PROJECT REPORT ON MARKETING STRATAGY OF DAINIK BHASKAR AT DAINIK BHASKAR LTD

SUBMITTED TO: Mr. HARI MOHAN SEXENA

SUBMITTED BY:NISHKARSH SHUKLA & VIPIN KUMAR RAJVANSHI

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CERTIFICATE

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APPROVAL LETTER

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ACKNOWLEDGEMENT It is my pleasure to be indebted to various people, who directly or indirectly contributed in the development of this work and who influenced my thinking, behavior, and acts during the course of study.

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DECLARATION
My self DEVESH SHARMA, of student UP of PGDMM, studying at correspondence department RAJSHREE TONDON OPEN

UNIVERSITY, ALLAHABAD.

Hereby declare that the training report on

MARKETING STRATRGY OF DAINIK BHASKAR submitted to UPRTOU, ALLAHABAD in partial fulfillment of DIPLOMA of PGDMM is the original work conducted by me. The information and data given in the report is authentic to the best of my knowledge. This summer training report is not being submitted to any other University for award of any other Degree, Diploma and Fellowship. DEVESH SHARMA
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CONTENTS

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INTRODUCTION
This project deals with the overview of DB CORP Ltd. Including their strategies and major products and services provided by them and the comparative study of DAINIK BHASKAR with the competitors in the market.

DAINIK BHASKAR is a hindi language newspaper of India. Late Mr. Dwarka Prasad Aggrawal started as a tabloid in indore in 1946. then it is started in Bhopal as a broad sheet daily newspaper in 1958

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. After that it launch another edition time to time YEAR 1958 1983 1992-1995 ESTABLISHMENT The birth of DAINIK BHASKAR group with the launch of the first edition in the home town of the Aggarwal family, Bhopal. The family had diversified interests even then, media was an experimental foray. Ramesh Aggrawal gets hands on and decides that Bhopal is not enough. The year sees back to back launches of Dainik bhaskar Indore followed by Raipur, Bilaspur and Satna editions. A time to ask What is left to achieve? DAINIK BHASKAR becomes the #1 newspaper in Madhya Pradesh. DAINIK BHASKAR is declared the fastest growing daily in India according to independent, third party estimates. Looking beyond the state, DAINIK BHASKAR eyes opportunities and gaps, Rajasthan nis the first target, and the three sons are part of the a team .launch of DAINIK BHASKAR in Jaipur ,Alwar and Sikar. Professionalism is now a must. The group continues the in roads into Rajasthan.DAINIK BHASKAR Launches in Bikaner, Jodhpur and Ajmer, bringing the total number of edition in the state to six. Domination of Madhya Pradesh continues. This year seems almost tame and boring. Just the one launch with anew edition of DAINIK BHASKAR in Udaipur. Domination of Rajasthan now complete with the launch of DAINIK BHASKAR Kota and Sriganganagar editions. If theres nothing more to be won in Rajasthan ,where is the next target? Two more states added to the portfolio. DAINIK BHASKAR launches Chandigarh and Haryana (Panipat+Hissar) editions while growing in Madhya Pradesh and Rajasthan. Launch of DAINIK BHASKAR Faridabad edition. DB Corp goes to Gujrat! Divya Bhaskar launch in ahmedabad,Gujrat. Divya bhaskar launch in Surat, Borada, Mumbai and Bhavnagar editions. Launch of Aha! Zindagi Hindi. Launch oh DAINIK BHASKAR in Punjab with edition s Amritsar & Jalandhar . Launch of Dainik Bhaskar Bhilwara ,Sagar and Ujjain Editions. Launch of DIVYA BHASKAR Jamnagar and Rajkot Editions. Launch of Aha! Zindagi Gujkrati In Ahmedabad . Launch of MY FM radio in jaipur. Launch of DNA money in Indore, Bhopal Ahmedabad & Mumbai. Launch of DAINIK BHASKAR New Delhi Edition. Launch of DAINIK BHASKAR Ambala and Ludhiana edition . 21

1996 1997 1998 1999 2000

2001 2003 2004

2006

2007

 2008

Bhaskar Anand and Bhuj editions. Ahemedabad and Surat edition . Launch of Lakshya. Launch of DB Gold, Surat. M.S. Dhoni becomes the Brand Embassador and integrated brand campaignZidd Karo Duniya Badlo is Launched Launch of Business Bhaskar, The Financial News paper . BHaskar, the financial newspaper. Launch of DB Star. MY FM grew to a 17 station strong network.

But now DAINIK BHASKAR is one of the largest integrated media group in the country. The turnover of the company is 2300 crore plus. Its Print media has a total readership of 4 crore plus, covering 10 states and 1 union territory through its 42 edition in 3 different Languages. The group is also into electronic media-Radio and Cable

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BHASKAR FOOT PRINTS

Fastest Growing newspaper Group in India

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Bhaskar Group reaches to every nook and corner in 11 most important state of India.

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The services offered by DAINIK BHASKAR are which help the people to advertise their product & services & promote their product in competition era. The important role play by DAINIK BHASKAR are to help the people in updating them in news & happening all around nations. The major products in DB CORP. related to media are DIVYA BHASKAR, BUSINESS BHASKAR, DB STAR, DNA, MY FM 94.3.Jiyo dil se, BTV-Digital cable network

With so many established competitors in the market there is always a possibility of a customer shifting from one organization to another for better services. This creates both a scope as well as insecurity for DAINIK BHASKAR .Scope is that it can always attract new customer seeking for a change whereas insecurity in the sense that customer might leave them and go another organization for services if DAINIK BHASKAR lacks somewhere either in serving their customer or lacks in its product in front of its competitors. A comparative study of DAINIK BHASKAR with its competitors will help the organization in recognizing its strength and weaknesses when compared to its major competitors. This report will help the organization in designing a proper strategy to overtake its competitors and remain market leaders. Now it is very important to know who the major competitors of DAINIK BHASKAR

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Company Profile

DESCRIPTION DAINIK BHASKAR is one of the Leading Hindi daily having No. 1 position with 42 Edition in Rajasthan,M.P.,Chattisgarh,Chandigarh,H.P.,Haryana,Gujrat,Karnataka, Maharashtra, Punjab now in New Delhi.You must be aware that we started our operation in Haryana seven years back. Within very short span of time we emerged as No. 1 Newspaper from the soil of Haryana. Haryana includes four zones i.e. (1) Panipat zone covers - Sonipat,,Panipat,Karnal, Rohtak- Bahadurgarh- Jhajjar. (2) Hissar zone covers - Sirsa,Hissar,Revari-MahendergarhNarnaul,Fathehabad,Bhiwani,Jind. (3) Faridabad Zone Faridabad, Badahgaruh, Gurgoan (4) Ambala zone covers - Ambala,Yamunanagar, Kurukshetra-Kaithal. As you know,today DAINIK BHASKAR are No. 1 Hindi newspaper having a 3.00 Crore plus readership base. This has happened only because we always care for the taste of our readers and try to deliver a product,which is very authentic,interesting and full of latest updates.This is the culture of Dainik Bhaskar to do something which gives latest information about the market to its readers MISSION: The BHASKAR GROUP has a dream to create niche for itself in the international media scenario. We have roots in India but our actions and thoughts are of the world standard. We would study the best in the world and implement them as per our local requirement, which would enable us to emerge as a strong media group in the future. Our efforts in this direction will not be limited to the newspaper alone. We would march ahead with the times and would reach where our consumers are. GENERAL INFO Year Established: 1946 Sector: Private

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Industry: Newspaper Employees:11000 Turnover: 3 crore plus

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GROUP PROFILE
Publications

DAINIK BHASKAR

DIVYA BHASKAR

DAILY NEWS ANALYSIS

BUSINESS BHASKAR

DB STAR

OTHER MEDIA BUSINESS

MYFM - Radio

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EXPLANATION REGARDING GROUP PROFILE

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askar Dainik Bhaskar & Divya Bh

Dainik Bhaskar A leading Hindi broadsheet daily newspaper in India . In 2008 Dainik Bhaskar celebrated its golden jubilee. It is the fastest growing newspaper brand in the country. Divya Bhaskar June 2003, Bhaskar Group entered Gujarat market It is the only Gujarati newspaper with 8 editions + 1 Saurashtra Samachar edition , covering 100 % Gujarat

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BUSINESS BHASKAR & DB STAR

Business Bhaskar

Bhaskar group entered the Hindi financial segment with Business Bhaskar in June 2008 Business Bhaskar is present in 6 states covering 17 cities. It is the only Hindi financial newspaper that has covered major cities of India

DB Star

DB STAR is a compact newspaper. It addresses the heightened leisure reading need Published in Bhopal,

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DNA DAILY NEWS ANALYSIS

The Bhaskar group, along with the Zee group, launched DNA English newspaper in July05 in Mumbai. DNA is 2nd largest newspaper in Mumbai and also the largest circulated read newspaper in Ahmedabad DNA has 6 editions in Mumbai, Pune, Ahmedabad, Surat, Jaipur and Bengaluru

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My FM 94.3. Jiyo dil se

State Ra ja stha n City Jaipur Udaipur Ajm er Jodhpur Kota Chandigarh Jalandar Am ritsar Bhopal Gwalior Indore Jabalpur Surat Ahm edabad Raipur Bilaspur Nagpur

Cha nd iga rh Punja b

MYFM a chain of FM radio stations has license for 17 stations making it the 4th largest FM network in the country. It is a leading FM channel in most of the places.

M.P

Guja ra t Cha ttisga rh Ma ha ra shtra

B TV- DIGITAL CABLE NETWORK

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A venture of Bhaskar group and Hathway communication ltd, It provides advance digital entertainment satellite and cable TV service to 12 lac household covering 8 cities

Cities: Jaipur, Indore, Mhow, Jabalpur, Mandsaur, Ratlam,Bhopal., , Bikaner

8 mass interest channels on B TV: BTV PREMIUM, BTV CLASSIC BTV THEATRE BTV SPICE BTV TIMEPASS BTV NEWS BTV BHAKTI

SUPPLEMENTS AND MAGAZINES OF DAINIK BHASKAR

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BHASKAR GROUP THEIR DIVERSIFACTION Textile Oil Extraction and Refining FMCG Cable TV Family Entertainment Art & Culture Event, Promation &Retail Marketing Education FM Radio Multi Media Desk ReaIEstate textile sector Shopping mall

EXPLANATION OF OTHER PRODUCTS OF DB CORP. TEXTILE In 1996 ,BHASKAR had diversified into textile and set up spinning unit at Mandideep, near Bhopal, Dist. Raisen, MP in the name & style of M/S. Bhaskar Industries Ltd. The business has since grown into an integrated resource with spinning, weaving and processing facilities that compare with the best in the world. The plant was awarded the ISO 9002 certificate for total quality control in 2002 and Bhaskar industries is now a significant player in Indias Textile sector.

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 OIL EXTRACTION AND REFINING Bhaskar Exxoils Ltd. Sharda Solvents Ltd. Solvent extraction and oil processing activity commenced with soyabean processing . It now includes edible oil refining and processing. It now includes edible oil refinig and processing of vanaspati ghee as well. Distributed locally Bhaskar oil is now significant local brand.

BHASKAR VENKATESH Engaged in matketing of salt.

SUNCITY The family entertainment centre set up BHASKAR GROUP at Gwalior situated in the heart of the city, the 15-acre complex is only recreation centre in the town. Sun city brightens vistors experience with a blaze of cheery leisure options including food courts, a shopping mall, virtual and live shows, celebrity shows, adventure rides, boating and 3D cinema. Sun city attracts an average of 3lac vistors every month. CENTRE OF FINE ARTS Abhivyakti is cultural arm and non-profit centre sponsored by the BHASKAR GROUP .It provides aspiring artist of all age groups with instruction and facilities to develop and project their talent. Abhivyakti functions like an event management

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organization focused on establishing a platform for artist to learn and perform. It takes the performer to the audience and bring the audience to artist. DB AVTIVATION 360 degree communication stratiegie DB Aktivations, an ideas company that focuses on experimental strategies to chance the dialogue between a brand and its audience, is one of the fastest growing units of the groups media business. A highly talented and handpicked team of professionals with experience across a variety of product categories works 24*7 on six cylinders to roll out 360 degree communication solutions. DB Aktivation has 18 offices in West , Central and North India and a client portfolio that includes leading brands such as Brooke bond Taaza ,Bru, lifebuoy, Surfexcel, Gillette, Whirpool, Tensports, Du Pont &IT

THE SANSKAAR VALLEY SCHOOL, BHOPAL. Tribute in memory of Sharda devi BHASKAR GROUPas a mission of presenting Bhopal as a quintessential centre of education.This zeal and passion conceptualized into founding of The Sanskaar Valley School a co-educaional, day-boarding cum residential, KG to class XII School. The School is spread over a picturesque area of 37 acres. The school is affiliated to ICSE Board. BHASKAR GROUP is making The Sanskaar Valley School the destination of choice For all those who care about education.

IMCL

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IMCL has acquired a short code 54567 to conduct Various activities mentioned as under:-

Make News paper interactive Public demand on Interactive Advt. Latest score Subscrption services Snap polls Locality sale Weekend Planning Multimedia desk Exam Result Download picture frames Book classified advt Cinema Weekend planning Contest

ADITYA AVENUE, Bhopal Sunrise of new Lifestyle 21 Independent villas Well designed campus with beautiful landscape 100% power backup Broadband Internet connectivity in each villa 27000 sq ft central park Jogging Track Yoga Gazebo Superstore 7.5m paved internal roads The executive club

THE BHASKAR MALL

The first mall of the city spread over 5.9 acres of land with a GLA of approx 800000 sq.ft. having huge parking space. HIGHLIGHTS One Hypermarket on single level Three Department stores Nine Superstores and 90 Vanilla stores 11 F & B outles + 50400 sq.Ft food court. Five Screen, 1300 Seat Multiplex 20,250 Sq.Ft indoor family entertainment centre.

READERSHIP THAT MATTERS IN DIFFFERENT STATES

Out of 32 districts of Rajasthan , Dainik Bhaskar leads in 21 The Districts that account for 70% of Rajasthan 87% of SEC A population 86% of MHI 10K + residents of Rajasthan 86% of Bizman / 21 industrialist of Rajasthan

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 MADHYA PARDESH Dainik bhaskar leads in all district of MP

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1. Dainik Bhaskar reaches to 47.14 Lac readers in MP , which is more than All the Hindi dailies put together (DJ+NB+NDu+Raj Ex = 44 Lac) 2. Dainik Bhaskar leads by 313% over the nearest competition in SEC A 3. In MHI 10K + , Dainik Bhaskar leads by 268% over the competition 4. In Grads/PG+ , Dainik Bhaskar leads by 185% over the competition 5. Amongst Bizman Industrialist , Dainik Bhaskar leads by 416% over the competition

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 Bhopal In Bhopal , Dainik Bhaskar reaches more number of readers than all Hindi dailies put together

145 110
160 140 120
250

286 214
300

100
200

80 60 40 20
50 150

100

DB

Hindi dailies

DB

Hindi dailies

Indore In Indore , Dainik Bhaskar reaches more number of readers than all Hindi dailies put together

181 155 125

140 120

109

200 180 160 140

100 120 80 100 60 40 80 60 40 20

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DB

Hindi dailies

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DB

Hindi dailies

 CHATISSGARH Dainik Bhaskar leads in all district of chatssigarh

Dainik Bhaskar reaches 14 Lakh readers in Chattisgarh, 3.8 lac(37%) more than the next newspaper. 66% Hindi daily readers read Dainik Bhaskar in Chattisgarh 66% of SEC A Hindi daily readers read Dainik Bhaskar in Chattisgarh 71% of MHI 10K + Hindi daily readers read Dainik Bhaskar in Chattisgarh Dainik Bhaskar leads in all segments across Chattisgarh

Sole Readership Divya Bhaskar registers the highest no of sole readers in Gujarat Also 60% of Divya Bhaskar Readers do not read GS and Sandesh - which is highest in Gujarat

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GUJARAT ( U+R)
DB Total readers in Gujarat 54 Lac Sandesh has Total 46 Lac readers in Gujarat DB sole readers in Gujarat 32 Lacs DB has 59 % sole readers in Gujarat

Sandesh has just 24 Lac sole readers in Gujarat Sandesh has 53 % sole readers in Gujarat

GS has just 31 lac sole readers in Gujarat

GS total readership in Gujarat is 57Lacs

GS has 54 % sole readers in Gujarat

HARYANA Dainik Bhaskar is clear leader in Haryana Dainik Bhaskar is the leader in Haryana with 27 Lakh readers which is 37% more than Jagran and 42% more than Punjab Kesari Dainik Bhaskar adds 3.13 Lac readers in just one year of time Every 2nd SECA Hindi Daily readers in Haryana reads Dainik Bhaskar Every 2nd Grad/PG + Hindi Daily readers in Haryana reads Dainik Bhaskar 67% (18.13 lac) of Dainik Bhaskar readers in Haryana do not read Punjab Kesari and Jagran

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 CHANDIGARH

300

250

200

150

100

253

50

0 U+R

Dainik Bhaskar

84

Competition

Any Hindi Daily is more than double ( 106% ) of Any English Daily Dainik Bhaskar Alone Reaches 61% more readers then AED in Chandigarh Dainik Bhaskar Alone Reaches 47% more female readers then AED in Chandigarh Dainik Bhaskar Alone Reaches 47% more 20-34 years, readers then AED in Chandigarh Dainik Bhaskar (253,000) reaches more readers than all English dailies put together ( ET + TOI + HT + Tribune + IE)

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The priority SWOTs BHASKAR IN MARKET

OPPORTUNITIES 1. NEW MALLS & TOWNSHIP COMING UP. 2. COMING OF SEZ NEAR JHAJJAR. 3. BOOM IN EDUCATION. 4. HIGHEST GROWTH IN PER CAPITA INCOME.

THREATS 1. INCREASING DISCOUNTS. 2. TO - HARYANA PLUS (MAXIMUM THREAT TO EDUCATION & AUTO SEGMENT. 3. LAUNCH OF TRIBUNE IN HARYANA. 4. REAL ESTATE HAS SHOWN DOWNWARDS TREND. 5. FM RADIO SPECIALLY AMBALA & KARNAL. 6. COMPETITION GROWING IN NO. (COMING CLOSER). WEAKNESSES 1. STAGNANT CIRCULATION. 2. LESS NO. OF SUPPLEMENTS & PAGES. 3. DISCOUNTING PATTERN. 4. LOW PROFILE TEAM.

STRENGTHS 1. NUMBER 1 POSITION IN HARYANA & OTHER STATE. 2. MAINTAINING 75% MKT. SHARES IN AD SALES 3. STRONG GROUP MIS. 4. MOTIVATED TEAM. 5. TEAM HAS A GOOD MARKET KNOWLEDGE.

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 AWARDS & ACKNOWLEDGEMENT OF BHASKAR GROUP DNA IFRA Asia media gold award for newspaper design - 2007 IFRA Membership for International newspaper colour quality club (2008-2010) IFRA graphics 2003. DAINIK BHASKAR: Marico foundation innovation business process. ABBY- consolation- ambient media. Asia publishing- best launch of title- 2007. (Punjab) Asian publishing 2008 for Taj Seven Wonders under the category - Multimedia Asia publishing 2008 for Woman Bhaskar under the category content generation Creativity Awards for inheritance of environment under the category- Public service. ISO 9002 certificate for Ludhiana printing. Goa fest- innovation on masthead for Reliance. 21

Featured in INMA for innovation on Holi Featured in INMA for Writer campaign.

TOP 10 PUBLICATIONS (PUNJAB CHANDIGARH HARYANA HIMACHAL PRADESH)

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WHAT NEW ABOUT DAINIK BHASKAR IN 2008 Monday, June 16, 2008 Dainik Bhaskar signs on Dhoni as Brand Ambassador

A person from a small town emerge a champion." Adds Rajiv Jaitly, "Dhoni has an attitude towards the game similar to what we have toward publishing. Breaking barriers and myths - taking nothing as granted. To my knowledge, Dainik Bhaskar is the first brand signing a celebrity brand ambassador in the print media space and yes that is an added first mover
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advantage." Satbir Singh, National Creative Director, Euro RSCG, said, "Dhoni fits perfectly with our brand ideology and the planned communications strategy. We see so many similarities between Dhoni and Dainik Bhaskar; we just had to have him. He is a talented and ambitious player, who has shown the world what the boy from Ranchi is capable of doing. His winning strategy stems from his unbridled ambition. Dainik Bhaskar has a similar story, from its inception in Bhopal, not so long ago, to achieving the highest readership in the country, launching Divya Bhaskar and then DNA in a joint venture with the ZEE Group." Sanjeev Kotnala, AVP and National Head; Communication, said, "Dhoni epitomizes the realization of a dream. He is extremely popular with fans ranging from youth to decision makers, his appeal is pan India." Dainik Bhaskar, a Hindi daily has seen fast growth since its Bhopal edition launched 50 years ago. Its footprint covers 43 Tier 2 cities where India's growth story is being written. It represents the Chennai, June 16, 2008: Dainik Bhaskar announced today that it has signed on MS Dhoni as its brand ambassador. Rajiv Jaitly, President, Ad Sales & Marketing, said, "These are exciting times for 'Bhaskar' as the brand continues its growth across markets. With its geographical spread covering the newly emerged markets of India in tier-II and tier-III towns, Dainik Bhaskar was seeking a personality or icon who would best project the ethos and core of the brand to its various stakeholders. In Dhoni, we have managed to find a near perfect fit. He is a shining real life example of what an ambitious individual can do; he oozes a high degree of confidence, adapts to new situations very fast, has demonstrated innovative thinking and more importantly, has shown how the relentless pursuit of excellence can make heartland of India - seeing hectic development, consumers jostling for new gizmos as they are launched and leading their city brethren as the new consuming class.

Dainik Bhaskar has just launched DB STAR a compact daily newspaper in Bhopal and will soon launch Business Bhaskar's first edition in Bhopal. Both these new titles are slated for launch across major urban centers covered by the brand. MS Dhoni said, "I am proud to work with Dainik Bhaskar as I see many similarities in our success stories. I know about their success stories and

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hope that my association will bring the brand the results they are gunning for."

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 STRATGIES OF DAINIK BHASKAR Whenever Dainik Bhaskar, a media group, enters a new market, it uses direct marketing to establish a leadership position from day one. Here is the story on the transformation that happened inside the organisation because of this strategy. In 1996, when we began transforming our group into a customer centric organisation it was difficult for us to accept the fact that someone called the consumer exists and that he would henceforth have a greater influence in the way we publish the newspaper. To cite an instance, during the launch of the Chandigarh edition of the Dainik Bhaskar, the pre-launch customer preference survey showed that readers in that area preferred a newspaper in Hinglish (the spoken language, a mixture of Hindi and English) to pure Hindi. To gain popularity we had to adapt that language in the newspaper. So in this case the customers actually decided the language the edition would carry. This was a new experience for us, especially the journalists and editors, and had a huge impact on the organisation, its processes and its structure. Certain changes have now become a norm in our organisation. MIND THE GAP Involving the customer from the word go is a radical change in strategy, but we have adopted it across the Dainik Bhaskar group for all our projects. We realised that there is a gap between the entrepreneur's perception of the market requirements and the actual market needs. This gap may actually be quite minor and inconsequential from the management's view-point but it can make a huge difference in the way customers perceive the product. Bridging this gap then becomes essential to win customer trust.

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In our case, instead of designing the newspaper and then hoping to generate sales, we involve the customers, collect their requirements, their suggestions and then design the

project accordingly. This strategy has made the difference between success and failure in many instances. Let me illustrate. When we planned to start our Chandigarh edition, we looked to buy a property in a suburb called Panchkula as it was economical and also suited our needs. But during the course of a conversation with a reader from Chandigarh, I came to know that if we wanted readers to perceive our paper to be as prestigious as the Tribune, we should operate from an imposing building in the centre of the town and not the outskirts. So this set us thinking, and in the end, we invested in a Rs 3.5 crore (Rs 35 million) property in the city centre as against the Rs 50 lakh (Rs 5 million) we had actually planned. This extra investment ensured that people perceived us as a Chandigarh paper right from day one and not just as any other newspaper. PRICING AGAINST THE MARKET I strongly believe that the market is no one to set the prices. As entrepreneurs engaged in the day-to-day running of the organisation, only we know the pros and cons of what price the customers will accept for our product, of how much we can take and how much we Pricing cannot. is ultimately the entrepreneur's decision based on the market affordability and the nature of his product. Take telecom rates as an example. An owner of a telecom company once told me that two and a half years ago, his company prepared a report, which said that if they priced below Rs X per minute the company will be doomed. Today even after selling at half that price the company is making three times more profit than what it was earning three years ago. There will be times when you may want to introduce a premium product at a price point which the current market pricing will not accommodate. But if you are firm in saying that you want this price and are confident of it, you will definitely get it. In the newspaper 21

industry, pricing plays a huge role, but we have realised that pricing is not a standalone element. Quality is as important in deter-mining success. Customers will never accept average quality; they want value addition in their product. They expect their rupee to go the extra mile and give them the best quality.

FLEXIBILITY IS KEY No system or plan is sacrosanct. Systems and plans are essential but they should be flexible enough to undergo a last minute change. Otherwise they become a bottleneck. This was an important lesson we learnt during the Ahmedabad launch. We had initially planned two city supplements for Ahmedabad as Ahmedabad is a city of 5mn readers. One edition would cover eastern Ahmedabad and the other the west, thereby providing more local news. So we planned our processes to accommodate two editions. But a reader survey revealed that though readers residing in the eastern suburb may not frequently travel to the west, they like to be up-to-date on happenings in the western part of the city and stay connected with their social circle residing there. Acceding to market demands we had to combine the editions and make the necessary changes in our systems. Customer choice played a similar role in Chandigarh. Here we planned a feature based city supplement to our main paper. It was to be printed earlier than the main paper, saving costs. However, we discovered that customers preferred a news based supplement. We had to change our process and print it along with the main sheet. This called for a major process change and we had to reschedule our activities. NOTHING COMES CHEAP Haryana is just about six hours drive from Chandigarh. So when we conceived the Haryana project we planned to print the edition from Chandigarh. But much to our surprise, we discovered that readers in Haryana resented a paper printed from Chandigarh. There was a feeling that, "I am Haryana, I am Panipat, I am Karnal and why should Chandigarh play

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boss to me". So we had to change our plans: we infused fresh capital and set up two presses at Panipat and Hissar. The extra investment made in Chandigarh to feed Haryana was a setback. But we had to do it because the market demanded that. But in the end the success of the Haryana edition made it worthwhile. Sometimes we have no option but to invest in extra infrastructure to get an edge over competition. In printing, editorial matter is laid out, color separated and printed on acetate sheets (called positives), which are then photosynthesised onto metal rollers, which are mounted on the printing presses.

We are now contemplating investing in the latest printing process where editorial material transfers straight from the computer to the plate, without going for positives. This saves about fifteen minutes time. To save those fifteen minutes for the customer we are contemplating a move, which involves changing the entire process. But we have to do it; we just have no other choice, especially in our business where time is of the essence and we compete with a dynamic media like television. A normal household generally goes to sleep by 11 o'clock in the evening and any news between 11pm and the time we wake up will catch the customer's interest. So we have to continuously extend the time we can work, see until how late into the night we can cover events. ULTIMATELY IT IS YOUR CALL You can conduct a survey, get customer feedback, get advertisers' feedback, the works. But ultimately it is your decision. Your customer can say he wants X, Y and Z. But to what extent you want customer needs incorporated in your plan is up to you.

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This is the biggest decision and it depends on the entrepreneur's or the marketer's skill. At times you may try to short change your customer based on your convenience. Sometimes you may be able to get away with it, but personally we do not think it is possible. You can put your foot down and say I will give in only this much to customer demands. Or you can take a call on your costing, growth and other needs and try and find a compromise. And this decision differs from company to company. Some companies may say I will not let my profitability be affected. Some will take more risk and see how it works. Some will strive to achieve a balance. I will try to satisfy a part of the customer's demand. If the customer is asking 100 per cent, I shall give 50 per cent. That's a call that companies have to take. Always launch as No.1 (fastest growing newspaper) To strengthen the current position. To grab an unoccupied postion.

Deposition or reposition in the consumers mind. Before Launching they go for door to door survey .After knowing the taste of consumer,they design the product . There strategy include not to promote any poltical party. Innovative marketing Unbiased news Bhaskar group reaches to every nook and corner in 11 most state of India.

There is no fixed formula and there cannot be also because it is so subjective, so dependent on human vagaries. In some markets a price cut works wonders and in others, it doesn't. Recently in two of our markets the competition started a price war by slashing prices. In one market we also reduced the cover price and we doubled numbers but in the other one we grew the numbers without the price slash. It is not just luck. Broadly speaking 21

luck is the environment around you. Earlier you may not have studied it properly. It all depends on the marketer's perception. All other strategies of BHASKAR GROUP BASED ON FOLLOWING PRINCIPLES: All the actions and thought are based following PRINCIPLES ENTREPRENEURSHIP AMBITION INNOVATION PROFESSIONALISM

Whatever we do or say in the future is based on these principles We are totally professional and are committed to a goal. There might be different ideas among us, but we respect these diverse ideas. We take care to achieve our goal without compromising on our princples Our every effort will be focused on progress and entrepreneurship. We give utmost importance to creativity innovation. We would always endSeavor to do anything better than before, should be effective and should be done with total commitment. We believe in winning and teamwork. We believe in delivering and always respect those who are capable of implementing every idea. Which means we would ensure that whatever we do,should be based on said four principles. We as an organization are totally committed to employees.We therefore give top priorty to an individual and his contribute and grow. We would provide our consumers, what they need or which they require and all efforts will be in this direction.

We believe that learing is first mantra of success, therefore we would create such an environment where people get maximum opportunity to learn.

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 We would play a positive role in the society, no matter in what medium we would be in..

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COMPARATIVE STUDY:

This part of the project deals with comparative study of DAINIK BHASKAR pvt ltd study 21

with its competitors will help the organization in recognizing its strengths and weaknesses when compared to its major DAINIK JAGRAN Competitors. This report will help DAINIK BHASKAR in designing a proper strategy to overtake its competitors and remain market leaders. At first it is important to know are the major competitors of DAINIK BHASKAR As such all the MEDIA COMPANY are its competitors, but after a discussion with my company guide we came out with following two major competitors of BHASKAR DAINIK JAGRAN PUNJAB KESRAI DAINIK BHASKAR and these two competitors are the major players of the industry. The analysis based on the two questionnaires will bring out who is actually the market leader in this industry. The analysis part will also reveal the strengths and weaknesses of these major players in the industry. Competition in an industry is good part as no single firm in the industry can take its reputation in the market for granted and every organization needs to keep on making continuous effort in order to be ahead of their competitors in term of customers, profits etc. Final report will contain details about the businesses of DAINIK BHASKAR competitors along with the comparative study DAINIK

BRIEF DESCRIPTION OF COMPETITORS OF DAINIK BHASKAR DAINIK JAGRAN & PUNJAB KESRAI

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DAINIK JAGRAN

INTRODUCTION Dainik Jagran is a Hindi daily newspaper. Dainik Jagran, founded in 1942 was the brainchild of the aggressive freedom fighter Mr. Puranchandra Gupta. 1942 was a crucial year when India was at her peak struggling to free herself from the chains of British Slavery. This struggle had taken many expressions like- The Quit India Movement. It was at that critical time that Dainik Jagran was launched with the vision of its founder Late Puranchandra Gupta to create a vision that would reflect the free voice of the people. The first edition was launched in Jhansi in 1942 and in 1947 Dainik Jagran shifted his headquarters to Kanpur and thus launched its second edition. Late Puranchandra Gupta never faltered in his determination to become a true newspaper baron. A man of principles who worked towards his objectives, a personality of his stature defies all description. The paper at that time was the only one of its kind and was a mirror image of those times and the people of that bygone era. The tradition of truth that Puranchandra heralded was carried forward by stalwarts like Narendra Mohan. He took the paper to a meteoric rise. He strengthened Jagrans editorial stance and embarked upon modernizing and building an interaction between the paper and the readers. He focused upon listening to the voice of the common people and emphasized upon changing with the changing time and requirements of its icon the readers. The then newspaper baron (the 18 editions of the Dainik Jagran selling 1.4 million copies then) and a BJP MP with connections at the party's top level. Late Narendra Mohan Gupta, felt that it was competition would compel newspapers to pay greater attention to customer satisfaction, quality & excellence. He made full use of the technological advances in the newspaper industry to boost the Dainik Jagran's circulation and clout. The untimely 21

demise of Mr. Narendra Mohan Gupta was a great blow to the Jagran Group, but being innately survivors to the core the group knew they would have to rise above this grief and move ahead specially to give shape to the dreams of Narendra Mohan Gupta & its founder. His younger brother immediately rose to the occasion and took charge of the group. A common saying Nothing comes from nothing, nothing ever does is absolutelytrue. It is due to the relentless hard efforts of stalwarts like Mr. Mahendra Mohan Gupta, presently the Chairman & Managing Director of the group (CMD) that Dainik Jagran witnesses so much success today. He is also associated with the Press Council of India, Audit Bureau of Circulations and many other philanthropic organizations. Chairman of Rave Entertainment Ltd and a reputed member of the Rajya Sabha Mr. Gupta has over 46 years of experience in the Media Industry. Mr. Gupta has created a niche for himself in the world of language newspapers with his efforts such that they can keep pace with the ever changing modern technologies. He is considered as a Media Baron as he aims to make the newspaper a powerful instrument for transforming society and mankind. A man of few words, 43 year old Sanjay Gupta, Editor Dainik Jagran and CEO JPL believes in letting his work speak for himself. Being at the numero uno position he believes in excelling at his own game. He sets goals for himself, the son of a stalwart like Mr. Narendra Mohan Gupta he believes in constant innovation and being on ones toes all the time. At the helm of such an upcoming organization he works with the belief that to sustain in a competitive market a brand has to evolve with time or else it would be discarded. He plans to bring uniformity among all the editions and launch multimedia promotional strategies across the country. He also plans to bridge the gap between the newspaper and the youngsters, the future of India. Shailesh Gupta a name that is synonymous with innovation, motivation and achievement is presently the whole time Director of Marketing & Advertisement in JPL. He took command fourteen years ago at the young age of 25 and was elected as the youngest

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member of the Audit Bureau of Circulation for the year 2004 2005. He has been the main instrument in shaping the marketing strategy of JPL and made it more reader friendly and is definitely the best in the business. He provided a cutting edge to the

newspaper marketing strategy and is responsible for multiplying JPLs strength by spearheading multiple novel projects. The entire JPL Family aims at working hard as it is difficult to be the No. 1 read daily in the world but it is further difficult to retain this position as there are no examples to follow. The Jagran Group continues to strive in their never ending endeavors to retain Dainik Jagran as the most widely read daily in the world and also to further evolve and improve upon the product.

EDITIONS: Cutting across artificial boundaries of caste, religion, culture and creed Dainik Jagran unites India today across 11 states with 32 editions and with a phenomenal readership of 56.1 nm as per the IRS (Round II 2008). Dainik Jagran covers 11 states of India

o o o o o o o o o o o

Delhi BIHAR PUNJAB HARYANA JHARKHAND WEST BENGAL UTTARANCHAL UTTAR PRADESH MADHYA PRADESH JAMMU & KASHMIR HIMACHAL PRADESH

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ACHIEVEMENTS Dainik Jagran the flagship brand of Jagran Prakashan Ltd. is a class apart and has been validated by WAN as the largest read daily in the world with a total readership of 55.7 mn. Dainik Jagran is the largest read daily in India for the 11th consecutive time in a row as per the Indian Readership Survey (IRS R II (2008))

The Total Readership GAP between Dainik Jagran& the No.2 Daily in India is of 2.19 crore Readers. Dainik Jagran is scripting the power of our mother tongue which is evident from the following statistics. The total readership of Jagran is 55.7 million & the total readership of all the English dailies put together is 45.6 million. Dainik Jagran is the largest read daily in Urban India. Dainik Jagran is the largest read daily in 1 Lac + India. Dainik Jagran is the largest read daily in India among Graduates & Above.

Dainik Jagran is the largest read daily in India among SEC ABC. Dainik Jagran is the largest read daily in India among the Buss/Indus/Self-Employed Professional & Petty Traders. Dainik Jagran is the largest read daily in India among Females. Dainik Jagran is the largest read daily in India among The Students in India.

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 It is not just a brand or a superbrand but has a dual Superbrand Status, the only Hindi Daily to have it. SUPPLEMENTS: Dainik Jagrans strength lies in its bonding with the mass. It has never wavered from the path of providing unbiased and complete information on any topic. It has added to its regular main issue, weekly supplements that deal with current burning issues & satiates the queries of its readers. Jhankaar Yatra Sangini Josh Nai Rahein Jagran Universe JPL has diversified in multitudinous fields in order to offer 360 degree media solutions in a platter. I Next, Indias first bilingual compact daily targeting the youth, with 9 editions and second largest read daily after Dainik Jagran in respective editions.

Jagran Solutions specializes in providing versatile below the line solutions ensuring interactive and experiential integrated marketing plans, with pan India network. It has won 14 prestigious awards in the last couple of years.

Jagran Engage, The out of home opportunity, with pan India presence and an Innovative mix of OOH formats.

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J9 is a value added service, working in the field of mobile home shopping,auctions and other digital classified platforms, through out the country.

City Plus is a popular weekly English tabloid, having 11 editions and focusing on the upper middle class strata and providing them with community news.

Sakhi, a premium womens magazine targeting the mobile and outgoing modern women.

Jagran International, working towards marketing our products outside of India along with our International associates, Independent News and Media. Plc.

Jagran Yatra, the exclusive travel and tourism wing, is the one stop port of call for travelers across the globe through various print products.

Jagran Pehel, the social wing, working towards the betterment of the society and raising awareness among the masses on various burning issues.

MMI our new online venture dealing with websites.

Radio Mantra is another step of JPL into the entertainment media through a radio channel.

SUBSIDIARIES:

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Dainik Jagran has not restricted itself to newspapers alone but has diversified in mutitudnous fields, as it forages ahead to evolve into a Media House. The Jagran Group has other business interests also, namely a 3000 TCD Sugar Mill at Saharanpur, Jagmini Micro knits (P) Ltd. manufacturing knitwear socks as 100% EOU. EDUCATION A STEP TO SHAPE THE FUTURE GENERATIONS They are also involved in educational activities at Kanpur as well as in Noida. The group is running a C.B.S.E. School in Kanpur Puranchand Vidya Niketan that is located in south Kanpur. The school is a landmark in its area. The group has also setup a public school in Noida JPS. Jagran Institute of Communication and Management (JICM) seeks to empower students with knowledge and skills required for managing an array of communication businesses has also been set up by Dainik Jagran. Its mandate is to produce communication decision makers who will occupy commanding positions in areas of communication policy, strategy and action. More specifically, it would guide the young students in pursuit of

knowledge along with a sense of professional accomplishment in terms of employability in the corporate world. ENTERTAINMENT The Jagran Group being financially strong ventured out into the glittery field of Entertainment through its creation, Rave. RAVE in one word, could be defined as a funplex a one stop entertainment shop situated in Kanpur, Uttar Pradesh. Amidst the hustle bustle of the city, this structure stands proud and distinct. So much with the crowd and so much within a testimony to all that happens in the city. A triumph of design, space and colour, spread across 1,10,000 sq. feet, Rave has no doubt given Kanpur an

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identity of its own. It has been adjudged to be one of the best multiplexes in South-East Asia by Theatre World. It houses 3 Dolby EX, surround Sound, digital Cinema Screens, 4 in-house catered restaurants of varying cuisines, a night club and 35000 sq feet shopping complex comprising top international and national brands like Allen Solly, Nike, Reebok, Home Store, Red Tape and popular eating joints like Dominos, Barista etc. To the list of its accomplishments they have also added another multiplex named Rave Moti.

E - PAPER Jagran now also has an e-paper, to facilitate the readers online if they so desire. JAGRAN ONLINE

The underlying objective will be to expand its presence across a range a media platforms and evolve traditional media business, develop newer media businesses, and leverage synergies for overall growth. As leaders, JPLs biggest challenge in the future will be to preempt change, and ensure that as a group we are present across every consumer touchpoint As of October 2008, "Dainik Jagran" has 32 editions and the only daily to print over 200 sub-editions, each one customized in content to the needs of the readers in different geographical areas.[citation needed]

Today, Dainik Jagran has 29 Printing Centers in 10 States, with over 200 sub-editions. [citation
needed]

It it is published from Uttar Pradesh, Uttarakhand, Bihar, Jharkhand, Punjab,

Haryana, Madhya Pradesh, Delhi, Jammu and Kashmir, Himachal Pradesh

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STRATEGIES OF DAINIK JAGRAN

FIXED TARGETS: In Dainik Jagran ,all the targets has been fixed at the beginnig of financial year . It has not changed due to market upgradation. BRANDING: Dainik jagran invest lot of money in publicity in the market to promote their readership as comparsion to other paper it invest a lot. STRONG HR POLICES; Dainik Jagran had strong polices regrading salary or gaztteed leave to the employees. In comparsion to regarding it. LOAN FACILTY FOR EMPLOYEES: In the case of need ,organization help their employees by giving loan . INFRASTRUCTURE: All the offices of dainik jagran is good as comparsion to other company company especially in NCR area. SPORTING EDITORIAL: Editorial department of dainik jagran is so co-opertaive . It is helpful for getting a bussiness in the market. other media companies daink jagran has own polices

PUNJAB KESRAI

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Punjab Kesari group surging ahead with ideologically and technologically sophisticated vision

Newspapers importance is incalculable and they have adequate shelf life, no means for dissemination of information can provide alternative; thats why the newspapers are becoming of greater relevance even in the era of electronic media. So, we should not take electronic media and magazines as the threat to newspapers, but should deem them as complementary to newspapers, owing to their contribution in bringing up the curiosity in populace to know whatever is happening in their region, nation and world over as well, opined the triad of Punjab Kesari group (PKG), including Vijay Kumar Chopra and his enterprising sons Avinash as well as Amit.

The Punjab Kesari group (PKG) - originated from the fertile soil of Jalandhar, the former capital of Punjab (1947-1953), legendarily that of the kingdom of Lav (son of Lord Rama) and literarily means area inside the water that is tract laying between the two rivers Satluj and Beas, located at a distance of 350 kms from New Delhi on Delhi-Amritsar highway is constantly illuminating the huge Hindi, Urdu and Punjabi speaking belt of northern India with knowledge and awareness through their three bright moons, including Punjab Kesari, Hind Samachar and Jag Bani. The group initiated their perpetual operation in 1948 with the launch of the Urdu daily Hind Samachar, and later added Hindi daily Punjab Kesari in 1965 and Punjabi daily Jag Bani in 1978 to their spinning compass. Now, the three dailies are well established with a combined circulation of around 9.75 lakh copies on weekdays and 10.5 lakh copies on Sundays.

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Established precedent! Do you remember, when in 1974, the government cut off power to the PKGs press, instead of cowering, they rigged up a tractor to power the web offset rotary press and issues rolled off like this for ten days continuously.

Founded by Lala Jagat Narain and nourished by his elder son Romesh Chander (both were assassinated in 1981 and 1984 respectively), the plant of PKG has become a mature banyan tree. Succeeding these two icons, the leadership triad - Vijay, Avinash and Amit now altogether engage in bringing the group to a prominent platform in Indias newspaper publishing industry. While Padma Shri Vijay Kumar Chopra (76) contributes the group with his sublime ideas through authoring a regular editorial for the three newspapers besides supervising the entire group performance, being editor-in-chief & chairmancummanaging director; his elder son Avinash Chopra (46) has been shouldering the responsibilities of administration, distribution, and editorial department since 1983 and Amit Chopra (45) is responsible for finance, moderanisation, expansion/ new projects as well as advertising promotion, apart from editorial for supplements since 1984. However, the profuse cut-throat competition is pervading all over newspaper publishing industry and every one involves in the race to grow at any cost. Households are getting direct benefits of this situation, receiving newspaper for only Rs 180-199 per year. So, they have started to get more than one newspaper. Inspite of this sort of scenario, PKG is constantly improving their strength, without coming under influence of the competitors. They think that they have no adverse impact of the competition yet. To name, Dainik Jagran, Dainik Bhaskar, The Hindustan Times, The Tribune, Amar Ujjala, and Ajit Samachar are our competitors

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in the covering region, they stated. Continuing the progress, PKG had advanced with a growth rate of fifteen percent in the last three

years. Last year, both ad revenues and volumes went up; albeit this year, they remain static. Advertisers are receiving better response from our publications. Owing to wide gamut of their quality writers, They share content with many newspapers. The Saturday issues of their newspapers are too good and ply that readership to which even magazine cantcater, Presently, Hind Samachar is being printed from Jalandhar, Ambala and Jammu, with a circulation of about thirty thousand copies. While Punjab Kesari, a flagship publication is being printed from Jalandhar (since 1965), Ambala (1991), Palampur (2004), Ludhiana (2004), Panipat (2006), Hisar (2006), Jammu (2007), and Mohali (2008); and planned to be printed from Chandigarh and Shimla in 2009. This is the largest circulated newspaper of the group, with a circulation of 6.4 lakh copies. Their third newspaper, Jag Bani, being printed from Jalandhar and Ludhiana, with circulation of 3.1 lakh copies, is also getting popularity enough. So, They have planned for its Chandigarh edition from 2009, the triad divulged. At their all printing facilities, PKG has set up Cityline web presses from Manugraph India Ltd or Roland presses from K K Printing Machines Mfg Co Pvt Ltd (Faridabad). Cityline Express presses have been installed in Jalandhar, Ludhiana and Mohali; while Roland presses are operational in Ambala, Palampur, Panipat, Hisar, and Jammu. All pull outs are printed on heatset web presses, including Mitsubishi BT 280, Manrolands Cromoman, Manugraphs Manuline16, Komori S35 at their Jalandhar facility and sent tootherlocations. PKG was the second customer in India for the popular Coroset offset press in 1984. As many as 2,20,000 copies of Punjab Kesari were printed on its first Coroset press in a single

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Saturday night! And when in late 2005, plans were being finalised to go all colour, once again the first preference was Manugraph who met with the groups requirements and six Cityline Express presses capable of printing 24 pages in full colour were ordered. The first press was installed in a record time of 35 days and in September 2006, Punjab Kesari came up as the first full colour Hindi daily. In January 2007, Jag Bani, the largest Punjabi newspaper became the first and till now the only Punjabi newspaper to go all

colour. These presses have helped Punjab Kesari and Jag Bani not only in going all colour but also in achieving highest standard of quality for the discerning readership catered to. Having gone all colour has boosted the colour advertisement revenues of the group since the advertisers have greater flexibility of colour placement and with superior production quality and an overall more appealing product. On the other hand, the circulation of the newspapers has also been positively impacted by the quality upgradation, . In the post press segment, they have IDAB WAMAC Internationals stacker, set up in 1990, besides mailroom equipments from Technoweb and Grammler. In prepress segment, majorly They are still using CtF systems, as they look beneficial to us. The increasing trend towards CtP systems in the industry has contracted the demand for CtF, resultantly prices of films coming down. Taking the advantage of this pervading scenario, we had bought two CtF systems in the recent past. However, They are also utilizing CtP systems and recently They have installed two thermal platesetters from Screen in their Jalandhar facility and have brought to a level of CtP ready at all locations. STRATEGIES OF PUNJAB KESRAI Their business strategy ,adhered to approach , keeps us ever in profitable positevly. PUNJAB KESRAI based on ownest strategy. All the decision making power in the hands of owner. Due to changing era ,they appointed Bureau chief in their all offices & marketing team also.

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 Their business strategy is give targets to Marketing team as well as Editorial department but other competitors has targets only for Marketing team. For Their targets they mainly based on poltical parties.

RESEARCH METHODLOGY All progress for born of inquiry. Doubt is often better than over confidence for its leads to inquiry and inquiry leads invention

Research has its significance in solving various operational and planning problems of business and industry. Operational research and market research along with motivational research are considered crucial and their result exist in more that way in taking business decision. Market research is the investigation of the structure and development of market for the purpose of formulating efficient polices for the purchasing, production sales Operation research refers to application of mathematical, logical and analytical technique to the solution of business problem for cost minimization or maximation for the profit which can termed as optimization problems. Motivational research of defining why people behave as they do is mainly concerned with determination of motivations underlying their consumer behaviour. As these are of great help to people in business and industry who are responsible for taking business decision. The present project, which attempts to estimate the strategies &product knowledge of DAINIK BHASKAR For a good research and for proper and authentic results research methodolog Plays a crucial role. Research Methodology is a way to systematically solve the research problem, which is science of studying how research is done scientifically. Thus research

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methodology encompasses the research methods or techniques research results are capable at being evaluated either by researcher himself or by others. The project also cover Descriptive research which includes surveys and fact findings from various inquires.

RESEARCH DESIGN A research design is an arrangement of condition for collection and analysis of data in manner that aims to combine relevance to research purpose with economy in procedure. In fact the research design is the conceptual structure with in which the research is conducted. Research design is conducted. Research design is needed because it facilitates the smooth sailing of various research operation. Thereby making research as efficient as possible yielding maximal information with minimal expenditure of efforts, time money. Research design, in fact has great bearing on reliability of the results arrived at and as such constitutes the firm foundation of the entire evidence of research work. In the other words we can say that research design is advance planning of research . A good research design should be flexible, appropriate, and efficient and so on. It should try to minimize biases and maximize reliability of data collected and analyzed is considered a good design. The design must give the smallest experimental error and it should yield maximum information. The present study is an attempt of descriptive in nature, which defines method to measure and find a method of measuring it along with clear cut definition of readiness of population. Hence it is an endeavourer to obtain complete and accurate information and it is a rigid specially paying attention on these points. Objective of the study Designing the methods of data collection.

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 Selecting the sample Collection the data Processing the data Reporting the findings.

SCOPE OF THE STUDY As my project on Strategies of DAINIK BHASKAR & its product analysis in panipat I tried to find the following information from my study: AREA OF STUDY: Panipat A survey is done from readers of Newspapers . DATA COLLECTION: The task of data collection begins after the research programs has been defined and research design plan checked out. The data collection is and important part of research. There are various methods of data collection methods for my study, keeping in view the following factors: 1. NATURE, SCOPE AND OBJECT OF IN QUIRTY: I have taken care the nature of my project according to the scope of my study. I have collected both primary and secondary. 2. AVAILABILTY OF FUND: I have also taken care that data collection should not exceed the overall budget of project. 3.TIME FACTOR: The time factor also plays an important role because of limited time period. I have adopted only questionnaires to collect the data. Instead of above three factors I have also taken care of 21

Reliability of data Suitability of data Adequacy of data

DATA COLLECTION In the data collection method, different method are adopted for primary and secondary data collection. PRIMARY DATA COLLECTION Primary data collection, which collected through observation or direct communication with the respondent in one form or another. These are several methods for primary data collection Observation Method Interview Method Through Schedule Through Questionnaire Through ABC REPORT Through IRS, NRS REPORT Through Distributor audits Consumer panels Through Projective Techniques Dept interviews Contents Analysis

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But as the time was limited I used the questionnaire and schedule method of data collection . SECONDARY DATA Secondary data is also collected by me various document of the company from the internet. DATA COLLECTION INSTRUMENTS: The data collection instrument used in the study are following: QUESTIONNARIE: This method of data collection is quiet popular, particulary in care of inquires. As we know questionnaire should be kept to be minimum questions should proceed in logical sequence moving from easy to more difficult .Hence questionnaire made by me is structured. Structured questionnaire is that in which these are define concrete and predetermine question. The questions are presented with exactly with same wording and in the same order to all respondents. Structured questionnaire are simple to administer and relatively inexpensive to analyze. The provision of alternatives replies at times helps to Understand the meaninig of question clearly but such questionnaire have limitation too for instance, wide range of data and that too in respondents own words cant be obtained with structured questionnaire. The sequence is the next important aspect in order to make the effective questionnaire to ensure quality. A researcher should pay attention to the questions sequence in preparing the questionnaire. A proper sequence of questions reduces considerably the chances of individual being misunderstood The following type of questions should be avoided. Questions that put too much strain on the memory or intellectual of the respondent. Questions of a personal characters. Questions related to personal wealth

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Question sequence must be clear and smoothly moving, meaning there by that the relation of one question to another question should be reading apparent to the respondent. Question formulation and wording is also important aspect. The question must be clear and working must be clear. Concerning the form of the question we can talk about two principles forms: Multiple choice questions Open ended question

Multiple choice or close questions have been the advantages of easy handling, simple to answer quick and relatively inexpensive to analyze. They are most amendable to a statistical analysis some time the open question are difficult to analyze but as they provide large information so close ended choice questions are chosen by me in my study. SAMPLING Sampling may be defined as the selection of some part of an aggregate or totality on ther basic of which a judgement or inference about the aggregate and totality is made. Sampling is used in practice for various reasons. All items in any fields of inquiry constitute universe or population complete enumeration of all items in the population is known as census inquiry. It can be presumed that such an inquiry. When all items are covered, element of chance is left and highest accuracy is obtain. But in practice this may be not true. Even the slightest element of bias such as inquiry will get larger and as the numbers of observation increased more over there is no way of checking the element of basis or it extent expect through survey or used sample check besides this type of inquiry involves a great deal of time. Money and energy. Therefore when the field of inquiry is large this method becomes difficult to adopt because of the resources involve. On the other hand the sample survey has the following advantages: SAMPLING CAN SAVE THE TIME AND MONEY

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A Sampling study is usually a less expensive than census study and produces results at a relatively a faster period. Sampling may enable more accurate measurement for trained and experienced investigator generally conducts a sample study.

Sampling remains the only way when populations contains infinitely may member. Sampling remain the only choice when test involves the destruction of the item under study. Sampling usually enables to estimate the sampling errors and thus assists in obtaining information concerning same characterstics of population.

SAMPLING UNITS: Every researcher has to take a decision regarding a sample unit before selecting sample.Sampling unit may be geographical one such as district, state and village etc or asocial unit such as family, club,school,etc or ot may be an individual. In my study the sampling units are individual. Who are the users of the mobile handsets. SAMPLING SIZE: Size of sampler refers to a numbers of items to be selected form the universe to constitute a sample. This is a major problem before every researcher. The size of sample should neither be excessively large, nor too small . It should be optimum. An optimum sample is one , which fulfills the requirements of efficency representatives , relabilty and flexabilty. While deciding the size of sample researcher must determine the desired precision as also an expectable confidence liable for the estimate, the size of population variance need to be consider as in case of large variance need to be consider as in case of large variance usually a bigger sample is needed . The size of population must be kept in view for this also limits the sample size. As such budgetary constraints must invariable to taken into consideration when we decide the sample size looking at the above consideration I have decided the sample size of unit users.

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SAMPLING PROCEDURE: This refers to the procedure by which the respondents should be chosen. In order to obtain a representative sample, a sample of the population was drawn non random sampling can be of following types: Sampling Random Sample

Stratified Random Sample Cluster(AREA) Sample

In this case, strafied random sampling was done

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ANALYSIS

DAINIK BHASKAR
Now we will see DAINIK BHASKAR on various grounds as being ranked by their customers. In the questionnaire customers were asked to rate DAINIK BHASKAR on various parameters on the scale of 1 to 5 where 5 was maximum and 1 was minimum. To make analysis easy we divided scale into three grades i.e. Good. Average Poor

Now we will see the results with the help of a Bar Diagram below:

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120 100 80 60 40 20 0 GOOD AVERAGE POOR CIRCULATION QUALITY OF SERVICE AMBIENCE TRUST WORTHINESS LOCATION INFRASTRUCTURE

CIRCULATION: Majority of the customers in the sample size are satisfied with circulation of dainik bhaskar. Maximum of customers rated as good or average. QUALITY OF SERVICE: Even though majority of customers of the organization have rated DAINIK BHASKAR either good or average in this parameter but worrying factor is that DAINIK BHASKAR is not only company for giving service it has also compete with other company services & Local paper competion. AMBIENCE: 21

The BHASKAR GROUP has a dream to create niche for itself in the international media scenario. According to customer point of view DAINIK BHASKAR growing day by day in very short span of time. TRUSTIWORTHINESS: Majority of customers of DAINIK BHASKAR have trust in the organization.This is good point in the favour of DAINIK BHASKAR that majority if the customers have trust in organization they are dealing with. LOCATION: With Many centres customers has average satisfied with location of the centres specially Panipat & Karnal centre .But in NCR area location is good. INFRASTRUCTURE: Majority of the customers in sample size are average satisfied with infrastructure of DAINIK BHASKAR .Maximum of the customers rated dainik bhaskar infrastructure as good as average.

COMPETITORS RATINGS
Rating methodology for the competitors of the DAINIK BHASKAR is same as that being used for DAINIK BHASKAR. The only difference is that the bar diagram for the competitors rating is only showing the total number of people who have rated these Print

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Media Companies as good on various parameters. This will tell exactly how many customers of these Print media companies are fully satisfied with their respective organizations. REASONS FOR CHOOSING FOLLOWING PARAMETERS CIRCULATION Circulation of an employee of a particular Print media companies plays an important role in attracting customers towards it. Any person who is read the paper has faith in paper material what they read that based on truth. TRUSTWORTINESS Trustworthiness is very important for an organization to maintain its client base. Especially for an organization through which customers are investing their money. If trust of people starts declining then people will be afraid to deal with organization. SERVICE QUALITY Service quality also plays a major role. A customer who is paying charges for the services being provided to him expects full value out of his money. If at any given point of time customer feels that he is not getting the full value of money he is paying for the service then he will be willing to change in the organization he is presently dealing with in order to get full response from advt.

LOCATION

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Location of an organization plays an important role. Every person wants to deal with an organization which is in a very good location and in their reach easily.

11. COMPETITORS BRIEF HISTORY

DAINIK JAGRAN: ANALYSIS & FINDINGS

90 80 70 60 50 40 30 20 10 0 GOOD AVERAGE POOR CIRCULATION QUALITY OF SERVICE AMBIENCE TRUST WORTHINESS LOCATION INFRASTRUCTURE

CIRCULATION: Majority of the customers in the sample size are satisfied with circulation of dainik bhaskar. Maximum of customers rated as good or average But in comparision to Dainik bhaskar all over products jagran takes second place. QUALITY OF SERVICE: Even though majority of customers of the organization have rated DAINIK JAGRAN either good or average in this parameter .Its paper quality is as comparison to other paper is good.

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AMBIENCE: The JAGRAN GROUP has old paper as comparison to DAINIK BHASKAR. It is going well by lot of Branding in the Market. TRUSTIWORTHINESS: Trustworthiness is very important for an organization to maintain its client base. Especially for an organization through which effect the customers readness . LOCATION: With Many centres customers has good satisfied with location of the centres .But in NCR area location is so good as Comparsion to Dainik bhaskar.

INFRASTRUCTURE: Majority of the customers in sample size are good satisfied with infrastructure of Dainik jagran .Maximum of the customers rated dainik jagran infrastructure as good as average.

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PUNJAB KESRAI ANALYSIS & FINDINGS

80 70 60 50 40 30 20 10 0 GOOD AVERAGE POOR CIRCULATION QUALITY OF SERVICE AMBIENCE TRUST WORTHINESS LOCATION INFRASTRUCTURE

CIRCULATION: Majority of the customers in the sample size are average satisfied with circulation of Punjab kesrai . Maximum of customers rated as good or average But in comparision to Other papers its circulation depend on political readers. QUALITY OF SERVICE: Even though majority of customers of the organization have rated Punjab kesrai average in this parameter .It is very old paper as comparison to Dainik Bhaskar. It has own position in the market.

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AMBIENCE: It has only one ambition to grow in the market as print media. It doesnt diversified his business in other centres. TRUSTIWORTHINESS: Trustworthiness is very important for an organization to maintain its client base. Especially for an organization through which effect the customers readness . But it has totally biased on politician.

LOCATION: With Many centres customers has good satisfied with location of the centres .But in Punjabarea location is so good as Comparsion to Other Paper.

INFRASTRUCTURE: Majority of the customers in sample size are good satisfied with infrastructure of Punjab kesrai.Maximum of the customers rated Punjab kesrai infrastructure as average.

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PARTICULARS LOCATION NATIONAL PRESENCE POTIENTIAL CUSTOMERS PROMOTIONAL EFFORTS

DAINIK BHASKAR PANIPAT STRONG HARYANA PLUS

DAINIK JAGRAN PANIPAT STRONG HARYANA PLUS

PUNJAB KESRAI AMBALA STRONG HARYANA PLUS OWN PAPER

SOCIAL BANNERS, EVENT,DHONI{ZIDD HOARDING KARO ADD CAMPANION) DOOR TO DOOR SURVEY DOOR TO DOOR SURVEY

KEEPING TRACK OF EXISTING CUSTOMERS PROPER QUERY

DOOR TO DOOR SURVEY

YES

YES

YES

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SOLVING SYSTEM FEEDBACK WORKING HOURS YES 10.00 AM TO 6.00PM YES 10.00 AM TO 6.00PM YES 10.00 AM TO 6.00PM

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COMPARSION BETWEEN DAINIK BHASKAR WITH DAINIK JAGRAN AND PUNJAB KESRAI ON BASES OF ABC REPORT

DAINIK BHASKAR PANIPAT ABC FIGURE 2004-2008

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Period Jan-Jun 04 Jul-Dec 04 Jan-Jun 05 Jul-Dec 05 Jan-Jun 06 Jul-Dec 06 Jan-Jun 07 Jul-Dec 07 Jan-Jun 08 Jul-Dec 08

DB 146159 158501 135719 146763 133843 133583 125939 125617 124545 131153

% 51 53 47 49 47 48 39 41 40 100

PK 82442 80759 85610 88666 90845 91493 120333 97587 103163

% 29 27 30 30 32 33 37 32 33 0

DJ 58899 62325 66438 63736 58806 55396 79262 85745 84338

TOTAL MKT. SIZE 287500 301585 287767 299165 283494 280472 325534 308949 312046 131153

20 21 23 21 21 20 24 28 27 0

COMPARSION BETWEEN DAINIK BHASKAR WITH DAINIK JAGRAN AND PUNJAB KESRAI ON THE BASIS OF IRS AND NRS REPORT.

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Haryana HR Readership (U+R)

DB 1895

DJ 1101

PK 1246

HR Readership (U+R)
PK 29%

DB 45%

DJ 26%

DB DJ PK

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ACCORDING TO READERSHIP OF MALE & FEMALE

Sex Male Female

DB 1540 355

DJ 784 317

PK 1025 221

Sexwise Readership
2000 DB
(in thousand)

1500 PK 1000 500 0 DB DJ Newspaper PK Male Female DB DJ DJ PK

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ACCORDING TO AGE GROUP

Age Group 12-14 years 15-19 years 20-29 years 30-39 years 40-49 years 50 years+

DB 152 359 655 319 211 200

DJ 113 162 343 189 162 132

PK 55 183 423 250 189 146

Age Group wise Readership

DB DJ PK

700 600 500 400 300 200 100 0

12-14 years 15-19 years 20-29 years 30-39 years 40-49 years 50 years+

(in thousand)

Age group

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ACCORDING TO EDUCATION

Education Literate but no formal schooling School-Upto 4th Standard School-5th to 9th Standard SSC/HSC Some college (incl. Diploma) but not graduate Graduate-General Graduate-Professional Post-Graduate-General Post-Graduate-Professional

DB 2 32 623 754 147 279 17 40 1

DJ 4 7 400 460 71 107 4 48 0

PK 17 39 452 521 68 133 3 11 1

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E d u c atio n w ise R e ad e r sh ip
800 700 600 500
(in th o u sa n d )

400 300 200 100 0

L iterate b u t n o fo rm al sch o o lin g Sch o o l-U p to 4 th Stan d ard Sch o o l-5 th to 9 th Stan d ard SSC /H SC So m e co llege (in cl. D ip lo m a) b u t n o t grad u ate G rad u ate-G en eral G rad u ateP ro fess io n al P o s t-G rad u ateG en eral P o st -G rad u at eP ro fes sio n al

DB DJ PK

MARKET SHARE OF DAINIK BHASKAR , DAINIK JAGRAN AND PUNJAB KESRAI.

DAINIK BHASKAR PANIPAT MARKET SHARE

News Paper DB DJ PK Copies 132113 66890 89908

%
46 23 31

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TOTAL

288911

100

PK 31%

DB 46%

DB DJ PK

DJ 23%

SUGGESTIONS AND RECOMMENDATIONS

The first thing that I would like to recommend that all reports of MIS,BILLING REPORTS should be shown on interanet of Dainik bhaskar.

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One of the biggest problems faced by the organization is time taken for solving company query, which at times obstructs the organization to stand at par with its competitors. Organization should try to give more authority to regional offices for quick operations. Training is provided to new employees and existing employees for theitr efficiency and effectiveness. MIS must be made on user level .There must be different department for MIS,BILLING and BACK OFFICE WORK.

LIMITATION OF STUDY

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In every Research there are chances of errors and constraints. I have found following limitation in my study. 1. Sample Size, which I have taken, is very small, on the basis of which efficient decision cant be taken. 2. Respondents were biased in their responses because they were more in favor of the Brand, they were using. 3. Co-operation of Respondents: This has been a major problem. People were reluctant to fill the Questionnaire or face the Interview. 4. Most of the people were at their work, so they didnt have enough time to give all replies. 5. Data collection through questionnaire being filled by the clients is a difficult job as, time is valuable, and thus it gets difficult for the client to spare time for filling them. 6. Collection of information from other organization for the comparative study is a difficult job due to lack of connectivity and time during office hours.

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BIBLIOGRAPHY

Internet
WWW.GOOGLE.COM

WWW.BHASKARNET.COM WWW. JAGRAN.COM

1.BHASKAR GROUP 2.JAGRAN GROUP. 3.PUNJAB KESRAI

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QUESTIONNAIRE FOR MANAGERS PART-1 1. NAME: 2. LOCATION 3. TOTAL CIRCULATION OF COMPANY. 4. TOTAL READERSHIP OF COMPANY: 5. WORKING TIMING OF COMPANY: 6. STAFF STRENGTH: A. Number of managerial officers B. Number of Non- managerial officers. 7. DOES THE ORGANIZATION HAS A STRONG NATIONAL PRESENCE. 8. POTENTIAL CUSTOMERS: A. B. C. D.

PART-2 1. DOES THE ORGANIZATION HAS FOLLOWING AND SERVICES. MADHURIMA

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 YOUNG BHASKAR RASRANGA NAVRANGA BAL BHASKAR LAKSHYA

2. ACKNOWLEDGED STRENGTHS A. B. C 3. ACKNOWLEDGED WEAKNESS A. B. C.

PART -3 1. WHAT PROMTIONAL EFFORTS ARE BEING MADE TO ATTRACT POTENTIAL CUSTOMERS 2. DO U TRACK OF EXISTING CUSTOMERS, IF YES HOW? 3. DO U HAVE PROPER SYSTEM OF RESOLVING CUSTOMERS PROBLEMS. 4. DO U TAKE REGULAR FEEDBACK FROM CUSTOMERS.

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QUESTIONNAIRE FOR CUSTOMERS

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NAME: LOCATION: PHONE NO: HAVE U SEEN DAINIK BHASKAR: HAVE U READ THIS PAPER: WHAT THINGS U LIKE IN THE PAPER: WHAT THINGS U DONT LIKE IN THE PAPER:

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