SAMSUNG

Samsung was presented with the Golden Peacock Award for the most innovative product for the year 2011 for the MV800 digital still camera.Samsung's MV800 digital still camera bagged the Asian Photography 'Best Innovation in Camera Technology' award for 2011.Samsung awarded as the Consumer Durable Company of the year at the 2011 NDTV Profit Business Leadership Awards in recognition for its initiatives and innovations taken up to respond and adapt to the ever changing business scenario as well as exceptional ability in business performance fuelling the Indian economy.
Dec 2011: Samsung emerged as the Most Aspirational Brand of the Year 2011 in the Best Brands Survey 2011 conducted by Financial Express and market research agency Synovate. Samsung was ranked high for its 'Flaunt Factor' linked to its attributes like quality, brand reputation and imagery. Samsung also ranked amongst the top 3 brands in the Overall Ranking of the Top Brands of 2011 and the Most Visible Brand of 2011 list. Dec 2011: Mr. JS Shin, President & CEO, Samsung South West Asia was awarded the prestigious "MAN OF ELECTRONICS AWARD 2011" by Consumer Electronics and Appliance Manufacturers Association for his exceptional all round contribution to the Indian Electronics and Appliances Industry. Shri. Rajeev Shukla, Hon'ble Minister of State for Parliamentary Affairs handed over the award to Mr. J.S. Shin. Dec 2011: Samsung Electronics was awarded the best Manufacturer of BEE Star Labeled Appliances in the Air Conditioner category by the Hon'ble Union Minister for Power, Shri Sushil kumar Shinde. The Function was presided over by the Hon'ble Prime Minister of India, Shri Manmohan Singh. Samsung won the Award based on criteria like the number of star labeled products sold, the energy savings achieved thanks to its technology and the growth in sales of energy efficient products over the previous year.

Sep 2011: While Samsung ranked 27th in Economic Times' annual Survey on the Top 100 trusted brands in India, it emerged as the most Trusted Consumer Durable brand in India, while maintaining its position as No. 2 company in the mobile phone category. Jul 2011: Samsung was awarded as the 'Tablet Company of the Year' by Voice & Data at the V&D 100 Awards. Apr 2011: Samsung was awarded the Golden Peacock Awards (GPA) For Corporate Social Responsibility for its Corporate Citizenship and Community Affairs initiatives that address education, sports, culture and environment management programs

Samsung Electronics has a diverse business portfolio which consists of Digital Media & Communications which encompasses the business units that manufacture and sell digital TVs, monitors, computers, mobile phones, communication systems, air conditioners, refrigerators and other appliances; and Device Solutions which includes businesses that specialize in semiconductor memories, system LSI, LED and other products

LG

The company operates its business through five divisions: Mobile Communications, Home Entertainment, Home Appliances, Air Conditioning, and Energy Solutions. It is the world's second-largest television manufacturer and the world's fifth-largest mobile phone maker by unit sales in the second quarter of 2012.

Price A value that will purchase a finite quantity, weight, or other measure of a good or service.As the consideration given in exchange for transfer of ownership, price forms the essential basis of commercial transactions. It may be fixed by a contract, left to be determined by an agreed upon formula at a future date, or discovered or negotiated during the course of dealings between the parties involved. In commerce, price is determined by what (1) a buyer is willing to pay, (2) a seller is willing to accept, and (3) the competition is allowing to be charged. With product, promotion, and place of marketing mix, it is one of the business variables over which organizations can exercise some degree of control. The price you set for a product or service has a very significant effect on how the consumer behaves. If consumers believe that the price you're charging is lower than competitors it could cause a major spike in sales. But if the price you set is significantly higher than expected, the response can be disappointing. In either case a change in price could produce unexpected results when it comes to consumer buying behavior.
brand awareness

Many products compete with one another, so having a brand identity through which a consumer can identify your company and distinguish your products from other products is essential. Brand awareness affects consumer buying behavior in many complex ways. A brand is more than simply a name that you put on a

product; a brand is a certain identity that consumers come to attach to your product through the product's use and advertising.

Brand awareness is the probability that consumers are familiar about the life and availability of the product. It is the degree to which consumers precisely associate the brand with the specific product. It is measured as ratio of niche market that has former knowledge of brand. Brand awareness includes both brand recognition as well as brand recall. Extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction.

After sales services

It

is

periodic or

as-required maintenance or repair of during and after a warranty

equipment period.

by its manufacturer or supplier,

After-sales service quality affect satisfaction, which in turn affects behavioural intentions. Hence, after-sales services affect the overall offering and thus, the quality of the relationship with customers.

Quality

In manufacturing, a measure of excellence or a state of being free from defects, deficiencies and significant variations. It is brought about by strict and consistent commitment to certain standards that achieve uniformity of

a product in order to satisfy specific customer or user requirements. ISO 84021986 standard defines quality as "the totality of featuresand characteristics of a product or service that bears its ability to satisfy stated or implied needs." If an automobile company finds a defect in one of their cars and makes a product recall, customer reliability and therefore production will decrease because trust will be lost in the car's quality.

Videocon Consumer durable major Videocon Industries Limited has bagged the 1st Position under the Private Sector-Manufacturing-Large category at the recently held 9th National Awards for Excellence in Cost Management by The Institute of Cost Accountants of India at Vigyan Bhawan.

Whirlpool

Fortune Magazine ranked Whirlpool No. 1 in its 2011 Worlds Most Admired Companies list in the Home Equipment, Furnishings industry and named

Whirlpool to its 2009 Top Companies for Leaders list, ranking the company ninth in North America and 15th globally (the list is released every two years).

Forbes Magazine and Reputation Institute named Whirlpool one of the Top 25 Most Respected U.S. Companies for three consecutive years (2008-2011).

Whirlpool ranked No. 85 on the 2011 Corporate Responsibility Magazine 100 Best Corporate Citizens list. Whirlpool has been included in the list nine out of 12 years.

Fast Company Magazine ranked Whirlpool No. 6 on its 2011 list of the Worlds Most Innovative Companies in the Consumer Products category. This is the second consecutive year Whirlpool was included in the list.

DiversityInc Magazine ranked Whirlpool No. 49 on its 2011 Top 50 Companies for Diversity list.

http://www.consumerpsychologist.com

Research methodology, methods and techniques by Kothari C.R, new age international ltd. Publishers, Second edition.

New Delhi. al publishers, New Delhi.

company(pvt.)ltd. Educational and technical publishers, edition 2005.

Publishing Company Ltd, 4th Edition. Suja R. Nair, Himalaya Publishing House, Mumbai-400004.

www.lg.com/in

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www.samsung.com/in/

http://en.wikipedia.org/wiki/Samsung www.videoconworld.com/ http://en.wikipedia.org/wiki/Videocon

http://whirlpoolindia.com/ http://en.wikipedia.org/wiki/Whirlpool

http://en.wikipedia.org/wiki/Washing_machine

www.businessdictionary.com