Market Research Question Bank

Main Questions (10 Marks) (Concept Questions)

1. Discuss the major uses of MR in today’s corporate environment in India

2. Define MR and Explain it’s Scope
3. Explain how the task of Market Segmentation can be facilitated by using MR
4. What are the sources of secondary data, explain with examples?
5. What’s the broad definition of primary data v/s secondary data? Explain their
respective sources
6. What’s the difference between qualitative, quantitative techniques with examples?
7. Define Focus Group and explain its operation. What’s the role of moderator?
8. What’s depth interview and how does it differ from focus group?
9. What are different types of Questionnaire Design and how do you administer
them?
10. Explain different ways of serving a questionnaire?
11. Explain various scaling techniques? What are the situations with which you use
this technique?
12. What are Attitudinal Scales? Explain with examples.
13. What are the Sampling Procedures, Explain with examples.
14. Explain the terms: Population, Sample Frame, Sample Unit in Sampling. What are
the Probabilistic and Non Probabilistic Techniques?
15. What are the guidelines to design an ideal questionnaire?
16. What’s Sampling & Non Sampling Errors? Explain with Examples.
17. What are different methods to serve a questionnaire – Explain Merits, Demerits of
each method
18. What are the different methods of Multivariate Analysis? Explain with examples.
19. What is the role of MR in New Product Development? Explain with examples.
20. What are the Benefits & Limitations of Secondary Data?
21. What do you mean by Panel Data, What the different types of Panels?
22. How are Field Surveys conducted? Explain with examples.
23. How is Shop Audit, Retail Store Audit & Dealers Survey conducted?
24. Name Different methods of Projective Techniques with examples
25. How do you explain role of MR in consumer behaviour & motivational research.
26. What are the different Research Designs? Explain with Applications.
27. Explain Experimentation Research Design & What are the unique situations under
which they can be used & what are the limitations?
28. What are strengths & weakness of different survey methods?
29. When can you use this Observation Research Method, Explain its advantages and
limitations?
30. Explain the various stops involved in M.R. process and describe each stop briefly.
31. Define Casual research & role of Experimentation in Casual Research through
various methods.
32. Explain steps involved in presenting MR Report after getting the survey data
leading to final conclusions and recommendations.
33. Explain Raw Data Cross Tabulation – Coding the questionnaire and Analysis
 34. Differentiate between Qualitative & Quantitative Research. Give Scope of each in
MR
35. Define Hypothesis and Methods of Testing
36. Define Anova – “T-Test” and “Z-Test” with Applications
37. Define Bayesian Theorem and Applications of same in Business Decision
Making.
38. Define Advertising Research – Post & Pre Tests. Explain “DAR – Day After
Recall” Tests
39. What are the concept tests and Product Tests in Product Research?
40. What are the limitations of MR?
41. What the steps in writing MR Report?

Five Main Chapters (100%)

1. Definition / Scope MR
2. Questionnaire Types / Design
3. Sampling Procedures
4. Scaling Techniques
5. MR Report Writing

Short Notes (5 Marks)

1. Sources of Secondary Data 22. Interval Scales

2. Decision Support System / 23. Thematic Apperception Test
Marketing Information System (TAT)
3. Desk Research 24. Balloon Test
4. Published Data 25. Thurstone Scales
5. Syndicated Research 26. Nominal Scales
6. Observation Research 27. Semantic Differential Scales
7. CAPI – Computer Aided 28. Likert Scales
Personal Interview 29. Staple Scales
8. CATI – Computer Aided 30. Pictorial Scales (Smiley)
Telephonic Interview 31. CSI Customer Satisfaction Index
9. Basic Research 32. Snowball Sampling
10. Applied Research 33. Cluster Sampling
11. Open Ended Questions 34. Area Sampling
12. Close Ended Questions 35. Multi-State Sampling
13. Disguised Questions 36. Judgemental Sampling
14. Non-Disguised Questions 37. Random Sampling
15. Structured Questionnaire 38. Scientific / Systematic Sampling
16. Non-Structured Questionnaire 39. Quota Sampling
17. Check Questions 40. Mystery Customer
18. Demographics 41. Lab Test v/s Field Test
19. Psychographics 42. New Product Development
20. Market Segmentation 43. Day After Recall Tests
21. Ratio Scales 44. Pre-Test Post-Test Advertising
 45. Univariate, Bivariate and Multi 57. Bell Curve
Variate Analysis 58. Mean, Mode, Median
46. Cluster Analysis 59. Central Tendency of Data
47. Conjoint Analysis 60. Standard Deviation
48. Regression Analysis (Simple R, 61. Independent Variable /
Multiple R) Dependent Variable
49. Forecasting Methods 62. Size of Sample
50. Time Series 63. Reliability / Validity of Data
51. Factor Analysis 64. Product Research
52. CHI-Square Techniques 65. Distribution Research
53. Null Hypothesis 66. Price Research
54. T-Test / Z-Test 67. Longitudinal Research
55. Anova 68. Cross Sectional Research
56. MDS Multi Dimensional Scale / 69. Range - Percentiles
Perceptual Mapping 70. Variable – Finite – Infinite

Time Management in MR Paper

Priorities Mins

1. 2 Marks – Questions 10
2. 5 Marks – Questions 15 / 20
3. 10 Marks - Concept Questions 30 – 40
4. 20 Marks - Case Study 50

Case Study

1. List the Facts of the Case

2. Assume Missing Data
3. Link up Questions asked – mostly related – to any one of more issues
4. Example – Secondary Data, Primary Data
5. Questionnaire Design (8/10 Marks)

Design – DEC! (Descriptive, Exploratory, Casual)

Numerical Scales – NOIR (Nominal, Ordinal, Interval Ratios)
Attitudinal Scales