Analisis QSPM (Quantitative Strategic Planning Matrix) Sebagai Dasar Perumusan Strategi Utama Pada Ria Djenaka Coffee House and Resto Malang Tableofcontent)
Analisis Qspm (Quantitative Strategic Planning Matrix) Sebagai Dasar Perumusan Strategi Utama Pada Ria Djenaka Coffee House and Resto Malang()Tableofcontent)
Analisis QSPM (Quantitative Strategic Planning Matrix) Sebagai Dasar Perumusan Strategi Utama Pada Ria Djenaka Coffee House and Resto Malang Tableofcontent)
BAB III METODE PENELITIAN .................................................................... 66 3.1 Jenis Penelitian ............................................................................. 66 3.2 Waktu dan Lokasi Penelitian ........................................................ 67 3.2.1 Waktu Penelitian ............................................................... 67 3.2.2 Lokasi Penelitian ............................................................... 67 3.3Sumber Data ...................................................................................... 67 3.4Teknik Pengumpulan Data ................................................................. 68 3.5Metode Analisis Data ........................................................................ 69 BAB IV HASIL PENELITIAN DAN PEMBAHASAN .................................. 79 4.1 Gambaran Umum Perusahaan ....................................................... 79 4.1.1 Sejarah Berdirinya Perusahaan ......................................... 79 4.1.2 Visi dan Misi Perusahaan .................................................. 81 4.1.3 Lokasi Perusahaan ............................................................ 81 4.1.4 Struktur Organisasi ........................................................... 81 4.1.5 Ketenagakerjaan ................................................................ 84 4.1.5.1 Sistem Penggajian ................................................. 87 4.1.5.2 Jam Kerja .............................................................. 88 4.1.5.3 Pelatihan dan Pengembangan Sumber Daya Manusia ................................................................. 88 4.1.5.4 Jaminan dan Kesejahteraan Karyawan ................. 89 4.1.6 Produk dan Proses Produksi .............................................. 89 4.1.7 Pemasaran ......................................................................... 93 4.1.8 Keuangan .......................................................................... 94 4.2 Analisis Lingkungan Perusahaan .................................................. 94 4.2.1 Analisis Lingkungan Eksternal ......................................... 94 4.2.2 Analisis Lingkungan Internal ............................................ 108 4.3 Perumusan Strategi ....................................................................... 116 4.3.1 Analisis Matrix External Factor Evaluation (EFE) ......... 116 4.3.2 Analisis Matrix Internal Factor Evaluation (IFE) ........... 118 4.3.3 Analisis Matrix Strength Weaknessess Opportunities Threats (SWOT) ................................................................ 119 4.3.4 Analisis Matrix Internal External (IE) .............................. 121 4.3.5 Analisis QSPM (Quantitative Strategic Planning Matrix) .............................................................................. 123 BAB V PENUTUP ............................................................................................. 126