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Robin hood and the Merrymen are in the business to steal from the rich and give it to the needt. Th
organisation which was started by Robinhood has grown large with lot of new recruits. Robinhood
serves as the head of operating and has delegated few of the duties to his subordinated.
Merrymen need to overcome their largest competitor, the sheriff, who has become powerful and
more organised. He is the biggest threat to Robinhood and his organisation. The Merrymen can
adopt several strategies in order to overcome the sheriff.
1. Robinhood and his men can improvise internal operations in order to compete By finding internal
strengths and overcoming their weakness they can capitalize on advantage thus gained.
3. Robinhood can choose the external and internal focus and perform a SWOT analysis to figure out
the complete standing of the Merrymen compared to their competitors.
Lack of discipline
Maintenance Cost
Shelter/Space shortage
Food Shortage
Training ( As everyone was welcomed to join the organisation)
Maintenance and operating Cost
Challenges to organise big and little trained group.
Change management ( introducing a change for such a large group of people from different
background)
Goal alignment of the individual with that of a group
Security and Vigilance (Because whoever wanted to join was taken in their could be spies
and traitors in the group)
Currently Robinhood’s organisation is much unorganised. He is assisted by three people for the
functions and is certainly under employed. It is very evident that managing such a huge
organisation is getting difficult for him and there may be certain functions that are rejected due to
less supervisors and managers. There is not much of interaction between the various departments.
Robin Hood needs to change the organisational structure. He should change it to the below
mentioned structure and delegate responsibility in order to manage the bigger group that he now
commands. This will result in decentralisation of the control to some extent however, not to the
fullest level but to certain extent.
Robinhood
Robin Hood
Finance Operation
Manager Manager HR Manager
1. In order to meet the decreasing level of discipline and vigilance Robin hood needs to put the
recruitment process in order. A better way to do this is by recruiting supervisors and laying down
HR policies for recruitment. For eg. They could limit the age, family background. By doing this he
shall only get workers who are focussed and share the similar goal.
2. Appoint a food shelter and medical supervisor under his human resource manager. Food and
shelter supervisors will concentrate on sole responsibilities. The main role of food supervisor will be
to constantly look for newer and cheaper sources of food.
3. Device a spy/Vigilance division under the operation manager to built a fleet of spies and deploy
them around the sheriff’s office. The job should encompass the cross verification of the details of
new recruits.
4. If we look at the Ansoff’s Matrix then that would give an alternative approach
Robinhood can levy regular or fixed taxed on the merchants who pass by their territory.
This would be regular tax. Levying regular tax shall act a constant source of income. Also,
the merchants can be informed that they will not be looted in case they adhere to the tax
policies. They will be rather protected in Robin Hood’s Territory. This shall be a win-win
situation for both as Robinhood shall get regular income and merchandisers don’t have to
worry about getting looted in forest and can concentrate on other issues.
He should encourage a villager (Someone not from his group and quite popular) to become
his spokesperson and representative in the kingdom.
He should ask people to participate in the King Richard’s rescue mission.
RECOMMENDED STRATEGIES
Competitive Advantage
Cost Advantage
Dominance: It can be achieved by internal growth and through expansion in new markets.
New Product Development: Need to develop better and more suitable methods of
increasing earning. i.e new tax policy
Contraction and Expansion
Reengineering: Process and Functional reengineering
Downsizing: get rid of unwanted parts of the business. Units which are not profitable
Restructuring: Complete restructuring of various departments needs to be done.
ACTION PLAN
Analyze
Appoint
and Fits
Perssonel for
each issue
identify the solution
issues
Outline
Delegate
possible
responsibilites
Solution
Discuss issue
Do a
and its
preliminary
corresponding
Evaluation
Solution