motivated, self-driven and have the ambition to excel at work and beyond.

SWOT ANALYSIS:
STRENGTH:
The flagship publication of the Group has editions from Delhi, Lucknow, Patna and Kolkata, thus, dominating the Northern, Eastern and Central regions of the country.

Its New Delhi edition continues to be the single largest English daily edition in the country with a circulation of over 9.2 lakhs.

Hindustan Times has set many a standard for its competitors. It is the first smart-age newspaper in India to evolve into a new international size, sleeker and smarter, which ensures enhanced ease of reading and convenient handling.

HT has partnership with Global Corporations like WSJ, Virgin, RedMatch, Velti & Burda.

Highly respected Editorial Talent. In its endeavor to provide its readers with greater value, it has revamped its existing supplements and added new ones to its portfolio, offering a daily supplement catering to specific target audiences.

In a major incentive for the advertisers as well as the readers Hindustan Times has entered into strategic alliances with The Indian Express, Business Standard, Mid-Day and Deccan Chronicle. These alliances, along with its strong presence in North India, make it one of the most formidable media players.

WEAKNESS:
Mumbai edition of Hindustan Times will suck most of the companys investments and profitability for the next two years will be adversely affected. The Mumbai edition is expected to incur losses for a couple of years.

OPPORTUNITY:
Newspapers only reach 35% of the adult population, of which 65% is literate, there is significant room for growth.

The sheer number of publications has created fierce competition which has kept prices low which in turn has caused publishers to depend more on advertising revenues.

Circulation could rise by a whopping 14% riding the back of the advertising boom

THREATS:

The Hindustan Times faces immense competition from the established The Times of India and Indian Express. In addition, other competitors like DNA have entered the market.

Other sources of news & entertainment like TV, radios & Internet are gaining more popularity.

Over 40 per cent of trees that are logged globally are used to make paper, thus the Green movement may impose highly negative impact on the company.

THE 7s STRUCTURE of HINDUSTAN TIMES

McKinsey and Company have developed a model know as, "the seven elements of strategic fit, or the "7-S's." The model provides a useful framework for analyzing the strategic attributes of an organization. The underlying concept of the model is that all seven of these variables must "fit" with one another in order for strategy to be successfully implemented. However, shared values are the central core of the framework because they are the heart-and soul themes around which an organization rallies.

1.

STRATEGY:

Hindustan Times, one of Indias most respected and leading English dailies, is driven by the commitment to provide news and information that helps readers enhance and enjoy life.

Hindustan Times has in its portfolio relevant special-interest supplements that cater to a variety of subjects. HT strives to be a visionary organization and not an organization with a vision. In their endeavor to have a shared understanding, alignment and commitment, they have derived their companys vision that sets the course and empowers people to take action.

By 2020 HT aims to become the no. 1 Indian Media & Entertainment Company along with staying True to their Values. They aim to measure their success through market capitalization.

They endeavor to improve the quality of peoples lives by empowering them through information, entertainment & education.

2.

STYLE:

HT is a local business everywhere & they operate be it the countrys geography or across borders. HTs people and readers are community leaders, neighbors, friends, partners and family members who speak local languages; know customs follow issues of social, cultural, political, national, international governance, reform and partnership. They understand reality, aspiration and preference. They are the best at what they do and each one makes news bytes. HT is an organization of people who want to make a difference, inspire others, drive innovation, deliver stretch and live by our values. This could be across content creation, breaking news stories, space selling, designing and creating events and marketing solutions, brand building, managing people, profit centre management, taking IT solutions to the next level, printing & running plants, procurement etc. HT is committed to demonstrating the highest standards of journalistic excellence, respect and passion as we cultivate genuine, trusting relationships and turn them into partnerships. Given HTs national footprint, varied channels and diverse backgrounds of people those are the common elements youll find our culture resonating across the company. The unique mix of youth and experience creates many opportunities for learning and development. Pride, passion and drive to excel put together makes an HT Media professional. Some great practices that HT pride in them include:

A Strong Performance Culture Each employee is responsible for setting SMART objectives and working with his/her leader for his/her own achievements & development. Mid-year and year-end assessments ensure continuous focus on performance and improvement.

Reward for Performance HT Star Awards is their premier quarterly Reward Recognition Program that encourages a high-performance culture. They celebrate achievements for exceptional value demonstration as well as extraordinary milestones. The awards ceremony is no less than

the Oscars. People all across the company hook in person or online into the fanfare and extravaganza making it one of the most watched for events in the Quarter.

Capability Building HTs vision is to create a world class learning organization, focused on building people and careers, through unmatched opportunities for continuous personal and professional development for employees.

Celebration Success and challenges all are reasons to come together. From employee days to festivals to anniversary parties to launches and promos to break out groups and more informal get - togethers you find it all. You could find people on a treadmill discussing circulation numbers and in one of the informal cafeterias or coffee lounges the next BIG idea for a client could be taking birth.

All of these make us uniquely Hindustan Times

3.STRUCTURE: Hindustan times media limited


Chairman and Managing Director >>Group heads>>Non-Executive directors >> Independent directors >>Senior Managers >>Managers>>Assistant Managers >>Senior Officers >>Officers>>Trainees

4.SKILLS:
HT thrives for the employees who are talented, dynamic & self driven. people from varied verticals such as media, FMCG, telecom, automobiles, each of whom add fresh perspective to the rich experience of media industry stalwarts. Media is the sunrise sector and is poised for growth. The brand HT Media is a force to reckon with. With a growth rate of 30 per cent, HT Media is the place to avail opportunities and add new dimensions to one's career

spectrum. The company believes in a passion for excellence and a commitment to work as a team. From print to mobile; from radio to internet; and from events to strategic partnerships. The talent pool at HT is unmatched, offering immense opportunities to learn and develop new skills.

5 SYSTEM:
The diverse culture at HT empowers people to dream, dream big and see those dreams come true. Working with the company is not just about possessing a job but moving up the pyramid of one's goals and ambitions. The company is committed to enhancing the core skills and competencies of its people while also aiding their personal growth and development. People with diverse backgrounds and work experiences flourish at HT because they are all united by something unique - and that is the company's strong value system. HT's values define and represent its identity. The workplace is filled with enthusiastic people with cutting edge skills. What makes them special is a never-say-die attitude and a keenness to excel. Over the years, HT has shaped some famous careers. There are several more who can have their skills honed and careers sharpened because the company is booming with opportunities across various channels of print, radio and internet for people who are motivated, self-driven and have the ambition to excel at work and beyond

6 STAFF:
A rich mix of veterans in media and top leaders from non-media sectors, from both India and abroad, HTs Management team reflects the company's desire to be the best by leveraging diverse strengths. The management team comprises people from varied verticals such as media, FMCG, telecom, automobiles, each of whom add fresh perspective to the rich experience of media industry stalwarts. This rich talent pool is ably assisted by HTs Global Think Tank.

The company firmly believes that its employees are its greatest asset. The talent pool at HT is unmatched, offering immense opportunities to learn and develop new skills. People with diverse backgrounds and work experiences flourish at HT. Raising ones own bar and outperforming ones own potential is recognized and rewarded in HT. Star Awards is one such initiative to recognize exceptional performance and reward those who strive for excellence in work.

7. SHARED VALUES: Organizational values are the foundation stones on which the organizations image is built. These help the company realize its organizational goals and in turn transform lives. These values are intended to infuse an infectious energy, professionalism and a sense of true empowerment to the workplace. The values personified by HT are: 1. Courage To encourage the ability that meets opposition with skill, competence and fortitude. 2. Responsibility Be accountable for results in line with the companys objectives, strategies and values. 3. Empowerment Support their people and give them the freedom to perform and to provide their readers with information to influence their environment. 4. Continuous Self Renewal Determination to constantly re-examine and re-invent ourselves for further innovation and creativity. 5. People Centric

People are our greatest asset. We invest in them expect a lot and know that the rest will follow

PORTERs 5-FORCE MODEL

The model of the Five Competitive Forces was developed by Michael E. Porter in his book Competitive Strategy: Techniques for Analyzing Industries and Competitors in 1980. The Porter's 5 Forces tool is a simple but powerful tool for understanding where power lies in a business situation. This is useful, because it helps to understand both - the strength of an organizations current competitive position, and the strength of a position the organization is looking to move into.

The model includes three forces from 'horizontal' competition: threat of substitute products, the threat of established rivals, and the threat of new entrants; and two forces from 'vertical' competition: the bargaining power of suppliers, bargaining power of customers. These forces, together, help us to analyze everything right from the intensity of competition to the profitability and attractiveness of an industry.

1. BARGAINING POWER OF BUYERS


a) Importance of Buyers and Size of Each Order:
For, Newspaper Company Vendor is a FIRST customer & Readers are the SECOND customer. Vendors have fix commission with company so they do not have bargaining power of buyer in their hand. Readers also do not have a bargaining power. But big organization has bargaining power in their hand. Such big organization negotiates on the prices and no. of copies when the media people go for tie-ups with these big organizations.

b) Switching Cost and Price Sensitivity:


The individuals does not have bargaining power in their hand but an organization does have, Vendors also play a major role. If they get good commission from other newspapers then they are going to deliver those newspapers. Thus the customers are highly price sensitive as their switching cost is very low.

c) Differentiations of Product:
Every newspaper companies are different from each others, like if we compare Hindustan Times (HT) & Times of India (TOI) then Hindustan Times is a paper that combines the sophistication of design with topicality of content. It has an impressive editorial board & good articles of National Interest whereas Times of India enjoys a widespread appeal more so among the young generation for its uninhibited & bold approach towards news.

2 .COMPETATIVE RIVALRY AMONG FIRMS


a) Switching Cost:
Switching cost of one English newspaper to another newspaper is very low so people can easily switch over from one company to another. Eg:- Price of The Hindu and Business Standard newspapers are around Rs. 3 to 4 whereas the cost of newspapers like Hindustan Times & The Times of India is around Rs. 2. Thus the switching cost is very low & consumers can easily switch over from any newspaper to Hindustan Times or for that matter The Times of India.

b) Exit Barrier:
There is a free exit in this industry.

3. THREAT OF SUBSTITUTES
Newspaper are feeling competitive force of the general public turning to cable news channel for late-breaking news and using internet source to get information about sports results, stock quotes & job opportunities.

a) Substitutes Performances:
Substitutes of the newspaper industry are magazines, local area newspapers, T.V., radio as well as internet because of improvement in technology. People like to give advertisements on internet, T.V., radio etc as all new media or electronic media formats deliver the news faster than printed newspapers. So they are the main threats of newspaper industry.

b) Price Performance Alternatives:


News from internet, T.V. radio etc can be obtained at free of cost or low cost.

c) Buyers Psyche Toward The Product:


Buyers may think like- I do not have time to read newspapers, I am getting same news at internet, Newspaper just

4. BARGAINING POWER OF SUPPLIER


a) Size of Supplier:
Main supplier of this industry is paper manufacture companies. Most of the newspaper companies of India are customers of USA paper companies. There are limited companies that make paper for Newspaper Company, so the rates are not competitive.

b) Importance of Buyer to Supplier:


Every supplier company wants to make close relationship with buyers who are regular customers of their product. If Newspaper Company is giving large order regularly they will make good relationship with them and will do less bargaining. Like in case of Hindustan Times and The Economic Times, same paper manufacturing company will do less bargaining with Hindustan Times than The Economic Times newspaper because HT have more circulation than The Economic Times newspaper.

c) Extension Of substitute Of Product:


As technology increases day by day it becomes a main threat for newspaper industry. Internet and mobile are Consumers Preference Towards newspapers. They are giving tough competition to newspaper industry by giving information to reader at no cost.

5. THREATS OF NEW ENTRY

If any new firm wants to enter in this market then they need high investment or more capital and maximum support from advertisers. To achieve economies of scale they need maximum no. of readers. Domestic player cannot achieve scale of economies very easily because there is not only tough competition among companies but also a lot of substitutes available in market like radio, T.V etc.

SWOT ANALYSIS

1.

STRENGHT:
Supply creates its own demand High degree of Market Coverage Service & Flexibility Products can be recycled

2.

WEEKNESS:
Skilled Labor Short life span of the product Circulation

3.

OPPORTUNITIES:
Digital Space Technology

Innovation Growing Mass Media Value Adding Online Newspapers

4. THREATS:
Economic downturn Consumer migration to TV media Radio

PORTERs GENERIC STRATEGIES

Herein Porter has outlined THREE main strategic options open to Organizations that wish to achieve a sustainable competitive advantage.

1.

Cost Leadership:
In case of Media Products, means they should be offered at a price lower than that of their competitors but with as good benefits, or, the unique benefits the media products offer can over-offset the premium.

2.

Differentiation:
Differentiation in media refers to when a media organization provides unique benefits to the media users through product innovation. This is to increase the probability of the media user to choose the product. A media organization with a target user loyalty can concentrate more on how to fully meet the target users need rather than on product cost saving.

3.

Focus:
Focus strategy is also now as niche strategy. The clutter of ads has now spilled out on the number of channel availability due to which people are spoilt for choice. Thus Niche channel are the only way to maintain viewer loyalty. Some premium braded newspaper like THE SUNDAY TIMES is more Niche-oriented.

PROJECT WORK
I was working in the special initiative department of Hindustan times where we have to do something new or innovative. I was working under vandana tiwari she is special initiative team delhi head. Firstly we plan to work on kids guide because schools summer vacations were coming that time. What we planned that we have to do something for school students. Firstly we did some research work related student like what they prefer in summer vacations. So after two days we came out with lots of option MUSIC SPORTS DRAWING ANY LANGUAGE SPEAKING COURSE COMPUTER CLASSES WORKING WITH NGO ACTING CLASSES DANCING CLASSES SHOPPING

HANG OUT PLACES

SO we decided to come out with a subscription magazine in which we can cover all the major players of these activities. Our main aim was space selling and to release a magazine that would be beneficial for parents for their children in summer vacations.

So we decided the size of the magazine and which paper we are using

FINISH SIZE

:W-203MM :H-259mm

BLEED SIZE

: W-208mm :H-270mm

NON BLEED

:W-193mm

:H-249mm

DOUBLE SPREAD BLEED

:W-416mm

:H-270mm

DOUBLE SPREAD NON-BLEED

:W-396mm

:H-249mm That is the size of the magazine and we were using gsm paper that is a glossy paper and one of the best paper available in our press.

After that we decided the price per square cms and this price varies from page to page. And we had another price for front and back page. We had team of three people we divided our work into three parts. Our duty was to approach clients and convince them that is a good offer for your institute. So we prepared a presentation or some main point that we had to tell our clients.

I had to cover shopping places for kids in summer vacations. My seniors gave me list SHOOPERS STOP GLOBUS CROSSWORD LILLIPUT GINNY AND JONNY TITANS

LIBERTY FUN AND FOOD APNA GHAR WATER PARK SPLASH ICE CREAM PARLOUR RESTAURANTS ADVENTURE ISLAND BLUE O NATIONAL GANDHI MUSEUM DOLLS MUSEUM KINGDOM OF DREAMS

I had cover all these place and generate revenue that was my main aim. I made a presentation where I covered only main points Hindustan times is the delhi and NCR no1 newspaper Total 8.5 lakhs copies circulate everyday 22 lakhs readers in delhi and NCR region This special initiative taken by Hindustan times We covered all the best places for kids in summer vacations This is in the booklet form Shelf life of booklet is more than the newspaper The cost of this advertisement is much cheaper then main newspaper

The cost of this booklet is Rs 100 It will be available in every local bookshop In this magazine we have free coupons for kids We already did this type of magazine last year and that was huge success.

My first experience was when I went to FUN AND FOOD VILLAGE that is one of the most famous amusement parks in gurgaon. I explained everything to their marketing head that time he was quiet impressed with that idea but later on he said that advertisement is expensive and they do not have so much budget then I asked them if you are not able to give me advertisement so can you give me free coupons to our readers it would be beneficial for you also. That time he told me he will think about that offer. SHOPPERS STOP That time they were coming out with new kids collection so they had a good budget to promote their new collection. So I tried to met marketing head but some how I couldnt able to meet their marketing head because he was busy with some work. So I met marketing executives I explained them everything but they always says that he dont have power to give you advertisement.

LILLIPUT That was my first advertisement but for that I had to visit 3 or 4 times at their office. I explained them all the basic points of our magazine. Firstly they said they were not interesting in it so I gave them various offers then after they said the price is very high then I found that they are really interested in giving us advertisement so after that my seniors talked to them so they are ready to give us full page advertisement for their summer collection. They have 275 exclusive stores and over 400 shop n shops in large MBOs across 153 cities. Their main line of advertisement was AT LILLIPUT, WE KNOW WHAT BEST SUITS HIM. SO WE HAVE FINELY DESIGNED OUR GARMENTS AROUND HIM. BRING HIM TO LILLIPUT AND SEE HIS EVERY DESIRE TURN INTO REALITY. KAHKASHAR AFRIN

LILLIPUT KIDE WEARS A-211, Okhla Industrial Estate Phase I Delhi 110020

BLUE O That was my great experience most famous club for sports in gurgaon. I explained everything to their marketing head that time he was quiet impressed with that idea but later on he said that advertisement is expensive and they do not have so much budget then I asked them if you are not able to give me advertisement so can you give me free coupons to our readers it would be beneficial for you also. That time he told me he will think about that offer.

CROSSWORD This is one of the most famous store is delhi it covers large varieties for kids. We were expecting that they definitely will give us advertisement but because of some reason we couldnt get it but main problem behind that failure was it is already a big brand in delhi they do not need this type of magazine for publicity.

LIBERTY That was my second advertisement but for that basically I got that advertisement through agency MONTAGE ADVERTISING I had to visit 5 or 6 times at their office. I explained them all the basic points of our magazine. Firstly they said they were not interesting in it so I gave them various offers then after they said the price is very high then I found that they are really interested in giving us advertisement so after that my seniors talked to them so they are ready to give us full page advertisement for their summer collection. Spring summer A feeling called liberty come express yourself

SURESH
MONTAGE ADVERTISING

2ND FLOOR CHANDERA HOUSE DOCTOR LANE NEW DELHI 110001

ICE CREAM PARLOURS I visited many ice cream parlors and I faced similar kind of problem with these ice cream parlors was budget issue. We tried to offer them half page add also but somehow we couldnt get any ice cream parlor or any food chain.

TITAN That was our big achievement because they gave us 2 page advertisement. I had to visit 2 or 3 times at their office. I explained them all the basic points of our magazine. Firstly they said they were not interesting in it so I gave them various offers then after they said the price is very high then I found that they are really interested in giving us advertisement so after that my seniors talked to them so they are ready to give us full page advertisement for their summer collection and new kids collection. They were come out with very low price range watched Rs 350 onwards.

GEETU Titan Industries Limited, 2 A, Old Ishwar Nagar, Main Mathura Road, NEW DELHI 110044

We tried other stores also but we didnt get their adds but at the end we were able to fulfill our target then we released our magazine with 100 free coupons and almost all the information of summers camp and other advertisement also like DLF PRAMERICA SUDHISH GOPAL
Building 9B, DLF PRAMERICA

Cyber City, DLF City Phase-III, Gurgaon 122002

HARPER COLLINS

Lipika
Harper Collins A-53, Sector-57, NOIDA -201301

GANGA R RAM HOSPITAL MARG

DEEPAK GULANI
SRI GANGA RAM HOSPITAL MARG, RAJINDER NAGAR NEW DELHI-110060

NITA MEHTA COOKERY ANURAG


NITA MEHTA COOKERY 3A/3 Asaf Ali Road New Delhi 110002

It was available in all majors and local book store. And it was huge success in delhi & NCR we were able to sell 20,000 copies. That was a big achievement for us.

SECOND PROJECT HOSPITAL AND MEDICAL SERVICES This is our second project where we have to cover all well known hospitals of DELHI AND NCR region. This was our second edition of magazine last year response was amazing we covered almost all big hospitals. Except hospitals we also covered medical labs and health insurance company. Our strategy was to cover all the top hospitals. We prepared a presentation for that Hindustan times is the delhi and NCR no1 newspaper Total 8.5 lakhs copies circulate everyday 22 lakhs readers in delhi and NCR region This special initiative taken by Hindustan times We covered all the best places for kids in summer vacations

This is in the booklet form Shelf life of booklet is more than the newspaper The cost of this advertisement is much cheaper then main newspaper It will be available in every local bookshop In this magazine we have discount coupons for medical labs We already did this type of magazine last year and that was huge success. It is circulate with our newspaper to our every reader at free of cost. We covered all the top hospital of delhi nd ncr region. We have our design team who can prepared your profile.

Now we divided our project in three parts we had around 400 hospitals. And we also decided the size of the booklet.

FINISH SIZE

:W-203MM :H-259mm

BLEED SIZE

: W-208mm :H-270mm

NON BLEED

:W-193mm

:H-249mm

DOUBLE SPREAD BLEED

:W-416mm

:H-270mm

DOUBLE SPREAD NON-BLEED

:W-396mm

:H-249mm We increased the size of this booklet as compare to last year and we are using better paper also. We are giving better offer this year like we are offering half page add.

Amar Leela Hospital Pvt. Ltd Anand Hospital Arjun Hospital Astha Medical Centre B.K. Sharma Hospital B.S. Ambedkar Hospital Bansal Hospital & Research Centre Pvt. Ltd. BEHL Hospital Bhagat Hospital Bhagat Hospital Multispeciality Centre Bhagwati Hospital Bhardwaj Hospital Bhatia Hospital Chaudhary Hospital Citizen Hospital Dayal Hospital Deepak Memorial Hospital Delhi Heart Hospital Sant Parmananda Hospital Sewa Eye Bank Faridabad City Hospital G.B. Pant Hospital G.M. Modi Hospital Garg Hospital Gopal Nursing Home & Eye Hospital Goyal Hospital & Urology Centre Hans Charitable Hospital Healing Touch Hospital Hemraj Jain Hospital & Maternity

Sehdev dr jaffer shakuntala shukla dr bk Sharma dr kuldeep anil banga Neeta dr chandra mohan bhagat or shammy same as above dr Sharma dr bhardwaj dr Bhatia dr modi kushan jindal rama kant ashwin baweja dr d.k aggarwal, ashok mathur Amrit 20-2444222 129-2414847

9811279079

dr sanjay garg anshul gupta anil goyal dr asha dr amarjit juneja singh

Home Holy Angels Hospital Holy Family Hospital Humble Clinic J.M.S. Batra Hospital Janki Hospital Jankidas Kapur Memorial Hospital Jasrotia Hospital Jeevan Anmol Hospital Jeewan Jyoti Hospital Jeewan Nursing Home Jivodaya Hospital Kalawati Saran Hospital Kalra Hospital & SRCNC Kamlesh Medical Centre Kapoor Medical Centre Karuna Sindhu Hospital Kesar Hospital Kukreja Hospital & Heart Centre L.D. Chawla Memorial Health Hospital Lifeline Hospital Lions Kidney Hospital & Urology Research Institute LNJP Hospital Maharaja Agrasein Hospital Majeedla Hospital Malik Hospital Manav Medical Hospital Mata Chanan Devi Hospital Mohan Nursing Home & Hospital Narang Hospital Navjeevan Hospital Nazar Kanwar Surana Hospital New Delhi Tuberculosis Centre Nijhara Hospital Orthonova Hospital Patel Hospital Popli Nursing Home Prakash Hospital Prayag Hospital & Research Pvt. Ltd. Pushpanjali Medical Centre

Nisha Fr.arthur pinto dr an ansari dr batra jn garg dr tara dr neera

dr sushmita

atul thappar ashwin dr ayush gupta

dr chawla

dr M.S kapoor Malik dr v.k aggarwal dr g.s kochar dr josna mohan dr ps narang nk verma

GAURAV DR PS JILL AMIT SANJAY DHARMINDER 0120-250 0120-2570

Rockland Hospital Roshan Lal Hospital Pvt. Ltd. Sanjay Gandhi Memorial Hospital Sanjeevan Medical Research Centre Pvt. Ltd. Sanjivani Medical Centre Sant Kiran Das Hospital Sant Parmanand Hospital Santom Hospital Santulan Specialised Nursing Home Sanwari Bai Surgical Centre Sarthak Medical Centre Sarvodaya Hospital Shankar Hospital Shankar Medicare Centre Shivali Medical Centre Shobha Dayal's Medical Centre Shree Hospital Shubham Hospital Sitaram Bhartia Institute of Science & Research South Point Hospital Sukhda Hospital Sukhmani Hospital Sumitra Hospital Sunder Lal Jain Hospital Sunflag Hospital & Research Centre Sunil Hospital Surbhi Hospital Swami Dayanand Hospital Swami Vivekananda Hospital Swastik Medical Hospital Taneja Hospital Vallabh Hospital Vardaan Hospital Vasant Lok Hospital Vermani Hospital Vinayak Hospital Westend Hospital

dr rs chatterjee Javed

29-2246125 dr dk aggarwal dr santosh dr hasuni dr rastogi

dr sawran choudhary dr surrender dr n.k aggarwal dr jain dr ajit gaba dr balbir singh gandhi v,k gupta Mithul 0120-25077

129-4199000 dr ajeet dr sunil dr m.n gupta dr ashwini kapoor dr n.k arora dr rajiv dr h. virmani dr n.k.grover 120-2550102

9,

These are the hospitals which I had to cover. Our main aim was to get 32 hospital profiles Firstly we started with AIIMS this is Indias best hospital. I got appointment of aims director after 2 visits. I explained him everything that our newspaper is no 1 in Delhi and ncr region, the shelf life of booklet is more than the newspaper and what we have seen people used to carry that booklet whenever they visits any hospital. This is our second edition last year we covered all type of hospitals big and small. We gave the example of 1 small hospital handa nursing that was small hospital but it becomes a very large hospital they are providing almost all type of facilities. INDRAPRASTHA APOLLO HOSPITAL This is also one of the largest player in health care industry in India and its very hard to convince them because they already very famous in Delhi so they didnt need any type of publicity but somehow we were able to convince them and they agreed to give us add. Our main plan is someone has to work on main sponsor for our magazine. We had different add rate for different pages. So we had different plan for different hospitals. So we decided how to approach large, middle and small hospitals PLAN FOR SMALL HOSPITAS Main point for small hospitals We are covering all well known hospitals of Delhi. It is much cheaper than the main newspaper. Hindustan times is the delhi and NCR no1 newspaper Total 8.5 lakhs copies circulate everyday 22 lakhs readers in delhi and NCR region This special initiative taken by Hindustan times We covered all the best places for kids in summer vacations This is in the booklet form Shelf life of booklet is more than the newspaper The cost of this advertisement is much cheaper then main newspaper It will be available in every local bookshop

In this magazine we have discount coupons for medical labs We already did this type of magazine last year and that was huge success.

LARGE HOSPITALS They already a big name in the market so its hard to convince them so we had to give special offers. And we had to collect certain information from hospitals like:

HOSPITAL DETAILS OR MATERIAL PICTURES ( HOSPITAL OR ANY DOCTOR) (JPEG FORMAT) 50-100 WORDS ABOUT HOSPITAL NO OF BEDS/ROOMS EMERGENCY NUMBER FACILITIES SURGERIES DIAGNOSTIC SEVICES CLINICAL SERVICES OTHER SERVICES SPECIALTY CLINICS CONSULTANTS ON CALL OPD FACILITIES & TIMING VISITING HOURS INSURANCE SCHEMES RECOGNIZED 24 HR CHEMIST BLOOD BANK FACILITY

ATM FOOD COURTS PARKING CONTACT NUMBER

YES YES YES

OR OR OR

NO NO NO

These are the basic details which we had to collect from the hospital. At the end we were able to achieve our target. So this year we come out with better quality and bigger size. Max BUPPA was the our main sponsor and ganga ram took our back page. This year hospitals which we covered are: GANGA RAM APOLLO AIIMS AIMS KATHURIA DIGC HANDA NURSING HOME ESCORTS PUSPANJALI ACTION BALAJI MOHAN EYE JAIPUR GOLDEN RAJIV GANDHI CANCER HOSPITAL METRO MAX BUPA

LEARNING

SAROJ BHAGWATI SUNDER LAL JAIN HOSPITAL MEDINTA CRADLE CENTRE FOR SIGHT NATIONAL HEART INSTITUTE KAILASH HOSPITAL SATYAM COSMO

That was my first experience in corporate world. There I interacted with many people and I learn many things. Firstly I saw the culture of the organization where every have to report their seniors basically my department was space selling so I had to stay outside the office where I saw how to use ethical value in selling its hard to convince customer without giving any wrong information but if you dont lie the end result would be good and that is our main aim. I learn how to apply those concepts which we see in our books and its very hard to implement those things in real life. There I understand the role of HR what I have seen their that they not only do recruiting, training work etc they work for employees satisfaction like in our office they provide different coffee machine but they put same powder in every machine and what employees feel that they have three types of coffee machine. Our office has two branches one in delhi and other in gurgaon I used to sit at both of these office and in both this office they follow the hierarchy culture where I had to report my manager and my manager had to report his manager. I learn how they decide the price of their space in newspaper and in other magazine. In our company they used all those things which we learn in HR and ORGANIZATIONAL BEHAVIOUR. That was an amazing experience at the end of the training I realized what is my strength and weakness and I hope in future ill able to work on it.