MEMBERSHIP VALUES by GENERATION

Baby Boomers Born Size Nicknames Characteristics 1946-1964 78 million Me Generation, The Gray Ceiling Hard-working, loyal, confident, cynical, competitive The wealthiest, healthiest, largest, generation of their time. Raised to pursue the American Dream, Prefer detailed dialogue in-person or via phone. Appreciate meetings. Believe no news is good news. Dwindling retirement Generation X 1965-1981 48 million Slackers, MTV Generation Anti-authority, self reliant, family focused Children of workaholics and divorce, the arrival of cable television and computers. Raised to be self-sufficient. Prefer clear, concise communicationnot over-explaining, clichs, or corporate jargon. Prefer e-mail. Debt, caring for young Generation Y 1982-1995 80 million Millennials, Echo Boomers Confident, digital thinkers, sense of entitlement, needy Micro-managed by their parents, technology, always rewarded for participation. Raised to be high achievers. Prefer frequent feedback and problem solving via technology instead of phone calls or meetings. Debt, unemployment,

Why They Are

the Way They Are

Communication

Styles

Problems They Are Facing

funds, job dislocation,

rising health care costs or inadequate health care coverage. Opportunities to lead and leave a legacy.

children and aging

parents, balancing life and career, stuck in middle management. Opportunities to further their careers and peer relationships. Want autonomy. Hate being micromanaged or anything that wastes their time. Have difficulty committing, tend to have a 'wait-and-see' approach. Loyalty that goes unrewarded.

difficulty transitioning
from college to career, negative stereotypes, being taken seriously. Opportunities to learn and gain access to new skills and information. Want structure. Expect immediate feedback and increasing responsibility. Have short attention spans and high demands and ask 'what's in it for me?'. Dismissing their ideas for lack of experience.

Right Now
What They Want From An Association Volunteer Styles

Flaws

Want to lead. Like to manage others. Like to hold meetings and discuss strategies. Have a 'been there done that' attitude, not always open to new ideas. Questioning their abilities, suggesting something new.

Turn-offs

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