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1. When you think of the brand benetton, what is the first thing that comes to your mind? 2. What else comes to your mind? Logo: Colors: Packaging: Advertisement: Any other thing: 3. When you see other people wearing benetton how do you feel? What thoughts come to your mind?
4. When you use benetton how does it makes you feel about yourself? What role does it play in your life?
5. Can you please describe any memory that you associate with benetton?